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Overview
BODi (Beachbody) provides at-home fitness through a digital subscription library with programs like P90X and Insanity, plus live classes and a nutrition/gear ecosystem. Members pay a recurring fee to access on-demand and live workouts, while the company also sells supplements such as Shakeology and performance products. In 2024 it eliminated its MLM model in favor of a single-level affiliate program and stronger direct-to-consumer and e-commerce channels. The goal is to build a scalable, direct-to-consumer fitness ecosystem that earns recurring revenue and improves cash flow while helping customers reach weight management and fitness goals.
About Beachbody
Industries
Consumer Software
Healthcare
Consumer Goods
Entertainment
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Santa Monica, California
Founded
1998
Simplify's Take
What believers are saying
- Nutrition market 12x larger than digital fitness; P90X supplements and Shakeology cross-sell opportunities.
- 8 million dormant customers provide low-cost reactivation upside if win-back campaign exceeds 5% rates.
- Retail distribution launch 2026 reaches non-digital consumers through brick-and-mortar channels nationwide.
What critics are saying
- Digital subscriptions fell 21% YoY to 870K; Apple Fitness+ and Amazon Halo erode market share.
- Nutrition revenue declined 27.7% YoY; Huel and Soylent outcompete legacy Shakeology on efficiency.
- Debt covenant amendment signals lender concern; $9M cash surplus provides only 3-4 quarters runway.
What makes Beachbody unique
- Iconic 25-year fitness IP portfolio including P90X, Insanity, 21 Day Fix commands brand loyalty.
- Omnichannel strategy integrates direct-to-consumer, Amazon, retail, and affiliate channels post-MLM transition.
- GLP-1 and active aging fitness programs address emerging longevity and metabolic health demographics.
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Funding
Total Funding
$308.5M
Above
Industry Average
Funded Over
2 Rounds
Benefits
401(k) Retirement Plan
401(k) Company Match
Paid Holidays
Maternity/Paternity Leave
PTO
Paid Vacation
Employee Stock Purchase Plan
Health Insurance
Dental Insurance
Vision Insurance
Wellness Program
Pension
Remote Work Options
Hybrid Work Options
Stock Options
Company Equity
Unlimited Paid Time Off
Paid Sick Leave
Paid Holidays
Fertility Treatment Support
Family Planning Benefits
Conference Attendance Budget
Professional Development Budget
Training Programs
Tuition Reimbursement
Professional Certification Support
Mentorship Program
Mental Health Support
Gym Membership
Phone/Internet Stipend
Home Office Stipend
Relocation Assistance
Adoption Assistance
Childcare Support
Elder Care Support
Parental Leave
Health Savings Account/Flexible Spending Account
Stock Price
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%BODi, formerly Beachbody, has launched a new line of P90X performance supplements to complement its P90X Generation Next fitness programme. The science-backed range includes whey protein, pre-workout, creatine, hydration and energy products, each featuring what the company calls "P90X-Factor" advanced ingredients. The supplement system aims to support workout performance, recovery and everyday wellness. Products include P90X 100% Whey Protein with 25 grams of protein per serving, P90X Pre-Workout with caffeine and creatine, and P90X Hydration with key electrolytes. "One of the biggest reasons people don't get the results they expect from a fitness programme isn't the workouts, it's inadequate nutrition", said Carl Daikeler, BODi's co-founder and CEO. The supplements are available through shop.bodi.com, whilst the P90X Generation Next programme requires a BODi subscription starting at $9.99 monthly.
Beachbody reported positive net income for Q4 and full-year 2025, achieving its financial turnaround goal one year ahead of schedule. The company ended 2025 with $39 million in cash against $25 million in debt, providing a $14 million cushion well above the $4.6 million requirement needed to avoid covenant testing by lenders Tiger Finance and SG Capital. The fitness company completed its transition from a multilevel marketing model to a five-pronged omnichannel strategy in 2025, including direct-to-consumer sales, Amazon marketplace presence, retail distribution launching this year, a single-level affiliate programme and a customer win-back initiative targeting over 8 million former customers. Executive Chairman Mark Goldston noted that meaningful year-over-year revenue comparisons won't be possible until Q3 2026 results due to the fundamental business model shift.
Beachbody (BODi) reported fourth quarter revenue of $55.5 million, down from $86.4 million year-over-year, but achieved its second consecutive quarter of net income at $5.2 million. The fitness and nutrition company posted adjusted EBITDA of $12.9 million, marking nine consecutive quarters of positive adjusted EBITDA. For full year 2025, BODi generated revenue of $251.7 million compared to $418.8 million in 2024, whilst achieving operating income of $5.5 million—its first full year operating income since going public. The company generated positive free cash flow of $17.4 million and held $39 million in cash. Digital subscriptions totalled 870,000 in the fourth quarter, whilst nutritional subscriptions stood at 80,000. BODi ceased selling connected fitness equipment in early 2025. The company plans to leverage brands including P90X and Shakeology across new channels in 2026.
The Beachbody Company, Inc. (NASDAQ: BODI) ("BODi" or the "Company"), a leading fitness and nutrition company, today announced it has entered into an amendme...
BODi, the fitness and nutrition company formerly known as Beachbody, has amended its credit agreement with Tiger Finance, streamlining financial covenant terms and enhancing operational flexibility. The modification adjusts covenants including digital subscription and billing requirements, which will not require testing if the company's cash balance exceeds a certain threshold. The amendment allows for potential interest rate reductions beginning with the period ended 31 December 2026. As of 30 September 2025, BODi held $34 million in cash against $25 million in debt, representing a $9 million surplus. Executive Chairman Mark Goldston said the amended covenants reflect improved liquidity and strategic turnaround efforts. CEO Carl Daikeler noted the company has delivered eight consecutive quarters of positive adjusted EBITDA and is positioned to pursue retail and innovation initiatives in 2026.
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About Beachbody
Industries
Consumer Software
Healthcare
Consumer Goods
Entertainment
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Santa Monica, California
Founded
1998
Beachbody is Hiring for 5 Jobs on Simplify!
Find jobs on Simplify and start your career today