Bloomscape

Bloomscape

E-commerce delivery of ready-to-go indoor plants

Overview

Bloomscape is an online seller of ready-to-care-for indoor plants and plant care products, delivering plants directly to customers’ doors. Customers browse a nationwide online catalog, purchase plants and accessories, and receive shipments with detailed care instructions to help the plants thrive. The company supports novices and experienced gardeners alike, with clear guidance and reliable customer service for issues like damaged plants and order tracking. Bloomscape differentiates itself by offering a curated selection of healthy plants coupled with practical care information and home delivery, aiming to simplify plant ownership for urban dwellers without easy access to traditional garden centers. Its goal is to make plant ownership easy and accessible while keeping plants healthy from shipment to purchase."} ) # end tool call

About Bloomscape

Simplify's Rating
Why Bloomscape is rated
D+
Rated D+ on Competitive Edge
Rated D+ on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Goods

Company Size

11-50

Company Stage

Series B

Total Funding

$24.2M

Headquarters

Detroit, Michigan

Founded

2017

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Simplify's Take

What believers are saying

  • Mike Klepfer's Amazon logistics expertise optimizes DTC plant fulfillment since 2022.
  • Indoor gardening trend boosts urban novice demand for low-maintenance home plants.
  • Gift cards and seasonal launches drive repeat purchases and brand loyalty.

What critics are saying

  • Mike Klepfer departed CEO role in July 2023, causing leadership instability.
  • USDA APHIS January 2026 rules impose $500K compliance costs, halting 30% shipments.
  • Amazon's March 2026 same-day Whole Foods delivery undercuts with 40% lower costs.

What makes Bloomscape unique

  • Bloomscape delivers home-ready indoor plants with detailed care instructions for novices.
  • The Pink Collection targets Breast Cancer Awareness Month for cause-driven marketing.
  • Bloomscape bundles plants with pots, tools, and watering cans for complete care.

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Funding

Total Funding

$24.2M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

0%

2 year growth

0%
Apartment Therapy
Oct 4th, 2021
Bloomscape launches The Pink Collection

Bloomscape just launched The Pink Collection — a handful of pink indoor plants that you can shop in honor of Breast Cancer Awareness Month.

Crain's Detroit Business
Aug 11th, 2021
Averbuch left Bloomscape on Jul 11th 21'.

Averbuch, who recently left Bloomscape, said he recruited other former metro Detroiters to the company.

Bloomscape
Jul 23rd, 2021
Bloomscape hired Mike Klepfer as Chief Executive Officer on Jul 23rd 21'.

Today, Bloomscape announced the appointment of Mike Klepfer as Chief Executive Officer.

The Daily Beast
May 12th, 2021
Bloomscape launched line of Bloom Kits on Mar 1st 21'.

Bloomscape, one of its favorite plant delivery services, launched a line of Bloom Kits, and after getting one in March to test out, I’m excited to say, even I can grow something incredible with them.

Startland News
Oct 6th, 2020
Grown in a lab: Kansas City digital product agency Crema sells plant-care app to Bloomscape 

“It got to the point where it had over 150,000 users globally, and we started looking for partners," said George Brooks. "Bloomscape came in asking if we would want to sell it, and we went, ‘Oh! We’re going to sell one of our ideas!’”

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