B

Booking Holdings

Runs travel booking and restaurant platforms

Overview

Booking Holdings runs online marketplaces that connect leisure and business travelers with places to stay, transport providers and experiences, alongside a platform for restaurant reservations. Its portfolio of consumer brands includes Booking.com for accommodations, Priceline for discount travel, Asia-focused Agoda, travel search engine KAYAK and dining platform OpenTable. Travelers use its websites and apps to compare options, reserve services and, on some bookings, pay through the platform. The group earns reservation commissions, payment fees and advertising revenue. Founded in 1997, Booking Holdings is headquartered in Norwalk, Connecticut.

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About Booking Holdings

Simplify's Rating
Why Booking Holdings is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareEnterprise Software

Company Size

10,001+

Company Stage

IPO

Headquarters

Norwalk, CT

Founded

1997

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Simplify's take

What believers are saying

  • Staff have structured learning resources: Booking Holdings partners with LinkedIn Learning and LifeLabs Learning.
  • Profitable demand supports reinvestment: August 2026 results showed $7.4 billion quarterly revenue and $2 billion net income.
  • Restaurant income recurs beyond travel bookings: OpenTable charges US Basic customers $149 monthly plus reservation fees.

What critics are saying

  • Staff face efficiency pressure: August 2026 disclosures raised transformation savings targets to $650 million and included termination costs.
  • Marketing absorbs more revenue: August 2026 filings showed spending reached 32.2% of Booking's sales, versus 31.5% a year earlier.
  • Booking.com carries extra European obligations: platform designations require annual risk assessments, independent audits and dedicated compliance functions.

What makes Booking Holdings unique

  • Booking.com retains loyalty status for life: unlocked Genius levels keep access to rewards on eligible stays and rental cars.
  • Priceline sells discounted mystery inventory: Express Deals reveal the travel provider only after customers book.
  • OpenTable embeds itself in restaurant operations: Core includes floor plans, table assignments and waitlists.

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Funding

Total Funding

$2.3B

Above

Industry Average

Funded Over

2 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
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Benefits

  • Health Insurance
  • Flexible Work Hours
  • Performance Bonus
  • Company Equity
  • Tuition Reimbursement
  • Fitness Reimbursement
  • Employee Discounts

Stock Price

Company News

Yahoo Finance
Nov 7th, 2026
Booking vs. DoorDash: Why the $26.9B travel giant is the better 2027 buy

A Motley Fool analysis picks Booking Holdings over DoorDash as the better buy for 2027, mainly on valuation. Booking's forward price-to-earnings ratio is 16.1x, against DoorDash's 65.0x. Both trade at about 4.5x sales. Booking's 2025 revenue rose 13.4% to about $26.9 billion, with net income of about $5.4 billion. It holds $16 billion in cash and has a $20 billion share buyback programme. DoorDash's revenue grew 28% to about $13.7 billion, and net income rose to about $935 million from $123 million. Analysts expect Booking's 2026 revenue to grow about 9% to $29.3 billion. For DoorDash, they expect a 30% rise to $17.8 billion.

MarketScreener
Nov 4th, 2026
Booking takes $1bn hit from FTC investigation.

Booking takes $1bn hit from FTC investigation. The online bookings platform posted a third-quarter loss after provisioning this sum in connection with a Federal Trade Commission investigation into misleading hotel advertisements. This investigation concerned Priceline and third-party site Guest Reservations, according to Reuters. Published on 11/04/2026 at 09:27 am EST MarketScreener.com Booking Holdings recorded a $900m reduction in revenue and a $100m third-quarter loss linked to a Federal Trade Commission (FTC) enforcement action targeting the connection between tourism aggregator Priceline and misleading hotel advertisements. As a direct consequence, the online travel agency's third-quarter revenue fell 1% year-over-year. Its stock slipped 1.5% in extended trading on Tuesday. The FTC is investigating the ties between Priceline and Guest Reservations, a third-party website that frequently charges higher rates and fees for hotel rooms. The agency is also examining other potential violations related to fees. Priceline is one of Booking Holdings' brands and also an online tourism aggregator. The company provides room availability to Guest Reservations through Priceline Partner Solutions, according to an ongoing lawsuit filed by San Francisco against both companies. Guest Reservations has received more than 1000 customer complaints about misleading hotel commercials. Many customers believed they were booking directly with the resorts and complained about surprise fees and unreachable customer service. Total revenue missed Wall Street consensus No settlement agreement has been reached with the FTC, but legal proceedings remain a possibility. Booking's Global travel demand declined at the end of the third quarter, marked by a slowdown in international tourism. Disruptions to travel to and from the Middle East, along with soaring oil prices and rising airfares, weighed on demand in October. However, gross bookings grew 10% year-over-year in the third quarter, while room nights rose 7%. The group generated earnings of $4.66 per share, up from $3.98 a year earlier, beating the $4.49 expected by analysts. Booking's $8.89bn total revenue fell 1.33% from $9.01bn a year ago, disappointing analysts who expected $9.55 bn. (C) MarketScreener.com - 2026

AnalystMarkets
Nov 4th, 2026
Booking sees weaker final quarter as prices, unrest hurt travel.

