B

Bass Pro Shops

Outdoor retailer of gear and experiences

Overview

Bass Pro Shops designs and runs destination outdoor retailers that sell fishing tackle, hunting gear, camping equipment, boats, and related outdoor goods. Its products and services include a wide catalog and in-store experiences, including full-scale “Outdoor World” retail locations and the Tracker Boat line (boats with motors and trailers) sold as complete packages. The company grew from a small tackle shop into a nationwide retailer through catalogs and immersive stores, and expanded its footprint by acquiring rival Cabela’s, nearly doubling its physical presence. Unlike some mass retailers, Bass Pro Shops emphasizes an experiential shopping environment and outdoor lifestyle branding tied to hands-on gear and boating. Its goal is to be the leading destination for outdoor enthusiasts in North America, making outdoor recreation accessible and enjoyable while growing its retail network and brand presence.

Significant Headcount Growth

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About Bass Pro Shops

Simplify's Rating
Why Bass Pro Shops is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Consumer Goods

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

Springfield, MO

Founded

1972

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What believers are saying

  • Bass Pro opened Loveland in July 2026 and Sayreville opens November 11, 2026.
  • Irmo, South Carolina will add 110,000 square feet and 120 jobs in late 2027.
  • Cheeca Lodge and Islander Resort combination expands Florida Keys hospitality and conservation spending.

What critics are saying

  • Ruiz v. Bass Pro Shops reached final approval for a $4.95 million tobacco-surcharge settlement in 2025.
  • Third Circuit revived session-replay privacy claims against Bass Pro on May 11, 2026.
  • Sayreville’s 200,000-square-foot opening in November 2026 raises execution risk if traffic disappoints.

What makes Bass Pro Shops unique

  • Johnny Morris built Bass Pro Shops around immersive destination retail since 1972.
  • White River Marine Group vertically integrates TRACKER, RANGER, NITRO, and factory-direct boat sales.
  • Big Cedar Lodge and Florida Keys resorts create a retail-plus-hospitality ecosystem.

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Benefits

  • Dental Insurance
  • Vision Insurance
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Bass Pro Cares Fund
  • Discounts on retail merchandise
  • Voluntary benefits
  • Health Insurance
  • Paid sick time
  • Medical
  • Health Savings Account

Growth & Insights and Company News

6 month growth

9%

1 year growth

12%

2 year growth

12%
Amusement Today, Inc.
Nov 5th, 2026
Memoir Creative expands destination & experience business; names former RWS Global and Bass Pro Shops executive Kevin Kreczko as chief growth officer.

