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Overview
Betsson Group runs online gambling services across 20+ brands, offering casino, sportsbook and other games licensed in 22 countries. It operates on a proprietary platform that powers the core customer experience and supports brands like Betsson, Betsafe, Nordicbet, and CasinoEuro. Each brand provides gaming products through the same platform, with a focus on delivering a seamless user experience under licenses across Europe, South America, North America, and Central Asia. Compared to its competitors, Betsson Group emphasizes scale, a multi-brand strategy, and responsible operations, backed by memberships in industry groups (EGBA, ESSA, G4) and a broad geographic footprint. The company's goal is to deliver the best customer experience in the industry by offering regulated gaming responsibly across its licensed markets.
About Betsson Group
Industries
Entertainment
Gaming
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Stockholms kommun, Sweden
Founded
1963
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Simplify's Take
What believers are saying
- Q2 2026 revenue hit a record €310.2 million, despite only 2% growth.
- Latin America revenue rose 32.3% to €112.1 million, now Betsson's largest region.
- World Cup activity lifted June betting volume, and Rhino should add cross-sell opportunities in Canada.
What critics are saying
- Swedish Gaming Inspectorate fined Betsson SEK20 million on June 10, 2026 for voucher and bonus breaches.
- Dutch courts still pressure Betsson subsidiaries with customer-loss claims and daily penalties.
- B2B revenue fell 35.1% in Q2 2026; prolonged weakness makes Betsson more B2C-dependent.
What makes Betsson Group unique
- Latin America generated 36% of Q2 2026 revenue, led by Peru and Argentina.
- Rhino Entertainment closed August 3, 2026, adding Canadian B2C assets and B2B technology.
- Betsson monetizes sponsorships through club-driven content like Pride of a Nation, launched June 11, 2026.
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Benefits
Health Insurance
Life Insurance
Hybrid Work Options
Paid Vacation
Up to 10 days per year working remotely from abroad
Wellness Program
Office perks
Referral Program
Intensive summer schedule in August for extra flexibility and work-life balance
Flexible compensation package for transport, meals, and more!
Company News
Betsson reports record revenue for Q2. Latin America now accounts for over a third of the company's total group revenue. July 17, 2026 Financials Betsson Group hit an all-time revenue high in the quarter ending June 30, reaching €310.2m, a year-on-year increase of two per cent. CEO Pontus Lindwall described the growth in the B2C business as "healthy," and pointed to the positive impact of the FIFA World Cup on the quarter's final month. "As in previous quarters, the strongest growth came from Latin America, which grew by 32 per cent to new record levels and is now our largest region," he said. "The region accounts for more than a third of total group revenue. "The increase was broad-based and received an additional boost from the FIFA World Cup, which contributed to high activity among both new and existing customers. "Peru and Argentina were the region's brightest stars, thanks to earlier product investments, strong brands and well-targeted marketing activities linked to the World Cup. "It is gratifying to see that our long-term commitment to the region continues to pay off and create value for customers and shareholders alike." B2B revenue remained down on the previous year. However, B2B revenue was still down year-on-year. Operating income for the period came in at €42m, down from €69m. "The trend has stabilised, but from a lower level than during the comparative period," said Lindwall. "Our strategy is based on a balanced mix of B2C and B2B initiatives, and we are working hard to return to growth in B2B with both existing and new customers." EBITDA was down 31 per cent year-on-year at €58.5m, with a margin of 18.8 per cent.
