Overview
BetterUp provides a digital coaching platform for businesses to support leadership development and employee well-being. It connects employees, managers, and executives with professional coaches through a subscription-based service, delivering personalized coaching programs and analytics-driven insights to drive performance and resilience. The platform tailors coaching to each organization’s needs and measures outcomes such as individual and team performance, resilience, optimism, and stress reduction. Key differentiators include its enterprise-focused, analytics-informed approach that scales across many industries, rather than a one-size-fits-all solution. The company’s goal is to help organizations improve leadership capabilities and overall employee experience by delivering measurable improvements in performance and well-being.
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About BetterUp
Industries
Company Size
1,001-5,000
Company Stage
Series E
Total Funding
$579M
Headquarters
Austin, Texas
Founded
2013
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Simplify's Take
What believers are saying
- BetterUp named Kristian Talvitie CFO on May 12, 2026, sharpening financial discipline.
- Mercedes-AMG PETRONAS expanded BetterUp access to F1 Academy on February 26, 2026.
- Workday Marketplace updated July 11, 2026, keeping BetterUp visible to enterprise buyers.
What critics are saying
- Revelio Labs showed headcount falling to 1,591 by March 2026, down 21.2% since 2023.
- Jaclyn Kurtela sued BetterUp on October 8, 2025, alleging sex discrimination in California.
- Workday and Microsoft can bundle coaching, crushing BetterUp's standalone software margins by 2027.
What makes BetterUp unique
- BetterUp's March 2026 MCP server embeds coaching inside Claude workflows.
- BetterUp's 4,000-coach network spans 70+ countries and 75 languages by May 2026.
- Workday, Salesforce, IBM, and Degreed integrations place coaching inside enterprise systems.
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Funding
Total Funding
$579M
Above
Industry Average
Funded Over
6 Rounds
Industry standards
Benefits
- Medical, dental, & vision benefits
- Flexible Time Off
- Paid parental leave
- Unlimited coaching
- Wellness programs
- Education & learning stipend
- Volunteer days
Growth & Insights and Company News
6 month growth
-11%1 year growth
-11%2 year growth
-11%BetterUp Canada Inc. debuts groundbreaking study for Ontario first responders. First-of-its-kind study launches ahead of World Mental Health Day providing free coaching to first responders in partnership with Workplace Safety and Insurance Board of Ontario TORONTO - BetterUp Canada Inc., the Canadian operations of BetterUp(R), the human transformation company and pioneer of virtual coaching, today announced The Ontario Frontline Study, a first-of-its-kind research program... October 9, 2026 at 9:17 a.m. First-of-its-kind study launches ahead of World Mental Health Day providing free coaching to first responders in partnership with Workplace Safety and Insurance Board of Ontario TORONTO - BetterUp Canada Inc., the Canadian operations of BetterUp(R), the human transformation company and pioneer of virtual coaching, today announced The Ontario Frontline Study, a first-of-its-kind research program centred on first responders and healthcare workers. The research effort is a multi-year study that aims to explore whether and how personalized coaching can build resilience, reduce stress, and improve overall well-being for these workers, who operate in immensely stressful environments. "I've been waiting my whole career to do this study. If the results bear out what the science predicts, this will be among the most important applied research on human resilience ever conducted." - Martin Seligman, PhD "This study is significant for Canada. First responders and healthcare workers carry some of the heaviest mental and emotional load in our workforce, yet the vast majority of mental health resources in this country currently sit in the private sector," said Lesley Lutes, PhD, Professor of Psychology and Director of the Centre for Obesity and Well-Being Research Excellence at the University of British Columbia Okanagan Campus and advisor on the study. "Research like this builds real evidence behind a scalable way to reach the people holding it together for everyone else. If we want to build Canada strong, it must be on a solid foundation which consists of significant and ongoing investment in access to effective mental and behavioural health services. That is true innovation." BetterUp Canada Inc. developed the study's coaching methodology with Martin Seligman, PhD, the Zellerbach Family Professor of Psychology at the University of Pennsylvania, director of the university's Positive