About

Boulevard provides a business management platform tailored for service-based businesses, especially in the beauty and wellness sector. The platform includes tools for booking appointments, managing inventory, and enhancing customer interactions through features like customizable intake forms, two-way messaging, self-check-in, and automated arrival alerts. It allows businesses to create detailed client profiles that track past visits and purchases, enabling personalized service and stronger client relationships. Boulevard's one-tap tipping feature encourages upsells and pre-bookings, benefiting both clients and staff. Operating on a Software as a Service (SaaS) model, Boulevard charges a subscription fee for access to its platform. The company stands out for its user-friendly interface and positive feedback from industry leaders, aiming to improve operational efficiency and customer experience in the beauty and wellness industry.

Simplify's Take

What believers are saying

• Boulevard's consistent triple-digit revenue growth and expansion of its customer base demonstrate strong market demand and business resilience.
• Recognition by Deloitte Technology Fast 500 and Fortune's Best Workplaces for Women highlights Boulevard's robust company culture and industry leadership.
• The recent $70 million funding round will enable aggressive expansion and accelerated product development, offering significant growth opportunities for employees.

What critics are saying

• The highly competitive nature of the SaaS market for business management platforms could pressure Boulevard to continuously innovate to maintain its edge.
• Dependence on the beauty and wellness industry makes Boulevard vulnerable to economic downturns that could impact discretionary spending.

What makes Boulevard unique

• Boulevard's platform is specifically tailored for the beauty and wellness industry, offering features like customizable intake forms and one-tap tipping that are not commonly found in generic business management software.
• The launch of Boulevard Capital provides unique financial solutions based on business performance rather than credit history, addressing a significant gap in traditional lending for self-care businesses.
• Enhanced integrations with Google, such as Reserve with Google and Google Analytics, streamline the booking process and optimize digital marketing efforts, setting Boulevard apart from competitors.