Booking sees weaker final quarter as prices, unrest hurt travel. Affected assets and topics. Model interpretation GPT OSS 120B (OpenRouter) · as of Nov 4, 2026 00:56 Why it matters. Booking Holdings Inc. lowered its fourth-quarter outlook, missing analyst expectations, citing higher flight prices and protests in Paris that dampened October travel demand. * article reports Booking's Q4 outlook fell short of analyst expectations * article attributes reduced demand to pricier flights * article cites protests in Paris affecting travel demand in October Expected market reaction. Bearish Confidence 81% How confidence is read Horizon: Short term Impact: High The weaker guidance may pressure Booking Holdings' (BKNG) stock as investors reassess near-term revenue prospects for the online travel agency sector; the impact is tied to reduced booking volumes from higher airfare costs and localized unrest, which could also affect related travel-service equities in the short run. Risks. * article provides no quantitative guidance on the revenue or earnings shortfall, creating uncertainty about the magnitude of impact * future changes in airline pricing or resolution of the Paris protests could mitigate the demand weakness Source reporting Bloomberg Original source. Booking Holdings Inc.'s outlook for the fourth quarter fell short of analyst expectations as pricier flights and protests in Paris affected demand in October. Original article published by Bloomberg on November 4, 2026. Analysis and insights provided by AnalystMarkets AI.

Investor's Business Daily
Nov 3rd, 2026
Booking stock falls after mixed earnings report. Here are the numbers to know.

Booking stock falls after mixed earnings report. Here are the numbers to know. Booking Holdings (BKNG) stock fell late Tuesday after the online travel agency reported third-quarter earnings ahead of estimates but revenue below forecasts. Norwalk, Conn.-based Booking earned an adjusted $4.66 per share for the September-ended quarter, up 17% from a year earlier. That beat the $4.49 per share that analysts polled by FactSet were forecasting. AI, Chip Stocks Lead Nasdaq Rebound: AMD, Methanex, Hilton In Focus Alissa Coram and Ken Shreve walk through Tuesday's market action with a discussion of key stocks to watch in Stock Market Today. AI, Chip Stocks Lead Nasdaq Rebound: AMD, Methanex, Hilton In Focus See All Videos Revenue fell by 1% year over year to $8.9 billion, compared with analyst estimates of $9.55 billion. However, Booking said that an "FTC matter" led to a $900 million revenue reduction and $100 million loss during the quarter. It reported adjusted revenue of $9.8 billion excluding the $900 million reduction. The company's earnings release did not provide further details on the FTC matter. Reuters reported in October that Booking's Priceline was facing an FTC fine over how hotel advertisements appear on its platform. Booking Holdings is the parent company of Booking.com, Priceline, Kayak and OpenTable, among other brands. It is the largest global online travel agency, competing with Expedia Group (EXPE) and Airbnb (ABNB), among other firms. Gross bookings climbed 10% to $54.5 billion, compared with analyst estimates of $52.63 billion. For the current quarter, Booking Holdings expects "adjusted revenue" growth of 1% at the midpoint of its range. It is not clear if that number is comparable to previous analyst forecasts for 7% growth prior to the results. "Revenue guidance implies $6.41 billion at midpoint, 5.6% below the Street's $6.80 billion, including a 2% foreign-exchange headwind," Evercore ISI analyst Mark Mahaney wrote to clients late Tuesday. "Softer international travel and persistent Middle East disruptions underpin the outlook for the rest of the year." Booking stock down 27% in 2026. On the stock market today, Booking stock fell nearly 2% to 153.02 in late trades. Prior to earnings, Booking stock gained 1.25% during the regular session. Shares of the online travel firm have fallen 27% year to date. Investors are concerned about the impact of war in the Middle East and rising gas prices on travel demand. The emergence of AI agents such as Meta's Muse also weighs on shares of travel booking stocks. Coming into the report, Booking stock had a middling IBD Composite Rating of 47 out of 99, according to IBD Stock Checkup. The score combines five separate proprietary ratings into one rating. The best growth stocks have a Composite Rating of 90 or better. YOU MAY ALSO LIKE:

MarketScreener
Nov 3rd, 2026
Booking profit, sales fall as global conflicts wear on travel demand.

Booking profit, sales fall as global conflicts wear on travel demand. Published on 11/03/2026 at 04:49 pm EST By Katherine Hamilton Booking Holdings logged lower profit and sales in the third quarter, as global travel demand slowed down due to persistent geopolitical tensions. The online travel agency posted a profit of $2.72 billion, or $3.61 a share, compared with $2.75 billion, or $3.38 a share, a year earlier. Stripping out certain one-time items, adjusted per-share earnings were $4.66, ahead of the $4.49 anticipated by analysts, according to FactSet. Revenue fell 1% to $8.89 billion. Analysts surveyed by FactSet forecast revenue of $9.55 billion Gross bookings were $54.4 billion, ahead of the $52.63 billion analysts expected. Room nights were also ahead of estimates. Booking said it recorded a reduction in revenue of $900 million and a loss of $100 million related to a Federal Trade Commission matter. Global travel demand moderated toward the end of the third quarter, reflecting slower international travel. Domestic travel remains resilient, Booking said. In October, disruptions to travel through the Middle East, as well as the Iran war's broader impact on fuel costs and airfares, weighed on travel demand. Local unrest in certain European cities, including Paris, also contributed to headwinds. Booking expects room nights to increase 1% to 3% in the fourth quarter, with 2% to 4% gross bookings growth. Booking maintained its full-year outlook for gross bookings and adjusted earnings per share. Write to Katherine Hamilton at [email protected] (END) Dow Jones Newswires 11-03-26 1648ET (C) Dow Jones - 2026

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