Overview

Behaviour Interactive is a major independent video game developer and publisher based in North America, with a workforce of over 1,300 employees across multiple studios in cities like Montreal, Toronto, Seattle, and more. The company is best known for its popular game "Dead by Daylight," which has attracted over 60 million players worldwide. Behaviour Interactive develops and publishes original games while also collaborating with other companies on co-development projects, allowing them to serve individual gamers, gaming communities, and businesses. Their revenue comes from game sales on various platforms, subscription services that provide ongoing content, and partnerships with other gaming companies. Recently, Behaviour Interactive has been focusing on strategic changes to ensure future growth in the gaming industry, including community engagement initiatives like game jam competitions that encourage creativity among developers.

Simplify's Take

What believers are saying

• Cross-platform play could expand Behaviour Interactive's player base significantly.
• Cloud gaming services may increase accessibility to Behaviour Interactive's titles.
• The growing popularity of horror games supports Behaviour Interactive's market position.

What critics are saying

• The shutdown of Dead by Daylight Mobile may reduce revenue from mobile gaming.
• Acquisition of Red Hook Studios could pose integration and financial challenges.
• Dependency on external IPs may limit Behaviour Interactive's creative control.

What makes Behaviour Interactive unique

• Behaviour Interactive is one of North America's largest independent game developers.
• The company excels in horror-themed games, notably with 'Dead by Daylight'.
• Behaviour Interactive collaborates with major publishers like Ubisoft and Disney.

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