Betterworks introduces ai-powered capabilities to give organizations real-time visibility into workforce readiness. Organizations often discover workforce capability gaps when they can least afford to: when a critical person leaves, a strategic initiative launches, or business priorities suddenly change. Yet the signals that show how employees are growing, which capabilities are emerging, and where gaps may be forming are often scattered across manager conversations, development plans, learning programs, and performance processes. Betterworks introduced new AI-powered capabilities designed to bring growth signals, development, and upskilling together to give organizations a more real-time view of workforce readiness. Conversational Intelligence captures development and performance signals from everyday manager-employee meetings, while Individual Development Plans and new Adaptive Learning & Upskilling help employees turn development priorities into focused actions and relevant learning tied to the capabilities they need next. "The workforce that will drive tomorrow's business outcomes is being built today," said Doug Dennerline, CEO of Betterworks. "Organizations can't afford to wait until a critical skill gap appears to start developing the capabilities they need. By bringing intelligence from the conversations they're already having with development and upskilling, Betterworks helps organizations understand how their people are growing, build critical capabilities faster, and prepare their workforce as business priorities change." Capture growth signals from your meetings Conversational Intelligence analyzes meeting transcripts from your preferred meeting transcription app to surface important context from manager-employee conversations, including discussion themes, commitments, action items, skills and development-related signals, and goal-related signals. By capturing those signals as work happens, organizations gain a more continuous view of employee growth and performance. Conversational Intelligence helps managers turn everyday performance conversations into context they can use to support performance and development: * See what matters for performance and growth: Surface goals, commitments, coaching opportunities, development signals, and potential risks discussed in 1:1 meetings and check-ins. * Keep important next steps moving: Bring conversation insights into 1:1 meetings, action items, and Betterworks workflows so commitments are easier to track and follow through on. * Coach with better context: Give managers visibility into recurring themes, progress, and open commitments across conversations. * Work with the tools your teams already use: Capture performance signals through connected meeting platforms or transcripts from preferred note-taking tools. This gives managers useful context they can return to throughout the year, whether they're preparing for a 1:1 meeting, coaching an employee, or contributing to a review or talent discussion - while helping organizations preserve the growth signals that can inform a broader view of workforce capability over time. Build the skills employees need next Betterworks is also introducing Individual Development Plans with Adaptive Learning & Upskilling to connect employee development with skills, performance, and learning - and help employees build capabilities as business needs evolve. Employees can create development goals tied to specific skills or receive AI-generated development recommendations based on their role, target skills, and existing capabilities. Adaptive Learning & Upskilling helps connect those development priorities to relevant learning, giving employees a clearer path from development goals to action while giving managers better visibility into how employees are growing. Together, these capabilities create a more connected approach to workforce development - capturing growth and performance signals from real work, turning those signals into focused development and upskilling, and giving organizations greater visibility into whether their workforce is developing the capabilities the business will need next. Because building the workforce you need tomorrow starts with understanding how your people are performing and growing today. Topics: AI David Marshall is the founder of VMblog.com, one of the industry's longest-running independent publications covering modern data center technologies. What began as a focus on virtualization and cloud computing has expanded to cover the full spectrum of enterprise IT, including AI, security, and DevOps, making VMblog a trusted destination for vendor news, technology analysis, and industry commentary.Beyond publishing, David has spent his career at the intersection of technology and business, inventing, marketing, and launching a number of successful software companies and products, and building a reputation as a skilled marketing executive in the enterprise IT space.David is also a published author, having written two well-regarded books on virtualization and served as technical editor for two "For Dummies" titles covering virtualization and cloud computing. He co-founded CloudCow.com, a publication focused on cloud computing, and has been named a VMware vExpert every year since 2009, one of the longest continuous honoree streaks in the program's history.Connect with David on LinkedIn: https://www.linkedin.com/in/davidmarshall/

Melanie Baravik joins Betterworks as Marketing Campaigns Manager. Betterworks has appointed Melanie Baravik as Marketing Campaigns Manager, strengthening its marketing team as the company continues to expand its performance management and employee experience solutions. In her new role, Baravik will oversee the planning and execution of integrated marketing campaigns designed to increase brand awareness, engage target audiences, and support business growth. Her appointment reflects the growing importance of campaign management in helping B2B technology companies deliver consistent, data-driven marketing experiences across multiple channels. Baravik brings experience in marketing strategy, campaign execution, and cross-functional collaboration. Throughout her career, she has worked on developing integrated marketing programs that align content, digital marketing, demand generation, and customer engagement initiatives. Her expertise positions her to contribute to Betterworks' efforts to strengthen its market presence and connect with enterprise customers. The appointment comes as marketing organizations increasingly rely on automation, artificial intelligence, and analytics to optimize campaign performance. Today's campaign managers are expected to coordinate omnichannel initiatives, leverage customer insights, and measure marketing effectiveness across digital platforms while aligning closely with sales and customer success teams. For software companies operating in competitive B2B markets, effective campaign management has become a strategic function that supports pipeline development, customer engagement, and long-term brand growth. Organizations are investing in marketing professionals who can combine creativity with performance measurement to deliver measurable business outcomes. Leadership appointments and new marketing hires such as this reflect the continued evolution of modern marketing. As AI, personalization, and data-driven decision-making reshape campaign execution, experienced marketing professionals will remain central to helping organizations engage customers more effectively and achieve sustainable growth in an increasingly competitive marketplace. MarTech360 Bureau