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Bluecore
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Data-driven platform for personalized retailer campaigns
Bluecore
Work Here?
Data-driven platform for personalized retailer campaigns
About Bluecore
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
201-500
Company Stage
Series E
Total Funding
$244.2M
Headquarters
New York City, New York
Founded
2013
Overview
Bluecore provides a retail marketing platform that uses data to craft personalized campaigns aimed at increasing revenue. The platform integrates with a retailer’s existing tech stack and lets teams quickly understand and segment customers across multiple channels to deliver one-to-one campaigns. This approach leverages untapped retail data to personalize messaging and offers, helping retailers boost sales and improve customer retention. What sets Bluecore apart is its seamless technology integration, fast segmentation at the pace of the shopper, and a team of retail experts who act as an extension of the client’s team to guide implementation and results. The company’s goal is to help leading retailers grow revenue and retention by running data-driven campaigns that scale with the business.”} {
Simplify's Take
What believers are saying
- Marketing Agent automates diagnostics, delivering instant insights for 400 retailers.
- Tapestry expanded to Kate Spade in March 2024 after Coach success.
- Fender partnership drives customer growth using customer movement technology.
What critics are saying
- Salesforce Marketing Cloud bundles CDP, locking Tapestry via Commerce Cloud integration.
- Klaviyo acquires CDPs, poaches Express with Shopify pricing in 12 months.
- Braze agentic AI diagnostics cause churn from 400 retailers in 12 months.
What makes Bluecore unique
- Bluecore unifies shopper, behavior, and product data for predictive 1:1 campaigns.
- Patented AI models enable 90% faster launches and 2.5 billion personalized triggers.
- Performance-based pricing aligns revenue directly with client ROI growth.
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Funding
Total Funding
$244.2M
Below
Industry Average
Funded Over
6 Rounds
Industry standards
Benefits
Remote Work Options
Flexible Work Hours
Stock Options
Company Equity
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 1%Bluecore, a retail shopper identification technology company, has launched Marketing Agent, an AI-powered system that automates marketing performance analysis for retail teams. The solution transforms diagnostic workflows by delivering instant performance snapshots, explanations and prioritised recommendations. Marketing Agent addresses the gap between data availability and actionable insights by automating tasks like weekly business reviews. Built on Bluecore's unified retail context including identity, behaviour, lifecycle and transaction data, the system uses specialised agents to analyse performance, diagnose root causes and recommend next steps whilst maintaining metric consistency. The platform was developed following feedback from over 50 retail leaders and is now available to Bluecore clients. More than 400 retailers including Wayfair, Tapestry and Express currently use Bluecore's technology.
Bluecore introduces Experimentation Hub for retail marketing.
Bluecore has announced a new partnership with Fender Musical Instruments Corporation to enhance customer growth and retention.
Market Leaders - AdRoll, Bluecore, Rokt, Skai, Taboola, and Yotpo were given the highest "Market Leader" award.
American guitar and amplifier maker Fender Musical Instruments Corp. is partnering with Bluecore, a retail shopper identification and customer movement technology provider, to spur customer growth and customer retention.
There are no jobs for Bluecore right now.
Find jobs on Simplify and start your career today
About Bluecore
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
201-500
Company Stage
Series E
Total Funding
$244.2M
Headquarters
New York City, New York
Founded
2013
There are no jobs for Bluecore right now.
Find jobs on Simplify and start your career today