BetterUp

BetterUp

Digital coaching for leadership and employee well-being

About

BetterUp provides professional coaching and personal development services primarily for businesses. Its main product is a digital platform that connects employees, managers, and executives with expert coaches. These coaches help individuals enhance their leadership skills, manage stress, and develop resilience and self-compassion. The platform uses insights and analytics to customize coaching programs to meet the specific needs of each organization, ensuring measurable improvements in employee performance and well-being. Unlike many competitors, BetterUp focuses on a subscription model, allowing companies to provide ongoing access to coaching resources for their employees. The goal of BetterUp is to significantly improve individual and team performance, resilience, and overall employee experience across various industries.

Company Stage

Series E

Employees

1,001-5,000

Industries

Data & Analytics, Consulting

Total Funding

$563.2M

Headquarters

San Francisco, California

Founded

2013


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Simplify's Take

What believers are saying

  • Growing demand for virtual coaching aligns with BetterUp's core offerings and expertise.
  • Partnerships with thought leaders like Brené Brown enhance brand credibility and reach.
  • Integration with Workday boosts BetterUp's platform appeal and organizational outcomes.

What critics are saying

  • Loss of key personnel may impact BetterUp's consumer strategy and operations.
  • Return-to-office trends could reduce demand for BetterUp's remote coaching services.
  • Rapid expansion may challenge BetterUp's ability to maintain culture and efficiency.

What makes BetterUp unique

  • BetterUp is the inventor of virtual coaching, leading in mental health and coaching.
  • It offers the largest network of over 3,000 coaches in 46 languages.
  • BetterUp integrates AI-driven analytics for personalized and effective coaching experiences.

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Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%

Benefits

Medical, dental, & vision benefits

Flexible Time Off

Paid parental leave

Unlimited coaching

Wellness programs

Education & learning stipend

Volunteer days

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