Hugh Jackman stars in Bilt and Global Citizen's September Rent Day campaign. August 30, 2026 Deal Type: Brand Partnership & Campaign Collaboration Announced: August 28, 2026 * Hugh Jackman headlines Bilt Rewards' September Rent Day in partnership with international advocacy organization Global Citizen. * Jackman joins Bilt's monthly "Rent Free" game show as the celebrity player to help members win a free month of rent. * Bilt members can redeem points for 2026 Global Citizen Festival tickets in Central Park, enter the VIP trip sweepstakes, and purchase exclusive co-branded merchandise. * The campaign merges loyalty rewards with poverty eradication efforts ahead of the annual festival in New York. Bilt Rewards has partnered with advocacy organization Global Citizen and actor Hugh Jackman for its September Rent Day campaign. Jackman steps in as the featured celebrity player on Bilt's popular "Rent Free" game show. The top 10 scoring members automatically win a free month of rent. Additionally, every correct answer Jackman scores unlocks an extra rent-free winner, giving thousands of renters more opportunities to save. Beyond the game show, the collaboration offers members exclusive access to the 2026 Global Citizen Festival on September 26 at Central Park's Great Lawn in New York City. Jackman, a longtime Global Citizen Ambassador returning to host the concert, helps connect renters with the organization's mission to defeat poverty. Bilt members can redeem loyalty points directly for festival tickets, enter an in-app sweepstakes to win an all-expenses-paid VIP trip to New York, and purchase limited-edition co-branded apparel. This initiative marks Jackman's first direct collaboration with Bilt. The Tony and Emmy winner continues to demonstrate strong commercial pull, recently headlining a global campaign for Monday.com alongside Ryan Reynolds, while maintaining partnerships with brands like Montblanc and AG1. Star-powered collaborations remain central to Bilt's growth strategy. The new rollout follows previous high-profile partnerships, such as Diplo's July Rent Day takeover and Madonna's artist-focused rent relief program in New York City. Bilt Rewards is rewriting the playbook for modern consumer loyalty programs by turning routine living expenses into high-impact cultural moments. Instead of relying solely on standard cash-back perks or traditional brand endorsements, Bilt integrates gamification, live entertainment, and purpose-driven advocacy. Pairing a globally respected figure like Hugh Jackman with Global Citizen's mission gives this campaign authentic credibility. It shows how fintech platforms can move beyond transactional perks and build community-focused engagement that resonates with younger, socially conscious consumers. How will tying philanthropic action to everyday financial rewards reshape how consumers evaluate loyalty cards? Will Hugh Jackman's advocacy-first collaboration push other A-list stars to demand charitable components in their future commercial deals?

Bilt partners with Blacklane chauffeur service - earn points & redeem Bilt Cash. August 21, 2026 Bilt partnered with Blacklane to integrate their system with bookings, points earnings, points redemptions, and Bilt Cash redemptions. * You can book Blacklane rides from within the Bilt Travel portal. You can pay with any credit card you want. It's not yet clear if the charges post as Bilt or Blacklane. * You can use up to $50/$100/$150 in Bilt Cash each calendar year toward a Blacklane booking: up to $50/year for Blue & Silver status, up to $100/year for Gold status, and up to $150/year for Platinum status. When you book within the Bilt Travel portal, you'll have the option to apply Bilt Cash up to the allowed amount; the remainder will be paid with a credit card (any card). * Blacklane rides booked within Bilt will earn 1x Bilt points on any part paid with a credit card (any card). * Bilt points can be redeemed to book Blacklane rides. Redemption rate is .7 cents per point, so not really interesting. Its verdict. The other interesting news here is the 1x Bilt points earning when booking within the Bilt Travel system, so that's an added bonus for any Blacklane bookings. Doctor of Credit don't yet know if these purchases run through Blacklane's payment system or they get billed as Bilt. If it runs through Blacklane, then this would make for a nice new stack with the Citi Strata Elite credit: 1) book via Bilt Travel to earn 1x points, 2) apply some Bilt Cash if you'd like, 3) pay the balance with Strata Elite to get that $100 credit. A few other notes: * You can also book out into the future which is useful for end of year bookings when Bilt Cash expires (Bilt Cash expires on December 31st of each year other $100 which rolls over). In December, you can book out a Blacklane for the following year and use up some Bilt Cash that way. * You won't be able to use Blacklane promo codes when booking Blacklane on Bilt * See this comment on VFTW about how the charge codes on the credit card; not yet clear if it'll stack with the Strata Elite credit.

Fintech unicorn Bilt partners with Equinox on rewards. Aug 20, 2026 at 10:47 am Bilt, a rewards platform for renters, and luxury gym chain Equinox have launched a joint membership benefit that lets Bilt members earn points toward Equinox classes and spa services. Bilt is an American firm that provides tenants with the opportunity to earn bonus points by simply paying rent - a service that most reward programs do not cover. Points earned from payments (called Bilt Points) are redeemable in the travel, dining, and lifestyle markets. Bilt was established in 2021 and already partners with landlords from over seven million properties in the US, while also becoming one of the most financed fintech startups in the country. Among the ten most valuable and best-funded US fintech unicorns tracked in Forbes' 2026 Fintech 50 list, Bilt is a membership and loyalty program for renters that allows members to earn rewards on rent and homeowner association payments. Its valuation exceeded $10,7B in 2025 after a $250M funding round. A new partner of the firm is Equinox, which is a luxury gym and spa chain that was established in 1991 and is available in various major cities around the world, such as New York, Los Angeles, and London. The new partnership, called "Bilt for the Committed," connects the two companies' membership systems. Thanks to a new feature on the Bilt app called Bilt Neighborhood Concierge, members are now able to redeem their Bilt Cash for credits on personal training sessions, spa treatments, and Pilates classes at Equinox. They can also browse all Equinox classes and book their appointments through the app without ever having to leave it. New Equinox members joining the club through the Bilt app will get three offers to enjoy as new members: 10,000 Bilt Points, one personal training session at no cost, and a 50-minute spa treatment at no cost. For a limited time, members who check in at an Equinox club during the campaign are entered into a drawing for one month of free rent and one month of covered Equinox membership dues. Ten additional winners will receive a free spa service or training session. "Equinox has long defined health and wellness as a cornerstone of how people live, perform, and thrive," said Harvey Spevak, Executive Chairman and Managing Partner, Equinox Group. "Through our partnership with Bilt, we're creating new pathways for members to access the experiences and environments that support a high-performance lifestyle. It's a natural evolution at the intersection of luxury living and performance." "The home is the center of how people live and some of the best neighborhoods have always had an Equinox at the heart of them," commented Ankur Jain, Founder and CEO, Bilt. "This partnership is about making world-class wellness a natural part of the connected neighborhood life Bilt is building. Now with Equinox, our members have seamless access to premium fitness and wellness experiences right where they live." The deal is another example of a rewards company extending beyond payments into physical, subscription-based services and turning routine transactions like rent into access to non-financial products. By adopting fintech solutions, gyms can also improve operational efficiency, enhance member satisfaction, and ensure robust financial management. Nina bobro. 2151 Posts Nina is passionate about financial technologies and environmental issues, reporting on the industry news and the most exciting projects that build their offerings around the intersection of fintech and sustainability.