BirdLife International

BirdLife International

Global partnership conserving biodiversity and birds

Overview

BirdLife International is a global partnership that coordinates nature conservation efforts to stop biodiversity loss and protect bird species. It works through a network of local and regional partners, researchers, and communities to implement conservation projects, share data, and advocate for policy changes. Its products and activities include data-driven tools like the Seabird Tracking Database, policy advocacy at events such as COP meetings, and member-supported programs (e.g., the World Bird Club) that fund ongoing conservation work and provide member benefits like digital magazines and exclusive content. The organization differentiates itself through its large, collaborative network and emphasis on birds and biodiversity, combining on-the-ground conservation with data sharing, community engagement, and global advocacy. The goal is to safeguard birds and broader biodiversity worldwide by informing policy, guiding conservation actions, and mobilizing public support.

About BirdLife International

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Why BirdLife International is rated
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Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

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What believers are saying

  • Recent £7.5 million grant secures three-year habitat protection for African-Eurasian Flyway migratory birds.
  • EU LIFE grant of €5.2 million supports Egyptian Vulture conservation across eight countries.
  • World Bank partnership aims to mobilize billions for mainstreaming migratory bird conservation in development finance.

What critics are saying

  • 30% drop in World Bird Club renewals threatens membership donation model collapse within six to twelve months.
  • Revised DNSH principles may block €5.2 million EU LIFE grant for Egyptian Vulture conservation in nine to fifteen months.
  • World Bank partnership failure could cut off $7.5 million scaling proposal and 30 priority site investment profiles within twelve to eighteen months.

What makes BirdLife International unique

  • BirdLife is the largest global conservation partnership with over 124 national partners worldwide.
  • BirdLife uniquely mobilizes development finance from multilateral banks for migratory bird flyway conservation.
  • BirdLife combines data-driven tools like Seabird Tracking Database with grassroots habitat restoration across flyways.

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Company News

Kiwa Initiative
Jun 19th, 2026
Rennell and Bellona strengthen commitment to biosecurity through provincial Coordination Workshop.

Rennell and Bellona strengthen commitment to biosecurity through provincial Coordination Workshop. 19 June 2026 Follow-up to the project: Honiara, 3 June 2026 - Government agencies, provincial authorities, key partners and stakeholders have reaffirmed their commitment to protecting Rennell and Bellona Province from invasive species and biosecurity threats following the successful Rennell and Bellona Biosecurity Plan Implementation and Coordination Workshop held on 2 June. The workshop brought together representatives from national and provincial government agencies, maritime authorities, communities and partner organisations to discuss the implementation of the Rennell and Bellona Biosecurity Plan and strengthen coordination among agencies responsible for its delivery. Opening the workshop, Deputy Provincial Secretary Mr Aubrey Saueha highlighted the importance of the Biosecurity Plan in protecting the province's unique biodiversity, food security and livelihoods. He noted that Rennell and Bellona is the first province in Solomon Islands to develop a provincial biosecurity plan and expressed hope that it would serve as a model for other provinces. Mr Saueha emphasised that protecting the province from invasive species is particularly important given its remoteness, limited transport links and dependence on local food production. Representing Biosecurity Solomon Islands (BSI), Director Ms. Jean Eroa Manepora'a stressed that effective biosecurity is essential for safeguarding agriculture, biodiversity, human health and local economies. She noted that the Rennell and Bellona Biosecurity Plan provides a practical roadmap for managing invasive species threats and is fully aligned with Solomon Islands' legislative and policy framework. "The law provides the authority; the Plan provides the roadmap. Together they enable us to take practical action to protect the province from invasive species and other biosecurity threats," said Ms. Manepora'a. She also highlighted the importance of strong collaboration between government agencies, communities, transport operators, businesses and development partners in ensuring successful implementation of the Plan. In her welcome remarks on behalf of BirdLife International, Ms Miliana Ravuso acknowledged the significant effort invested over the past several years to develop the Biosecurity Plan through consultation and collaboration among stakeholders. She encouraged participating agencies to embed biosecurity responsibilities into their routine operations and emphasised the importance of shared ownership, commitment and accountability in implementing the Plan. The workshop concluded with several important outcomes. Participants agreed that Biosecurity Solomon Islands will take the lead role in coordinating implementation of the Biosecurity Plan, with support from the Rennell and Bellona Provincial Government and other partner agencies. Participants also recognised the need for a Provincial Biosecurity Ordinance to provide a stronger legal framework for implementing the Plan, with BSI and the Provincial Government committing to work together to advance its development. In addition, agencies agreed on a coordination mechanism that will support ongoing communication, collaboration and follow-through on agreed actions. The workshop reaffirmed the shared responsibility of all stakeholders in protecting Rennell and Bellona's globally significant biodiversity, agricultural resources and communities from the impacts of invasive species. Participants expressed confidence that through strong partnerships and coordinated action, the province can successfully implement its Biosecurity Plan and strengthen biosecurity management for future generations. The workshop was supported through funding from the Kiwa Initiative and implemented through BirdLife International as part of ongoing efforts to strengthen invasive species management and biodiversity conservation in Rennell and Bellona Province. TAVULI NEWS

BirdLife International
Mar 20th, 2026
Building momentum for flyway conservation.