Memoir Creative expands destination & experience business; names former RWS Global and Bass Pro Shops executive Kevin Kreczko as chief growth officer. * November 5, 2026 * 9:21 am ORLANDO - Memoir Creative, a destination and experience creation company, today announced a major expansion of its client services business and the appointment of Kevin Kreczko as Chief Growth Officer. Building on its success creating and operating original events, Memoir is bringing its integrated creative, fabrication, production and operating capabilities to theme parks, cruise lines, resorts, planned communities, municipalities, zoos, gardens, hospitals, cultural institutions and retail environments - with expanded offerings in intellectual property (IP) development and branded experiences. The company's mission - "Making Every Place and Moment Meaningful" - is reflected in a simple promise: Every Moment Is a Connection. Rather than offering a show or installation in isolation, Memoir works to create authentic reasons to visit, connect, spend and return. "Our mission has always been to make every place and moment meaningful," said Cole NeSmith, founder of Memoir. "Through our Immersive Master Plan, we help communities, theme parks, hospitality destinations and developers think beyond what a place looks like to how people connect with it. With Kevin joining our leadership team, we can bring that vision to more destinations - and deliver it from concept through operations." Proven Destination Makers Some of Memoir's portfolio includes creative collaborations on Orlando's performing arts festival IMMERSE, founded by Cole NeSmith through Creative City Project; creation of Dazzling Nights and Happy Frights, popular Orlando seasonal festivals; Sea of Lights at Johnny Morris' Wonders of Wildlife National Museum & Aquarium, recognized as America's No. 1 Aquarium; branded activations for United Parks & Resorts; and contributions to holiday experiences at Big Cedar Lodge, recognized as America's No. 1 Holiday Resort. Its destination-making work also includes community activations and planning with Avalon Park Group. Together, these projects show how authentic experiences can energize places and encourage return visits. Built to Create - and Operate Memoir's more than 40 full-time artists, designers, fabricators, producers and operators work from a 50,000-square-foot warehouse and production facility with capabilities in set and costume fabrication, special effects, technical system design, structural design and logistics. The creative studio also offers original music, animation, interactive technology, custom media content, graphic design, marketing, live performance, casting, retail merchandise development and branded products. "Unlike providers that stop at opening day, Memoir operates our own events. This empowers us to design with first-hand knowledge of what guests love and what operators need," said NeSmith. Its turnkey services encompass ticketing, guest services, staffing, food and beverage operations, retail merchandise and sales, security coordination, logistics and ongoing management - along with seasonal storage and repeat installations. Six Connected Growth Opportunities The expansion brings together six connected growth opportunities: (1) turnkey destination development, Immersive Master Planning(TM) and seasonal festivals - from spring celebrations and summer events to Halloween and holiday spectaculars, including storage and operations; (2) immersive products, specialty lighting and interactive displays; (3) leased attractions and touring experiences; (4) brand strategy, marketing, graphic design, original music and media content; (5) retail merchandise and custom products; and (6) live shows, themed entertainment and custom productions for corporate, community and sporting events. Chris Keough recently joined as Director of Live Entertainment to lead the expansion of live performance and themed entertainment. Through its Relational Cities initiative, Memoir's Immersive Master Plan(TM) brings authentic place-based narratives, interactive environments, public art and signature events into destination planning. Working with developers and municipalities, Memoir helps turn downtown districts, lifestyle communities and underused spaces into places people want to live, work, shop and visit - supporting local businesses, tourism and long-term economic vitality. Leadership for the Next Chapter Kreczko has helped create and produce more than 250 Halloween and holiday events, alongside live show production, attraction design and management, and one-off productions for major sporting events, including the NCAA Women's Final Four, as well as destination experiences around the world. His work spans brands including Disney Parks and Disney Cruise Line, United Parks & Resorts, Six Flags, Thanksgiving Point, San Antonio Zoo, Missouri Botanical Garden and Westfield Properties. As Executive Vice President of Global Business Development and Marketing at RWS Global, he supported the expansion of the experience division, international growth and strategic acquisitions. Most recently, as Vice President of Customer Experience and Daydreamer at Bass Pro Shops, he worked with founder Johnny Morris on immersive retail, merchandise innovation and experiences across the company's hospitality and attractions portfolio. "Great experiences don't happen in silos," said Kreczko. "They happen when creativity, production, operations and business strategy work together. Memoir isn't just designing experiences for others - we create, build and operate them ourselves. We know what it takes to open the doors, welcome guests and make the business successful. We don't just dream big. We dream bigger and make it happen. That's how we turn imagination into revenue."

Shop! Association
Nov 2nd, 2026
Bass Pro Shops expanding store footprint in 2027, 2028.

Bass Pro Shops expanding store footprint in 2027, 2028. 2 minutes ago November 2, 2026 Rendering of the Bass Pro Shops store planned to open in Irmo, S.C. Courtesy of Bass Pro Shops. Outdoor equipment and apparel retailer Bass Pro Shops (Springfield, Mo.) recently announced Irmo, S.C., will receive an Outdoor World location scheduled to open in late 2027, according to a company press release. The 110,000-square-foot store will be the fourth for the retailer in South Carolina. The announcement comes as Bass Pro Shops prepares to open its 200,000-square-foot store, the largest single-level location for the retailer, in Sayreville, N.J. Bass Pro Shops has already opened three new stores this year - in Tucson, Ariz., Fort Smith, Ark. and Loveland, Colo. - with additional stores already scheduled to open in 2027 or 2028: College Station, Texas; San Diego; Paducah, Ky.; Abilene, Texas; Victor, N.Y.; Osage Beach, Mo.; Muncy, Pa.

