Overview

Bloomscape delivers healthy indoor plants directly to customers' homes, making plant ownership easy and accessible. Customers can browse a variety of plants and care products on the website, select their favorites, and place an order for home delivery. Each plant comes with detailed care instructions to help both novice and experienced gardeners keep their plants thriving. Bloomscape also offers various pot options and plant care accessories, enhancing the overall experience. The company stands out from competitors by prioritizing customer service, providing support for issues like damaged items, and offering tracking for orders. Bloomscape's goal is to promote plant ownership and care, especially among urban dwellers who may lack access to traditional garden centers.

Simplify's Take

What believers are saying

• Increased interest in home gardening boosts demand for Bloomscape's indoor plants.
• The rise of eco-conscious consumerism aligns with Bloomscape's sustainable practices.
• Remote work trends increase demand for home decor, benefiting Bloomscape's plant sales.

What critics are saying

• Rising shipping costs could impact Bloomscape's profit margins.
• Increased competition from online plant retailers like The Sill and Léon & George.
• Potential supply chain disruptions from climate change affecting plant quality.

What makes Bloomscape unique

• Bloomscape offers ready-to-go plants with detailed care instructions for easy maintenance.
• The company provides a wide range of plant care products and accessories.
• Bloomscape's customer service includes support for damaged plants and order tracking.

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Funding

Total Funding

$24.2M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:

General Catalyst

Notable Investors:

General Catalyst

$15,000,000

Series B

Oct 2020

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Below Average

Industry standards

Ind Avg. $35M

$4M

$15M

$30M

$45M

$65M

$100M

View all funding stages