Overview

Bloomscape delivers healthy indoor plants directly to customers' homes, making plant ownership easy and accessible. Customers can browse a variety of plants and care products on the website, select their favorites, and place an order for home delivery. Each plant comes with detailed care instructions to help both novice and experienced gardeners keep their plants thriving. Bloomscape also offers various pot options and plant care accessories, enhancing the overall experience. The company stands out from competitors by prioritizing customer service, providing support for any issues, and ensuring customer satisfaction. Bloomscape's goal is to promote plant ownership and care, especially among urban dwellers who may lack access to traditional garden centers.

Simplify's Take

What believers are saying

• Increased interest in indoor gardening boosts demand for Bloomscape's home delivery model.
• The acquisition of a plant-care app enhances customer satisfaction and loyalty.
• Sustainability trends align with Bloomscape's eco-friendly sourcing and packaging practices.

What critics are saying

• Rising competition from online plant retailers like The Sill and Léon & George.
• Potential supply chain disruptions due to climate change affecting greenhouse partners.
• Increasing shipping costs could impact Bloomscape's profit margins.

What makes Bloomscape unique

• Bloomscape offers home-ready plants with detailed care instructions for easy maintenance.
• The company provides a unique digital plant-care app for personalized customer engagement.
• Bloomscape's customer service includes support for damaged plants and order tracking.

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Funding

Total Funding

$23.5M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:

General Catalyst

Notable Investors:

General Catalyst

$15,000,000

Series B

Oct 2020

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Below Average

Industry standards

Ind Avg. $35M

$4M

$15M

$30M

$45M

$65M

$100M

View all funding stages