Booking Holdings

Booking Holdings

Global online travel reservations platform

Overview

Booking Holdings runs a global online travel marketplace with six brands—Booking.com, Priceline, Agoda, Rentalcars.com, KAYAK and OpenTable—to facilitate reservations for accommodations, flights, car rentals, and dining. It uses an agency-based model that earns commissions and transaction fees as users search, compare, and book listings through its platforms, powered by technology for listings, pricing, payments, and support. The company differentiates itself by offering multiple brands covering a wide range of travel needs under one umbrella, with a broad global reach (over 220 countries and territories) and a history of acquisitions that expand its technology and brand footprint. Its goal is to grow its global footprint, especially in emerging markets, while expanding services and increasing bookings and revenue through its digital marketplace and data-driven travel technology.

About Booking Holdings

Simplify's Rating
Why Booking Holdings is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Company Size

10,001+

Company Stage

IPO

Headquarters

Norwalk, Connecticut

Founded

1997

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Simplify's Take

What believers are saying

  • Revenue rose 8% in Q2 2026 to $7.4 billion, despite tougher comps.
  • Room nights grew 5%, showing travelers still choose Booking in demand softening.
  • Booking.com launched ChatGPT car-rental features in May 2026, expanding AI distribution.

What critics are saying

  • FTC staff planned a complaint against Priceline in July 2026 over fees and disclosures.
  • San Francisco sued Booking Holdings on July 29, 2026 over deceptive hotel-booking resellers.
  • AI agents from OpenAI and Google can bypass Booking's checkout layer within months.

What makes Booking Holdings unique

  • Six brands across 220 countries let Booking monetize every trip step.
  • Q2 2026 gross bookings hit $51.0 billion, proving unmatched scale.
  • Transformation savings target $650 million by 2027 funds AI and buybacks.

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Funding

Total Funding

$2.3B

Above

Industry Average

Funded Over

2 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Flexible Work Hours

Performance Bonus

Company Equity

Tuition Reimbursement

Fitness Reimbursement

Employee Discounts

Stock Price

Company News

Skift
Sep 23rd, 2026
Booking CEO: building the AI travel agent isn't the hard part.

Booking CEO: building the AI travel agent isn't the hard part. Today at 9:48 AM PDT Booking Holdings CEO Glenn Fogel isn't sweating the newer breed of buzzworthy AI agents and their trip planning and booking powers. Take Instinct, for example. It's all the rage with the Silicon Valley crowd for making complex tasks - like arranging travel - as simple as sending a text. Fogel weighed the threat onstage at the Skift Global Forum in New York City on Tuesday. "If we want to do Instinct, how hard do you think that would be?" he said. "It wouldn't be that hard if that's all you had to do." But there's a lot more to travel than just handling the transaction. What matters more to him is establishing trust. When it comes to safeguarding credit card details and other sensitive info, travelers want to deal with real people, Fogel argues. Booking Holdings is moving forward with AI initiatives, like its ad deal with OpenAI and integration on Google's Adriana Lee is Skift's travel technology and AI reporter. She has been covering technology for nearly 20 years, from consumer to enterprise. For confidential tips or leads, reach her on Signal at adriana.133

Promag International Media
Sep 18th, 2026
California court case tests host agencies' liability for misleading booking.

