Best Buy

Best Buy

About Best Buy

Simplify's Rating
Why Best Buy is rated
D+
Rated D+ on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Hardware

Consumer Goods

Company Size

N/A

Company Stage

IPO

Headquarters

Bloomington, Indiana

Founded

1966

Overview

Simplify Jobs

Simplify's Take

What believers are saying

  • Creator program could increase sales through influencer marketing, similar to Amazon and Walmart.
  • Nintendo Switch 2 preorders may boost foot traffic and online sales for Best Buy.
  • Collaboration with ASUS ROG attracts gaming enthusiasts, enhancing Best Buy's tech reputation.

What critics are saying

  • Competition from Amazon and Walmart's influencer programs may overshadow Best Buy's efforts.
  • Rapid AI evolution in retail could leave Best Buy behind without effective integration.
  • Aggressive pricing strategies may pressure Best Buy's profit margins if discounts are necessary.

What makes Best Buy unique

  • Best Buy's Creator program offers influencers commission with no cap, unlike competitors.
  • Partnership with Impact.com enhances Best Buy's influencer marketing capabilities.
  • Best Buy's Tech Fest provides significant discounts on high-end electronics, attracting customers.

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Funding

Total Funding

$26.3M

Above

Industry Average

Funded Over

0 Rounds

Company News

PYMNTS
Apr 8th, 2025
Best Buy Launches Creator Program With Influencer Storefronts

Best Buy has debuted a platform that lets creators and influencers collaborate with the retailer. The company announced its Best Buy Creator program Tuesday (April 8) in conjunction with Best Buy Storefronts, a “curated shopping experience” where customers can shop tech from their favorite influencers and creators. “Storefronts give creators the ability to create a one-stop shop to highlight tech features in their content and earn a commission on sales referred through their storefront, with no commission cap,” Best Buy said in a news release

Chain Store Age
Apr 8th, 2025
Best Buy launches creator platform with shoppable storefronts

Best Buy is partnering with Impact.com, an affiliate, influencer and referral marketing platform, to support the Best Buy Creator program.

PR Newswire
Mar 31st, 2025
Asus Republic Of Gamers Announces Rog Strix Scar, Strix G18, And Zephyrus, Are Now Available And Shipping

ROG begins shipping the next generation RTX 50 Series of Laptop GPU equipped devicesFREMONT, Calif., March 31, 2025 /PRNewswire/ -- ASUS Republic of Gamers (ROG) today announced that it has begun shipping their much-anticipated NVIDIA® GeForce RTX™ Series equipped line-up of laptops after initial unveil at CES 2025 subsequent pre-order on February 25, 2025. ASUS ROG's line up of GeForce RTX™ Series Laptop GPUs include: ROG Strix SCAR 16 and SCAR 18; ROG Strix G18; and ROG Zephyrus G14 and G16. Featuring the latest cutting-edge silicon from Intel and NVIDIA, our portable line up is designed to deliver the power and performance that gamers can expect without compromise

GG.deals
Mar 27th, 2025
Nintendo Switch 2 preorder date has been revealed (updated)

Best Buy, a multinational electronics retailer, has just unveiled the Switch 2 preorder date.

PR Newswire
Mar 27th, 2025
Epson Celebrates Seven Generations Of Cartridge-Free Printing Innovation With Ecotank Et-2980

EcoTank ET-2980 is the First in a New Line of EcoTank Models that Deliver Convenient, Cost-Efficient and Stress-Free PrintingLOS ALAMITOS, Calif., March 27, 2025 /PRNewswire/ -- Epson America, Inc., the global leader in refillable Supertank technology, announced its seventh generation of EcoTank® cartridge-free models with the new EcoTank ET-2980 Wireless All-in-One Color Supertank Printer. The most recent addition to the number-one selling Supertank† printer1 line, the ET-2980 leverages proven PrecisionCore® Heat-Free technology to provide everyday users with stellar print quality and reliability, ensuring a worry-free experience that lasts the life of the printer. "Epson designed EcoTank to address several pressing concerns from anyone who prints – the hassle and cost of buying ink cartridges, the high-cost of printing in color and running out of ink when you need it most," said Megha Shukla, group product manager, Consumer Inkjet, Epson America, Inc. "As an industry leader of efficient, compact and precise engineering, Epson has remained dedicated to printing innovation and continues to improve the experience with the seventh generation of EcoTank, starting with the ET-2980."

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