Overview
Baton Trucking manages a network of drop zones and trailer pools designed to eliminate the hours truck drivers spend waiting to load or unload cargo. Long-haul drivers drop their trailers at these 24/7 secured yards so local drivers can handle the final delivery, allowing the long-haul driver to pick up a new load and depart in as little as 15 minutes. Unlike competitors that focus solely on digital tracking, Baton provides physical infrastructure and a relay model that decouples the long-haul journey from warehouse appointments. The company's goal is to increase driver productivity and reduce supply chain waste by expanding this network of drop zones to major transit hubs across the country.
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Simplify's Take
What believers are saying
- Ryder still features Baton as its Silicon Valley innovation lab in 2026.
- RyderShare extends Baton's product reach with real-time visibility and exception management.
- Ryder says Baton reduces detention and improves fleet utilization for customers.
What critics are saying
- Baton no longer exists independently; Ryder can reassign or sunset the lab.
- FreightWaves reported a 25% Baton workforce cut in June 2022.
- Ryder can fold Baton into core products, erasing the brand and recruiting story.
What makes Baton Trucking unique
- Ryder acquired Baton in August 2022, tying software to 260,000 trucks.
- Andrew Berberick and Nate Robert still lead Ryder's Silicon Valley technology lab.
- Baton targets detention reduction, routing, and scheduling across Ryder's freight network.
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