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Overview
Birdy Grey sells affordable bridesmaid dresses directly to consumers through an online store. Its catalog includes chic, ready-to-ship bridesmaid dresses starting at $99, plus accessories like jewelry and shoes to complete a bridal party look. The online shopping experience emphasizes speed and convenience: orders ship within 5-10 business days after a 48-hour processing window, and brides can order free fabric swatches to choose colors and fabrics. The company targets budget-conscious brides who want stylish options without long waits or high costs. Its distinct approach is offering high-quality, ready-to-ship pieces and a seamless e-commerce experience that reduces the time and complexity of wedding-party shopping. Birdy Grey’s goal is to simplify and speed up the process of outfitting bridesmaids, delivering cohesive looks at affordable prices.
About Birdy Grey
Industries
Design
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Los Angeles, California
Founded
2017
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Simplify's Take
What believers are saying
- The ready-to-ship collection updated July 18, 2026, removes fitting delays and rush-fee friction.
- Birdy Grey's site updated August 2, 2026, shows active merchandising and fresh assortment.
- The 2025 CEO hire and 2026 CGO hire signal a real scale-up push.
What critics are saying
- Birdy Grey's moat stays thin against Azazie, David's Bridal, and Amazon bridal marketplaces.
- Wedding demand is discretionary; downtrading brides squeeze order volume before 2027 booking season.
- If paid social CAC rises, the company loses its cheapest growth engine and stalls.
What makes Birdy Grey unique
- Birdy Grey still sells bridesmaid dresses starting at $89, with 5-10-day delivery.
- Jill Layfield became CEO in February 2025, adding proven DTC operator discipline.
- Anthony Potgieter joined in April 2026 as first chief growth officer, sharpening growth execution.
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Benefits
401(k) Retirement Plan
401(k) Company Match
Health Insurance
Dental Insurance
Vision Insurance
Wellness Program
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Holidays
PTO/vacation???
Family Planning Benefits
Fertility Treatment Support
Parental Leave
Company Equity
Stock Options
Mental Health Support
Gym Membership
Phone/Internet Stipend
Home Office Stipend
Flexible Open PTO Policy
Summer Fridays
Partial remote with a high level of autonomy and accountability
Monthly WIFI stipend
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Employee Discount
Professional Development Budget
Conference Attendance Budget
Mentorship Program
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 4%2 year growth
↑ 5%Birdy Grey, the direct-to-consumer bridal brand, has appointed Anthony Potgieter as its first Chief Growth Officer. Potgieter brings over 20 years of experience scaling consumer brands, most recently serving as Senior Director of E-Commerce at Stanley 1913, where he helped drive nine-figure revenue growth. In his previous roles, Potgieter led DTC e-commerce at travel brand Evolve and scaled Wyze's DTC business from zero to $200 million in two years. At Birdy Grey, he will oversee marketing, brand, digital product, partnerships and customer experience, focusing on expanding reach and accelerating revenue growth. The appointment follows the 2025 hiring of retail veteran Jill Layfield as CEO. Founded in 2017, Birdy Grey has dressed over one million bridesmaids with affordable dresses starting at $89.
Birdy Grey announces two new C-Suite Executives.
Los Angeles-based Birdy Grey, a direct-to-consumer brand which offers up bridesmaid dresses, said this week that it has named Cat Chen as Chief Operating Officer, and Brendan Hastings as Chief Technology Officer.
Birdy Grey is proud to announce that Steve Zawada has joined the company as Chief Operating Officer.
Birdy Grey is Hiring for 1 Jobs on Simplify!
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About Birdy Grey
Industries
Design
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Los Angeles, California
Founded
2017
Birdy Grey is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today