Birdy Grey

Birdy Grey

Direct-to-consumer bridesmaid dresses and accessories

Overview

Birdy Grey sells affordable bridesmaid dresses directly to consumers through an online store. Its catalog includes chic, ready-to-ship bridesmaid dresses starting at $99, plus accessories like jewelry and shoes to complete a bridal party look. The online shopping experience emphasizes speed and convenience: orders ship within 5-10 business days after a 48-hour processing window, and brides can order free fabric swatches to choose colors and fabrics. The company targets budget-conscious brides who want stylish options without long waits or high costs. Its distinct approach is offering high-quality, ready-to-ship pieces and a seamless e-commerce experience that reduces the time and complexity of wedding-party shopping. Birdy Grey’s goal is to simplify and speed up the process of outfitting bridesmaids, delivering cohesive looks at affordable prices.

About Birdy Grey

Simplify's Rating
Why Birdy Grey is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Design

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

2017

Simplify Jobs

Simplify's Take

What believers are saying

  • Jill Layfield as CEO strengthens retail strategy since 2025.
  • Cat Chen as COO and Brendan Hastings as CTO enhance operations.
  • Dressed over one million bridesmaids since 2017 founding.

What critics are saying

  • Shein sells $39 bridal dupes, commoditizing Birdy Grey's pricing.
  • Showfield offers $79 dresses with 3-day shipping, eroding share.
  • AB-1457 mandates 60-day returns, spiking costs to 35% revenue.

What makes Birdy Grey unique

  • Birdy Grey offers chic bridesmaid dresses starting at $89 with 5-10 day shipping.
  • Free swatches ensure cohesive bridal party colors and fabrics.
  • Anthony Potgieter from Stanley drives e-commerce revenue growth.

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Benefits

401(k) Retirement Plan

401(k) Company Match

Health Insurance

Dental Insurance

Vision Insurance

Wellness Program

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Holidays

PTO/vacation???

Family Planning Benefits

Fertility Treatment Support

Parental Leave

Company Equity

Stock Options

Mental Health Support

Gym Membership

Phone/Internet Stipend

Home Office Stipend

Flexible Open PTO Policy

Summer Fridays

Partial remote with a high level of autonomy and accountability

Monthly WIFI stipend

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Employee Discount

Professional Development Budget

Conference Attendance Budget

Mentorship Program

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

8%
PR Newswire
Sep 28th, 2023
Birdy Grey Announces Two New C-Suite Executives

Birdy Grey announces two new C-Suite Executives.

socalTECH
Sep 28th, 2023
Birdy Grey Adds Two Executives

Los Angeles-based Birdy Grey, a direct-to-consumer brand which offers up bridesmaid dresses, said this week that it has named Cat Chen as Chief Operating Officer, and Brendan Hastings as Chief Technology Officer.

UserWalls
Feb 22nd, 2023
Birdy Grey Announces Steve Zawada as COO | User Walls

Birdy Grey is proud to announce that Steve Zawada has joined the company as Chief Operating Officer.

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