BBooking Holdings runs online marketplaces that connect leisure and business travelers with places to stay, transport providers and experiences, alongside a platform for restaurant reservations. Its portfolio of consumer brands includes Booking.com for accommodations, Priceline for discount travel, Asia-focused Agoda, travel search engine KAYAK and dining platform OpenTable. Travelers use its websites and apps to compare options, reserve services and, on some bookings, pay through the platform. The group earns reservation commissions, payment fees and advertising revenue. Founded in 1997, Booking Holdings is headquartered in Norwalk, Connecticut.
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Curated Wealth Partners LLC sells 260,317 shares of Booking Holdings Inc. $BKNG. Posted by ABMN Staff on Oct 16th, 2026 Curated Wealth Partners LLC lessened its holdings in shares of Booking Holdings Inc. (NASDAQ:BKNG - Free Report) by 98.6% during the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 3,829 shares of the business services provider's stock after selling 260,317 shares during the period. Curated Wealth Partners LLC's holdings in Booking were worth $624,000 at the end of the most recent reporting period. Several other institutional investors have also recently made changes to their positions in BKNG. BlackRock Inc. bought a new stake in shares of Booking in the 2nd quarter worth $11,646,302,000. State Street Corp grew its stake in shares of Booking by 2,674.6% during the 2nd quarter. State Street Corp now owns 39,420,711 shares of the business services provider's stock valued at $7,026,348,000 after acquiring an additional 37,999,915 shares during the period. Deutsche Bank AG purchased a new position in shares of Booking during the 2nd quarter valued at $1,691,186,000. Bank of New York Mellon Corp bought a new position in shares of Booking in the second quarter worth about $1,370,455,000. Finally, UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC lifted its holdings in shares of Booking by 2,525.5% in the second quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC now owns 6,101,866 shares of the business services provider's stock worth $1,087,597,000 after buying an additional 5,869,459 shares in the last quarter. Institutional investors own 92.42% of the company's stock. Key headlines impacting Booking. Here are the key news stories impacting Booking this week: * Booking launched Vayo, an AI-powered personal travel agent now entering private beta, and plans to invest $100 million in the platform. Management is positioning Vayo as a tool that organizes complete trips, learns user preferences and continues assisting travelers after booking. The initiative could create new customer-engagement and monetization opportunities over time. * Booking recently advanced even as the broader market declined, suggesting company-specific buying interest. The move may reflect investor enthusiasm for Vayo and confidence in Booking's travel-market position. * Booking has an average analyst price target of $233.95, well above the stock's recent trading level, indicating substantial potential upside if the company meets expectations. Price targets are estimates, not guarantees. * BKNG has attracted unusually high attention among Zacks users, but the reports do not identify a new earnings forecast, upgrade or fundamental catalyst. The increased visibility may support trading interest without necessarily changing valuation. * Reports noting approximately $10.1 billion in advance deposits emphasize that much of the money belongs to hotels and other travel providers. This supports Booking's role as a platform but should not be interpreted as equivalent to revenue or cash available to shareholders. Analyst ratings changes. Discover more Financial services comparison Market data reports Share price alerts A number of research firms have weighed in on BKNG. UBS Group boosted their price objective on shares of Booking from $266.00 to $274.00 and gave the company a "buy" rating in a research report on Wednesday, August 5th. Rosenblatt Securities began coverage on Booking in a research report on Tuesday, September 1st. They issued a "buy" rating and a $245.00 price target for the company. Cantor Fitzgerald lowered their target price on shares of Booking from $220.00 to $170.00 and