Baesman Group

Baesman Group

Data-driven marketing strategy and multichannel execution

Overview

Baesman Group provides marketing strategy and execution services that help brands improve ROI by turning customer data into personalized, multi-channel campaigns. It works by analyzing data to build data-driven strategies and then executing campaigns across multiple channels with ongoing support, following a proven process. Compared with typical agencies, Baesman combines data insights, seamless cross-channel delivery, and personalized client support to deepen customer relationships. The goal is to boost engagement and loyalty while delivering measurable marketing ROI.

About Baesman Group

Simplify's Rating
Why Baesman Group is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consulting

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Hilliard, Ohio

Founded

1952

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Simplify's Take

What believers are saying

  • Baesman signed an AI-powered loyalty partnership with Exchange Solutions on July 9, 2026.
  • Baesman said October revenue hit a record, signaling recent demand momentum.
  • Its February 2026 loyalty marketing content shows active thought leadership and client demand.

What critics are saying

  • Law360 lists a 2025 California class action against Baesman, unresolved in 2026.
  • Exchange Solutions can bypass Baesman if retailers prefer software-first loyalty vendors.
  • A 51-200 employee business faces concentration risk if top accounts defect in 2026.

What makes Baesman Group unique

  • Baesman combines direct mail, CRM, loyalty, and multichannel execution under one roof.
  • The July 2026 Exchange Solutions partnership strengthens its loyalty-tech offering for U.S. retailers.
  • Its 65-year Central Ohio print heritage supports operational depth and client trust.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Paid Vacation

Paid Holidays

Profit Sharing

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