Building momentum for flyway conservation. Since our historic announcement with the World Bank five months ago, the momentum behind BirdLife International's flyway conservation push is building and accelerating. When we first set out our shared ambition to align development finance with nature-positive outcomes for migratory birds, we knew that delivery would depend on strong coordination, strategic partnerships and robust technical foundations. Our partnership is built entirely on shared expertise and learning, with no financial support currently provided by either organisation. Today, we are proud to share the tangible progress made across all these fronts. From vision to coordinated action A core priority has been to establish the structures needed to turn ambition into impact. Over the past five months, we have established dedicated technical and strategic teams within BirdLife International. This coordination ensures alignment across regions and themes, and enables faster decision-making, clearer accountability and stronger collaboration across our Partnership. Strengthening partnerships for greater impact In November, following our successful partnerships with the Asian Development Bank for the East Asian Australasian Flyway and CAF, the Development Bank of Latin America and the Caribbean for the Americas flyway, BirdLife and the World Bank formally launched our joint African-Eurasian Flyway Initiative. This marked a new chapter in collaboration between conservation organisations and multilateral development banks. This was followed in January by BirdLife-led consultations with technical representatives of Multilateral Environmental Agreements, such as the Ramsar Convention, the Convention on Migratory Species, the African-Eurasian Migratory Waterbird Agreement and others, strengthening alignment of our work with global biodiversity and migratory species frameworks. Together, these engagements ensure that flyway conservation is embedded in the policy and financing architecture that shapes development decisions worldwide. Mobilising resources at scale Securing sustainable finance is essential to safeguarding migratory birds across continents. We are delighted to have successfully secured a €5.2 million EU LIFE grant to support conservation of the Egyptian Vulture with Partners across Albania, Bulgaria, Greece, North Macedonia, Türkiye, Ethiopia and Nigeria. This landmark investment demonstrates a growing confidence in and global embrace of BirdLife's flyway approach. In parallel, we developed a £7.5 million restoration and scaling proposal centred around seven BirdLife Partners along the flyway and prepared more than 30 priority flyway site investment profiles to catalyse further funding. A dedicated resource mobilisation strategy maps existing donors and scopes prospective supporters, while a complementary proposal for a Civil Society global flyway grant mechanism is being developed with other multilateral development bank partners, which would be a transformative step for long-term financing. Header image: (C) Javiera Perez Ribalta Building a strong identity and global platform Communications have played a central role in amplifying this work. Over the past months, we have developed a launch video for the African-Eurasian Flyway Initiative (AEFI), created a dedicated brand identity and guidelines for the African-Eurasian Flyway, and established a new webpage showcasing our engagement with multilateral development banks. On 11 September 2026, BirdLife International will host its second Global Flyways Summit in Nairobi, Kenya. This gathering will bring together governments, financiers, experts and civil society around shared solutions for migratory bird conservation. This milestone event for migratory birds will also see the premiere of a brand-new series of short films on the flyways featuring the crucial work of our BirdLife Partners. Shaping policy and practice Looking ahead, we are scoping the development of bird-inclusive investment principles and guidelines for multilateral development banks - practical tools to help mainstream nature-positive approaches into infrastructure and development finance. Engagements are planned at CMS COP15, including with the Energy Taskforce, London Climate Action Week, CBD COP, and we're exploring options for regional and sector-specific capacity-building workshops to strengthen implementation on the ground. A strong technical foundation Underpinning all this work is rigorous science. In recent months, we have assessed and ranked more than 5,680 Important Bird and Biodiversity Areas and Key Biodiversity Areas across the flyway for their significance for migratory birds. Partner consultations have identified 256 priority flyway sites along the eastern side of the African-Eurasian Flyway, with parallel consultations underway along the western side of the flyway. This evidence base will guide AEFI's inception phase, helping us identify the priority sites, countries and landscapes where early investment amongst our over80 Partners in the flyway can deliver the greatest impact for migratory birds. Once initial priority countries are confirmed, we will reach out to governments, local civil society organisations and research organisations to ensure strong alignment and mutually beneficial approaches. With pilot countries established, we will then work to scale the approach across the flyway. At the same time, consultations with the World Bank are exploring how BirdLife can integrate our knowledge and expertise as the world's global authority on birds into the Bank's project pipeline, providing technical advice to mainstream nature-positive solutions into development investments. The direction has become clear rapidly: by combining science, partnership and finance, BirdLife International and our allies are reshaping how development works for migratory birds. The task ahead remains immense, but the foundations are firmly in place - and the flyway future we envision is closer than ever.

Forward Action
Mar 17th, 2026
6 insights to supercharge your next winter fundraising appeal.

