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Baesman Group
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Data-driven marketing strategy and multichannel execution
Baesman Group
Work Here?
Data-driven marketing strategy and multichannel execution
Overview
Baesman Group provides marketing strategy and execution services that help brands improve ROI by turning customer data into personalized, multi-channel campaigns. It works by analyzing data to build data-driven strategies and then executing campaigns across multiple channels with ongoing support, following a proven process. Compared with typical agencies, Baesman combines data insights, seamless cross-channel delivery, and personalized client support to deepen customer relationships. The goal is to boost engagement and loyalty while delivering measurable marketing ROI.
About Baesman Group
Industries
Data & Analytics
Consulting
Enterprise Software
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Hilliard, Ohio
Founded
1952
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Simplify's Take
What believers are saying
- Baesman sponsored Loyalty360's 2026 report, reinforcing category visibility with buyers.
- Its August 2026 loyalty-trends research shows demand for simpler, tiered, and experiential programs.
- Named clients like Fleet Feet, Carhartt, Hibbett, Huntington Bank, and DSW signal enterprise traction.
What critics are saying
- The 2025 Loshkareva lawsuit shows consumer-class-action exposure, despite December 2025 termination.
- Baesman still sells agency-like services, making differentiation easy for larger martech rivals to copy.
- If enterprise clients centralize loyalty in platforms like Listrak or Exchange Solutions, Baesman becomes interchangeable.
What makes Baesman Group unique
- Baesman combines 70-year printing roots with CRM, loyalty, and direct-mail execution.
- Its 2026 positioning centers on loyalty lifecycle management across email, SMS, and direct mail.
- The July 2026 Exchange Solutions partnership adds AI-powered loyalty capability to Baesman's services.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Paid Vacation
Paid Holidays
Profit Sharing
Baesman Group is Hiring for 9 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Baesman Group
Industries
Data & Analytics
Consulting
Enterprise Software
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Hilliard, Ohio
Founded
1952
Baesman Group is Hiring for 9 Jobs on Simplify!
Find jobs on Simplify and start your career today