Overview

BRC Group is a sports marketing company focused on the US Hispanic market. It owns and operates Alianza de Futbol, a soccer event series, and JUGOtv, a media property. The company generates revenue by organizing live events and providing sponsorship and client-partner opportunities through these properties. Alianza de Futbol and JUGOtv bring brands closer to Hispanic soccer fans by delivering events and televised content, creating access for sponsors to reach a large, engaged audience. BRC Group distinguishes itself with a dedicated niche in Hispanic sports marketing, a dual platform approach (events plus media), and a proven track record with events that have drawn millions of attendees and substantial sponsorship revenue. Its goal is to connect brands with Hispanic sports fans and grow engagement and revenue through coordinated events and media experiences.