Overview
Baton operates 24/7 trailer drop yards and pooled trailers to reduce detention time in freight. It works by locating drop zones (starting in Los Angeles, with expansion planned to Atlanta, Chicago, and Dallas) where drivers can drop a trailer and instantly hook up a pre-pooled trailer, keeping in-city time to about 15 minutes and achieving a 98.2% on-time rate. The company earns fees from using the drop yards and pooled trailers, offering a cost-saving alternative to detention for carriers, shippers, brokers, and customers. Baton’s goal is to eliminate detention time across the freight industry and improve driver productivity and satisfaction by delivering faster, more predictable freight handoffs.
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Simplify's take
What believers are saying
- Fortune reported seven weekly deals in September 2026, signaling real transaction volume.
- More than 1,500 businesses attracted buyer interest on Baton between February and August 2026.
- Business Profiles launched in September 2026, widening the funnel before seller contact.
What critics are saying
- Public valuations for unclaimed listings rely on PPP data, not owner financials.
- BizBuySell, BizQuest, and brokers dominate attention; Baton fights awareness, not features.
- If Business Profiles fails to convert owners, Baton becomes a costly lead-generation engine.
What makes Baton unique
- Baton’s 2026 Business Profiles show two million businesses with public valuations and rankings.
- Baton pairs listings with one NDA, data rooms, and M&A advisor support.
- Former Zillow executive Michael Joglekar frames Baton as Zillow for Main Street acquisitions.
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