B

Betsson Group

Online casino, sportsbook, and gaming operator

Overview

Betsson Group runs online gambling services across 20+ brands, offering casino, sportsbook and other games licensed in 22 countries. It operates on a proprietary platform that powers the core customer experience and supports brands like Betsson, Betsafe, Nordicbet, and CasinoEuro. Each brand provides gaming products through the same platform, with a focus on delivering a seamless user experience under licenses across Europe, South America, North America, and Central Asia. Compared to its competitors, Betsson Group emphasizes scale, a multi-brand strategy, and responsible operations, backed by memberships in industry groups (EGBA, ESSA, G4) and a broad geographic footprint. The company's goal is to deliver the best customer experience in the industry by offering regulated gaming responsibly across its licensed markets.

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About Betsson Group

Simplify's Rating
Why Betsson Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

EntertainmentGaming

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Stockholms kommun, Sweden

Founded

1963

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Simplify's take

What believers are saying

  • Q2 2026 revenue hit €310.2 million, a company record, despite only 2% growth.
  • Latin America grew 32% and generated more than one-third of group revenue.
  • Santa Fe granted Betsson a sportsbook licence in May 2026, opening Q4 launch.

What critics are saying

  • EBIT fell 39% to €42 million as gaming taxes and payment costs rose.
  • B2B revenue dropped 35% after one large customer reduced activity in Q2 2026.
  • An Argentina or Italy black-market surge would erode regulated share and Betsson's license moat.

What makes Betsson Group unique

  • Betsson operates local licences in 24 countries, including Brazil, Paraguay, Italy, and Canada.
  • Rhino Entertainment closed on 3 August 2026, adding Canada B2C and B2B technology.
  • Betsson pairs sponsorships with content, launching Pride of a Nation on 11 June 2026.

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Benefits

  • Health Insurance
  • Life Insurance
  • Hybrid Work Options
  • Paid Vacation
  • Up to 10 days per year working remotely from abroad
  • Wellness Program
  • Office perks
  • Referral Program
  • Intensive summer schedule in August for extra flexibility and work-life balance
  • Flexible compensation package for transport, meals, and more!

Stock Price

Company News

Betsson Group
Oct 23rd, 2026
Betsson Group secures multiple nominations at SiGMA World and SiGMA Italia Awards 2026.

