Work Here?
Overview
Bloomscape sells indoor plants and plant care products online and ships them directly to customers. Customers browse, select plants and accessories, and receive home delivery, with detailed care instructions and optional gift cards. The product works by sending live plants pre-packaged with care guidance so beginners can keep them healthy, and orders include tracking and support for issues like damaged plants. What sets Bloomscape apart is its end-to-end experience: curated plant selections, practical care guidance, responsive customer support, and nationwide delivery tailored for urban dwellers. The goal is to make owning healthy houseplants easy and enjoyable for city dwellers and first-time plant owners.
About Bloomscape
Industries
Consumer Goods
Company Size
11-50
Company Stage
Series B
Total Funding
$24.2M
Headquarters
Detroit, Michigan
Founded
2017
Get referred to Bloomscape
See people who can refer or advise you
Simplify's Take
What believers are saying
- Bloomscape.com launched the Easy Peasy Collection in August 2026, freshening assortment.
- The Pink Collection donates 20% through October 31, improving conversion and goodwill.
- Forecasts show 2026 revenue growth returning after 2025 weakness, supporting a recovery thesis.
What critics are saying
- Bloomscape.com sales fell to $3.6M in 2025, signaling weak demand.
- PitchBook lists 28 employees in 2025; Growjo shows 26% headcount decline.
- If ecommerce plant sales stay soft through 2026, Bloomscape faces existential shrinkage.
What makes Bloomscape unique
- Bloomscape still owns direct-to-door plant delivery, a hard logistics moat in 2026.
- Its Pink Collection and Breast Cancer Awareness campaign show brand-led merchandising discipline.
- Vera app acquisition embedded care guidance, tying plant sales to retention.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$24.2M
Below
Industry Average
Funded Over
3 Rounds
General CatalystIndustry standards
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -6%2 year growth
↓ -6%Bloomscape just launched The Pink Collection — a handful of pink indoor plants that you can shop in honor of Breast Cancer Awareness Month.
Averbuch, who recently left Bloomscape, said he recruited other former metro Detroiters to the company.
Today, Bloomscape announced the appointment of Mike Klepfer as Chief Executive Officer.
Bloomscape, one of its favorite plant delivery services, launched a line of Bloom Kits, and after getting one in March to test out, I’m excited to say, even I can grow something incredible with them.
“It got to the point where it had over 150,000 users globally, and we started looking for partners," said George Brooks. "Bloomscape came in asking if we would want to sell it, and we went, ‘Oh! We’re going to sell one of our ideas!’”
There are no jobs for Bloomscape right now.
Find jobs on Simplify and start your career today
About Bloomscape
Industries
Consumer Goods
Company Size
11-50
Company Stage
Series B
Total Funding
$24.2M
Headquarters
Detroit, Michigan
Founded
2017
There are no jobs for Bloomscape right now.
Find jobs on Simplify and start your career today