Overview

BatonMarket.com is a marketplace for buying and selling small businesses, providing a platform that connects small business owners with potential buyers. The company offers free business valuations by a Chartered Financial Analyst (CFA) and ensures that all listings are verified with 3-5 years of financial data, making the buying process more efficient. BatonMarket.com stands out by charging fees to a network of partners who provide additional services, allowing them to offer their core services at no cost to business owners. Their goal is to facilitate smooth transactions and improve business performance for small business owners.

Simplify's Take

What believers are saying

• Baton raised $10 million, led by a former Zillow executive, boosting growth potential.
• Increased interest in digital SMB marketplaces supports Baton's business model and expansion.
• Baton's 500 free valuations and 4 million estimates demonstrate strong market engagement.

What critics are saying

• Emerging SMB acquisition platforms could dilute Baton's market share with innovative solutions.
• Economic downturns may decrease small business sales, affecting Baton's revenue.
• Changes in data privacy regulations could impact Baton's valuation service accuracy.

What makes Baton unique

• Baton offers free business valuations by a Chartered Financial Analyst, unique in the market.
• Baton's marketplace features verified listings with 3-5 years of financial data, ensuring reliability.
• Baton charges fees to partners, allowing free core services for small business owners.

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Funding

Total Funding

$15.6M

Below

Industry Average

Funded Over

2 Rounds

$10,000,000

Series A

Jan 2025

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Below Average

Industry standards

Ind Avg. $15M

$3.7M

$5M

$8.2M

$10M

$15M

$30M

View all funding stages