California court case tests host agencies' liability for misleading booking. By Yuni Hartati September 18, 2026 A California court case may alter how travel agencies manage independent contractors (ICs) providing booking services. Traditionally, host agencies have avoided responsibility for misleading tactics by ICs because they function as independent entities. However, a lawsuit against Booking Holdings and two third-party booking platforms has introduced uncertainty about whether host agencies could now share legal accountability for deceptive consumer practices. Legal challenges to current practices. The San Francisco City Attorney filed the lawsuit against Booking Holdings, as well as the operators of guestreservations.com and bookonline.com, under California's Unfair Competition Law. The complaint asserts these sites mislead consumers by incorporating hotel names into their web addresses and purchasing search engine rankings ahead of official hotel booking pages. Booking Holdings' affiliate program, which supplies APIs and payment processing, operates under a structure comparable to how many host agencies collaborate with ICs. The city's argument claims Booking Holdings was aware of these deceptive practices through consumer complaints and public reports but allowed them to continue by granting access to real-time hotel inventory. If the court upholds this "aiding and abetting" standard, it could create a newly recognized legal duty for host agencies to review ICs' websites to make sure that they are not replicating a supplier's booking portal or otherwise selling in a deceptive way, especially in cases where the host is aware of client complaints. This potential legal change would break from the established principle that host agencies are not responsible for IC actions. The case hinges on whether merely providing technical support, such as APIs or payment systems, qualifies as involvement in fraud. If the ruling stands, agencies may face new requirements to monitor contractors' marketing approaches. Recommended actions for agencies. While the case remains unresolved-potentially taking months or years to conclude-agencies should take immediate measures. One effective step is incorporating audit clauses into IC agreements, enabling hosts to review contractors' online promotional materials. Booking Holdings has not acknowledged liability, and the case may still be settled. However, the legal argument, linking a host's awareness of deceptive practices to its continued support, could push agencies to rethink their partnerships with independent contractors. The outcome of this case could have significant consequences for the entire travel industry's approach to third-party bookings.

INC Press
Sep 13th, 2026
Booking Holdings expands presence in Bengaluru with 111,525 sq ft office lease, etrealty.

Booking Holdings expands presence in Bengaluru with 111,525 sq ft office lease, etrealty. MUMBAI: Reserving(dot)com, the worldwide on-line journey and lodging platform, has picked up over 111,525 sq ft of workplace area at RMZ Ecoworld in Bengaluru via a long-term lease, increasing its footprint in India. The corporate's Indian subsidiary, Booking Holdings India, has leased the workplace area from the mission's developer RMZ Inns immediately via a contemporary lease. The lease commenced on July 3, and maintain a complete tenure of 5 years. The transaction covers the eighth ground of RMZ Ecoworld Collection 30, Campus 30, with a rechargeable space of 111,525 sq ft, confirmed the registration paperwork accessed via Propstack, realty information analytics platform. The corporate can pay a month-to-month lease of Rs 1.33 crore, translating right into a rental fee of Rs 119.6 per sq ft per thirty days. The lease carries a safety deposit of Rs 8 crore. The settlement offers for a 15% escalation in leases each three years. With the newest transaction, Reserving Holdings' whole workplace footprint at this business tower has elevated to about 2.65 lakh sq ft, in keeping with the property information. Reserving Holdings can also be occupying the seventh and eighth flooring at Campus 31 inside RMZ Ecoworld, giving the corporate a sizeable presence throughout the event. ET's e mail queries to Reserving(dot)com and RMZ remained unanswered till the time of going to press. The newest lease comes amid continued demand for giant workplace areas in Bengaluru from international firms, notably expertise corporations and international functionality centres (GCCs). Massive-format workplace transactions have remained an vital part of Bengaluru's business actual property market as multinational firms broaden their operations and consolidate their workplace necessities. The southern metropolis stays one in all India's largest workplace markets, supported by its focus of world expertise, monetary companies, consulting and different multinational firms. Reserving Holdings is the guardian firm of Reserving(dot)com and operates a portfolio of on-line journey and lodging platforms globally. Its Indian operations embody expertise and different company features supporting the group's international companies. RMZ Ecoworld is a big business growth in Bengaluru's japanese workplace hall and homes workplaces of a number of multinational and home firms. * Printed On Sep 13, 2026 at 06:17 PM IST

Great Handshake
Aug 27th, 2026
Trip.com (Ctrip) and China's online travel revolution: what it means for global tourism and business.

