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Bet365 is a global online gambling company that offers sports betting, casino games, poker, and bingo to customers via its direct-to-consumer online platform. Users place bets on a wide range of sports events and can play casino games, poker rooms, and bingo online; the platform supports in-play betting, live wagering, and multilingual access. Revenue comes from the betting and gaming activities on the platform. Bet365 differentiates itself through its long-running online focus rooted in the early in-play betting strategy, its scale as one of the largest online gambling businesses, and its direct-to-consumer model that grew from a former betting-shop operation into a worldwide online service. The company aims to be a leading global provider of online betting and gaming, serving a broad international audience with a comprehensive suite of products.
Industries
Consumer Software
Entertainment
Gaming
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Stoke-on-Trent, United Kingdom
Founded
2001
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Flutter Entertainment halts Brazil operations after online betting ban. Brazil's online betting ban forced Flutter Entertainment to halt operations as SOFTSWISS released its 2027 iGaming Trends Report in Lisbon. Tldr. * Brazil's government issued a provisional measure on Sept. 25 banning online betting, and Flutter Entertainment stopped operations in the country. * Flutter estimates staying out of Brazil through the end of 2026 would cut revenue by about $70 million and adjusted EBITDA by around $20 million. * SOFTSWISS released its 2027 iGaming Trends Report near Lisbon, putting global online gambling revenue at $349 billion in 2026. * The report says 85% of betting and gaming companies use AI, but the industry's AI maturity score is only 45 out of 100. * Brazil's Congress must approve or amend the ban within 120 days, and Flutter is reviewing its options, including a possible appeal. SOFTSWISS released its fifth annual iGaming Trends Report at an invite-only media event near Lisbon, Portugal. The launch took place on the eve of the SBC Summit. Speakers from SOFTSWISS, AWS, Pentasia and Google joined the panel. CNN's Elliott Gotkine moderated the discussion, which covered AI, compliance and new growth markets. The report puts global online gambling gross gaming revenue at $349 billion in 2026. SOFTSWISS forecasts the market will keep growing. Alexandra Kavelich, Deputy CMO at SOFTSWISS, said the industry's fast growth is starting to slow. The company views this as a sign that the sector is maturing. Brazil ban hits Flutter Entertainment. Much of the discussion turned to Brazil. On Sept. 25, President Luiz Inácio Lula da Silva's government issued a provisional measure banning online betting. Flutter Entertainment responded by stopping both sports betting and iGaming operations in the country. Congress must approve or amend the measure within 120 days for it to stay in effect. Flutter estimates that staying out of Brazil through the end of 2026 would cut revenue by about $70 million. It would also reduce adjusted EBITDA by around $20 million. The company bought a 56% stake in NSX in 2025, combining Betnacional with Betfair Brazil. The deal carried total consideration of $674 million. Brazil generated $146 million for Flutter in the first half of 2026. In August, outgoing CEO Peter Jackson called the country "an attractive long-term opportunity." The SOFTSWISS report, written before the ban, lists Brazil among the world's largest online betting markets. It names Betano, Superbet and Bet365 as the top brands by market share. Robin Harrison, Global Content Director B2B at WorldGaming, said the ban would bring "a lot of pain and a lot of wasted investment." Asked where the next growth market might be, he replied, "Last year we said Brazil." SOFTSWISS CBDO Olga Resiga declined to name specific markets. "Big market doesn't mean profitable market, but ready market," she said. Report tracks AI and compliance shifts. The report says 85% of betting and gaming companies worldwide have adopted AI. However, the industry's AI maturity score is only 45 out of 100. Kristina Medvedeva, Head of Marketing at Google, said generative AI makes it cheaper and faster to test new markets. Resiga said AI can speed up decisions, but the final call remains human. The report also says compliance is moving from periodic reporting to continuous, data-driven oversight. Resiga said compliance should be built into products from the start rather than added later. Harrison said real-time monitoring could give regulators a clearer picture of how operators behave. He added that regulation often moves slower than the industry it oversees. Flutter has said it is reviewing its options, including a possible appeal. Harrison noted that, as of Oct. 6, "we don't have a market anymore" in Brazil. Maisie is the News Editor at AlienWP, where she covers the latest developments in the global iGaming industry, including gambling regulation, online casinos, sports betting, licensing, compliance, and emerging industry trends. She has written extensively across the finance, cryptocurrency, and technology sectors for publications including MoneyCheck.com, Blockonomi.com, and Computing.net, bringing a clear, research-driven approach to breaking news and in-depth industry coverage. September 30, 2026