Psychology Center, and a former president of the American Psychological Association. Widely regarded as the founder of the field of positive psychology, Seligman has built resilience programs for the U.S. Army, global healthcare organizations, and school systems. He is the author of more than 30 books and 350 scientific articles. He has served on BetterUp's Science Board since 2018 and has been involved in the Ontario study since its inception. "The most significant impact I anticipate from this study is a definitive, large-scale answer to a question that has been hard to test rigorously: can we build psychological resilience in people before they are in crisis, and does it protect them from the occupational toll of high-stress work?" said Seligman. "I've been waiting my whole career to do this study. If the results bear out what the science predicts, this will be among the most important applied research on human resilience ever conducted, and it will have been done on exactly the population that needs it most." Ontario-based first responders and healthcare workers can check their eligibility to receive six months of free one-on-one coaching, and may be compensated for their participation. Those interested can learn more here. BetterUp Canada Inc. is headquartered in Toronto and leads the Ontario Frontline Study as its flagship research initiative. BetterUp has supported Canadian organizations and coaches since its founding, partnering with organizations including EllisDon, Loblaw Companies Limited, and the Workplace Safety and Insurance Board of Ontario, and running a long-standing engineering internship program with the University of Waterloo. Canadian enterprises, public sector organizations, and mission-driven institutions interested in partnering can learn more at BetterUp.ca. BOILERPLATE: About BetterUp Canada Inc. BetterUp Canada Inc. is the Canadian entity of BetterUp(R), the human transformation company and inventor of virtual coaching. Established to serve Canadian organizations with localized operations, leadership, and partnerships, BetterUp Canada Inc. delivers science-backed coaching, AI-powered mental fitness resources, and leadership development programs to help individuals and organizations achieve peak performance. The company works in partnership with enterprise, government, and mission-driven organizations across Canada. BetterUp Canada Inc. operates under the global mission of BetterUp: to help people everywhere live with greater clarity, purpose, and passion. For more information, please visit BetterUp.ca.
Behavioral Health providers navigate the 'supplemental phase of AI' For many behavioral health organizations, AI adoption is no longer aspirational. It is essential to advance care and curb clinician burnout. Today, most providers use the technology for back-end support, but in the future, AI could support clinical decision-making, patient support, and even value-based contracting. But it's still the early innings, and providers are figuring out how to implement their AI strategies with safeguards in place while keeping clinicians at the center of care. "There's never been a more important time for us to get serious about studying both the short-term and longitudinal impact of these tools," Dr. Jenna Glover, chief clinical officer at Headspace, said during a recent Behavioral Health Business webinar. "A good analogy is that there's a lot of different drugs that the FDA has approved, but there are a lot of supplements that people take that the FDA has not touched. And in many ways, we are in the supplemental phase of AI. People are taking those without us really understanding what that looks like. So where I see organizations showing more caution looks very different from individuals. We just need to be mindful of how we start educating people and getting the more purpose-built tools that have at least some evidence around them connected to people who want that support." Headspace is a virtual behavioral health provider that offers therapy, coaching and a meditation app. Virtual care company Sword Health recently acquired the provider. Considerations when implementing AI strategies. Glover said organizations need to have a conversation about their AI north star and align around that goal. It's also important to assign clinical ownership for the AI, not just product ownership, and figure out who is responsible for a tool when it fails. "It is so naive for companies or anybody to say, 'Oh, this won't fail.' Of course, it's going to fail," Glover said. "It will absolutely fail. And so, who's the person on the hook for identifying those failures early on and minimizing the danger of those failures? Who can actually be the person in the organization that says we're pausing this for whatever reason? And