Democrat and Chronicle
Oct 30th, 2026
Bass Pro Shops sets opening date for new NY store.

Bass Pro Shops sets opening date for new NY store. New York Connect Team Oct. 30, 2026, 8:22 a.m. ET Bass Pro Shops has announced the opening date for its new store at Eastview Mall in Victor, Ontario County. When does the Victor Bass Pro Shops store open? The grand opening of the Eastview Mall store is scheduled for Thursday, Nov. 12. The event will begin at 5 p.m. with live entertainment, followed by a ribbon-cutting ceremony at 6 p.m. and the store's opening, according to a news release from Bass Pro Shops.

Bass Pro Shops
Oct 29th, 2026
Bass Pro Shops announces Grand Opening and Evening for Conservation celebration for new outdoor world location in Victor, New York.

Bass Pro Shops announces Grand Opening and Evening for Conservation celebration for new outdoor world location in Victor, New York. North America's premier outdoor and conservation company will donate 15% of sales on most items during Evening for Conservation to support local conservation efforts. Bass Pro Shops' fifth New York location will deliver outdoor enthusiasts "best-of-the-best" product selection with genuine, friendly expert service and guaranteed low prices! VICTOR, N.Y. (Oct. 29, 2026) - Bass Pro Shops announced plans today to celebrate the official Grand Opening of its new location in Victor, New York, with an Evening for Conservation open to the public on Thursday, Nov. 12. The special event will begin with live entertainment at 5 p.m., followed by a ribbon-cutting ceremony and store opening. The 90,000-square-foot retail destination, located at 700 Eastview Mall Drive, is ready to serve outdoorsmen and women from across the entire Finger Lakes Region while honoring the area's rich sporting heritage. The fifth Bass Pro Shops location in New York will offer customers its "best-of-the-best" product selection and genuine, friendly expert service, with doors set to open just ahead of New York's Southern Zone regular firearms deer season. Bass Pro Shops: America's Leading Outdoor and Conservation-Focused Company, built on a passion for fishing Johnny Morris, legendary angler and noted conservationist, started Bass Pro Shops in 1972 in an 8-square-foot space in his father's liquor store in Springfield, Mo. That was the company's sole location for its first 13 years. (Left) Bass Pro Shops founder Johnny Morris with his father and true hero, John A. Morris - a decorated World War II veteran who served in the Battle of the Bulge. (Right) Bass Pro Shops' original location in Johnny's dad's liquor store. Today the company enjoys the support of the most dedicated customer base in the outdoors. Each year, 250 million outdoorsmen and women shop at Bass Pro Shops or Cabela's locations across the United States and Canada. With a steadfast commitment to quality, value and friendly expert service, Bass Pro Shops has gained a reputation as North America's premier outdoor and conservation company. The Grand Opening night's "Evening for Conservation," a tradition started by Bass Pro Shops founder Johnny Morris, unites sportsmen and women to support local conservation organizations. The outdoor and conservation company invites the greater Rochester region to a special ribbon-cutting ceremony and weekend-long celebration for its new location, highlighted by fishing and hunting celebrity appearances, leaders in conservation, family activities, giveaways, food samples and more. Fifteen percent of sales on most items during the Evening for Conservation will be donated to local conservation organizations. Entertainment and festivities for the Evening for Conservation on Nov. 12 will start with a live performance from singer-songwriter Blaine Holcomb at 5 p.m., the official ribbon-cutting ceremony at 6 p.m., followed by the store opening. Come meet the legends! Special appearances by legendary anglers, outdoor celebrities and conservation champions Celebrities attending the Evening for Conservation include (from top left): Jimmy Houston, Kevin