About

Backbone provides a platform for real estate professionals to easily produce and manage visual content needed for marketing properties. Users can order various types of visuals, including photos, videos, virtual tours, drone footage, and CGI, all through an on-demand service that delivers the final product within one business day. This platform is designed to simplify the ordering process, allowing clients to specify their needs and receive high-quality content quickly. Unlike many competitors, Backbone supports multiple languages, making it accessible to a wider audience. Additionally, Backbone promotes emerging photographers through Backbone Art, an online gallery that nurtures new talent in the visual content industry. The company's goal is to streamline the creation of real estate visuals while supporting the creative community.

Simplify's Take

What believers are saying

• Backbone's acquisition of IMOGENT strengthens its leadership in the DACH proptech sector.
• The rise of proptech investments supports Backbone's expansion and technological development.
• Growing demand for virtual tours aligns with Backbone's real estate visual offerings.

What critics are saying

• Increased competition in the DACH region could threaten Backbone's market share.
• Rapid expansion and integration of IMOGENT may lead to operational challenges.
• Reliance on UBS growth credit poses financial risks if revenue growth falters.

What makes Backbone unique

• Backbone offers a unique mobile gaming controller compatible with cloud-gaming and remote-play.
• The company provides a comprehensive solution for real estate visual content production.
• Backbone's multilingual platform supports a broad audience across various European markets.

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