Betsson Group secures multiple nominations at SiGMA World and SiGMA Italia Awards 2026. Betsson Group has secured multiple nominations at the SiGMA World Awards and the SiGMA Italia Awards. The Group will also be at SiGMA World in Rome from 2 to 5 November. Awards & Certifications 23 Oct 2026 5 Mins Read Betsson Group has received multiple nominations across the SiGMA World Awards and SiGMA Italia Awards 2026, recognising its achievements in innovation, responsible gaming, marketing, and workplace excellence. The Group will also contribute to key industry discussions during SiGMA World, while two of its senior leaders have been recognised in the Forbes Italia's 2026 Top 50 Italy Regulated Gaming. Betsson Group is pleased to announce its nominations at the upcoming SiGMA World Awards and SiGMA Italia Awards 2026, taking place on 2 and 5 November, respectively, as part of SiGMA World 2026. The nominations reflect the Group's continued commitment to delivering innovative gaming experiences, promoting responsible gaming, supporting local communities, and fostering a positive working environment. Betsson Group nominated at the SiGMA World Awards 2026. The SiGMA World Awards, taking place on 2 November, will recognise companies and individuals contributing to the advancement of the global iGaming industry. The ceremony will bring together industry leaders for an evening celebrating excellence, innovation, and charitable initiatives. * Best Casino 2026 - Betsson Group * Best On Mobile 2026 - Betsson Group * Responsible Gaming Initiative 2026 - Betsson Group * Best Marketing Campaign 2026 - Football Festival by Betsson Group In addition, Sporting Solutions has been nominated for Best Innovative Sportsbook Feature 2026 for its Upside Betting solution. Seven nominations for Betsson Group at the SiGMA Italia Awards 2026. Betsson Group has also received seven nominations at the SiGMA Italia Awards, scheduled for Thursday, 5 November. Dedicated to recognising excellence within the Italian gaming market, the awards celebrate organisations and initiatives contributing to the industry's development through innovation, responsible business practices, and social engagement. The nominations include: * Miglior Operatore Scommesse Sportive 2026 - Betsson.it * Brand Gaming Più Innovativo 2026 - Betsson.it * Miglior Campagna di Marketing 2026 - Il Museo della Passione by Betsson.Sport * Premio Gioco Responsabile 2026 - Betsson Group * Premio Impegno Sociale 2026 - Betsson Group * Azienda dell'Anno - Workplace Excellence 2026 - Betsson Group * Miglior Casinò Online Italiano 2026 - StarCasinò These nominations highlight Betsson Group's presence in the Italian market, recognising its efforts across sports betting, brand innovation, marketing, responsible gaming, corporate social responsibility, and employee experience. Betsson Group to contribute to regulatory discussions at SiGMA World. Beyond the awards, Betsson Group will actively participate in the summit's conference programme, contributing to discussions on the regulatory challenges and opportunities facing the gaming industry. On Tuesday, 3 November, Dario Evangelista, Deputy General Counsel at Betsson Group, will participate in two sessions addressing gambling regulation and advertising restrictions. At 11:30, Dario will join the panel "Regulatory Backfire: How Crackdowns Empower Offshore Rivals" on the Main Stage at Fiera Roma. The discussion will examine the potential unintended consequences of regulatory restrictions, including advertising bans and payment limitations, and how policymakers can strengthen player protection while maintaining the competitiveness of licensed operators. Later that day, from 14:15 to 15:15, he will contribute to the IMGL Masterclass, "The Great Ad Ban Experiment: 8 Years of Lessons from Italy". The workshop will explore the impact of Italy's gambling advertising restrictions, compare regulatory approaches across European jurisdictions, and identify lessons for future compliance and regulatory frameworks. Through its participation, Betsson Group continues to support constructive industry dialogue on effective regulation, sustainable market development, and responsible gaming. Stefano Tino and Dario Evangelista recognised in Forbes Italia's Top 50 Gioco Legale di Stato 2026. Further strengthening Betsson Group's presence at SiGMA Rome, two of its leaders have been included in Forbes Italia's Top 50 Gioco Legale di Stato 2026, developed in collaboration with SiGMA World. Stefano Tino, Managing Director - Southern Europe, has been recognised for his contributions to digital innovation, brand development, and market growth in Italy. Dario Evangelista, Deputy General Counsel, has been recognised for his work in regulatory affairs, player protection, and the application of artificial intelligence in responsible gaming. The initiative highlights 50 influential figures contributing to the development of Italy's regulated gaming industry, spanning leadership, regulation, technology, innovation, and responsible gaming. Both Betsson Group leaders will receive special recognition on stage during the SiGMA Italia Awards ceremony on 5 November, alongside other leaders featured in the Top 50 list. Their inclusion reflects the expertise and leadership within Betsson Group, as well as its continued commitment to innovation, regulatory excellence, and sustainable growth in the Italian market. Meet Betsson Group at SiGMA Rome 2026. Betsson Group will also be present at SiGMA World 2026, taking place from 3 to 5 November at Fiera Roma. Visitors can meet the team at Stand H1-1045 to connect with industry professionals, strengthen partnerships, and explore new business opportunities at one of the iGaming industry's leading events. As part of its presence at the summit, Betsson Group will welcome Javier Zanetti, former Inter Milan captain, and Nicola Ventola, former Italian footballer, to its stand. Attendees will have the opportunity to meet both football personalities and take part in special activities organised by the Group. To arrange a meeting at Stand H1-1045, please contact the Betsson Group Affiliates team at [email protected]. Continuing to strengthen Betsson Group's industry presence. With multiple award nominations, participation in regulatory discussions, recognition of its leadership, and a strong presence at the summit, SiGMA World 2026 represents an important opportunity for Betsson Group to reinforce its position within the international iGaming industry and strengthen relationships with key stakeholders. Share Via:

CDC Gaming
Oct 23rd, 2026
Betsson execs hail World Cup-driven success, downplay Brazilian ban in Q3 report.

Betsson execs hail World Cup-driven success, downplay Brazilian ban in Q3 report. October 22, 2026 · 8:02pm ET | 5:02pm PT * David McKee, COMPLETE iGAMING Email, LinkedIn, and more Buoyed by an announcement of record revenues, Betsson Group executives were in an upbeat mood during their 22 October earnings call, reporting that the company realized nearly €327 million ($368 million)in earnings during the third quarter. Among the causes for celebration was a spike in monthly active users. These leapt 40%, driven in part by World Cup play, which saw 800,000 bettors. Betsson execs also announced several new branding initiatives, including new, Betsson-emblazoned jerseys for soccer's Club Brugge and a partnership with tennis' Davis Cup. They noted the introduction of an Inter-branded slot game online, one of 478 games debuted during the quarter, 40 of them exclusive to Betsson.

Gamblers Connect
Oct 22nd, 2026
Betsson Group reports record Q3 2026 revenue and financial results.

