Overview

Bluecore provides a retail marketing platform that uses data to create personalized marketing campaigns for retailers. The platform analyzes untapped retail data to develop one-to-one campaigns that aim to increase revenue for its clients. It integrates easily with existing retail technologies, allowing for efficient customer segmentation and quick adaptation to shopper behavior across various channels. This flexibility has proven effective, leading to significant revenue growth for clients like Jockey and NOBULL. Bluecore differentiates itself by offering dedicated support from retail experts who work closely with clients, acting as an extension of their teams. The company's goal is to help retailers thrive in a competitive market by enhancing their marketing efforts and improving customer retention.

Simplify's Take

What believers are saying

• Partnership with Fender enhances customer growth in niche markets.
• Experimentation Hub allows real-time testing and optimization of campaigns.
• Recognition as a 'Market Leader' strengthens Bluecore's market position.

What critics are saying

• Increased competition from other market leaders like AdRoll and Rokt.
• Potential over-reliance on partnerships with brands like Fender and Tapestry.
• Rapid technological advancements may require costly updates to remain competitive.

What makes Bluecore unique

• Bluecore uses predictive intelligence for personalized retail marketing campaigns.
• The platform integrates seamlessly with existing retail technology stacks.
• Bluecore manages nearly 500 million shopper IDs, second only to Amazon.

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Funding

Total Funding

$237.6M

Below

Industry Average

Funded Over

6 Rounds

$125,000,000

Series E

Aug 2021

Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.

Series E Funding Comparison

Above Average

Industry standards

Ind Avg. $100M

$30M

$125M

$245M

$250M

$1250M

$1500M

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