Boulevard

Boulevard

SaaS platform for beauty service management

About Boulevard

Simplify's Rating
Why Boulevard is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

Company Size

501-1,000

Company Stage

Series D

Total Funding

$188M

Headquarters

West Hollywood, California

Founded

2016

Overview

Boulevard offers a subscription SaaS platform for beauty and wellness service providers like salons and spas to run operations in one place. It handles scheduling, inventory, intake forms, two-way messaging, self-check-in, arrival alerts, and automated notifications, and builds detailed client profiles with past visits, purchases, and social data to tailor services. The platform is cloud-based and designed to be easy to use, focusing on personalized service and smoother workflows to boost efficiency and client relationships. Boulevard aims to help these businesses run more smoothly and grow revenue by improving engagement and encouraging tipping and upsells.

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Simplify's Take

What believers are saying

  • $80M Series D funding from JMI Equity in July 2025 values Boulevard at $800M for AI expansion.
  • Boulevard Capital provides performance-based funding to women- and minority-owned self-care businesses.
  • Platform reduces front desk hours by 32% and boosts revenue by 12% via unified workflows.

What critics are saying

  • Zenoti captures multi-location clients with superior scalability, causing 50-70% churn in 12-24 months.
  • Vagaro's $25-85/month pricing drives 20-30% defection from Boulevard's $176+ fees in 6-12 months.
  • Mindbody's AI upgrades poach medspas through lower pricing and 15-year network in 12-18 months.

What makes Boulevard unique

  • Precision Scheduling™ uses AI to optimize gaps and assign resources like treatment rooms automatically.
  • ePrescribe integrates secure prescribing into patient profiles for medspas, launched April 20, 2026.
  • Self-booking overlay keeps clients on-site with mobile-first design matching brand aesthetics.

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Funding

Total Funding

$188M

Meets

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Meet Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$80M
Boulevard
$100M
Affirm

Benefits

100% Health, dental, & vision coverage

Flexible vacation & PTO

Quarterly bonus

401k Match

Boulevard bucks

WFH perks

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

0%
The Associated Press
Apr 14th, 2026
Boulevard launches ePrescribe to streamline medication management for medspas

Boulevard, a business management platform for salons, spas and medspas, has launched ePrescribe, a feature enabling secure electronic prescribing directly within patient profiles. The integration eliminates the need for separate systems, reducing duplicate data entry and error risk. Developed through a partnership with D.A.W. Systems and its ScriptSure solution, ePrescribe allows clinicians to manage prescriptions alongside scheduling, charting and payments within Boulevard's platform. The feature supports controlled, non-controlled and compounded medications, with built-in safety checks, real-time prescription benefit verification and automatic documentation. The launch addresses a key operational challenge for medspas, which previously required separate EMR or e-prescribing systems. ePrescribe is compliant with EPCS and HIPAA standards and includes multi-factor authentication. The feature is now available to Boulevard's customers.

Business Wire
Mar 19th, 2026
Boulevard Capital wins fintech award as lending program surpasses $40M

Boulevard Capital, the financial arm of business management platform Boulevard, has won Small Business Lending Solution of the Year at the 2026 FinTech Breakthrough Awards. The programme has surpassed $40 million in funding delivered since launching two years ago. Boulevard Capital serves salons, spas and medspas, using real business performance data rather than traditional credit history to provide flexible capital. The platform offers pre-qualified funding based on sales and cashflow data captured through Boulevard's management system, with funds available in as little as 24 hours. The solution addresses financing gaps for minority-owned businesses, which comprise 48% of the beauty and wellness industry. Boulevard Capital requires no personal guarantees, charges no compounding interest or late fees, and repays through a fixed percentage of daily sales.

Shamrok
Mar 19th, 2026
Your med spa is bleeding money every time the phone rings.

