Bottle Nexus partners with VP Racing Spirits to expand consumer access to the Grand Tour Collection. Brand stories October 9, 2026 By Bottle Nexus VP Racing Spirits has announced an exclusive direct-to-consumer (DTC) e-commerce distribution partnership with Bottle Nexus to power nationwide online sales for its newly launched Grand Tour Collection. SAN ANTONIO, TX (October 2026) - VP Racing Spirits today announced an exclusive e-commerce distribution partnership with Bottle Nexus, expanding consumer access to its recently launched premium spirits portfolio through a direct-to-consumer purchasing platform serving eligible markets across the United States. The partnership leverages Bottle Nexus' e-commerce platform and fulfillment network to provide a seamless direct-to-consumer purchasing experience for products sold under the VP Racing Spirits brand, where permitted by law. Alamo Premium Distillery, the exclusive licensed producer, marketer, and seller of the VP Racing Spirits portfolio, including the Grand Tour Collection, will utilize the Bottle Nexus platform to support e-commerce sales and broaden consumer access across eligible U.S. markets. Launched in September 2026, VP Racing Spirits extends the legacy of VP Racing, the World Leader in Fuel Technology(R) for more than 50 years, into the premium spirits category. The brand's inaugural portfolio, the Grand Tour Collection, celebrates iconic roads, legendary destinations, and the experiences that make the journey memorable. The Grand Tour Collection debuted with Twisted Sisters Texas Whiskey, bottled at 101 proof. Inspired by the iconic roads of Texas Hill Country, it pays homage to VP Racing's celebrated 101 legacy and unmistakable Texas character. In addition to the standard release, a commemorative First Edition is available and limited to 5,000 hand-numbered bottles. Future releases include Tail of the Dragon Tennessee Whiskey and Bucktail Trail Rye Whiskey, with additional expressions planned as the collection grows toward seven spirits inspired by seven iconic destinations. "Bottle Nexus has been an outstanding partner throughout the launch of VP Racing Spirits," said Ben Dolan, VP of Marketing at VP Racing. "From the initial onboarding process to the integration of our Shopify storefront, their expertise and responsiveness helped create a seamless path to market for the Grand Tour Collection. As we continue to build the brand and introduce consumers to our destination-inspired spirits, Bottle Nexus provides the technology, fulfillment infrastructure, and industry knowledge needed to support our long-term growth." "VP Racing Spirits is bringing real heritage to the premium spirits category, and we're glad to be the platform behind its direct-to-consumer launch," said Jeen Filz, COO at Bottle Nexus. "We handle compliance and fulfillment so the brand can focus on the collection and the community around it." Consumers can also join the VP Racing Spirits Founders Club, an exclusive membership program for those who want to be part of the brand from the beginning. Members receive priority access to new releases, destination announcements, exclusive merchandise, special offers, and curated experiences reserved for the VP Racing Spirits community. About VP Racing. VP Racing is best known as the World Leader in Fuel Technology(R), fueling champions in virtually every form of motorsport on land, sea, and air since 1975. The company operates internationally with businesses including race fuels and lubricants, consumer small engine fuels and automotive additives, and licensed retail fuel stations. VP Racing is the Official Racing Fuel of more than 100 sponsored series and sanctioning bodies. The company's branding program allows independent operators of convenience stores and gas stations, car washes, quick lube, and marinas to re-image as VP Racing and resell the company's ethanol-free 2-cycle and 4-cycle small engine fuels, performance additives, and high-performance lubricants. About Bottle Nexus. Bottle Nexus is a direct-to-consumer (DTC) alcohol e-commerce platform and 3-tier compliance infrastructure that connects spirits brands, craft distillers, and age-verified collectors. By combining embedded alcohol buy-button technology with temperature-controlled logistics, digital batch authentication, and dynamic retailer order routing, Bottle Nexus enables independent distilleries to scale online sales. Powering 500+ brands, marketplaces, and affiliate influencers, the platform integrates live virtual tasting experiences directly into checkout, streamlining compliant alcohol sales worldwide. Learn more at https://bottlenexus.com/.

