Baton Trucking

Baton Trucking

Logistics service reducing freight detention time

About Baton Trucking

Simplify's Rating
Why Baton Trucking is rated
A
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A+ on Rating Differentiation

Industries

Automotive & Transportation

Company Size

11-50

Company Stage

Series A

Total Funding

$13.4M

Headquarters

San Francisco, California

Founded

2019

Overview

Baton Trucking improves the freight industry by reducing detention time, which is the waiting period for drivers to load or unload cargo. The company sets up trailer pools at drop zones, allowing drivers to quickly drop off and pick up trailers, reducing their city time to just 15 minutes. Baton serves freight carriers, shippers, brokers, and end customers, charging fees for the use of its drop yards, which helps save money and enhance efficiency. The goal is to eliminate detention time, benefiting the logistics chain and improving driver satisfaction.

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Simplify's Take

What believers are saying

  • AI-driven predictive analytics optimize route planning and reduce fuel consumption.
  • Urban logistics hubs complement Baton's drop zone strategy in cities like Los Angeles.
  • Electric and autonomous trucks integration can reduce environmental impact and costs.

What critics are saying

  • Increased competition from companies like Uber Freight threatens Baton's market share.
  • Regulatory changes may challenge Baton's elastic trucking and on-demand capacity models.
  • Emergence of new tech-driven startups could divert investment from traditional logistics.

What makes Baton Trucking unique

  • Baton's drop zones reduce driver city time to just 15 minutes.
  • Baton boasts a 98.2% on-time performance rate, enhancing reliability.
  • Baton's trailer pools minimize detention time, saving money for all parties involved.

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Funding

Total Funding

$13.4M

Below

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$10.5M
Baton Trucking
$15M
Canva
$100M
GitHub

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Hybrid Work Options

Performance Bonus

Company News

Digital Music News
Nov 16th, 2023
Music Collaboration Startup Baton Raises $4.2 Million in Funding

Music startup Baton announced on tuesday that it raised $4.2 million to develop its ai-backed decentralized music infrastructure that supports collaboration among creators.

TechCrunch
Mar 25th, 2021
Baton raises $10.5M to create ‘drop zones,’ where truckers can hand off freight

In the trucking industry, “dwell and detention” times are the enemies of efficiency, profits and drivers. More than two billion hours are lost each year due to dwell — the time spent at a distribution yard or facility — and detention — the gap between when unloading or loading is supposed to begin and when it actually does.

FreightWaves
Nov 27th, 2020
Designing for freight tech: Q&A with Uber Freight’s new head of design

Design as a profession is a relatively new animal for the freight industry, which has focused on assets and operations, less so on how a given TMS might

FreightWaves
Nov 18th, 2020
Final-mile delivery startup Baton finds efficiency in trucking-as-relay model

Baton releases case study demonstrating efficiency gains as the last-mile startup builds out tech-enabled network of trailer drop yards and local drivers.

FreightWaves
Nov 13th, 2020
Baton’s ‘elastic trucking’ aims to eliminate wasted hours

It’s a fact that all drivers dread detention. Having to endure long wait times while your trailer is loaded or unloaded is arguably the most inefficient part of a trucker’s day. While the industry has benefited greatly from the latest advances in freight-tech, one San Francisco-based company provides truck drivers with an invaluable resource — giving back their time.

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