Trip.com (Ctrip) and China's online travel revolution: what it means for global tourism and business. When James Liang co-founded Ctrip in Shanghai in 1999, China had fewer than 9 million internet users and booking a hotel room online was still a novelty. Twenty-seven years later, the company he helped build - now rebranded as Trip.com Group - is the world's second-largest online travel agency by gross merchandise value, serving over 400 million registered users across more than 200 countries and generating $7.7 billion in revenue in 2024. That trajectory tells a story about how a Chinese tech company turned domestic dominance into global reach - and what it means for Western travel industry players, hospitality brands, and business travelers navigating the US-China corridor. From hotel helpline to digital giant: how Ctrip was built. Ctrip's origin story is deceptively simple. Liang, along with co-founders Neil Shen, Min Fan, and Qi Ji, began by offering telephone-based hotel booking services in Shanghai. The founding team recognized that China's hotel inventory was fragmented, pricing was opaque, and travelers - especially business travelers - had no reliable aggregation point. The company listed on NASDAQ in December 2003, raising $75 million at $18 per share. By the mid-2000s, Ctrip had become China's dominant OTA, commanding relationships with thousands of hotels, airlines, and package tour operators. Unlike Western competitors such as Expedia or Booking Holdings, Ctrip built its moat through a hybrid model combining offline call centers with online interfaces - acknowledging that Chinese travelers were still more comfortable with human agents for complex itineraries. That model proved durable even as mobile internet overtook desktop usage. The consolidation strategy: buying the competition. By 2015, China's online travel market had fragmented into a fierce battle between Ctrip, Qunar (a Baidu-backed flight search aggregator), and eLong (partly owned by Expedia). Rather than compete indefinitely, Ctrip executed one of China's most consequential internet-era M&A moves: it absorbed both rivals through stock swaps and strategic investments. Ctrip acquired a controlling stake in Qunar by exchanging shares with Baidu, and absorbed eLong entirely. The result was a near-monopoly on Chinese domestic OTA bookings - by 2016, Ctrip controlled an estimated 60 to 70 percent of China's online travel bookings by value. For Western travel industry players, this consolidation produced a strategic reality that still holds today: if you want meaningful distribution reach into the Chinese outbound traveler market - which totaled 155 million trips in 2019 before the pandemic - you essentially need to work with Trip.com Group. There is no credible alternative at scale. Going global: the Skyscanner acquisition and Trip.com rebrand. Ctrip's international ambitions crystallized in 2016 when it acquired Skyscanner, the Edinburgh-based flight search platform, for approximately $1.74 billion in cash. At the time, Skyscanner had 60 million monthly active users, primarily in Europe and the United States. The acquisition gave Ctrip direct access to Western consumer travel intent data and a recognized brand outside China - something it had been unable to build organically. Skyscanner continued to operate independently under Trip.com Group's ownership, preserving user trust in Western markets while benefiting from Ctrip's capital and inventory relationships. Ctrip simultaneously launched the Trip.com platform in 2019 as its international-facing OTA brand. This dual-brand approach - letting each product serve its core user base while sharing back-end infrastructure - mirrors the kind of market-specific localization strategy that has defined Geely's management of Volvo, Lotus, and Polestar as distinct brand entities after Chinese acquisition. Today, Trip.com Group's portfolio spans Trip.com (international), Ctrip (China domestic), Skyscanner (flight meta-search), and investments in MakeMyTrip (India) and other regional players. The company is headquartered in Shanghai and is registered in the Cayman Islands as a holding structure; its principal operating entity, Trip.com Group Limited, discloses corporate structure and investor relations on its official investor portal. The company has meaningful distribution presence at virtually every major point in the global travel market. The Chinese outbound traveler: why the numbers matter. Prior to COVID-19, Chinese international tourism had been the world's largest outbound travel market by spending for six consecutive years. In 2019, Chinese tourists spent an estimated $254.6 billion abroad, per the United Nations World Tourism Organization (UNWTO). Chinese visitors to the United States spent roughly $36 billion annually at peak, per US Department of Commerce National Travel and Tourism Office (NTTO) data. Recovery has been consistent. By 2024, Chinese outbound trips recovered to approximately 130 million annually, and Trip.com Group reported international gross merchandise value growing over 70 percent year-on-year. For US hotels, airlines, attractions, and destination marketing organizations, this recovery demands proactive engagement. Western hospitality brands that want Chinese traveler bookings need distribution agreements, translated content, and pricing visibility on Trip.com and Ctrip - simply listing on Booking.com or Expedia is insufficient. Trip.com's Chinese users book differently, research differently, and respond to different trust signals than Western OTA users. Business Travel and the US-China corridor. Beyond leisure, Trip.com