bet365 launches new and improved Bet Track. Bet Track transforms the betting experience by allowing users to monitor their wagers in real-time directly from their phone's Lock Screen or Dynamic Island. bet365 has launched Bet Track, a cutting-edge Live Activity feature designed to keep customers closer to the action than ever before. Bet Track transforms the betting experience by allowing users to monitor their wagers in real-time directly from their phone's Lock Screen or Dynamic Island. By eliminating the need to constantly open and refresh the app, bet365 is providing a seamless, 'glanceable' experience that ensures customers never miss a crucial moment of their bet. Bet Track gives you live updates on your singles & Bet Builders, including key statistics and cash out values, instantly updating when your selections have settled. Customers receive live updates on the fixtures they've bet on. They can view their cash out value at a glance an instantly monitor the progress of their bet. For selected sports, including Soccer, American Football and Basketball, the new 'Progress Track' feature introduces intuitive progress bars and match live switchers. This allows users to visualise how their market is performing, from corner statistics and attacks to shots on target. The latest update brings significant improvements to Bet Builder, including a new page-switcher interface, individual selection monitoring, and the integration of progress bars and stats switchers, allowing for a more granular view of multi-part bets. For selected sports, customers can now switch between their bet track display to show a live view of match specific statistics, giving users even more information on how their market is performing. Timothy Brough, Deputy Head of Software Product Development - Sports, said: "At bet365, we are committed to leveraging the latest technology to enhance the user experience. With Bet Track, we are bringing the excitement of the game directly to the user's Lock Screen. Whether you are tracking a Soccer match or an American Football game, our new Progress Track and Bet Builder updates ensure that our customers have the most relevant, up-to-the-minute data at their fingertips." Connect with author. WIRE BRIEFING GMT+1, London, United Kingdom 1 HOURS AGO Amelco, one of the world's leading sportsbook and iGaming platform providers, has launched Amplify, an AI-powered development platform that gives betting, casino and lottery operators the tools to build, customise and control their technology stack. 2 HOURS AGO Matchbook, the peer-to-peer betting exchange and market technology business, has completed the acquisition of Betdaq. 3 HOURS AGO FIRST.bet, the Tier-1 sportsbook technology provider, has made Sweden the first market in the next phase of its European growth. Operators there can keep their own brand and frontend, with the FIRST.bet engine running behind it. October 13, 2026 Hard Rock Casino is entering the Netherlands' sports betting sector following regulatory approval from the Dutch gambling regulator KSA. October 13, 2026 BetMGM has said that its strong Q3 performance reflects disciplined execution supported by new exclusive gaming content and enhanced sportsbook offering with net revenue of $710m, up seven per cent year-on-year. Stay updated with the latest gaming industry news.

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bet365, Entain and Flutter join new global gambling industry alliance in Switzerland. Xenia Luch 12 October 2026 [Maarten Haijer, CEO of the WGBA] A new international organisation, the World Gaming and Betting Alliance (WGBA), has been established in Switzerland to represent the interests of licensed betting operators and casinos in discussions on gambling regulation worldwide. This was reported by Next.io. Although the WGBA was only publicly announced in October, the organisation was established earlier in the summer. According to the Swiss commercial register, it was founded on July 9, 2026, and officially registered on July 30. The alliance lists some of the world's largest gambling companies among its members, including bet365, Entain, Flutter Entertainment and FDJ United. The European Gaming and Betting Association (EGBA) is also listed as a member. However, the operators themselves have yet to issue separate public statements confirming their involvement. The alliance plans to focus on several key areas: * Working with governments and regulators; * Protecting players; * Improving transparency across the gambling industry; * Combating illegal gambling operators; * Producing research to help governments make informed decisions on gambling regulation. Maarten Haijer has been appointed CEO of the alliance. He previously led the EGBA for more than 13 years before stepping down in September 2026. Earlier in his career, he also worked at the Dutch Ministry of Economic Affairs and the Netherlands' Permanent Representation to the European Union. According to Haijer, gambling regulations are changing rapidly around the world. He believes it is increasingly important to highlight the benefits of regulated gambling markets and ensure that gambling remains a legitimate form of entertainment for adults. The WGBA's official launch is scheduled for November 2026 in Geneva, where the organisation also plans to present its first major research report. Xenia Luch | Journalist Professional journalist (journalism degree) | Esports journalist & analyst | Active esports competitor | Pump darts athlete | Competitive scene insider