Baton

Baton

24/7 trailer drop yards reduce detention

Overview

Baton reduces detention time in freight by operating 24/7 trailer drop yards and pooled trailers at strategic drop zones. Drivers drop their trailer and quickly hook up a ready trailer from the pool, cutting in-city time to about 15 minutes and delivering high on-time performance (98.2%). Revenue comes from fees to use drop yards and pooled trailers, offering a cost-saving alternative to detention for carriers, shippers, brokers, and customers. The goal is to eliminate detention time across the freight industry and improve driver productivity and satisfaction through faster, more predictable handoffs.

Significant Headcount Growth

About Baton

Simplify's Rating
Why Baton is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & Transportation

Industrial & Manufacturing

Company Size

51-200

Company Stage

Series A

Total Funding

$13.8M

Headquarters

San Francisco, California

Founded

2021

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Simplify's Take

What believers are saying

  • Baton reported 750% revenue growth and $1.5B listings on August 5, 2025.
  • January 2025’s $10M Series A from Obvious Ventures funds hiring and marketplace expansion.
  • 2026 press mentions with ACCA and AI tooling signal growing distribution and credibility.

What critics are saying

  • Private-company alternative marketplaces like Dealwise and Unlisted compress Baton’s discovery moat by 2026.
  • SMB exits depend on fragmented owners; slow sales cycles can stall revenue until 2027.
  • A single market downturn or failed unit economics kills Baton’s transaction-take-rate model.

What makes Baton unique

  • Chat Joglekar’s Zillow background and buyer-seller marketplace framing fit SMB acquisition workflows.
  • Baton’s 2026 site publishes transaction guidance, valuations, and agentic AI succession support.
  • A 70% closing rate and 10x higher success claim separate Baton from brokers.

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Funding

Total Funding

$13.8M

Below

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$10.5M
Baton
$15M
Canva
$30M
Kalshi

Benefits

Health Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Flexible Work Hours

Mental Health Support

Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

49%

1 year growth

49%

2 year growth

36%
Fortune
Jan 21st, 2025
Baton, led by a former Zillow executive, raises $10 million to help small businesses find buyers.

Baton’s clients include the well-known Brooklyn bakery L'imprimerie

Digital Music News
Nov 16th, 2023
Music Collaboration Startup Baton Raises $4.2 Million in Funding

Music startup Baton announced on tuesday that it raised $4.2 million to develop its ai-backed decentralized music infrastructure that supports collaboration among creators.

Built In NYC
Jan 9th, 2023
Baton Raises $2.8M to Launch Marketplace for Small Business Acquisitions | Built In NYC

Baton has generated 500 free business valuations and another 4 million estimates based on publicly available data sources.

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