set a "neutral" rating for the company in a research note on Monday. BMO Capital Markets reiterated an "outperform" rating and set a $250.00 price objective (up from $240.00) on shares of Booking in a report on Wednesday, August 5th. Finally, Susquehanna reaffirmed a "positive" rating and issued a $240.00 price objective on shares of Booking in a research report on Thursday, August 6th. Three equities research analysts have rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, seven have issued a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat, Booking presently has a consensus rating of "Moderate Buy" and a consensus price target of $233.95. Booking stock up 3.2%. NASDAQ:BKNG opened at $165.80 on Friday. Booking Holdings Inc. has a 52 week low of $150.14 and a 52 week high of $220.81. The stock's 50-day moving average price is $183.10 and its 200-day moving average price is $177.55. The stock has a market capitalization of $124.58 billion, a PE ratio of 18.35, a price-to-earnings-growth ratio of 0.99 and a beta of 1.13. Booking (NASDAQ:BKNG - Get Free Report) last announced its earnings results on Monday, August 3rd. The business services provider reported $2.54 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.43 by $0.11. Booking had a net margin of 25.53% and a negative return on equity of 102.96%. The company had revenue of $7.35 billion for the quarter, compared to analysts' expectations of $7.19 billion. During the same quarter in the previous year, the company posted $55.40 EPS. The firm's quarterly revenue was up 8.1% on a year-over-year basis. Sell-side analysts expect that Booking Holdings Inc. will post 10.48 earnings per share for the current fiscal year. Booking announces dividend. The firm also recently declared a quarterly dividend, which was paid on Wednesday, September 30th. Stockholders of record on Friday, September 11th were given a dividend of $0.42 per share. This represents a $1.68 annualized dividend and a dividend yield of 1.0%. The ex-dividend date of this dividend was Friday, September 11th. Booking's dividend payout ratio is currently 18.58%. Insider buying and selling. In other news, CFO Ewout L. Steenbergen sold 20,000 shares of the company's stock in a transaction on Wednesday, August 12th. The stock was sold at an average price of $211.03, for a total transaction of $4,220,600.00. Following the sale, the chief financial officer owned 59,794 shares of the company's stock, valued at approximately $12,618,327.82. This represents a 25.06% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Vanessa Wittman sold 1,125 shares of Booking stock in a transaction that occurred on Tuesday, July 28th. The stock was sold at an average price of $192.00, for a total transaction of $216,000.00. Following the completion of the transaction, the director owned 16,508 shares of the company's stock, valued at $3,169,536. This represents a 6.38% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 83,050 shares of company stock worth $17,182,274 over the last three months. 0.17% of the stock is owned by insiders. Booking company profile. Booking Holdings Inc is a global online travel and restaurant reservation company headquartered in Norwalk, Connecticut. Through its digital platforms, the company helps consumers search for, compare and reserve accommodations, flights, rental cars, vacation packages, attractions and restaurant reservations. Its portfolio includes Booking.com, Priceline, Agoda, KAYAK, OpenTable, Rentalcars.com and the travel metasearch brands Momondo and Cheapflights. Booking.com is primarily known for lodging reservations, while Priceline focuses on travel deals, Agoda serves customers across international markets with a strong presence in Asia, KAYAK and its related brands provide travel search and comparison services, and OpenTable operates a restaurant reservation platform. The company was founded in 1997 as Priceline.com and was later renamed The Priceline Group before adopting the Booking Holdings name in 2018. Want to see what other hedge funds are holding BKNG? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Booking Holdings Inc. (NASDAQ:BKNG - Free Report). Receive News & Ratings for Booking Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Booking and related companies with MarketBeat.com's FREE daily email newsletter.
