Overview

Blank Street offers high-quality coffee and food at affordable prices, starting from a small coffee cart in Brooklyn and expanding to major cities like New York and London. The company focuses on efficiency by operating small locations, allowing them to source specialty coffees and provide fresh, locally-sourced food while paying baristas above-market wages. Blank Street differentiates itself by using technology to enhance customer experience through an app that allows for ordering ahead and loyalty programs. Their goal is to redefine the coffee shop experience with a combination of quality, affordability, and exceptional service.

Simplify's Take

What believers are saying

• Subscription models provide steady revenue and enhance customer loyalty for Blank Street.
• Collaborations with lifestyle brands like Stanley increase brand visibility and attract new customers.
• Rapid expansion into major cities like New York and London boosts Blank Street's market presence.

What critics are saying

• Rapid expansion may lead to overextension, as seen with the Park Slope location closure.
• Subscription programs may not resonate with all customers, risking underwhelming adoption rates.
• Promotional giveaways with Stanley could increase costs without guaranteed customer engagement.

What makes Blank Street unique

• Blank Street uses automated espresso machines for consistent coffee quality and customer interaction.
• The company offers a dedicated matcha menu, tapping into the growing matcha trend.
• Blank Street's app enhances customer experience with order-ahead and loyalty program features.

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Funding

Total Funding

$52M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:

Tiger GlobalGeneral Catalyst

Notable Investors:

Tiger GlobalGeneral Catalyst

$20,000,000

Early VC

Mar 2023

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