BYD Korea has delivered 10,075 vehicles by the end of March, surpassing 10,000 deliveries in 11 months since first customer deliveries began on 14 April 2025. The company expanded from 15 showrooms and 11 service centres at launch to 32 showrooms and 17 service centres, with plans to reach 35 showrooms and 26 service centres by the end of 2026. BYD ranked fourth in South Korea's electric vehicle market through February 2026 with a 5.8% share, behind Kia's 42.1% and Tesla's 25.8%. Price competition is intensifying, with Tesla's Model 3 Standard RWD dropping to 42 million won (US$28,000), and subsidies pushing effective prices to around 30 million won (US$20,000). Hyundai and Kia currently account for 68.5% of total vehicle sales in South Korea.

Chinese car imports to the European Union surged 31% last year, exceeding 1 million units for the first time, according to the European Automobile Manufacturers Association. BYD registered 17,954 vehicles in Europe in February, surpassing Tesla's 17,664 for the second consecutive month. Chinese automakers are establishing local production facilities across Europe. BYD plans to manufacture every European model locally by 2028, with factories under construction in Hungary and Turkey. Great Wall Motor is preparing its first full-vehicle European plant targeting 300,000 units annually by 2029. The EU is considering additional tariffs that could raise total duties on some Chinese electric vehicles to 38.1%, following findings of unfair subsidies. However, Volkswagen and Germany's transport minister oppose the measures, warning they could harm European manufacturers.

BYD's Denza Z9 GT electric shooting brake costs around $39,300 in China but sells for approximately $134,500 in Europe — more than triple the price. Whilst EU tariffs on Chinese EVs add 27 per cent to costs, this accounts for only about $10,500 of the difference. The pricing gap reflects deliberate positioning rather than import duties alone, according to S&P Global Mobility. BYD is targeting the premium European market, pricing the 1,140-horsepower vehicle just below the Porsche Panamera. The strategy leverages BYD's 25 per cent manufacturing cost advantage whilst funding European infrastructure, retail expansion and premium marketing, including a Daniel Craig campaign. The approach acknowledges the difficulty foreign brands face establishing prestige in Europe's conservative six-figure car market.