Modway: from office chair refurbishments to a whole-home brand. * By Will Jones * Aug 25, 2026 Updated Aug 25, 2026 * 0 * 2 min to read Modway furniture has become synonymous with designer furniture trends such as Japandi style, "quiet luxury," and the mid-century modern aesthetic. It has designed and sold indoor furniture pieces such as sofas and sectionals, as well as outdoor furniture such as lounge chairs made from materials like rattan and Sunbrella fabric. These products have become known for their affordability, despite having an eye for the same design aesthetic used by high-end furniture brands like Anthropologie. Some of the company's most popular furniture has made appearances in publications including GQ, The New York Times' Wirecutter, and Elle Decor. Despite the brand's prevalence as a whole-home brand with a presence at online retailers, the story of Modway's humble beginnings belies its current status as a nationwide brand. As a bootstrapped startup operating out of a garage in Brooklyn, New York, the company that would become Modway first appeared on the furniture scene in 2005. A significant amount of founder Tuvya Greisman's early work consisted of refurbishing office chairs, foreshadowing some of the company's current product lines, which feature chairs that use materials such as performance velvet to combine the aesthetic of sofas with the functionality of office chairs. Greisman grew the company by driving to Manhattan with furniture orders in his truck and personally delivering them to customers, setting the standards for the company's customer-centric ethos. During those early years, he cited "start small, move fast, and stay humble" as the company's guiding motto. This simple, practical strategy for growth paid dividends as Greisman acquired new customers through word-of-mouth and cultivating the existing relationships he had with returning customers. "Our goal was to make Modway a leading American furniture brand - one that combines bold, modern design with fast, accessible delivery," Greisman said. "We wanted to cement Modway's role in shaping the way Americans furnish their homes: with stylish, trend-forward pieces that don't compromise on quality or affordability" Although the brand started small with office chairs, its design and manufacturing processes naturally evolved after it established its headquarters in East Windsor, New Jersey. Modway's team has traveled internationally to find the best furniture materials, partnering with factories in Asia, Europe, and North America to procure materials that are both stylish and durable, including oak wood, rattan, aluminum, and vinyl. Modway is also making efforts to develop new fabrics in-house, adding a personal touch to its existing operations. As the e-commerce industry grew, so did Modway's business strategy. By establishing partnerships with major retailers and allowing customers to purchase furniture products without visiting a physical showroom, Modway continued expanding its reach. Today, Modway has retail partnerships with online brands such as Amazon and Wayfair, as well as traditional retailers such as Walmart and Bed Bath & Beyond. In addition to its e-commerce activities, Modway has showrooms in Las Vegas and at the High Point Market in North Carolina, along with warehouse outlets in New Jersey and California. It has also established a program for trade professionals such as architects, hospitality industry specialists, and interior designers. This program is designed to provide Modway products at wholesale pricing, catering to the needs of professionals who need furniture to fill the living spaces they work with. Modway's success story from being a small business in Brooklyn to becoming a popular brand in the furniture industry is also a reflection of changing customer desires and needs for furniture. Through offering affordable prices, designing contemporary furniture pieces, and having a large online presence, the company has been able to place itself at the junction of fashion and functionality. From redesigning office chairs to manufacturing home furniture sets, the company has been able to evolve with time, adapting to the needs of its consumers.

Bed Bath & Beyond's owner is relocating its corporate headquarters from Murray, Utah, to Nashville and rebranding as Neighbourhood Intelligence. Executive Chairman Marcus Lemonis announced the move on 4 August, citing Nashville's entrepreneurial environment and proximity to Brentwood-based The Brand House Collective, which the company acquired last year. The rebranded entity will expand beyond retail, offering home services including renovations and maintenance, plus homeownership services such as insurance and mortgage financing. Stores will retain the Bed Bath & Beyond name. Neighbourhood Intelligence debuted on Nasdaq on 17 August under ticker NXH. The stock has declined from $5.60 on 4 August to $4.20 on 20 August. The timeline for the headquarters relocation and number of jobs created remain unclear.

The sign stays. The company behind it is changing its name and moving to Nashville. Nashville has spent a decade collecting corporate headquarters the way some cities collect stadiums. Add another, and this one comes with an identity crisis attached. The company that owns Bed Bath & Beyond is moving its headquarters from Murray, Utah, to Nashville - and, in the same stretch of weeks, changing its corporate name to Neighborhood Intelligence and switching stock exchanges. It left the New York Stock Exchange on Aug. 14 and began trading on the Nasdaq under the ticker NXH on Aug. 17. To be clear about what is changing. The sign over the store is not changing. Bed Bath & Beyond remains Bed Bath & Beyond as a retail brand. What is changing is the name of the corporate entity that owns it - the holding company - which will operate as Neighborhood Intelligence. The reasoning, as the company has framed it, is that the parent is no longer really a housewares chain. It now describes itself as sitting on three legs: omni-channel retail, home services, and home ownership capabilities. Calling the whole enterprise after one store brand had stopped describing the business. Why Nashville, specifically. This is where the local piece comes in, and it is not a tax-incentive story so much as a gravity story. Nashville is home to The Brand House Collective - the company formerly known as Kirkland's Home, a Middle Tennessee retail fixture for decades - which the parent acquired. Once you own a substantial Nashville-based operating company with real people, real leases and real merchandising infrastructure, moving the corporate center of gravity here stops being a relocation and starts being a consolidation. It also is not the brand's first Nashville bet. When the liquidated Bed Bath & Beyond chain was relaunched as a physical store, the very first one in the country opened here. And earlier this month the Container Store on Green Hills Village Drive was named one of 22 locations nationwide chosen for the first rollout of a co-branded Bed Bath & Beyond format. Nashville keeps getting handed the prototype. The numbers underneath it. The moves land on a quarter that gave the company something to point at. Second-quarter net revenue came in at $361 million, up 28 percent year over year - the second consecutive quarter of revenue growth after a long stretch of the opposite. That is the context worth holding onto. This is a company that went through a full liquidation, had its name bought at auction, was rebuilt as an online brand, was bolted onto other retail assets, and is now on its second corporate name in roughly a year. Whether Neighborhood Intelligence turns into a durable business or another chapter is a genuinely open question. What is not open is where the decisions will be made. For a city that has spent years watching companies announce Nashville offices and then quietly shrink them - TikTok is closing its Music Row space in October - a headquarters is a heavier commitment than a lease. This one arrives with a Tennessee retailer already inside it.