Betsson Group reports record Q3 2026 revenue and financial results. Editorial Standards Fact-Checked ⊘ Independence Commercial Disclosure GC AI Summary Betsson Group reported record third quarter 2026 revenue of 326.5 million euros, a 10% increase year-on-year, driven by a 40% surge in active B2C customers to 1.9 million and strong engagement around the FIFA World Cup. Latin America was the standout region with revenue growth exceeding 50%, led by Peru and Argentina, while casino revenue rose 14% across the group. The quarter also saw Betsson complete the acquisition of Rhino Entertainment Group and finalize the rebranding of betFIRST to Betsson in Belgium, with net income for the period reaching 28.2 million euros. Key Takeaways Record group revenue - Betsson reports Q3 2026 group revenue of three hundred twenty-six point five million euros, representing a 10% increase (8% organic) Active customer surge - Active B2C customers rose significantly to one point nine million, driven by the FIFA World Cup and European football leagues Regional growth - Latin America spearheaded expansion with revenue surging over 50%, led by standout performances in Peru and Argentina Profitability metrics - EBITDA reached sixty-three point four million euros, while operating income (EBIT) stood at forty-six point one million euros Strategic acquisitions and rebranding - The acquisition of Rhino Entertainment was completed in August, and betFIRST was successfully rebranded to Betsson in Belgium Fact-checked Sources verified before publication Betsson AB released its interim financial report for the third quarter of 2026 on October 22, 2026, announcing record-breaking group revenue driven by sustained high customer activity and successful regional expansion. For the period spanning July to September 2026, group revenue reached three hundred twenty-six point five million euros, marking a 10% increase compared with two hundred ninety-five point eight million euros in the corresponding period of 2025, with an organic growth rate of 8%. Casino revenue experienced strong momentum, increasing by 14%, while sportsbook revenue rose by 1% with a sportsbook margin of 8.1% compared to 8.8% in the previous year. Consequently, EBITDA for the third quarter stood at sixty-three point four million euros, yielding an EBITDA margin of 19.4%, while operating income (EBIT) reached forty-six point one million euros with an EBIT margin of 14.1%. Net income for the quarter totaled twenty-eight point two million euros, corresponding to nineteen cents per share. Drivers of growth and Latin American momentum. Commenting on the results, Betsson President and CEO Pontus Lindwall highlighted that customer deposits and total gaming turnover increased significantly, while active B2C customers surged by 40% to reach 1.9 million. This record-breaking performance was bolstered by heightened engagement surrounding the FIFA World Cup and the commencement of major European football leagues. Geographically, growth was spearheaded by Latin America, where revenues expanded by more than 50%. Peru and Argentina stood out as primary contributors, propelled by high customer activity and targeted marketing campaigns executed during the World Cup. Furthermore, Betsson completed the acquisition of Rhino Entertainment Group at the beginning of August, integrating the business to further reinforce its commercial and geographic diversification. At the close of the quarter, the company also finalized the rebranding of betFIRST to Betsson in Belgium, driving greater brand consistency across international markets. Product innovation and financial position. During the quarter, Betsson continued to invest in proprietary technology and enhanced product offerings. Upgrades to the sportsbook included expanded betting opportunities during extra time and dedicated team and player pages for major European fixtures. In the casino vertical, the company launched Gates of Inter, a bespoke game featuring graphics inspired by its sponsorship of Inter Milan, following similar exclusive releases for Boca Juniors and Atletico Nacional. For the broader nine-month period from January to September 2026, group revenue reached nine hundred twenty-two point one million euros, representing a 3% reported increase and a 6% organic rise. EBITDA for the first nine months stood at one hundred seventy-one point eight million euros, and operating cash flow reached one hundred seventy-three million euros. Betsson maintained a strong balance sheet with net debt resting at negative ninety-eight point three million euros as of September 30, 2026. Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles. 1 source verified before publication. This news is an official press release that traces directly to official documents by Betsson Group. How Gamblers Connect verify sources Betsson Group · October 22, 2026 Official Body Primary Gamblers Connect only publishes verified and official news from reputable companies. Read its full editorial standards

InterGame Ltd
Oct 22nd, 2026
Casino growth drives new Betsson Group revenue record.

