About

Boulevard provides a business management platform specifically designed for service-based businesses in the beauty and wellness industry. The platform includes tools for booking appointments, managing inventory, and enhancing customer interactions through features like customizable intake forms, two-way messaging, self-check-in, and automated arrival alerts. It allows businesses to create detailed client profiles that track past visits and purchases, enabling personalized services and stronger client relationships. Boulevard's one-tap tipping feature encourages upsells and pre-bookings, while its Software as a Service (SaaS) model charges clients a subscription fee for access. The platform is recognized for its user-friendly design and effectiveness in improving operational efficiency, setting it apart from competitors.

Simplify's Take

What believers are saying

• Boulevard achieved a 122% increase in annual recurring revenue in 2022.
• The company raised $70 million to expand and accelerate product development.
• Boulevard's integration with Google enhances booking efficiency for medspas and salons.

What critics are saying

• Emerging competitors offer similar features at lower costs, threatening Boulevard's market share.
• Economic downturns may reduce spending in the beauty and wellness industry, affecting revenue.
• Reliance on Google integrations poses risks if API policies change.

What makes Boulevard unique

• Boulevard offers a comprehensive platform tailored for the beauty and wellness industry.
• The platform integrates client self-scheduling, CRM, and payment processing in one solution.
• Boulevard's focus on personalized client experiences sets it apart from generic management tools.

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