Betterment turns Drake Maye's perfect Spiral into 'breaderment' Created by Another Thing, the campaign sees Ann Michael Maye transform Drake's football 'Perfect Spiral' into a limited-edition cinnamon swirl loaf Editorial Series Campaigns and creative work from across the globe, all in one place. New England Patriots Quarterback Drake and his wife Ann Michael Maye have partnered with wealth management platform Betterment for new national 'Breaderment' campaign from Another Thing, which features Ann Michael creating the 'Perfect Spiral' cinnamon swirl bread. The partnership ties in nicely because Ann Michael is a baker and has become widely known on social for her baking content. "When Betterment came to us with the idea for the 'Breaderment' campaign, I thought it was the perfect way to bring Drake and me together for something we both enjoy. I love baking, he loves football, and somehow we ended up turning 'making bread' into actual bread. It felt like a really fun way to bring both of us into the idea," said Ann Michael Maye. To celebrate the campaign, Betterment and Ann Michael have teamed up with Boston's Flour Bakery and co-founder Joanne Chang to recreate the limited-edition loaf at participating Flour locations October 2-8th, while supplies last. The loaves will be available for free while supplies last. Customers simply need to say 'BREADerment' at the register.

Betterment brings ai-powered client onboarding to advisors. 6 hours ago Betterment. (2026, September 24). Betterment brings AI-powered client onboarding to advisors. PR Newswire. https://www.prnewswire.com/news-releases/betterment-brings-ai-powered-client-onboarding-to-advisors-302888703.html * Betterment launched an AI-powered document reader within its Advisor Solutions platform to streamline client onboarding for registered investment advisors. * Advisors upload brokerage statements and the AI parses them to populate transfer request information in approximately 30 seconds, replacing manual data entry. * CEO Sarah Levy said the release extends Betterment's 15-year effort to democratize wealth management, describing AI as "the next expression of that work" and enabling "a smoother first experience for new clients." * Customer data does not train AI models and sensitive information receives encryption protection. * The release follows earlier AI implementations including an AI-enabled Account Recommender for retail customers and Custom Portfolios with AI Insights. * Betterment plans additional AI applications across all business divisions before year-end 2026, including agentic workflows and Model Context Protocol releases for its advisor platform. * The company serves over 1 million customers and approximately $70 billion in assets across retail investing, workplace retirement plans, and RIA custodial services.

Betterment has launched an AI-powered document reader for its advisor custody platform, Betterment Advisor Solutions. The tool allows advisors to upload client brokerage statements directly, with AI automatically populating transfer requests instead of manual data entry. The feature aims to streamline client onboarding, enabling advisors to set up transfers in as little as 30 seconds. Advisors can review details and set portfolio strategies within the same workflow. CEO Sarah Levy said the company plans to make platform data available to agentic workflows before year-end, followed by an MCP release. The feature is available now to all advisors on the platform. Betterment serves over 1 million customers managing more than $70 billion in assets across retail investing, workplace retirement plans, and advisor solutions.