Dry Fly Distilling partners with Bottle Nexus for nationwide DTC spirits sales. Bottle Nexus, the premier alcohol sales engine for digital brand growth, today announced a strategic partnership with Dry Fly Distilling, Washington state's trailblazing grain-to-glass craft distillery. By integrating Bottle Nexus's embeddable buy button widgets and compliant online checkout software, Dry Fly is launching a nationwide direct-to-consumer channel for its award-winning wheat whiskeys and rare releases, fulfilled seamlessly through a network of local licensed retailers. A grain-to-glass legacy. Don Poffenroth and Kent Fleischmann founded Dry Fly in 2007 in a Pacific Northwest river and sources its ingredients from local family-owned farms. Dry Fly is known for producing the first legal bourbon in Washington State; the Bourbon 101. This bourbon is aged in 53-gallon American Oak barrels for at least 3 years, and uses corn grown by the local Hutterian Settlement. This unique blend is distinguished by its opening notes of vanilla, caramel, and toffee, and closes with a long, slightly sweet finish. The incorporation of the rare, wheat-rye hybrid triticale, gives the spirit a complexity not found in more traditional recipes. German precision, Northwest roots. Dry Fly's commitment to cutting no corners and slow, impactful creation delivers expressions exclusive to Eastern Washington. This same care can be seen in the storied German Christian Carl equipment used in the distillery. The connection runs even deeper as the founders trained directly with Christian Carl's own team in Germany, learning the craft from the source itself. Expanding access through Bottle Nexus. Through this partnership, Dry Fly is able to bring its expressions beyond its regional roots. Powered by Bottle Nexus's compliant online alcohol sales and streamlined order management and fulfillment services, this exclusive bourbon is now accessible to collectors across the country. Today, the Dry Fly Bourbon 101 is available for connoisseurs to enjoy along with its On The Fly canned cocktails and original wheat vodka and gin. About Dry Fly Distilling. Founded in 2007 by Don Poffenroth and Kent Fleischmann, Spokane-based Dry Fly Distilling is a grain-to-glass distillery that sources all grains within 30 miles. Known for handcrafted spirits, including Washington State's first legal bourbon (Bourbon 101), wheat vodka, gin, and "On The Fly" canned cocktails. The distillery recently released "Last Cast," its oldest wheat whiskey to date, in honor of retired founder Don Poffenroth. Its Spokane, WA location is open daily for visitors. About Bottle Nexus. Bottle Nexus is the leading 3-tier compliant alcohol e-commerce platform powering direct-to-consumer (DTC) expansion for 500+ spirits producers, craft distilleries, and digital media affiliates. Designed to modernize beverage alcohol retail, the platform combines age-verified checkout technology, customizable buy buttons, and automated retailer fulfillment routing. Bottle Nexus gives bourbon, whiskey, tequila, vodka, and ready-to-drink (RTD) cocktail brands the digital infrastructure to convert website traffic into legally compliant, nationwide deliveries. August 18, 2026 No Comments June 10, 2026 No Comments May 21, 2026 No Comments May 8, 2026 No Comments

Bottle Nexus powers limited-edition Sassenach Spirits "Jamie Fraser Collection" Release. Jul 16, 2026, 12:47 ET The Direct-to-Consumer Technology and Fulfillment Partners Celebrate One of the Platform's Most Successful Niche-Focused Alcohol E-Commerce Launches with Sassenach Spirits SAN DIEGO, July 16, 2026 /PRNewswire/ - Bottle Nexus, the leading direct-to-consumer alcohol compliance and checkout platform, together with Vista Fulfillment Group, announce the successful execution of Sassenach Spirits and actor Sam Heughan's exclusive Outlander "Jamie Fraser Collection" release - one of the platform's best-performing niche alcohol e-commerce launches to date. Created to celebrate the final season of the hit television series Outlander and honor the legacy of beloved character Jamie Fraser, the one-time release combines premium whisky, collectible packaging, and a deeply personal tribute from Heughan to the iconic Highland warrior he portrayed for more than a decade. Following previous successful collaborations with Bottle Nexus and Vista Fulfillment Group, Sassenach Spirits once again selected them as partners to power this highly customized limited-edition release. Prior collaborations provided the foundation and confidence needed to execute a complex, niche-driven launch featuring collectible