I think you have to have those kinds of boundaries in place. And without them, it's hard to say that you are moving forward responsibly because you don't have the right checks and balances from the start." While most behavioral health organizations are interested in implementing AI tools, it's also important to consider clinicians' and employees' comfort levels and experience, and how they use the technology today. "AI adoption among physicians today is around 80%. So whether the organization condones that or if that's just a physician or a clinician using AI like OpenEvidence or ChatGPT, even in psychiatry specifically, adoption has been under 50%, so I would say the bottom quartile of all specialties," Shivan Bhavnani, partner at Evio and founder of GIMBHI, said. "So before understanding what responsible adoption is, it's important to understand how the organization and the clinicians within the organization are already using AI, and then you can kind of figure out what a responsible system would be and could look like." Evio is a venture capital firm that has invested in several behavioral health companies, including Calm, BetterUp, Grow Therapy, Luna and Sway Health. At Two Chairs, providers are able to opt in or out of using AI tools, instead of facing mandated top-down usage. In addition to an optional model, the provider said it's important to look at an organization's governance approach to the technology. "What governance structures do you have in place?" Maura Church, vice president of product and engineering at Two Chairs,said. "Do you have an AI acceptable use policy, or are you going to have clinicians, you know, using unlicensed tools or sort of unauthorized tools that might have client privacy or PHI issues with them? So, we have a very strong governance approach at Two Chairs, where every employee signs an acceptable use policy that sort of details where and how AI can be used, and I think that's for us a really big part of responsible adoption." San Francisco, California-based Two Chairs was founded in 2017 and offers in-person and virtual care. The provider uses measurement-based care to help enable value-based care and alternative contracting. Looking to the future. Today, behavioral health practices use artificial intelligence for all types of back-end support, from scheduling tools and revenue cycle management to call centers. However, it may take some time before tools are adopted more widely for clinical use. "On the admin side, I think Behavioral Health Business is well on its way [with widespread adoption]. It's not like Behavioral Health Business has 90% adoption, but today there are still clinics that use fax machines. So I think where Behavioral Health Business is lagging is using AI as a clinical decision support tool, Bhavnani said. Still, clinical decision support tools could be a critical use case for artificial intelligence in the future. Church noted that Two Chairs is already starting to use AI for clinical decision support. Clinicians have a plethora of data, including treatment notes and PHQ-9 or GAD-7 scores, and AI could help aggregate and summarize it to suggest a potential next action, as well as for pre-care and post-care summaries. "Then also AI that's helping spot maybe anomalies or trends that are underlying in the symptom data or in again measurement-based care data, and helping clinicians resist what is called therapeutic optimism, which is when clinicians usually think clients are doing better than they actually are," Church said. "Instead, it's bringing them into the facts of how a client is progressing through care, so it's one of the ways we're thinking about it at Two Chairs is really being able to summarize data again, reduce some of that admin time, but then suggest potential adaptations to make in the approach to care or in the care plan or treatment goals." Glover compared these clinical decision support tools to a scrub nurse who hands tools to a surgeon before they ask for them. For clinicians who don't necessarily see a patient every week, AI tools for tracking patients and implementing measurement-based care can be critical. They can also pick up on patterns that can help with overall care. "Diagnosis is hard, and we don't necessarily do it well in mental health. And that's no commentary on any clinician, but oftentimes we have to do diagnosis with people who are not great historians in their own lives, providing us information," Glover said. "AI really has the opportunity to pick up trends and gather data from multiple sources in a way that clinicians cannot, and so I do think we'll see improvements in the future of AI, saying these are diagnostic considerations that you might want to explore further that are expanding the viewpoint of the clinician in