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About Backbone
Industries
Real Estate
Consumer Goods
Company Size
51-200
Company Stage
Seed
Total Funding
$7.1M
Headquarters
Geneva, Switzerland
Founded
2018
Overview
Backbone provides a platform for real estate professionals to easily produce and manage visual content needed for marketing properties. Users can order various types of visuals, including photos, videos, virtual tours, drone footage, and CGI, all through an on-demand service that delivers the final product within one business day. The platform is multilingual, supporting languages like English, French, German, and Dutch, which broadens its accessibility. Unlike competitors, Backbone not only focuses on efficient service but also promotes the creative community through Backbone Art, an online gallery that showcases emerging photographers. The company's goal is to streamline the visual content creation process for real estate professionals while nurturing new talent in the industry.
Simplify's Take
What believers are saying
- Backbone's acquisition of IMOGENT strengthens its leadership in the DACH proptech sector.
- The rise of proptech investments supports Backbone's expansion and technological development.
- Growing demand for virtual tours aligns with Backbone's real estate visual offerings.
What critics are saying
- Increased competition in the DACH region could threaten Backbone's market share.
- Rapid expansion and integration of IMOGENT may lead to operational challenges.
- Reliance on UBS growth credit poses financial risks if revenue growth falters.
What makes Backbone unique
- Backbone offers a unique mobile gaming controller compatible with cloud-gaming and remote-play.
- The company provides a comprehensive solution for real estate visual content production.
- Backbone's multilingual platform supports a broad audience across various European markets.
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Funding
Total Funding
$7.1M
Above
Industry Average
Funded Over
1 Rounds
Industry standards
Growth & Insights and Company News
6 month growth
↑ 3%1 year growth
↑ 1%2 year growth
↑ 3%Aiming for European leadership with its latest acquisition of Imogent, BackBone recently secured a growth credit from UBS to enable further growth. The start-up led by Dorian de Vinck hopes to double its revenues year-on-year by 2024 and maintain this growth rate in 2025.
Backbone, a Geneva-based proptech startup, has acquired German company IMOGENT to strengthen its position in the DACH region. The acquisition aims to enhance Backbone's technological capabilities and expand its services, increasing its user base to over 5,000. This move is part of Backbone's strategy to become the European leader in real estate marketing automation by 2026. The merger brings together over 50 employees and combines advanced technology and extensive market coverage.
Geneva-based Backbone offers an on-demand service of professional photographers, with the vision to simplify and make accessible the production of premium visual content. They now plan to expand internationally and to further develop their technology.
This year, Backbone has launched several new real estate visual products to help its clients showcase their properties in the best light.
Bkbn even impressed ourselves when Bkbn raised a $5.5 million seed round to develop its technology and support its expanding business.
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About Backbone
Industries
Real Estate
Consumer Goods
Company Size
51-200
Company Stage
Seed
Total Funding
$7.1M
Headquarters
Geneva, Switzerland
Founded
2018
There are no jobs for Backbone right now.
Find jobs on Simplify and start your career today