Booking Holdings launches vayo with planned $100M investment. Oct 14, 2026, 08:55 ET The waitlist opens today at vayo.com for the personal travel agent built for trips, not tasks, that organizes everything you've booked, learns how you travel and never stops working for you SEATTLE, Oct. 14, 2026 /PRNewswire/ - Booking Holdings (NASDAQ: BKNG) today announced a planned $100M* investment in its new company Vayo, which is launching in private beta with a waitlist now open at vayo.com. Vayo is where your trips live: a personal travel agent that knows how you travel and makes every trip better before you have to ask. Unlike a chatbot that answers questions in walls of text or an AI assistant that completes individual tasks, Vayo holds every trip together and keeps working on it long after the planning is done. Planning a trip often means piecing together flights, hotels, activities and reservations across multiple channels, while keeping track of confirmation numbers, plans still in progress and details yet to be booked. Vayo calls the time, effort and mental load of managing it all a "planning tax." Vayo takes on that work, bringing your existing reservations together from your inbox, filling in what's missing and watching prices. Because every booking is connected, Vayo sees how one change affects everything else: when a flight changes, Vayo flags the late check-in and the dinner reservation now at risk. It's like a thousand travel agents working for you, with the care of one who truly knows you. "A trip isn't a task, and travelers deserve more than a chatbot," said Mike Fridgen, CEO and co-founder of Vayo. "With the backing of Booking Holdings, we're building a personal travel agent that understands the entire trip, knows how you travel and never stops working for you. That's Vayo." As a Booking Holdings company whose portfolio includes Booking.com, Priceline, Agoda, KAYAK, and OpenTable, Vayo combines the scale and supply of the global leader in online travel with a consumer experience built from the ground up. Built on openness, Vayo works across Booking Holdings brands and beyond, including reservations made through other travel platforms or directly with airlines and hotels. Travelers rarely book an entire trip through a single source, and a personal travel agent has to work the way travelers actually do. "Travel is one of the most complex consumer experiences, and too much of the work still falls on the traveler to manage," said Glenn Fogel, CEO of Booking Holdings. "Vayo is exploring how AI can anticipate needs to make planning and managing a trip more seamless. I have confidence in the Vayo team and their ability to move with purpose, capitalize on early learnings and adapt at pace as they explore what the next generation of personalization in travel can look like." Vayo's private beta offers free, invite-only access initially focused on frequent travelers who feel the planning tax most: those who take multiple trips a year but don't always have the time to plan them. The beta is designed as a learning period, giving early users a direct role in shaping the product and informing what gets built next. Vayo accesses only the travel confirmations needed to build and manage trips, keeping the rest of a user's inbox private. In the months ahead, Vayo plans to add direct booking, launch a native app and make it possible to plan trips with travel companions. It will also go deeper once a trip begins, helping travelers navigate the changes and decisions that come up along the way. The destination is a trusted travel agent in your pocket, for every trip in your life. The waitlist is open now at vayo.com. *Intention to invest subject to continued advancement of the product and market conditions. About Vayo Vayo, a Booking Holdings (NASDAQ: BKNG) company, is where your trips live. Unlike general assistants built to complete individual tasks, Vayo is a personal travel agent designed around the whole trip. It knows how you travel with unprecedented depth, brings every detail together, and keeps working after booking to make each trip better. It's like a thousand travel agents working for you, with the care of one who truly knows you. Vayo works across the travel industry, and its only agenda is your agenda. Vayo's private beta waitlist is open at vayo.com. About Booking Holdings Booking Holdings (NASDAQ: BKNG) is the world leader in online travel and services that support the entire travel journey. Our platforms-including Booking.com, Priceline, Agoda, KAYAK and OpenTable - utilize advanced AI, machine learning and other innovative technologies to simplify and personalize the travel experience for consumers and partners in over 220 countries and territories. Our mission is to make it easier for everyone to experience the world. For more information, visit BookingHoldings.com and follow us on X @BookingHoldings. SOURCE Vayo