how they are approaching that patient, what questions they are following up and asking." While improving patient care is likely the next chapter for AI adoption in behavioral health, this could be just the start. Payers and providers could also be using these tools to implement value-based care strategies. "You have clinician burnout, you have too much of an administrative burden on clinicians. When organizations fully realize that, 'Oh well, we can actually increase productivity, clinicians are happier, and this is actually good for the organization,'" Bhavnani said. "That's one side of it, and the other side of it is value-based, and of course we're in very early innings for value-based care in behavioral health. I think it's like 10% of providers actually have some significant amount of their revenue from value-based contracts. Still, it's going to be very, very difficult to do that without some back end adopting some type of AI tool to measure outcomes. So I think that'll be another catalyst in organizational AI adoption." Companies featured in this article: Laura Lovett is the Editor of Behavioral Health Business. Prior to this, she served as the Executive Editor of MobiHealthNews, a HIMSS Media publication. While reporting for MobiHealthNews, she won three bronze AZBEE awards including one for impact reporting. In 2019 Lovett took part in the Umass Medical Media Fellowship. Lovett was educated at the University of East Anglia, the University of Massachusetts, and Oxford University. If she isn't reporting on healthcare she's probably kayaking on the Charles River or trying a new recipe. September 30, 2026 September 29, 2026 September 16, 2026
Cisco's AI orders forecast just hit $9 billion - and the stock surged. Good morning. It took Cisco almost 26 years to reclaim its March 2000 peak. It's taken simply 5 months to depart it within the mud. Shares of the networking big in enterprise for over 40 years surged greater than 13% Thursday to an intraday document of $119.36, capping one of the inconceivable turnaround tales in trendy market historical past. The catalyst: a Q3 earnings report that confirmed CEO Chuck Robbins' multi-year wager on AI infrastructure is paying off. Document income of $15.8 billion, up 12% year-over-year, topped the excessive finish of steerage. Administration raised the FY26 AI income goal to $4 billion (from $3 billion) and lifted AI orders steerage to $9 billion (from $5 billion). This fall income steerage of as much as $16.9 billion got here in above consensus, and non-GAAP working earnings hit a document. The corporate additionally introduced on Wednesday a This fall workforce discount of fewer than 4,000 jobs - lower than 5% of complete headcount. Cisco frames the cuts as an AI-driven strategic shift, which reallocates funding towards AI infrastructure, silicon, optics, and safety, reasonably than AI immediately changing staff. Morningstar, which charges Cisco a large moat, simply raised honest worth to $90 from $75. Based in 1984, Cisco was as soon as the spine of the web - and briefly essentially the most priceless firm on the planet throughout the dot-com period, earlier than the bubble burst. Learn extra about Cisco's highway to AI right here. Cisco's comeback displays a broader reckoning. BCG's analysis finds simply 5% of firms are "AI future-built," capturing 5x the income good points and 3x the fee reductions of their friends. MIT Sloan's manufacturing examine documented an "AI adoption J-curve" - short-term losses are steeper for older, established firms, however early adopters outperform friends on productiveness and market share over four-plus-year horizons. Cisco's multi-year pivot is gaining steam, simply as that sample advised. Have a very good weekend. Sheryl Estrada [email protected] Leaderboard. Notable strikes this week: Kristian Talvitie was appointed CFO of BetterUp, a digital teaching {and professional} growth firm, efficient instantly. Talvitie joins BetterUp from PTC, a world industrial software program firm, the place he served as EVP and CFO. Earlier than that, he served as CFO of Syncsort (now Exactly), and Sovos Compliance. Earlier in his profession, Talvitie held senior finance roles at PTC, together with company vice chairman of finance and vice chairman of FP&A. He additionally held management roles at Plexus, together with vice chairman of promoting and market sector vice chairman. Tobias Wessels was appointed CFO of Torc Robotics, an autonomous car firm targeted on creating self-driving vans. Wessels brings greater than 20 years of expertise. He joins Torc from Helm.ai, the place, as chief growth officer he led finance, company growth, and worldwide growth. He beforehand served as chief company growth officer at autonomous supply firm Udelv, and earlier as