Casino growth drives new Betsson Group revenue record. Operator also notes continued influence of Latin America and the World Cup in its Q3 report. October 22, 2026 Financials Betsson Group's casino operations were the key driver of a new revenue record in Q3 for the company, which also posted a new high for active customers. Group revenue climbed 10 per cent year-on-year to €326.5m, with casino revenue up 14 per cent. Betsson Group CEO Pontus Lindwall said the online casino growth was pivotal amid a one-per-cent increase in sports betting revenue and the sportsbook margin falling 0.7 per cent to 8.1 per cent. Active B2C customers rose by 40 per cent to a new record of 1.9 million, up from 1.3 million in the prior-year quarter. Net income fell from €50.1m to €28.2m. Betsson Group hails casino growth. "The high level of customer activity continued during the third quarter, supported by the FIFA World Cup and the start of the major European football leagues," Lindwall said. "Customer deposits and total gaming turnover increased, while the number of active customers rose by 40 per cent to a new record. "Revenue also reached a new all-time high for a single quarter, which is particularly positive given that the sportsbook margin was considerably lower than in the second quarter. Instead, growth was driven by the casino product. "This performance demonstrates the strength of our diversified business model, with a broad geographical presence, several strong brands and competitive offerings in both sports betting and casino that complement each other." LatAm impact. "Growth was driven primarily by Latin America, where the positive momentum continued and revenue increased by more than 50 per cent," Lindwall added. "Peru and Argentina once again stood out, with high customer activity and strong revenue growth, largely due to the successful execution of marketing activities in connection with the FIFA World Cup. "Our long-term investments in products, brands and locally adapted marketing continue to strengthen our positions in the region." Betsson recently completed its acquisition of Rhino Entertainment and rebranded betFIRST in Belgium to its flagship brand, Betsson.

Focus Gaming News
Oct 16th, 2026
TaDa Gaming to round off 2026's global exhibition initiative at SiGMA World.

TaDa Gaming to round off 2026's global exhibition initiative at SiGMA World. With myFocus you can edit your personalised news feed, follow topics and more. The supplier will showcase its European portfolio and locally tailored games at Stand H6-6036, alongside two EGR Italy Awards nominations. Key takeaways: * TaDa Gaming will exhibit at SiGMA World Summit at Fiera Roma from November 3-5, at Stand H6-6036. * The supplier has 86 titles certified under Italy's new 2026 regulations. * TaDa Gaming has secured two EGR Italy Awards nominations: Innovation in Casino for its fish-shooting games and Casino Platform Supplier. Press release.- The TaDa Gaming team is gearing up for a high-energy appearance at SiGMA World Summit, Fiera Roma, this November 3-5, showcasing a proven European portfolio, Italian market success and two EGR Italy nominations at its final major industry event of 2026. Visitors to Stand H6-6036 can explore a portfolio that combines fresh gameplay mechanics, high-quality classic slots and locally developed titles tailored to individual markets. With Q4 priorities focused on growth across Romania through Superbet, Portugal through Betano, Greece through Novibet and the Netherlands through Circus, alongside an expanding footprint in Belgium, TaDa Gaming is bringing a distinctly European, market-focused approach to Rome. Italy, as always, remains a key destination. Supported by partnerships with leading operators including Eurobet and Betsson, TaDa Gaming has reached an important regulatory milestone with 86 titles now certified under Italy's new 2026 regulations. Steaming ahead in the slots' line-up is Gold Mine Express, one of TaDa Gaming's top-performing titles across European markets. Its distinctive Wild West locomotive and mine-cart narrative with multiple train-led features demonstrate how a familiar theme can still convert through innovative gameplay mechanics. With the concept proving successful in both the UK and European regulated markets, scope for further development is already in the pipeline. For players who favour classic slot appeal, 40 Sparkling Crown delivers a more traditional experience, while leading TriLuck slot, 3 Lightning Blitz, showcases TaDa Gaming's continued focus on innovative gameplay. Completing the line-up is Gallina Fortunata, a title reflecting the provider's commitment to creating content built specifically for the Italian market. The combination of established formats, new mechanics and local relevance is central to TaDa Gaming's proposition for global game intelligence matched with local market intelligence. This allows the ambitious provider to deliver an offering that balances broad appeal with market-specific opportunities. The company's innovation credentials will also be under the spotlight in Rome. TaDa Gaming is delighted to have secured two nominations for the EGR Italy Awards, including Innovation in Casino for its fish-shooting games and Casino Platform Supplier. As the industry gathers for the final major event of the year, TaDa Gaming invites all delegates to discover its latest releases, explore its Italian portfolio and discuss opportunities across key European markets. Ray Lee, director of business development, TaDa Gaming, said: "We are excited to finish 2026's global exhibition circuit in Rome. With a strong local proposition, 86 games certified under Italy's new regulations and two award nominations to celebrate, plus our new roadmap and gamification tools to discover, Stand H6-6036 is set to be a destination zone at SiGMA World."

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