Benjamin

Benjamin

Free debit card with cash back

Overview

BenjaminOne.com is a fintech platform that helps consumers, retailers, and brands earn money through cash back rewards, offering users a free debit card that gives cash back on every purchase. Consumers use the card for everyday spending, earn cash back, and can share purchases with friends to unlock extra rewards, while retailers and brands run targeted cash back campaigns and earn a revenue share from customers’ spending. The company earns fees by taking a small cut of cash back and by charging businesses to run campaigns and access its network. Its goal is to grow a large, active network of users and advertisers by combining cash back marketing with revenue sharing to boost earnings and loyalty for all participants.

About Benjamin

Simplify's Rating
Why Benjamin is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Software

Fintech

Financial Services

Company Size

51-200

Company Stage

Seed

Total Funding

$6.2M

Headquarters

New York City, New York

Founded

2022

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Simplify's Take

What believers are saying

  • Benjamin raised $5.5M seed from Play Ventures and F4 Fund in March 2024.
  • Benjamin grew to over one million users through gamified cash rewards.
  • Benjamin partnered with Travel.win on October 2, 2023, for travel rewards.

What critics are saying

  • Rakuten and Ibotta dominate with 80% market share, starving Benjamin's adoption.
  • App Store complaints on low $30–50/month payouts trigger mass uninstalls.
  • F4 Fund pulls funding after stagnant DAU growth, forcing insolvency in 18–24 months.

What makes Benjamin unique

  • Benjamin integrates AR via New Thing Co. acquisition for immersive money moments.
  • Benjamin offers debit card cash back on all purchases plus revenue sharing for retailers.
  • Benjamin enables earning from 1,000+ games, surveys, and receipts in one app.

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Funding

Total Funding

$6.2M

Below

Industry Average

Funded Over

3 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$5.5M
Benjamin

Benefits

Remote Work Options

Flexible Work Hours

Wellness Program

Mental Health Support

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Stock Options

Company Equity

Paid Vacation

Paid Sick Leave

Paid Holidays

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

2%

2 year growth

16%
VentureCapital.com
Sep 20th, 2024
Benjamin Capital Partners Acquires New Thing Co. to Integrate Augmented Reality for Consumer Cash Rewards

Benjamin Capital Partners acquires New Thing Co. to integrate augmented reality rewards into the Benjamin app, secures $13 million capital raise and plans for expansion.

VentureBeat
Sep 19th, 2024
Benjamin Capital Partners acquires AR firm New Thing Co. to boost money moments

Benjamin Capital Partners has acquired augmented reality firm New Thing Co. to boost "money moments."

Pulse 2.0
Mar 30th, 2024
Benjamin Capital Partners: Cash-Rewards Platform Company Raises $5.5 Million

Benjamin Capital Partners announced the closing of a $5.5 million seed round from Play Ventures and F4 Fund.

ArcticStartup
Mar 29th, 2024
Finland's Benjamin Capital Partners raises $5.5M seed to propel growth of cash rewards app, and welcomes new CEO

Benjamin Capital Partners, based in Oulu and New York, has secured $5.5 million in seed funding from Play Ventures, F4 Fund, and other prominent investors, including Anton Gauffin, Shane Happach, and Ilkka Teppo.

PR Newswire
Mar 28th, 2024
Benjamin Capital Partners Secures Seed Round To Ignite Future Growth

NEW YORK and OULU, Finland, March 28, 2024 /PRNewswire/ - Benjamin Capital Partners announced today the closing of a seed round, raising a total of $5.5 mil.

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