BlueConic launches agentic Growth Plays, ending the era of customer data that goes nowhere. April 22, 2026 With Growth Plays and AI Canvas, BlueConic becomes the first customer data platform to use agentic AI to take marketing teams from business goal to live decisioning campaigns without rebuilding their stack. BOSTON, April 22, 2026 /PRNewswire-PRWeb/ - BlueConic has launched Growth Plays and AI Canvas, giving marketing teams something the martech industry has not delivered: an agentic system that acts on customer data in real time, across every channel simultaneously. The loop from customer signal to revenue is now closed automatically, with no manual assembly or lag between knowing and acting. "For the first time, agentic AI connects the full loop from customer data to real-time decisions to measurable outcomes. We're not adding AI to a CDP. We're redefining what a CDP is and is able to do." Melissa Murray Bailey, CEO BlueConic The CDP category was built on a compelling promise: unify your customer data, and better marketing will follow. But for most teams, that promise stalled at the insight layer. Knowing who your customers are, what they've done, and what they're likely to do next is valuable, but it doesn't recover abandoned carts, or prevent churn on its own. The gap between having the data and doing something with it has persisted for years, and it has only widened as channels and customer expectations have grown. Marketing teams end up spending more time configuring tools than actually driving growth. Growth Plays is BlueConic's answer to flip that narrative entirely. Instead of handing teams powerful but disconnected capabilities and asking them to figure out the rest, Growth Plays start from the business outcome and teams select from a library of agent-powered use cases built around the growth moments that matter most. From first-purchase acceleration and cart recovery to churn prediction and loyalty progression. Each play comes with a template for data inputs, segmentation, activation logic, and measurement with design agents that help the user configure the play for launch. Run time agents optimize each Growth Play continuously based on real outcomes, so the recoverable revenue that has been slipping through disconnected systems starts coming back. AI Canvas provides a real-time, visual map of the entire use case: every data signal, every AI-driven decision, every activation, and every measurement point, all in one place. Teams can see exactly how AI is reading customer signals, deciding what action to take, and learning from outcomes. There's no black box. Marketing teams stay in control of strategy while AI handles the speed and complexity that no human team can manage alone across thousands of customers and dozens of channels simultaneously. "The CDP industry spent a decade getting really good at helping marketers know their customers. But knowing was never the finish line. The real question was always: what do you do about it?" said Melissa Murray Bailey, CEO of BlueConic. "Growth Plays and AI Canvas answer that question. For the first time, agentic AI connects the full loop from customer data to real-time decisions to measurable outcomes. We're not adding AI to a CDP. We're redefining what a CDP is and is able to do." "Every disconnected message you send to a customer who has already converted, or every contradictory offer from channels that don't talk to each other chips away at the trust that makes a customer want to buy from you at all," said Mihir Nanavati,GM of Product and Technology at BlueConic. "Growth Plays are built around that reality. You start from the growth moment you care about, and AI builds and optimizes the execution around it. The AI Canvas makes every decision transparent so your team can see what AI is doing, why, and how it's improving. That combination of AI-driven speed and human-led strategy is what's been missing." The capabilities ship as part of BlueConic's April 2026 release, with the Growth Plays Launchpad becoming the default experience for new customers from day one, reinforcing from the first interaction that BlueConic is built to drive outcomes, not just organize data. Existing customers will gain access to Growth Plays and AI Canvas through their current environment. About BlueConic BlueConic is the Customer Growth Engine for e-commerce brands. It turns first-party data into a living, real-time customer profile and uses that intelligence to coordinate next best actions across onsite experiences and existing channel tools, including email, advertising, and mobile. By closing the loop between data capture, activation, and measurement, BlueConic helps brands reduce wasted spend, increase conversion and repeat purchase, and drive measurable, profitable growth. Media Contact SOURCE BlueConic

BlueConic partners with Databricks to turn first-party data into real-time revenue decisions. Mar 24, 2026, 09:00 ET Now available in the Databricks Marketplace, BlueConic customers can turn trusted lakehouse data into measurable revenue impact. BOSTON, March 24, 2026 /PRNewswire-PRWeb/ - BlueConic, the Customer Growth Engine(TM) that turns first-party data into real-time decisions, today announced its partnership with Databricks, the Data and AI company, on the Databricks Marketplace. Enterprises can now securely activate governed customer tables and model outputs inside BlueConic, without copying data or rebuilding pipelines. The Databricks Marketplace is an open marketplace for data, analytics and AI powered by Delta Sharing. Delta Sharing is Databricks' open source approach that enables customers to share live data across platforms, clouds and regions with strong security and governance. It enables customers to access a vast array of data and AI products, including BlueConic, the Customer Growth Engine that turns first-party data into real-time decisions. As more enterprises run customer data and AI on Databricks, growth teams are expected to act on those signals faster, across more channels, and with fewer manual workarounds. As enterprises consolidate customer data and AI inside Databricks, the next challenge is operational: turning prediction into profit. BlueConic closes that gap with the Customer Growth Engine, enabling data warehouse-first organizations to apply governed intelligence in real time, without adding operational complexity or reworking their stack. "Enterprises have invested heavily in building trusted data and AI inside the lakehouse," said Mihir Nanavati, GM of Product and Technology at BlueConic. "But insight alone doesn't drive growth. What's been missing is a decisioning layer that can apply that intelligence in real time, while balancing revenue goals, margin constraints, and customer experience. BlueConic provides that layer." From Model Output to Customer Impact Through governed data sharing via Databricks Delta Sharing organizations can share data with BlueConic and activate unified identity and model outputs within a runtime decisioning system designed for marketing execution. This enables enterprises to: * Deliver next best actions aligned to revenue, margin, and budget constraints * Coordinate multiple growth initiatives across channels, not isolated campaigns * Dynamically allocate incentives and channel investment toward the highest incremental return * Continuously optimize performance against enterprise-level objectives Rather than exporting static audiences and hoping campaigns hold, BlueConic continuously reprioritizes engagement based on performance signals and real-world guardrails. Databricks provides the governed foundation. BlueConic translates that foundation into coordinated, revenue-driving customer action. Built for Composable Enterprise Architecture With availability in the Databricks Marketplace, BlueConic solidifies its offering as a solution for data warehouse-first architectures. When used together, Databricks supports enterprise-grade data, analytics, and AI solutions, while BlueConic interprets business objectives and orchestrates engagement across channels. As AI initiatives move from experimentation to accountability, enterprises require systems that connect trusted data to measurable outcomes. BlueConic delivers that operational layer. BlueConic is available today in the Databricks Marketplace. Media Contact SOURCE BlueConic

BlueConic, a customer growth platform, has partnered with Databricks to integrate its services into the Databricks Marketplace. The collaboration enables BlueConic customers to transform lakehouse data into actionable revenue decisions in real time. The partnership focuses on leveraging first-party data to drive measurable revenue impact. BlueConic's Customer Growth Engine allows businesses to convert their trusted data stored in Databricks' lakehouse architecture into immediate, revenue-generating decisions. The integration is now available through the Databricks Marketplace, providing customers with direct access to BlueConic's data activation capabilities within their existing data infrastructure.