CFO of X, the moonshot manufacturing facility at Alphabet. Anuj Girdhar was appointed CFO of Sunkist Growers, Inc. Girdhar brings greater than 20 years of monetary management expertise throughout the agriculture and beverage industries. Most just lately, he served as CFO at O'Neill Vintners & Distillers. Earlier than that, he held management roles at E. & J. Gallo Vineyard, together with director of monetary planning and evaluation. Aylwyn Bryan was promoted to CFO of CRH (NYSE: CRH), a supplier of constructing supplies, efficient Might 12. Bryan has over 25 years of monetary management expertise, together with the previous 14 years with CRH. Most just lately he served as CFO of CRH's Americas Division and beforehand as head of group finance and group tax director. Bryan succeeds Nancy Buese, who has stepped down by mutual settlement and can stay with CRH for a three-month interval to help a clean transition. Deepak Ahuja was appointed CFO of Redwood Supplies, a battery recycling and vitality storage firm. Ahuja brings many years of monetary management, together with serving as Tesla's CFO throughout two tenures, the place he helped take the corporate from early-stage startup by means of its 2010 IPO and on to turning into a world firm. After Tesla, he served as CFO of Verily Life Sciences after which as chief enterprise and monetary officer at Zipline, the drone supply and logistics firm. Eric Brenner was appointed CFO and treasurer of Koppers Holdings Inc. (NYSE: KOP), a producer of wooden merchandise, wooden remedy chemical compounds, and carbon compounds, efficient Might 26. Brenner most just lately served as SVP and CFO for NOVA Chemical substances Company. Earlier than that, he labored in a wide range of monetary roles of accelerating duty, in the end as director of finance at Komatsu Mining Corp. (previously Pleasure International Inc.), and as audit supervisor with Deloitte & Touche LLP. Large deal. As AI turns into deeply embedded within the office, its labor market influence seems to be more and more uneven throughout areas and industries, based on a BofA International Analysis evaluation. An estimated 24% of jobs are uncovered to generative AI, with publicity highest in higher-income economies (33.5% of jobs), the place non-routine cognitive work is extra prevalent. Publicity metrics spotlight the place AI stress could also be best. Nonetheless, BofA International Analysis assesses that labor market outcomes rely extra on an financial system's means to adapt by means of abilities, establishments, and workforce high quality. Going deeper. Listed below are 4 Fortune weekend reads: "Jenn Hyman steps down as CEO of Lease the Runway: 'I've left all of it on the sector'" - Emma Hinchliffe "Meta's $10 billion Louisiana knowledge middle is getting $3.3 billion in tax breaks - greater than seven years of the state's whole police funds" - Jake Angelo "The airplane gas scarcity is a fantasy propagated by airways who wish to cancel unprofitable flights, says non-public jet CEO" - Jim Edwards "Half of older People are unfulfilled. Their docs can't see it" - Nick Lichtenberg Overheard. "As AI alters the character of entry-level work, establishments can now not assume college students will acquire sensible expertise after commencement. More and more, workforce readiness have to be embedded immediately into the tutorial expertise itself." - Michael Hansen, CEO of Cengage, a world edtech firm, writes in a Fortune opinion piece.
Kristen Bell, Adam Grant, Brené Brown, Pete Sohn, Derrick Henry and Nick Saban to headline BetterUp's Uplift 2026. Registration is Open for Uplift in San Francisco on April 15-16: Attendees will Hear From Agents of Change about Building Lasting Organizations in the Age of AI AUSTIN,TX - March 18, 2026 - BetterUp(R), the AI-powered human transformation company and inventor of virtual coaching, today announced its speaker lineup for Uplift, an immersive two-day summit where global enterprise leaders, leading researchers and cultural visionaries gather to exchange ideas, engage in debate and uncover new insights around AI readiness, leadership, talent retention, growth, and performance. This year's theme, "Agents of Change," spotlights the forward-thinking leaders that are transforming uncertainty into opportunity. In an era of acceleration and AI, bold leadership is the difference between reacting to change and driving it. Uplift will gather a community of change agents who are actively leading transformation. They will engage in rigorous debate, share experiences, and offer learnings to attendees and each other. Luminaries such as actress, philanthropist, and producer Kristen Bell; research professor, bestselling author Brené Brown; organizational psychologist, bestselling author Adam Grant; director of