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North Carolina fines Underdog, bet365 for responsible gaming violations. Published: September 25, 2026 at 9:32 am EDT * The North Carolina State Lottery Commission levied two fines to Underdog and bet365 for sports betting responsible gaming violations * The commission fined Underdog $175,000 and bet365 $75,000 * Underdog no longer operates sports betting in the Tar Heel State The North Carolina State Lottery Commission this week levied two fines against licensed sports betting operators, one of which is no longer offering sports betting in the state. The commission fined Underdog $175,000 for failure to verify age of customers during account creation and bet365 $75,000 after the operator incorrectly pushed out promotion notifications to users who had self-excluded from North Carolina sports betting. Underdog no longer offers sports betting in the state, only prediction market contracts, but violated the responsible gaming measures before it gave up its license in December 2025. Age verification failures. According to the North Carolina State Lottery Commission, Underdog incorrectly allowed 38 online sports betting accounts to be created for customers who were under the age of 21. Of these created underage accounts, eight of the accounts were able to place bets on Underdog's online sports betting platform before the error was identified. The regulators said Underdog self-reported the error to the commission and willingly participated in the investigation. The $175,000 fine comes after Underdog has not offered online sports betting for the last nine months in the state. One of the original eight North Carolina licensed online sports betting operators during its March 2024 launch, Underdog ceased its sports betting services on Dec. 17, 2025. It continues to offer its daily fantasy sports services in North Carolina, however. The company chose to focus on Underdog Predictions and its sports event contract services instead. Underdog also gave up its Missouri online sports betting license in November 2025, just one week prior to the Show-Me State's sports betting launch on Dec. 1, 2025. bet365 pushes out notifications to self-excluded customers. Regulators also doled out a $75,000 fine to bet365 for failure to prohibit promotions being sent to users who have self-excluded from the state's sports betting program. A bet365 error allowed self-excluded customers to receive promos from the operator. Each licensed sports betting operator is required to implement protections for customers who enroll in the state's self-exclusionary program. Like Underdog, bet365 self-reported the error and participated in the regulatory investigation. It implemented solutions, which included additional employee training and an update of internal procedures, to ensure to error did not occur again in the future. Regulatory Writer and Editor Robert Linnehan covers all regulatory developments in online gambling and sports betting. He specializes in U.S. sports betting news along with casino regulation news as one of the most trusted sources in the country.
PR: Solas Compliance announces partnership with bet365. The partnership marks a significant milestone in Solas Compliance's growth within the global igaming and affiliate marketing sector 22/09/2026 Solas Compliance, the leading AI-powered marketing compliance platform for highly regulated industries, has announced a new partnership with bet365, the world's largest privately owned betting company. The partnership represents a major step forward for Solas Compliance as it continues to expand its footprint and deepen its relationships with the industry's most respected and responsible operators. Working with bet365 means supporting a business whose marketing activity and brand are recognised across the globe, while helping to ensure that activity continues to meet the highest standards of responsible marketing. Neil Dillon, CEO and founder of Solas Compliance, said: "Since my days at Flutter, bet365 has always stood out as one of the great brands, excelling in every aspect of what they do. Partnering with them now means a great deal to us at Solas Compliance. Bet365 is one of the most respected operators anywhere in the world, and working with a business of that scale and stature is a real testament to the standard of compliance support we provide. Responsible marketing is at the heart of what we do, and we're proud to partner with a company that shares that same commitment. We're looking forward to building a strong, long-term relationship together." Nathan Dale, head of marketing compliance at bet365, added: "We're delighted to be partnering with Solas Compliance. As a global business, it's essential our award-winning marketing activity meets the highest compliance standards in every market we operate in, and that responsible marketing remains central to everything we do. Solas Compliance's expertise and reputation made them a natural choice as a partner, and we look forward to working closely with their team." About Solas Compliance. Solas Compliance is an AI-powered marketing compliance platform for highly regulated industries. By embedding compliance directly into the marketing workflow, Solas identifies potential regulatory issues in seconds, enabling faster approvals, reducing compliance friction and giving marketing and compliance teams greater clarity, confidence and control. About bet365. Bet365 is a leading global betting brand. Founded in 2000, the group employs over 10,000 people and has over 120 million customers worldwide.
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Industries
Consumer Software
Entertainment
Gaming
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Stoke-on-Trent, United Kingdom
Founded
2001
Find jobs on Simplify and start your career today