Your med spa is bleeding money every time the phone rings. Med spas lose $15K+ monthly from missed calls. Voice AI captures every booking while you focus on clients. See how Shamrok integrates with Vagaro, Boulevard & more. It's 2:30 PM on a Tuesday. Mrs. Rodriguez is halfway through her Botox appointment when your phone starts ringing. You glance at it, then at your client, then back at the phone. By the third ring, you've made your choice - the client in your chair wins. But that missed call? It could have been worth $800. A new client looking to book a HydraFacial series, ready to schedule today. Instead, they're now calling your competitor down the street. If you're running a med spa in 2026, you know this scenario intimately. You're caught in an impossible bind: deliver exceptional service to current clients while somehow capturing every potential booking that walks through your phone line. The real cost of missed calls in medical aesthetics. Let's do some uncomfortable math. The average med spa treatment ranges from $150 (basic facial) to $1,200+ (laser packages). If you're missing just 3-4 calls per day, you're potentially losing $2,000-$4,000 in immediate bookings. But here's what makes it worse: medical aesthetics clients don't just book once. A client who starts with a consultation often becomes a $3,000+ annual relationship. Miss that initial call, and you've lost not just one appointment - you've lost years of revenue. Med spa owners tell Shamrok they miss 30-40% of calls during peak hours. That's not because they don't care about growth. It's because they're doing what they should be doing: focusing entirely on the client paying for their expertise. Why traditional solutions don't work for med spas. Hiring a receptionist sounds logical, right? Not quite. A qualified receptionist for a medical spa costs $35,000-$45,000 annually, plus benefits. They need HIPAA training, medical terminology knowledge, and the ability to handle complex scheduling around treatment protocols. Even with a receptionist, you're still missing calls. They step away for lunch, take breaks, call in sick. And after-hours? Those 6 PM calls from professionals who just got off work? Gone. What about call forwarding to your personal phone? Now you're taking booking calls during dinner, on weekends, while you're with other clients. Your work-life balance disappears, and your call quality suffers because you're distracted. How Voice AI transforms med spa operations. Voice AI for med spas isn't about replacing human connection - it's about ensuring every potential client actually gets to experience your expertise. Here's how it works: Instant response, every time. Your voice AI answers on the first ring, 24/7. No hold music, no "please wait for the next available representative." A professional, knowledgeable voice immediately engages the caller. Medical aesthetics intelligence. The AI understands your services. It knows the difference between a consultation request for CoolSculpting versus Botox. It can explain basic procedures, discuss pricing ranges, and qualify leads before booking. Seamless CRM Integration. Whether you're using Vagaro, Boulevard, Mindbody, Mangomint, or another system, voice AI syncs directly. New appointments appear in your schedule automatically. Client information is captured perfectly. No double-booking, no missed details. After-Hours revenue capture. That 8 PM call on Sunday? Voice AI handles it professionally, books the appointment, and sends confirmations. You wake up Monday morning with a fuller schedule and happy clients. Real results: what med spa owners are seeing. One of its med spa clients in Phoenix was missing an average of 6 calls per day during treatment hours. Within 30 days of implementing voice AI: Call capture rate increased from 60% to 97% Monthly new client bookings increased by 34% After-hours appointments filled 23 additional slots per month Staff stress decreased dramatically - no more interrupted procedures The ROI was immediate. At $99/month, voice AI paid for itself with just two additional bookings. Integration with your existing workflow. If you're worried about disrupting your current systems, don't be. Voice AI integrates with your existing CRM without changing how you work. For Vagaro users: Appointments sync directly to your calendar. Client notes, preferences, and treatment history remain accessible. For Boulevard users: The AI understands your service menu and can book complex treatment sequences. For Mindbody users: Membership and package information flows seamlessly between systems. Your staff doesn't need training on new software. Your clients don't experience any difference except faster, more reliable service. Beyond booking: the complete client experience. Voice AI does more than just schedule appointments: Handles rescheduling requests without interrupting your current client Sends automated confirmations and reminders to reduce no-shows Provides basic pre-treatment instructions (avoiding sun exposure, stopping certain medications) Qualifies leads by asking the right questions about skin type, medical history, and treatment goals The cost reality: $99/Month vs. $3,000+/Month. A qualified med spa receptionist costs $3,000-$4,000 per month when you factor in salary, benefits, taxes, and training. They work 40 hours per week, take vacations, and occasionally call in sick. Voice AI costs $99 per month and works 168 hours per week, every week, without breaks. It doesn't need health insurance, paid time off, or workers' compensation. The math is simple: voice AI delivers better coverage at 3% of the cost. Getting started: what to expect. Implementing voice AI for your med spa takes about 48 hours: Day 1: Setup call to configure your services, pricing, and scheduling preferences Day 2: Integration with your CRM and testing with your team Go-live: Voice AI starts handling calls immediately No long-term contracts, no setup fees, no per-minute billing surprises. Month-to-month service that you can adjust as your business grows. Your next step. Every day you wait is another day of missed revenue. While you're considering voice AI, your competitors might already be capturing the calls you're missing. The question isn't whether voice AI makes sense for med spas - it's whether you can afford to keep losing $2,000-$4,000 in potential bookings every week. See voice AI in action with a personalized demo. Shamrok'll show you exactly how it would work with your current systems and calculate your potential ROI based on your actual call volume. Faq. How does voice AI handle complex medical aesthetics consultations? Voice AI qualifies leads by asking about skin concerns, previous treatments, and desired outcomes. It books consultation appointments where you provide detailed treatment recommendations. The AI doesn't give medical advice - it ensures qualified prospects reach you efficiently. Can voice AI integrate with my existing vagaro/boulevard/mindbody system? Yes. Voice AI integrates directly with Vagaro, Boulevard, Mindbody, Mangomint, and other major med spa management systems. Appointments sync automatically, and client information flows seamlessly between platforms. What happens if a client has an urgent concern or reaction? Voice AI is programmed to immediately transfer urgent medical concerns to your emergency line or direct clients to seek immediate medical attention. For business hours, urgent calls can be transferred directly to your staff. How quickly can I see ROI from voice AI? Most med spa owners see positive ROI within 2-3 weeks. At $99/month, voice AI pays for itself with just one additional booking. Given that med spas typically miss 30-40% of calls during peak hours, the revenue increase is usually immediate and significant.

JMI Equity
Jul 17th, 2025
Boulevard Raises $80 Million in Series D Funding to Transform the Client Experience for Self-Care Businesses

LOS ANGELES - July 17, 2025 - Boulevard (www.joinblvd.com), provider of the client experience platform purpose-built for appointment-based, self-care businesses, today announced that it has raised $80 million in Series D funding led by JMI Equity, a growth equity firm focused on investments in leading software companies, with continued participation from Index Ventures and VMG Partners.

FinSMEs
Jul 17th, 2025
Boulevard Raises $80M in Series D Funding

Boulevard, a Los Angeles, CA-based provider of a client experience platform purpose-built for appointment-based, self-care businesses, raised $80M in Series D funding.

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