Overview

Badge provides a no-code wallet platform for enterprises to create, manage, and analyze digital passes in Apple Wallet and Google Wallet. It serves as scalable infrastructure to make cards, passes, and tickets programmable and dynamic, enabling real-time updates to balances and offers, contextual messaging based on location or behavior, and measurement of performance. Passes become dynamic surfaces that adapt to user context, driving wallet-based interactions and transactions. Compared with competitors, Badge focuses on an enterprise-grade, no-code solution that lets brands issue and update loyalty cards, gift cards, tickets, and memberships directly within wallets, with analytics and real-time capabilities to support-wallet commerce. The company’s goal is to turn digital wallets into the primary customer interface, letting brands engage customers and drive purchases via wallet-based experiences.