Overview

Behaviour Interactive is a leading independent video game developer and publisher in North America, known for its hit game "Dead by Daylight," which has over 60 million players. The company develops and publishes original games while also engaging in co-development projects with other businesses, generating revenue through game sales and subscription services. Unlike many competitors, Behaviour Interactive focuses on community engagement, organizing events like game jam competitions to foster creativity among developers. Their goal is to adapt and grow within the gaming industry while maintaining strong connections with their player base.

Simplify's Take

What believers are saying

• Growing interest in horror games boosts potential for 'Dead by Daylight' success.
• Cross-platform play trends expand Behaviour Interactive's audience reach.
• Acquisition of Red Hook Studios strengthens Behaviour's horror game portfolio.

What critics are saying

• Cancellation of 'Lifeless by Daylight' spin-off suggests potential project management issues.
• Shutdown of 'Dead by Daylight Mobile' indicates challenges in the mobile gaming market.
• Integration of Red Hook Studios may pose financial and operational risks.

What makes Behaviour Interactive unique

• Behaviour Interactive is a leading independent game developer in North America.
• The company is known for its successful horror game, 'Dead by Daylight'.
• Behaviour Interactive collaborates with major publishers like Activision Blizzard and Ubisoft.

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