VanDam, Bob Izumi, George Poveromo, Chris Johnston, Cory Johnston and Fred Eichler The Nov. 12 Evening for Conservation will feature some of the most iconic figures in the outdoor industry: * Jimmy Houston, Two-time Bassmaster Angler of the Year, 2002 Bass Fishing Hall of Fame inductee and host of "Jimmy Houston Outdoors" * Kevin VanDam, Seven-time Bassmaster Angler of the Year, four-time Bassmaster Classic champion, 29 Tour-level wins * Bob Izumi, 2009 Canadian Angler Hall of Fame inductee and host of "Bob Izumi's Real Fishing Show" * George Poveromo, National seminar and television host of "George Poveromo's World of Saltwater Fishing" * Chris Johnston, Two-time Elite Series winner and two-time Bassmaster Angler of the Year * Cory Johnston, Four-time Elite Series winner, 32-time Bassmaster top 10 finisher * Fred Eichler, Host of Everything Eichler and owner of Fulldraw Outfitters * PAW Patrol characters alongside fishing legend, Charlie Evans Following the Grand Opening ceremony, these special guests will be available for meet and greets and autographs, until 8 p.m. Grand Opening Weekend festivities offer something for everyone The Evening for Conservation and Grand Opening Weekend include can't-miss deals, exclusive events and exciting attractions for outdoor enthusiasts of all ages: * Families and guests of all ages can create happy Christmas memories throughout the holiday season at Santa's Wonderland. Santa will make his grand arrival on Thursday, Nov. 12, at 5:30 p.m. Starting Friday, Nov. 13, families can schedule a visit to Santa's Wonderland in-store and receive a free 4x6 photo with Santa. * Bass Pro Shops and Cabela's CLUB Members receive 10 percent off almost everything in-store Nov. 12 - 15, 2026. * Customers will enjoy exclusive giveaways and deals throughout the weekend. Daily door prizes will be given to the first 200 families through the door on Friday, Nov. 13 through Sunday, Nov. 15. * Guests of all ages are invited to be among the first to experience the store's stunning 10,000-gallon aquarium and 1,000-gallon stream, located at the heart of the retail destination and home to more than 100 fish representing 13 species. * Explore the store's full lineup of industry-leading boat brands, including TRACKER, SUN TRACKER, RANGER, MAKO, NITRO, REGENCY and TAHOE. Built by Bass Pro's White River Marine Group, the World's Best-Selling Boats are sold factory direct at money-saving prices, with award-winning service and factory-backed warranties. * The on-site POWER PROS service center will offer world-class service for boats, motors and ATVs/UTVs, with certified technicians that have the knowledge and skills to offer the best service anywhere, including parts and accessories. The retail store will officially open following the Evening for Conservation ceremony, then for normal business hours the following day, on Nov. 13. Store hours will be 9 a.m. to 9 p.m. on Monday through Saturday, and 10 a.m. to 7 p.m. on Sunday. Visit basspro.com/victor for up-to-date details about the Evening for Conservation and Grand Opening festivities. About Bass Pro Shops Bass Pro Shops, North America's premier outdoor and conservation company, was founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father's liquor store in Springfield, Missouri. That was the company's sole location for the first 13 years, and it has since grown to nearly 200 retail locations throughout North America. Today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops united with Cabela's to create a "best-of-the-best" experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America's Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Newsweek as "America's Best Outdoor Retailer" for four consecutive years and "America's Most Trusted Retailer for Outdoor Gear." Media Contact: Bass Pro Communications [email protected] 417-873-4567

Bass Pro Shops
Oct 27th, 2026
Bass Pro Shops announces November 11 Grand Opening and Evening for Conservation celebration for revolutionary new Outdoor World location in Sayreville, New Jersey.