BlackLine honors global enterprise leaders transforming Financial Operations. BlackLine's 2026 Modern Accounting Awards recognize Booking Holdings, Bristol Myers Squibb, James Hardie, LAZ Parking, Payoneer, and US Foods. LOS ANGELES, Oct. 13, 2026 (GLOBE NEWSWIRE) - BlackLine, Inc. (Nasdaq: BL) announced the winners of its 2026 Modern Accounting Awards, celebrating six enterprise leaders that are redefining how modern finance and accounting teams work. This year's honorees achieved large-scale operational breakthroughs by combining unified data architectures with intelligent automation and agentic workflows. These organizations have eliminated tens of thousands of manual close hours, unified fragmented systems, and established continuous, audit-ready financial operations. "Accounting and finance teams are at an inflection point. Organizations can no longer meet 21st -century expectations with 20th -century workflows," said Owen Ryan, CEO and Chairman of BlackLine. "This year's award winners aren't just accelerating month-end - they are redefining enterprise agility by demonstrating what continuous, modern accounting delivers in practice." 2026 Modern Accounting Award Honorees Booking Holdings, Inc. Booking Holdings and its global portfolio of leading travel and hospitality brands - including Booking.com, Agoda, Priceline, KAYAK, and OpenTable - continue to grow, and the company is evolving its finance operations to keep pace with the scale of its increasing complexity. With finance operations spanning a multi-ERP environment, Booking Holdings partnered with BlackLine to drive standardization and business-led automation to create greater efficiency and operational excellence across its finance organization. Bristol Myers Squibb Bristol Myers Squibb is transforming financial close for one of the world's most complex biopharmaceutical enterprises. Operating within a highly regulated, large-scale global footprint, BMS replaced siloed, spreadsheet-heavy record-to-report workflows with a unified digital command center, automating the majority of its balance sheet reconciliations and eliminating thousands of manual close tasks. As a strategic partner deeply engaged in BlackLine and SAP's joint AI roadmap, BMS is helping lead the industry toward an intelligent, touchless close, actively piloting agentic workflows and expanding its use of BlackLine's Studio360 platform. James Hardie Following a major corporate acquisition that left the company navigating eight disparate ERP systems and siloed accounting processes, the industry leader in exterior home and outdoor living solutions standardized nearly 500 global finance users on BlackLine under its unified "One Hardie" vision. A customer for over a decade, James Hardie modernized its end-to-end financial operations by adopting Studio360, rolling out Invoice-to-Cash, and piloting Verity(TM) AI to establish automated, audit-ready governance across the combined enterprise. LAZ Parking, LLC Managing decentralized operations across thousands of nationwide locations and 1,200 separate bank accounts, the country's largest parking operator modernized its accounting foundation with the BlackLine platform. Today, LAZ Parking automates tens of millions of transactions annually with an astounding daily auto-match rate. Demonstrating its commitment to practical innovation, LAZ Parking is also an early adopter of Verity Prepare, leveraging AI to drive speed, precision, and financial control. Powering cross-border payments for millions of digital businesses worldwide, Payoneer modernized its high-velocity financial operations by replacing a legacy reconciliation solution with BlackLine's unified platform. By linking transaction matching directly to automated journal entries, Payoneer created a closed-loop ecosystem and is now exploring how BlackLine's agentic AI capabilities could support further efficiencies. Partnering with approximately 250,000 restaurants and operators nationwide, US Foods modernized close management and governance during a company-wide finance operating model transformation. The foodservice distributor drove a 160% surge in active user adoption and a 5x expansion in automated journal processing. Centralized task workflows, embedded SOX controls, and real-time leadership dashboards enhanced project deadline alignment while drastically improving first-time accounting accuracy and close times. Celebration at BeyondTheBlack(TM) 2026 The 2026 Modern Accounting Award recipients will be celebrated at BlackLine's flagship annual conference, BeyondTheBlack(TM), taking place November 16-18, 2026, in Orlando, Florida. Transformation leaders from each organization will present real-world case studies detailing their technical blueprints and operational results. About BlackLine BlackLine (Nasdaq: BL) provides the trust infrastructure where finance drives the agentic era with intelligence, integrity, and trust. The BlackLine Agentic Financial Operations Platform(TM), powered by Verity(TM) AI, is where the Office of the CFO puts AI to work, governs it at every step, and guarantees its integrity across the work of finance. By unifying data and embedding AI agents that finance teams direct, BlackLine moves finance and accounting beyond reporting on the business to orchestrating it in real time. More than 4,300 customers across multiple industries partner with BlackLine to lead their organizations into the future. For more information, visit BlackLine.com
Priceline owner to face FTC action over affiliate's hotel ads, sources say. Summary. The U.S. Federal Trade Commission is weighing action against Booking Holdings over ads that appear to direct customers to hotel websites but instead send them to Guest Reservations, a third-party booking site; potential penalties could exceed $500 million. The agency is examining possible business impersonation and fee violations, amid more than 1,000 consumer complaints about surprise charges and confusing bookings. By Jody Godoy and Doyinsola Oladipo Oct 7 (Reuters) - The US Federal Trade Commission is gearing up to take action against owner Booking Holdings over online ads that appear to direct consumers to a hotel's site, but in reality send them to a third-party site where they are often charged extra, two sources familiar with the matter told Reuters. The FTC has been looking into Booking's relationship with Guest