REEVO and Betsson Paraguay: commercial expansion across Latin America. Content provider and aggregation platform REEVO has officially launched its proprietary games portfolio live in the regulated market of Paraguay through an expanded partnership with tier-one operator Betsson. The integration marks a significant milestone in the ongoing international rollout between the two companies, systematically extending REEVO's commercial footprint across Latin America's developing digital jurisdictions. Through this deployment, Betsson's active player base in Paraguay gains full access to REEVO's complete suite of in-house titles. The launch follows successful historical integrations between the two gaming brands across multiple regulated markets, validating the supplier's focus on combining strong mathematics, adaptive themes, and stable backend performance. LatAm market velocity and executive perspectives. The deployment highlights REEVO's broader commercial framework of scaling its international pipeline alongside trusted, top-tier operator brands. By launching localized content streams in Paraguay, the supplier positions itself to capitalize on increasing regional demand for highly engaging digital casino entertainment. Karl Grech, Head of Business Development at REEVO, emphasized the long-term importance of the South American jurisdiction: "Going live with Betsson in Paraguay is another exciting milestone in our growing partnership and a strong reflection of REEVO's continued international expansion. Paraguay represents an important opportunity for us as we bring our in-house games to new audiences across Latin America. We are proud to continue this journey with Betsson and to deliver content that is built to engage players and support operator growth." Maximiliano Bellio, Managing Director for Argentina & Paraguay at Betsson, noted that the expansion is a direct result of strong prior performance across other active jurisdictions: "We are pleased to extend our successful partnership with REEVO into Paraguay. Following strong collaborations across multiple Betsson markets, this expansion reflects our confidence in REEVO's content portfolio and integration capabilities. As Paraguay continues to be a strategic market for Betsson in Latin America, this partnership further strengthens our ability to deliver a premium entertainment experience to our customers." Technical analysis: evaluating API aggregation stacks and real-time data streaming in latam networks. From an international iGaming systems architecture and network engineering perspective, expanding a multi-market software rollout like the REEVO-Betsson partnership requires highly adaptable backend integration frameworks. When scaling a content delivery pipeline into developing Latin American markets like Paraguay, engineering divisions face unique regional infrastructure challenges, such as variable mobile bandwidth limits and fluctuating network latency. To maintain a premium, uninterrupted gaming experience, the supplier's Remote Gaming Server (RGS) must utilize lightweight API aggregation protocols that minimize data packet sizes without sacrificing core system security. During active gameplay, the engine communicates transaction values, random number generator (RNG) verification strings, and state changes via optimized WebSockets. By encapsulating game state data into compact JSON strings, the platform ensures that complex slot animations and real-time bonus features render smoothly on the player's mobile or desktop browser, even over lower-tier cellular connections. Additionally, on the operator's side, managing distinct regulatory configurations across adjacent borders like Argentina and Paraguay requires a highly modular wallet infrastructure. Implementing unified single-wallet API hooks allows Betsson to handle localized tax auditing, currency conversions, and mandatory player-tracking metrics effortlessly, providing a scalable and highly secure architecture for cross-border brand expansion. Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles. 1 source verified before publication. This news is an official press release that traces directly to official documents by REEVO. How Gamblers Connect verify sources Karl Grech, Head of Business Development at REEVO · July 2, 2026 Official Body Primary "Going live with Betsson in Paraguay is another exciting milestone in our growing partnership and a strong reflection of REEVO's continued international expansion. Paraguay represents an important opportunity for us as we bring our in-house games to new audiences across Latin America. We are proud to continue this journey with Betsson and to deliver content that is built to engage players and support operator growth." Gamblers Connect only publishes verified and official news from reputable software providers. Read its full editorial standards
EveryMatrix extends Betsson Group partnership with Fantasma Games launch. EveryMatrix has extended its partnership with Betsson Group, giving the global operator's brands access to its full content library across a range of licensed markets. The first phase of the new agreement sees Betsson Group launch exclusive in-house content from Fantasma Games, following the successful integration with EveryMatrix's platform. Ahead of the second phase of the partnership, EveryMatrix and Betsson Group are reviewing several high-performing third-party studios, with the aim of further strengthening the operator's casino offering across additional licensed markets. The agreement builds on EveryMatrix's recent go-live with Betsson Africa in Cameroon, where the technology provider delivered a full turnkey casino and sports integration, including front-end development, player account management, payments and affiliate management. EveryMatrix Casino has the world's largest casino aggregation platform, offering more than 45,000 games from 180 vendors and 355 game studios. Mark Hothersall, Head of Business Development, EveryMatrix Casino, said: "Its initial launch with Betsson in Cameroon was another strong showcase of its ability to support tier-1 operators with scalable, regulated technology. "Extending this partnership through the launch of Fantasma Games shows the value of our relationship and the value our casino portfolio can bring across multiple brands in regulated markets." Karl Shranz, Director of Gaming, Betsson Group, said: "Following the successful launch with EveryMatrix in Cameroon, iGamingFuture saw a clear opportunity to explore further areas of collaboration, with content being a natural next step. "EveryMatrix offers a strong portfolio, quality titles, and the operational standards required to support our brands across regulated markets."
