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Overview
BarkBack provides a private channel for customers to share direct feedback, suggestions, and criticisms with businesses, avoiding public review sites like Yelp. Consumers can sign up for free accounts and may receive coupons or offers for completing surveys. Businesses can use a freemium platform to create customized surveys, track feedback, and get notified when issues are resolved to build loyalty. The service targets a wide range of businesses and aims to help them address concerns privately, improve customer service, and manage reputation.
About Barkback
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
1-10
Company Stage
Series A
Total Funding
$2.9M
Headquarters
Santa Barbara, California
Founded
2011
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Simplify's Take
What believers are saying
- LinkedIn updated 2026-07-21 still lists Santa Barbara headquarters and active branding.
- The model monetizes free and premium tiers without heavy consumer acquisition spend.
- Private feedback and coupons directly tie customer insights to repeat visits.
What critics are saying
- PitchBook listed Barkback out of business on 2025-04-08.
- LinkedIn shows 11-50 employees, but no fresh product or hiring evidence.
- If the business is inactive, job stability disappears entirely.
What makes Barkback unique
- Private, anonymous feedback bypasses Yelp-style public review backlash.
- Custom surveys and resolution notifications create a closed customer-service loop.
- Small-business focus spans restaurants, gyms, retail, and professional services.
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Funding
Total Funding
$2.9M
Below
Industry Average
Funded Over
1 Rounds
Industry standards
Benefits
Health Insurance
Remote Work Options
Paid Vacation
Paid Sick Leave
Paid Holidays
Hybrid Work Options
401(k) Retirement Plan
401(k) Company Match
Wellness Program
Mental Health Support
Gym Membership
Flexible Work Hours
Stock Options
Company Equity
Conference Attendance Budget
Professional Development Budget
Tuition Reimbursement
Adoption Assistance
Family Planning Benefits
Fertility Treatment Support
Childcare Support
Phone/Internet Stipend
Home Office Stipend
Barkback is Hiring for 6 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Barkback
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
1-10
Company Stage
Series A
Total Funding
$2.9M
Headquarters
Santa Barbara, California
Founded
2011
Barkback is Hiring for 6 Jobs on Simplify!
Find jobs on Simplify and start your career today