Bass Pro Shops announces November 11 Grand Opening and Evening for Conservation celebration for revolutionary new Outdoor World location in Sayreville, New Jersey. North America's Premier Outdoor Retail and Conservation Company will donate 15% of sales on most items during Evening for Conservation to support local conservation efforts. Bass Pro Shops' next-generation destination will showcase a "best-of-the-best" product selection, breathtaking Shipwreck Aquarium and the Flemish Cap restaurant and adventure zone SAYREVILLE, N.J. (October 27, 2026) - Bass Pro Shops announced plans today to celebrate the official Grand Opening of its revolutionary new location in Sayreville, N.J., with an Evening for Conservation open to the public on Wednesday, November 11. The special event will begin with live entertainment at 5 p.m., followed by a ribbon-cutting ceremony and store opening. The new 200,000-square-foot Outdoor World destination will be conveniently located off the Garden State Parkway near the intersection of Interstate 95 and Interstate 287 within the Riverton retail complex. Designed to serve families and outdoor enthusiasts throughout the Tri-State Region, the destination combines world-class retail, conservation education and immersive entertainment experiences unlike anything else in retail. The Shipwreck Aquarium will serve as the centerpiece of Bass Pro Shops' Sayreville location and provide unforgettable educational experiences. The groundbreaking destination is anchored by a breathtaking 80,000-gallon Shipwreck Aquarium and ray touch pool, alongside live jellyfish exhibits and hands-on learning experiences to inspire the next generation of conservationists. Soaring nearly three stories high, the massive cylindrical Shipwreck Aquarium will transport guests into an underwater world teeming with more than 280 fish. The new Outdoor World destination will also feature The Flemish Cap, a one-of-a-kind restaurant and adventure experience inspired by the mysteries and beauty of the North Atlantic. Designed as an immersive deep-sea environment, the attraction will combine casual family dining, interactive experiences, underwater-themed bowling lanes and arcade games to create memorable adventures for guests of all ages. The Sayreville Bass Pro Shops will also showcase President George H.W. Bush's personal offshore fishing boat Fidelity V as part of a special tribute to its fishing presidents and their role in supporting conservation. Bass Pro Shops: America's leading Outdoor and Conservation-Focused Company, built on a passion for fishing (Left) Bass Pro Shops founder Johnny Morris with his father and true hero, John A. Morris (Right) Bass Pro Shops' original location in Johnny's dad's liquor store. Johnny Morris, legendary angler and noted conservationist, started Bass Pro Shops in 1972 in an 8-square-foot space in his father's liquor store in Springfield, Mo. That was the company's sole location for its first 13 years. Today the company enjoys the support of the most dedicated customer base in the outdoors. Each year, 250 million outdoorsmen and women shop at Bass Pro Shops or Cabela's locations across the United States and Canada. With a steadfast commitment to quality, value and friendly expert service, Bass Pro Shops has gained a reputation as North America's premier outdoor and conservation company. The Grand Opening night's "Evening for Conservation," a tradition started by Bass Pro Shops founder Johnny Morris, unites sportsmen and women to support local conservation organizations. The outdoor and conservation company invites families and outdoor enthusiasts from throughout New Jersey and the Tri-State Region to a special ribbon-cutting ceremony and weekend-long celebration for its new location, highlighted by fishing and hunting celebrity appearances, leaders in conservation, family activities, giveaways and more. Fifteen percent of sales on most items during the Evening for Conservation will be donated to local conservation organizations. Entertainment and festivities for the Evening for Conservation on Nov. 11 will start with a live performance from singer-songwriter Celeste Kellogg at 5 p.m., the official ribbon-cutting ceremony at 6 p.m., followed by the store opening. Opening this revolutionary new store on Veterans Day carries special meaning for Bass Pro Shops. The company has long supported veterans and military families, a commitment inspired by the service and sacrifice of founder Johnny