Reservations, a third-party website that advertises stays at specific hotels, the sources said. The case could carry more than $500 million in potential penalties, one of the sources said. The sources requested anonymity as they were not authorized to speak publicly on the matter. The agency is considering whether Guest Reservations' websites, which often charge higher prices and fees for hotel rooms, violate a rule against impersonating other businesses, along with other potential violations regarding fees, the source said. The FTC has continued its focus on issues that drive up the cost of living for Americans, as President Donald Trump's approval rating remains at all time lows amid dissatisfaction with the US war on Iran which has driven up fuel costs. The agency has been investigating misleading ad practices, FTC Chairman Andrew Ferguson said during an interview with Reuters in September, including ads that lead to sites that appear as if they are run by hotels. "For tens of millions of Americans, they don't notice until they've checked out and they've paid exorbitant fees," he said at the Reuters Momentum AI event in Austin. Booking Holdings disclosed in August that FTC was considering suing Priceline and an affiliate over disclosures, fees, customer support and billing practices, without naming the affiliate or describing the practices. The company said it was in talks with the FTC to resolve the matter. A Priceline spokesperson declined to comment. An FTC spokesperson confirmed the investigation but declined to comment further. Guest Reservations has been the subject of more than 1,000 consumers' complaints to the Better Business Bureau, many of whom said they believed they were booking directly with hotels. Consumers complained of surprise fees and unresponsive customer service representatives. Booking supplies hotel room inventory to Guest Reservations through Priceline Partner Solutions, according to an ongoing lawsuit against the companies filed by San Francisco. A spokesperson for Guest Reservations did not immediately respond to a request for comment. The company's site says that it uses hotel trademarks or information only to help customers book rooms. TRAVEL SITES DRIVE BUSINESS, COMPLAINTS Third-party booking sites that confuse consumers by misrepresenting their affiliations with hotels or advertising misleading rates and inventory have been a persistent problem for years, said a spokesperson for the American Hotel and Lodging Association, an industry trade group. Major hotel chains have for years sought to drive more customers to book directly, allowing hotels to avoid commissions and transaction fees associated with intermediaries. And yet aggregator sites like those run by Booking and Expedia Group are a major source of business for chains like Marriott International and Hilton. Hotel owners and employees are often the ones who have to deal with guest complaints when third-party bookings go wrong, said Laura Lee Blake, CEO of the Asian American Hotel Owners Association. The association represents nearly 20,000 hotel owners in the US. Blake said that she has experienced first-hand making a booking on a third-party website believing that she was booking directly through the hotel. "If someone who works in the hotel industry can make that mistake, imagine how easily the average traveler can be confused," she said. Hilton, Marriott and InterContinental Hotels Group declined to comment. Hyatt did not respond to a request for comment. FTC FOCUSED ON CONSUMERS Ferguson has embraced the FTC's consumer protection powers as a way to remedy alleged harms by tech platforms, as the US grapples with how to regulate artificial intelligence without hampering innovation. Consumer protection cases bring quicker results than antitrust investigations, which can plod on for years while the markets change, Ferguson said at an event at Georgetown University in September. The FTC's investigations into misleading ads have prompted the agency to consider new rules on what online platforms must do to combat misleading ad practices. (Reporting by Jody Godoy and Doyinsola Oladipo in New York; editing by Chris Sanders and Nick Zieminski)
Kayak co-founders launch Lola - Booking Holdings' new AI assistant: exclusive. Today at 6:01 AM PDT Lola is not yet another AI feature inside Booking.com, but an AI assistant that acts more like an OTA itself - built to carry a traveler from an open-ended idea to a booked trip in one chat. Launching Tuesday, it is the brainchild of Kayak co-founders Steve Hafner and Paul English. The startup operates as a wholly owned by Booking Holdings, with Hafner reporting to CEO Glenn Fogel. The latter gave Hafner a "greenfield" mandate - a direction to build a new project from scratch - allowing Lola to start off with fresh code and branding. "At Kayak, we were trying to solve what's the best flight," said Hafner. "At Lola, we're trying to solve for what should I do this weekend." According to the co-founder, the team has been building Lola for five months and now has about 20 employees split across New York and Cambridge, Massachusetts. The structure gives Lola an unusual combination: startup-style freedom with assets most startu Adriana Lee is Skift's travel technology and AI reporter. She has been covering technology for nearly 20 years, from consumer to enterprise. For confidential tips or leads, reach her on Signal at adriana.133
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Industries
Company Size
10,001+
Company Stage
IPO
Headquarters
Norwalk, Connecticut
Founded
1997
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