About

Behaviour Interactive is a leading independent video game developer and publisher in North America, known for its hit game "Dead by Daylight," which has over 60 million players. The company develops and publishes original games while also engaging in co-development projects with other businesses, generating revenue through game sales and subscriptions. Unlike many competitors, Behaviour Interactive focuses on community engagement and creativity, organizing events like game jam competitions. Their goal is to continue growing and innovating in the gaming industry while fostering strong connections with gamers.

Simplify's Take

What believers are saying

• Growing interest in horror games boosts Behaviour Interactive's market potential.
• Cross-platform play and cloud gaming expand Behaviour Interactive's audience reach.
• Narrative-driven game demand aligns with Behaviour Interactive's development focus.

What critics are saying

• Project cancellations like 'Challenge T' suggest potential management issues.
• Red Hook Studios acquisition may pose integration and financial challenges.
• High expectations from collaborations could pressure development timelines.

What makes Behaviour Interactive unique

• Behaviour Interactive is a leading independent game developer in North America.
• The company excels in horror-themed games, notably 'Dead by Daylight'.
• Behaviour Interactive collaborates with major franchises like Castlevania and Five Nights At Freddy's.

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