Morris' father and true hero, John A. Morris, a decorated World War II veteran who served in the Battle of the Bulge. Come meet the legends! Special appearances by legendary anglers, outdoor celebrities and conservation champions Celebrities attending the Evening for Conservation include: Top row: Martin Truex Jr., Ott DeFoe, Jimmy Houston Bottom row: George Poveromo, Brian "Pigman" and Junie Quaca and Rick Clunn The Nov. 11 Evening for Conservation will feature some of the most iconic figures in the outdoor industry: * Martin Truex Jr., NASCAR legend, 2017 NASCAR Cup Series Champion and two-time Champion of the O'Reilly Series * Ott DeFoe, 2021 MLF Bass Pro Tour REDCREST Champion and 2019 Bassmaster Classic Champion * Jimmy Houston, Two-time Bassmaster Angler of the Year, 2002 Bass Fishing Hall of Fame Inductee and host of "Jimmy Houston Outdoors" * George Poveromo, national seminar and television host of "George Poveromo's World of Saltwater Fishing" * Brian "Pigman" Quaca and Junie Quaca, husband and wife, hunters and television hosts of "Pigman: The Series" * Rick Clunn, Four-time Bassmaster Classic Champion and 2022 Bass Fishing Hall of Fame Inductee * PAW Patrol characters also will be onsite alongside fishing legend, Charlie Evans, to meet and take photos with kids and families * Plus, many more surprise celebrity appearances! PAW Patrol characters and Charlie Evans Following the Grand Opening ceremony, special guests will be available for meet and greets and autographs, until 8 p.m. Grand Opening Weekend festivities offer something for everyone The Evening for Conservation and Grand Opening Weekend include can't-miss deals, exclusive events and exciting attractions for outdoor enthusiasts of all ages: * Veterans are invited to stop by the VIP Veterans Tent during the Evening for Conservation on Nov. 11, featuring special giveaways and opportunities to honor and celebrate those who served. * Families and guests of all ages can create happy Christmas memories throughout the holiday season at Santa's Wonderland. Starting on Thursday, Nov. 12, families can visit Santa's Wonderland in-store and receive a free 4x6 studio-quality photo with Santa. * Bass Pro Shops and Cabela's CLUB Members receive 10 percent off almost everything in-store Nov. 11-15, 2026. * Customers will enjoy exclusive giveaways and deals throughout the weekend. Daily door prizes will be given to the first 200 families through the door on Thursday, Nov. 12 through Saturday, Nov. 14. * Guests of all ages are invited to be among the first to experience the store's stunning 80,000-gallon Shipwreck Aquarium with more than 280 fish, a ray touch pool with 5 species of rays and two jellyfish exhibits. * Explore the store's full lineup of industry-leading boat brands, including TRACKER, SUN TRACKER, MAKO, RANGER, NITRO, REGENCY and TAHOE. Built by Bass Pro Shops' White River Marine Group, the World's Best-Selling Boats are essentially sold factory direct at money-saving prices, with award-winning service and factory-backed warranties. * The on-site POWER PROS service center will offer world-class service for boats, motors and ATVs/UTVs, with certified technicians that have the knowledge and skills to offer the best service anywhere, including parts and accessories. The retail store will officially open following the Evening for Conservation ceremony, then for normal business hours the following day, on Nov. 12. Store hours will be 9 a.m. to 9 p.m. on Monday through Saturday, and 10 a.m. to 7 p.m. on Sunday. Visit basspro.com/sayreville for up-to-date details about the Evening for Conservation and Grand Opening festivities. About Bass Pro Shops Bass Pro Shops, North America's premier outdoor and conservation company, was founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father's liquor store in Springfield, Missouri. That was the company's sole location for the first 13 years, and it has since grown to nearly 200 retail locations throughout North America. Today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops united with Cabela's to create a "best-of-the-best" experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America's Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Newsweek as "America's Best Outdoor Retailer" for four consecutive years and "America's Most Trusted Retailer for Outdoor Gear." Media Contact: Bass Pro Communications [email protected] 417-873-4567

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