6 insights to supercharge your next winter fundraising appeal. Helen Hector * Creative * Email + SMS * Fundraising * Testing + Optimisation What makes a successful winter digital fundraising appeal? This wonderful time of the year often brings in the most individual donations from supporters, but that means high stakes and lots of other great causes competing for attention. Last winter Forward Action Ltd. were lucky to partner with organisations including Refuge, Surfers Against Sewage, Birdlife International, Action Against Hunger and Global Fund For Children on their digital fundraising campaigns. Together Forward Action Ltd. raised over £250,000 to power their vital work. As always, Forward Action Ltd. bake testing into every project, pushing beyond what Forward Action Ltd. know works to see what else could drive even better results. So Forward Action Ltd. is sharing some of its top insights - the wins and the hard truths - to inspire your next winter appeal. 1. Try (much) bolder creative to cut through. In a crowded inbox or social feed, familiar, predictable content is easy to scroll past. Disrupting that is often all you need to channel attention and remind people why they should give. One of its standout email performers was a Coca-Cola spoof for Surfers Against Sewage, which raised the most income and achieved the highest average gift in their Big Give appeal series. The takeaway: Don't be afraid to take creative risks. Whether it's something spiky, funny or just unusual, "stand out" content is often what drives the best results in a competitive climate. 2. Mix hope with urgency. Forward Action Ltd. test message framings a lot, and often see 'need' outperform 'hope' in the short term. But Forward Action Ltd. believe that building hope and sharing your vision for the world is essential to keep people taking action. With BirdLife International, Forward Action Ltd. ran an email A/B test of hope vs urgency. This time, hope won. It generated more income and individual donations. The takeaway: While urgency is vital for a deadline, mix it up with optimistic framings that show the tangible difference a donation will make. Keep your supporters believing change is possible. Optimistic ask: Urgent ask: 3. Direct-to-donate ads need a trusted brand. Meta ads can be a powerful tool for driving cash donations, but you need some crucial ingredients working together. As well as a tangible proposition, and clear 'why now' hook, brand recognition and trust can make a huge difference. It's always worth testing this with a small budget and a handful of ad variants, but be ready to switch tactics if you're not seeing a good return. The takeaway: If your brand isn't well-known, consider testing direct-to-donate ads at other times of year, or reactively when your issue is the spotlight. Or focus your winter paid media spend on retargeting people who are already aware of your work. 4. Go big on deadlines. The final 24 hours of a campaign are almost always the most productive. For Global Fund for Children, the "24 hours left" email drove the most clicks to donate, persuading supporters who might have been on the fence. This is especially powerful when teamed with match funding appeal. The takeaway: Plan for a high volume of emails and ads at the very end of your appeal. And make deadline messaging prominent - think email subject lines and image overlays for ads. 5. Give your landing pages some tlc. Once you've got high performing propositions, emails and ads live, don't let your newly inspired potential donors down by sending them somewhere confusing or underwhelming. A great landing page is: * tailored to the source they've clicked through from * tells an emotive story about the impact a donation will have * includes social proof * with a quick and easy payment process The takeaway: Invest in your tech stack early. High-converting sign-up and donation journeys will make sure that people who click on your fundraising call to action actually go on to make that donation, and hopefully become a long-term supporter. 6. Start planning in june (yes, really). The most successful appeals weren't built in October. With a long runway, its team can work with you to set goals and a strategic approach, conjure up magical creative, optimise your landing pages and put upsell journeys in place. That extra time is often the difference between an appeal that meets targets and one that smashes all expectations. The takeaway: The groundwork for a successful winter appeal is laid in the summer. Sign up to get invites to its free webinar series - Forward Action Ltd.'ll be running a winter fundraising one when it's time to get planning.

Biodiversity Node, S.L.
Mar 17th, 2026
Guidance tool for good practices in bird conservation in the development of renewable energies.

Guidance tool for good practices in bird conservation in the development of renewable energies. Recently, the "Guidance tool for good practices in bird conservation in the development of renewable energies" has been published. It was developed by Biodiversity Node, S.L. y Justo Martín Martín (JMM Consulting) in collaboration with BirdLife International, for the Secretariat of the Bern Convention (Council of Europe), combining expertise in biodiversity conservation, impact assessment, and environmental planning. The guide is available at the following link: The guide brings together technical recommendations to reduce impacts on birds in wind and photovoltaic projects. It includes, among other aspects, consideration of the electrical grid, a structured planning of measures and their implementation phases, available technical resources, and examples of best practices. The document follows an approach based on the mitigation hierarchy, integrating recommendations from the initial site selection to the final design of installations. Biodiversitynode hope that this document will be useful for professionals, public authorities, and organizations working in the planning of renewable energy projects.

BirdLife eThekwini KZN
Aug 27th, 2025
BirdLife eThekwini Presents Birding Magic at uMkhuze Game Reserve

BirdLife ethekwini presents birding magic at uMkhuze Game Reserve.

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