Disney, Pixar's Elemental, Pete Sohn; Baltimore Ravens running back, five-time Pro Bowler and NFL leader in rushing yards, rushing touchdowns Derrick Henry; and world-renowned football coach, sportscaster Nick Saban will take the stage alongside the world's leading voices on workforce performance and AI. "Uplift brings together the leaders who understand that transformation is now a core competency. In an era where AI is flattening technological advantages, human adaptability is the last true edge," said Alexi Robichaux, CEO and Co-founder of BetterUp, "We're honored to host the world's leading changemakers at a moment when bold, human-centered leadership has never mattered more." Attendees will convene for two days of insightful conversations, uncovering strategies to unlock human potential and drive lasting business impact. Additional speakers include Quinetta Roberson, IN-Q, Susan David, Eliza Filby, Dacher Keltner, as well as leaders from Unilever, Google, Lumen, Patagonia, Salesforce, Aon, Pfizer, MIT, Stanford, Oxford and other organizations. Example programming includes: * The courage to transform: A conversation with Adam Grant and Kristen Bell - Actress, producer, and philanthropist, Kristen Bell, joins organizational psychologist and bestselling author, Adam Grant, to explore how BetterUp, Inc. can build cultures where people feel free to be honest, take risks, and grow. In an exclusive live recording for Adam's Re:Thinking podcast, expect a conversation that's as honest as it is useful, with plenty of laughs along the way. * Driving change from the top: The CEO-CHRO playbook - When CEOs and CHROs operate as true partners, transformation accelerates. At Pfizer, bold innovation isn't just happening in the lab. It's happening across the enterprise. From delivering life-saving breakthroughs at unprecedented speed to rearchitecting how the organization operates, Pfizer is setting a new standard for agility and impact. At the center of it all: a CEO and CHRO leading in true partnership. This conversation offers a rare inside look at one of the most powerful dynamics in the C-suite and a roadmap for driving innovation and impact at scale. Speakers include: * Dr. Albert Bourla, Chairman and Chief Executive Officer, Pfizer Inc. * Payal Sahni, Chief People Experience Officer & Executive Vice President, Pfizer Inc. * Moderated by BetterUp CEO and Co-founder Alexi Robichaux * AI: The great equalizer or the great divider? - AI has the potential to democratize talent and accelerate performance, but only if leaders design for it thoughtfully. In this compelling debate, expert voices examine AI's real impact on the workforce and what it means for equity, engagement, and long-term growth. Speakers include: * Andrew McAfee, Principal Research Scientist, AI Thought Leader, and Bestselling Author, MIT * Jeff Hancock, PhD, Director of the Stanford Social Media Lab and Professor, Stanford University * Jan-Emmanuel De Neve, PhD, Professor of Economics & Behavioural Science and Director, Wellbeing Research Centre, University of Oxford * Moderated by BetterUp Chief Scientist and Head of BetterUp Labs Kate Niederhoffer "There's never been a more critical time for people leaders to convene. AI is reshaping everything - how we hire, develop talent, and drive performance," said Jolen Anderson, Chief People and Community Officer at BetterUp, "At Uplift, we're bringing together the sharpest minds and boldest practitioners, creating space for CHROs and people leaders to come together, share what's actually working, and equip leaders to become true agents of change in their organizations." Tickets for Uplift are available for purchase and anyone can tune into the majority of sessions via BetterUp's free online live stream. To see the full agenda and learn more visit BetterUp.com. Media inquiries can be directed to [email protected]. Published March 18, 2026
Introducing the BetterUp MCP server: connect coaching to your AI tools. AI assistants are quickly becoming indispensable partners in the way BetterUp, Inc. live and work. But to unlock their full potential, they need secure, structured access to the specialized platforms BetterUp, Inc. use every day. That's why BetterUp, Inc. is excited to introduce the BetterUp MCP server - its production-ready implementation of the Model Context Protocol (MCP) that connects BetterUp's coaching platform directly into AI assistants like Claude. Today, the BetterUp MCP server works with Claude as the MCP client. BetterUp, Inc. plan to support additional MCP clients - including ChatGPT and Microsoft Copilot - as those clients expand their MCP support. Because MCP clients implement the protocol differently, available tools and behaviors may vary by client. MCPs are rapidly becoming the standard way to bridge