About

Behaviour Interactive is a leading independent video game developer and publisher in North America, known for its hit game "Dead by Daylight," which has over 60 million players. The company develops and publishes original games while also engaging in co-development projects with other businesses, generating revenue through game sales and subscription services. Unlike many competitors, Behaviour Interactive focuses on community engagement and creativity, organizing events like game jam competitions. Their goal is to continue growing in the gaming industry while fostering strong connections with gamers and developers.

Simplify's Take

What believers are saying

• The addition of popular characters like Lara Croft and collaborations with franchises like Castlevania and Dungeons & Dragons keep the content fresh and engaging for players.
• Behaviour Interactive's commitment to innovation is evident in their release of new titles and game modes, such as 'What The Fog' and the DnD mode for 'Dead by Daylight.'
• The company's organization of events like game jam competitions fosters creativity and collaboration, potentially leading to groundbreaking new game ideas.

What critics are saying

• Recent layoffs and structural changes indicate potential instability and could affect employee morale and productivity.
• The highly competitive gaming industry requires continuous innovation, and failure to keep up could result in loss of market share.

What makes Behaviour Interactive unique

• Behaviour Interactive stands out as one of the largest independent game developers in North America, offering both original game development and co-development services.
• Their flagship game, 'Dead by Daylight,' has a massive player base of over 60 million, showcasing their ability to create highly engaging content.
• The company's dual revenue model, combining game sales and subscription services, provides a diversified and steady income stream.

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