packaging, premium whisky, and a smooth nationwide purchasing experience. Bottle Nexus' seamless e-commerce and compliance technology powered the exclusive pre-sale experience nationwide. Through integrated "Buy Now" functionality, Bottle Nexus managed the complex backend requirements of alcohol e-commerce, including state-by-state compliance, age verification, tax calculation, licensed retailer transaction routing, and shipment tracking. The platform ensured consumers across the U.S. could securely purchase and receive their collectible bottles directly to their doors, while also providing Sassenach Spirits with valuable sales and customer insights throughout the campaign. By the time the first orders shipped, the limited-edition release had already secured more than 4,000 preorders in the United States alone. "Bottle Nexus is a great partner to power DTC product launches," said Alex Norouzi, CEO of Sassenach Spirits. "From technology to compliance to logistics, they have all the bases covered and their back-of-house expertise allows brands like ours to focus on marketing, scale, and execution for important launches." Bottle Nexus partnered closely with Vista Fulfillment Group to execute the custom co-packing and fulfillment experience behind the release. The premium collector's box features an exclusive letter written by Heughan reflecting on his connection to the beloved character and thanking Jamie Fraser "for the company he gave me and the privilege to call him a friend." "The Jamie Fraser Collection represents the type of highly customized, emotionally driven launch that today's consumers are looking for," said Amel Soro, CEO of Bottle Nexus. "We're proud to help brands like Sassenach Spirits transform complex alcohol logistics into seamless, scalable consumer experiences while preserving the integrity and storytelling behind the release." The collaboration highlights the growing demand for premium niche-focused and fan-based commerce experiences that combine limited-edition products, seamless digital purchasing, and compliant nationwide fulfillment. As one of the strongest-performing releases in the Bottle Nexus and Vista Fulfillment Group portfolio, The Sassenach Jamie Fraser Collection serves as a blueprint for how alcohol brands can successfully execute high-demand, limited-edition launches at scale. By combining compliant digital commerce, custom fulfillment, and consumer insights, the partnership continues to expand what's possible for niche-driven alcohol sales. The Sassenach, limited edition "Jamie Fraser Collection" (SRP: $189) is available exclusively through the Sassenach Spirits online shop, powered by Bottle Nexus. About Bottle Nexus: Bottle Nexus is a leading checkout and compliance technology platform powering direct-to-consumer alcohol sales for brands, retailers, and creators. The platform enables seamless, branded e-commerce experiences while managing the complex legal, tax, and regulatory requirements of alcohol sales across the U.S. Built by a team of industry experts, technologists, and entrepreneurs, Bottle Nexus helps alcohol brands activate digital sales channels while remaining compliant in a highly regulated market. Learn more about Bottle Nexus at bottlenexus.com. About Vista Fulfillment Group Founded in 2006, Vista Fulfillment Group is a category leader in compliant alcohol e-commerce infrastructure, powering how alcohol is sold and shipped online in the United States. Operating as alcohol e-commerce infrastructure, the company combines licensed retail entities, nationwide warehousing, and proprietary technology to manage the complexity of alcohol online sales from checkout through compliant delivery. Vista Fulfillment Group enables brands and platforms to sell alcohol online at national scale while supporting long-term, responsible growth across an increasingly regulated and digital-first marketplace. About Sassenach Spirits Sassenach Spirits is a division of the Great Glen Company, a privately owned luxury importer based in the United States. Founded by Scottish actor and philanthropist Sam Heughan and American entrepreneur Alex Norouzi, the company is dedicated to creating premium spirits that reflect the craftsmanship, heritage, and character of Scotland. Following the successful launch of The Sassenach Blended Scotch Whisky in 2021, the portfolio has continued to expand with a growing collection of carefully crafted offerings, including The Sassenach Wild Scottish Gin and The Sassenach Fine Scottish Vodka, launched in 2023 and 2025 respectively. For more information, visit www.sassenachspirits.com. SOURCE Bottle Nexus