Overview

Baton Trucking focuses on improving the freight industry by reducing the time drivers spend waiting to load or unload cargo, known as detention time. The company achieves this by setting up trailer pools at convenient drop zones, currently in Los Angeles, with plans to expand to other major cities like Atlanta, Chicago, and Dallas. Baton provides 24/7 drop yards where drivers can quickly drop off and pick up trailers, allowing them to spend only about 15 minutes in the city. This system increases driver productivity and ensures timely deliveries, with Baton maintaining a high on-time performance rate of 98.2%. Unlike many competitors, Baton specifically targets the issue of detention time, offering a service that saves money for freight carriers, shippers, brokers, and end customers. The company's goal is to streamline logistics operations, enhance efficiency, and improve overall satisfaction for drivers and clients alike.

Simplify's Take

What believers are saying

• AI-driven predictive analytics optimize route planning and reduce fuel consumption.
• Integration of eco-friendly options aligns with the rise of electric trucks.
• Expansion into last-mile solutions leverages the trend towards delivery efficiency.

What critics are saying

• Increased competition from Uber Freight could threaten Baton's market share.
• New logistics startups focusing on final-mile delivery challenge Baton's business model.
• Brand confusion with another startup named Baton may affect recognition and marketing.

What makes Baton Trucking unique

• Baton's trailer pools reduce detention time, enhancing driver productivity and satisfaction.
• Strategically located drop zones enable quick trailer exchanges, minimizing city driving time.
• Baton's 98.2% on-time performance rate sets it apart in the logistics industry.

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Funding

Total Funding

$13.8M

Below

Industry Average

Funded Over

2 Rounds

$10,500,000

Series A

Mar 2021

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Below Average

Industry standards

Ind Avg. $15M

$3.7M

$5M

$8.2M

$10.5M

$15M

$30M

View all funding stages