Booking Holdings unifies global advertising solutions with introduction of BKNG Ads. NORWALK, CT | AMSTERDAM, NETHERLANDS - May 21, 2026 - Booking Holdings is introducing BKNG Ads, a new unified identity designed to offer partners a single, consistent way to access advertising solutions across Booking.com, Priceline, and Agoda. This strategic alignment simplifies engagement with the online travel leader's advertising platforms, creating a more seamless and intuitive experience for partners. The new shared advertising identity makes it even easier for partners to plan, activate, and scale campaigns with Booking Holdings' brands and supports the company's broader ambition to be a highly effective growth engine for its partners. BKNG Ads is built on the distinct strengths of each brand: the global reach of Booking.com, Agoda's deep mobile-first expertise in Asia, and Priceline's brand loyalty in the U.S. value-driven market. By introducing a shared identity and a more aligned go-to-market approach, partners can engage with advertising solutions more easily while continuing to benefit from each brand's unique capabilities and driving stronger return-on-advertising-spend (ROAS). BKNG Ads offers a comprehensive range of solutions across the traveler journey, including: * Wide-reach content shaping traveler intent through native and display ads as well as homepage content, Dedicated brand environments showcasing partner value propositions, and Targeted sponsored placements at key search and booking moments, fueled by proprietary insights. These solutions help partners connect with high-intent travelers at the moments that matter most, from inspiration through to booking and beyond. As always, Booking Holdings and its brands will continue to provide flexible tools and actionable data, helping partners navigate market shifts and work to grow their businesses with confidence. About Booking Holdings Booking Holdings (NASDAQ: BKNG) is the world leader in online travel and services that support the entire travel journey. Its platforms - including Booking.com, Priceline, Agoda, KAYAK and OpenTable - utilize advanced AI, machine learning and other innovative technologies to simplify and personalize the travel experience for consumers and partners in over 220 countries and territories. Its mission is to make it easier for everyone to experience the world. For more information, visit BookingHoldings.com and follow Booking Holdings, Inc. on X @BookingHoldings.

Booking Holdings stock hits 52-week low at 167.77 USD. Published 04/06/2026, 02:02 AM (C) Reuters. Booking Holdings Inc. (BKNG) stock has reached a new 52-week low, touching 167.77 USD, just above its annual low of 150.62 USD. This marks a significant point in the company's trading history over the past year. The stock's performance reflects a year-to-date decline of 21.5%, with a particularly sharp 22.3% drop over the past six months, indicating a challenging period for the company amidst broader market volatility. Yet InvestingPro data reveals the stock appears undervalued at current levels, with the company maintaining an impressive 87% gross profit margin. For investors seeking deeper insights, InvestingPro offers exclusive access to 11 additional ProTips and comprehensive Fair Value analysis for BKNG. In other recent news, Booking Holdings Inc. has completed a 25-for-1 forward stock split and increased its authorized common shares from 1 billion to 25 billion. This corporate action was formalized through an amendment to its Restated Certificate of Incorporation, which became effective following filing with the Delaware Secretary of State. Additionally, Booking Holdings has appointed Kurt Sievers, former CEO of NXP Semiconductors, to its Board of Directors, bringing his extensive experience in mergers and acquisitions to the company. In the realm of technology and partnerships, Mizuho has upgraded Booking.com to its top pick, replacing Airbnb. This decision follows OpenAI's shift from native ChatGPT checkout to app-based purchases with partners like Booking.com. Meanwhile, Booking.com, along with other major travel and technology companies, is under scrutiny by the U.S. House Oversight Committee for potential use of surveillance pricing algorithms. The committee has requested information on whether these companies use personalized pricing practices that could affect consumer costs. Should you be buying BKNG right now? ProPicks AI evaluates BKNG alongside thousands of other companies every month using 100+ financial metrics. Using powerful AI to generate exciting stock ideas, it looks beyond popularity to assess fundamentals, momentum, and valuation. The AI has no bias - it simply identifies which stocks offer the best risk-reward based on current data with notable past winners that include Super Micro Computer (+185%) and AppLovin (+157%). Want to know if BKNG is currently featured in any ProPicks AI strategies, or if there are better opportunities in the same space?