Betsson Group recognised at the Women in Gaming Diversity & Inclusion Awards 2026. Betsson Group has been recognised at the Women in Gaming (WiG) Diversity & Inclusion Awards 2026, receiving two awards that highlight the company's commitment to creating a positive impact both within the workplace and in the wider community. Awards & Certifications 16 Jun 2026 3 Mins Read Betsson Group has been recognised at the Women in Gaming (WiG) Diversity & Inclusion Awards 2026, receiving two awards that highlight the company's commitment to creating a positive impact both within the workplace and in the wider community. At the awards ceremony held in London on 12 June, Betsson Group was named winner of the Community Engagement Award, while Rachel Fisher, HR Business Partner Lead at Betsson Group, received the individual accolade of Positive Role Model of the Year. These latest achievements add to an already successful year for Betsson Group, which has now received more than 25 industry awards in 2026. Recognised for community impact The Community Engagement Award recognises organisations that make a meaningful social impact through initiatives that benefit employees, local communities, and wider society. As a global company operating across multiple markets, Betsson Group is committed to making a positive difference in the communities where it operates. Guided by its One Betsson value, the company supports a wide range of initiatives focused on community engagement, social responsibility, education, wellbeing, environmental sustainability, and charitable giving. Many of these initiatives also provide opportunities for Betsson employees to get involved and contribute directly to causes that matter, reinforcing the company's culture of collaboration and shared responsibility. The award recognises Betsson Group's community-focused programmes and partnerships, which aim to create lasting positive impact. Celebrating positive leadership Rachel Fisher was recognised with the Positive Role Model of the Year award, which honours individuals who inspire others through their leadership, achievements, and commitment to creating an inclusive and supportive workplace culture. The award celebrates professionals who lead by example, help others succeed, and demonstrate resilience in overcoming challenges while making a positive impact on colleagues and the wider organisation. Supporting diversity and inclusion across the industry Betsson Group was also proud to support this year's Women in Gaming Diversity & Inclusion Awards, reaffirming its commitment to promoting diversity, equality, and inclusion across the gaming industry. During the ceremony, Lena Nordin, Chief Human Resources Officer at Betsson Group, presented the award for Excellence in Customer Service (Suppliers), recognising outstanding contributions within the sector. The Women in Gaming Diversity & Inclusion Awards is one of the gaming industry's most respected events dedicated to recognising individuals and organisations that champion equality, diversity, and inclusion. Share Via:
Betsson launches "Pride of a Nation" - a football talk show featuring four sponsored clubs. Betsson Group is launching Pride of a Nation, an in-depth football talk with the company's sponsored top clubs - Inter, Club Brugge, Atlético Nacional and Racing Club. Partnerships 11 Jun 2026 3 Mins Read Betsson Group is launching Pride of a Nation, an in-depth football talk show featuring players from four of the company's sponsored top clubs - Inter (Italy), Club Brugge (Belgium), Atlético Nacional (Colombia) and Racing Club (Argentina). The series brings together 4-6 players from each club and reflects Betsson's continued investment in content-driven brand building across key regions. The initiative forms part of Betsson's broader strategy to activate its sponsorship portfolio in a more integrated and commercially effective way. By leveraging the combined reach of these clubs - together exceeding 18 million followers on Instagram alone - Betsson strengthens its visibility across multiple territories while capitalising on the presence of national team players within its sponsored teams. Although Italy will not participate in the upcoming World Cup, several Inter players will represent other national teams, including Denzel Dumfries and Stefan de Vrij for the Netherlands and Petar Sučić for Croatia. The series features a mix of legendary figures and current stars. Iconic names such as René Higuita, Christian "Bobo" Vieri and Ubaldo "Pato" Fillol appear alongside active players including Simon Mignolet, Matheus Uribe, Sergio Romero, Denzel Dumfries and Stefan de Vrij. Each episode, running more than 20 minutes, offers a personal and football-focused conversations between players discussing club identity, football culture and anticipation surrounding the upcoming World Cup. "This initiative reflects how we approach sponsorships - with relevance, authenticity and a clear long-term vision, said Ronni Hartvig, Chief Commercial Officer at Betsson Group. "The World Cup is the biggest football moment of the year for Betsson Group, and Betsson Group want to activate its partnerships in ways that create genuine engagement for fans while strengthening its brand across key markets. These are internationally recognised players representing major football nations, many of which are important markets for Betsson. Betsson Group will continue investing in entertaining football content that resonated with fans and reflects the passion Betsson Group hold for the sport.". Team and players featured in "Pride of a Nation": * Inter: Christian Vieri, Stefan de Vrij, Denzel Dumfries, Petar Sučić * Club Brugge: Leo Van der Elst, Simon Mignolet, Brandon Mechele, Hans Vanaken, Joaquin Seys, Romeo Vermant * Atlético Nacional: René Higuita, Edwin Cardona, Matheus Uribe, William Tesillo, Andrés Román * Racing Club: Claudio "Piojo" López, Ubaldo "Pato" Fillol, Facundo Cambeses, Sergio "Chiquito" Romero Share Via:
Betsson Group is Hiring for 8 Jobs on Simplify!
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About Betsson Group
Industries
Entertainment
Gaming
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Stockholms kommun, Sweden
Founded
1963
Betsson Group is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today