Overview

Benchmark Motion (Golf Daddy, Inc.) creates accessible golf training technology to lower the cost of practicing golf. Its products include the Divot Daddy Pro, a swing training mat that gives immediate feedback on swing path and impact, and the Golf Daddy Edge, a $99 portable home golf simulator that uses a smartphone app and a sequin mat to capture an impact mark. The app analyzes a video of the user’s swing and the mat’s mark with AI to predict ball flight and provide swing analytics without hitting a real ball. The company sells directly to consumers and also through major retailers like Dick’s Sporting Goods and Golf Galaxy, and it offers a subscription coaching service where certified coaches review user swing videos and deliver personalized improvement plans. Unlike some competitors, it combines affordable hardware with AI-driven analysis and a coaching subscription, aiming to make golf training widely accessible and less exclusive.