AI tools with external systems. While many companies are using MCPs to connect infrastructure or developer workflows, BetterUp is among the first to apply MCP to the domain of human growth and coaching. This makes it easier than ever for leaders and employees to integrate personal development into their daily flow of work. What is the BetterUp MCP server? The MCP is an emerging standard that allows AI models to interact with external systems in a secure, structured way. The BetterUp MCP server connects your BetterUp account with supported AI clients (currently: Claude; additional MCP clients to follow), exposing a set of tools your assistant can use on your behalf: * Get coaching support: Access the BetterUp AI Coach instantly and receive relevant resources for your growth journey. * Manage scheduling: Check coach availability and manage bookings directly through your AI assistant. The Human Transformation Platform Process doesn't change your business. People do. Its platform removes the guesswork from developing your people at scale and delivers growth that's proven, predictable, and precise. Schedule a demo How to connect (current support: Claude) Getting started with Claude is simple: * Go to Claude > Settings > Connectors * Click Connect and select the BetterUp connector. Add the BetterUp MCP server: * Individual accounts: Select Custom MCP server, paste https://mcp.betterup.co/mcp, then Save. * Enterprise (org-managed): If custom connectors are restricted, ask your admin to add the BetterUp MCP server using https://mcp.betterup.co/mcp * Once approved, choose BetterUp from your approved connectors list. * Log in with your BetterUp account * Start your conversation with Claude - for example: "Work with my coach on my next growth topic." Note: For Enterprise Claude accounts, creating custom connectors may be restricted to admins. At this time, BetterUp, Inc. has only integrated with Claude; support for other MCP clients will roll out as their implementations mature. A security-first architecture Security is central to the BetterUp MCP server design. BetterUp, Inc. has built a stateless, standards-based system that ensures interactions are always authenticated and authorized, without persisting user data. Key architectural features include: * OAuth 2.1: Modern, secure authentication with automatic discovery endpoints (RFC 8414/9728 compliant). * Stateless design: No server-side storage; tokens are client-managed for each request. * Robust safeguards: Token passthrough prevention and resource-specific binding protect against misuse. Why build an MCP server for coaching? Every company is racing to launch an MCP server, but most focus on technical or infrastructure use cases. BetterUp's MCP server is unique because it enables human transformation, making trusted coaching and growth resources available in the same AI environments people already use for work. With BetterUp MCP, you can: * Get real-time recommendations for resources that fit your development goals * Send a quick message to your human coach, right from your AI assistant * Ask Claude to schedule your next session with a BetterUp coach This is where BetterUp stands apart. By bringing coaching into MCP, BetterUp, Inc. is not just following a trend - BetterUp, Inc. is pioneering how AI can strengthen growth, resilience, and performance in the flow of work. What's next The BetterUp MCP server is live - and this is just the beginning. Its roadmap includes: * Adding support for additional MCP clients (e.g., ChatGPT, Microsoft Copilot) and publishing a client-by-client compatibility matrix, since capabilities may differ. * Unlocking richer experiences with MCP Prompts * Enabling deeper workflows like messaging your human coach, booking sessions seamlessly, and surfacing personalized resource recommendations * Exploring future write capabilities, such as updating coaching goals or tracking progress directly through AI assistants As AI assistants become core collaborators, BetterUp MCP ensures that growth and development move right alongside them. Start your integrated coaching journey With BetterUp MCP, professional coaching is only a conversation away. By connecting your AI assistant to BetterUp, you can make learning, reflection, and growth a natural part of your daily work. The Human Transformation Platform. Process doesn't change your business. People do. Its platform removes the guesswork from developing your people at scale and delivers growth that's proven, predictable, and precise.
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About BetterUp
Industries
Company Size
1,001-5,000
Company Stage
Series E
Total Funding
$579M
Headquarters
Austin, Texas
Founded
2013
BetterUp is Hiring for 9 Jobs on Simplify!
Find jobs on Simplify and start your career today