Group is deeply embedded in China's corporate travel infrastructure. Its Trip.Biz division serves more than 700,000 enterprise clients in China, managing air, hotel, and expense reporting integrations. For multinational companies with China operations - including US firms managing bilateral teams - a significant share of China-based employee travel flows through Trip.Biz systems, even for foreign-owned companies. US companies managing cross-border teams frequently encounter inventory gaps and pricing discrepancies when using Western corporate travel tools for China-based itineraries. GDS-connected systems that work reliably for domestic US travel often miss inventory or show premium pricing for the same China itineraries that Trip.Biz surfaces at standard rates. This is a practical version of the broader challenge that separates companies that operate effectively in China from those that impose Western infrastructure on a market that runs on different systems. AI integration and the platform evolution. Trip.com Group's competitive positioning has increasingly shifted from transactional booking to AI-driven travel intelligence. The company's "TripGenie" AI assistant, substantially upgraded through 2025, uses large language models trained on travel-specific data to generate personalized itineraries, handle visa questions, and manage real-time rebooking during disruptions. With hundreds of millions of completed trip records in its training dataset, Trip.com's AI advantage is difficult for Western OTAs to close quickly. CEO Jane Sun - who joined Ctrip in 2005 and became CEO in 2016 - has positioned technology as the company's primary growth lever. Trip.com Group spent approximately 11 percent of its 2024 revenue on R&D, a ratio more consistent with a pure technology firm than a travel services company. Hotels and airlines that want Trip.com to surface their inventory prominently need structured data feeds compatible with the platform's AI ranking systems - not just static listings. US listing, PCAOB compliance, and investor considerations. Trip.com Group is listed on both NASDAQ (TCOM) and the Hong Kong Stock Exchange (9961.HK), having added the HK dual listing in 2021. The move was a direct response to the regulatory environment facing Chinese companies on US exchanges - particularly the Public Company Accounting Oversight Board (PCAOB) audit access disputes that threatened to delist dozens of Chinese companies from US markets between 2021 and 2023. Unlike some Chinese tech peers, Trip.com Group reached audit compliance agreements with the PCAOB, allowing it to maintain its US listing. Its revenue base remains predominantly China-centric, making financial performance sensitive to both domestic Chinese economic conditions and bilateral travel policy. US-China flight capacity restrictions - which remained well below 2019 levels through much of 2024 - directly constrain Trip.com's most profitable international corridor. As bilateral air access normalizes, Trip.com Group stands among the primary beneficiaries. What Western partners and operators should do. For US travel operators - hotels, cruise lines, destination marketing organizations, car rental companies - Trip.com Group is not optional for Chinese traveler distribution. The company maintains a global partner program for accommodation and transportation providers, with API connectivity standards comparable to Western OTAs. For any organization managing meaningful exposure to China-linked travel and commerce, the broader lesson from Trip.com Group's story applies across Chinese technology sectors: what looks from the outside like a protected domestic market can, with capital discipline and strategic acquisitions, become a platform for genuine global competition. The Skyscanner deal was not opportunistic - it was a deliberate purchase of distribution in markets where organic growth would have taken a decade. That is a playbook visible across Chinese industry, from Wanxiang's quiet industrial acquisitions in the American Midwest to Geely's European brand-building. Understanding it, and knowing how to partner with the companies executing it, is foundational for any professional operating at the intersection of US and Chinese commerce.

OMVenture
Aug 25th, 2026
Latest (worldwide) travel news.

Latest (worldwide) travel news. Read the latest worldwide travel news, right here, in peace. (If you can't see the travel news below, try turning off ad blockers). refresh. Booking Holdings inc. to present at the Citi 2026 Global TMT Conference. NORWALK, Conn., Aug. 25, 2026 /PRNewswire/ - Booking Holdings (NASDAQ: BKNG) today announced that Chief Executive Officer Glenn Fogel will participate in a keynote session at the Citi 2026 Global TMT Conference, held in New York City, on September 8, beginning at 3:55pm ET. A live audio cast of the presentation will be available to the public at https://ir.bookingholdings.com/events, and a replay will be available approximately 24 hours later. About Booking Holdings Booking Holdings (NASDAQ: BKNG) is the world leader in online travel and services that support the entire travel journey. Its platforms - including Booking.com, Priceline, Agoda, KAYAK and OpenTable - utilize advanced AI, machine learning and other innovative technologies to simplify and personalize the travel experience for consumers and partners in over 220 countries and territories. Its mission is to make it easier for everyone to experience the world. For more information, visit BookingHoldings.com and follow Omventure on X @BookingHoldings. SOURCE Booking Holdings

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