Boulevard

Boulevard

Business management platform for beauty services

About Boulevard

Simplify's Rating
Why Boulevard is rated
B+
Rated C on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Consumer Software

Enterprise Software

Company Size

201-500

Company Stage

Series C

Total Funding

$105.1M

Headquarters

West Hollywood, California

Founded

2016

Overview

Boulevard provides a business management platform specifically designed for service-based businesses in the beauty and wellness industry. The platform includes tools for booking appointments, managing inventory, and enhancing customer interactions through features like customizable intake forms, two-way messaging, self-check-in, and automated arrival alerts. It allows businesses to create detailed client profiles that track past visits and purchases, enabling personalized service and stronger client relationships. Boulevard's one-tap tipping feature encourages upsells and pre-bookings, while its Software as a Service (SaaS) model charges clients a subscription fee for access. The platform is recognized for its user-friendly design and effectiveness in improving operational efficiency, setting it apart from competitors.

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Simplify's Take

What believers are saying

  • Boulevard achieved a 122% increase in annual recurring revenue in 2022.
  • The company launched Boulevard Capital to provide growth funding for self-care businesses.
  • Boulevard's enhanced Google integration improves booking efficiency for medspas and salons.

What critics are saying

  • Emerging competitors offer similar features at lower costs, threatening Boulevard's market share.
  • Economic downturns may reduce spending in the beauty industry, affecting Boulevard's revenue.
  • Data privacy concerns with third-party integrations could lead to regulatory scrutiny.

What makes Boulevard unique

  • Boulevard offers a comprehensive platform tailored for the beauty and wellness industry.
  • The platform integrates client self-scheduling, CRM, and payment processing seamlessly.
  • Boulevard's focus on personalized services enhances customer experience and operational efficiency.

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Funding

Total Funding

$105.1M

Meets

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$70M
Boulevard
$100M
Oura

Benefits

100% Health, dental, & vision coverage

Flexible vacation & PTO

Quarterly bonus

401k Match

Boulevard bucks

WFH perks

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-4%

2 year growth

-3%
Business Wire
Mar 20th, 2024
Boulevard Launches New Capital Program Designed Specifically For Self-Care Businesses

LOS ANGELES--(BUSINESS WIRE)--Boulevard (www.joinblvd.com), provider of the client experience platform purpose-built for appointment-based, self-care businesses, today announced the launch of Boulevard Capital. This new financial offering gives Boulevard-powered salons, barbershops, spas, and medspas access to essential growth funding without the challenges of traditional lending. Based on demonstrated business performance rather than credit history, Boulevard Capital offers self-care business owners the fast, flexible funding they need to reinvest in their businesses and drive continued growth. “For years, the self-care industry has been underserved by lenders who understand little to nothing about how these unique businesses work,” said Matt Danna, co-founder and CEO of Boulevard. “Traditional small business loans have only been accessible to business owners who don't actually need them. It’s also no secret that the women- and minority-owned businesses that make up a significant portion of the self-care industry have long struggled to access the loans and lines of credit on which small businesses depend

Business Wire
Feb 6th, 2024
Boulevard Deepens Support For Medspas With Enhanced Google Integration

LOS ANGELES--(BUSINESS WIRE)--Boulevard (www.joinblvd.com), provider of the client experience platform purpose-built for appointment-based, self-care businesses, today announced a pair of enhanced integrations with Google to help medspas further accelerate growth and provide a more seamless online experience for their clients. Leveraging Reserve with Google, medspas and other HIPAA-covered businesses such as IV, laser hair removal, and wellness centers can now connect their Google Business Profile directly with Boulevard, enabling clients to transition from searching to booking with just a single click. Medspas, salons, and other self-care businesses using Boulevard can now also leverage Google Analytics (GA4) to better track how well Google Ads convert to bookings, helping them fully maximize their digital marketing investments. “As the industry continues to mature into the mainstream and competition increases, medspas must operate and market their businesses as efficiently and effectively as possible without compromising on the premium experiences clients expect,” said Skya Jones, medspa education manager, Boulevard. “By delivering even deeper integration with Google, Boulevard is making it easier for customers to find that ideal balance. Using Reserve with Google together with Boulevard enables medspas to better convert web traffic into booked appointments while also streamlining the online experience for their clients.”

Business Wire
Jan 31st, 2023
Boulevard Continues Momentum With Fourth Consecutive Year Of Triple-Digit Revenue Growth

LOS ANGELES--(BUSINESS WIRE)--Boulevard (www.joinblvd.com), provider of the client experience platform purpose-built for appointment-based, self-care businesses, today announced that it posted its fourth consecutive year of triple-digit revenue growth in 2022. Demonstrating the resiliency of both its own business and the broader self-care industry in the face of considerable macroeconomic headwinds, Boulevard achieved a 122 percent year-over-year increase in annual recurring revenue, while nearly doubling the size of its customer base. Additionally, reflecting its continued growth as a trusted payment facilitator (payfac), Boulevard now processes over $1.5 billion in payments annually on its platform.“Boulevard’s achievements during what was a challenging year for the global economy are a testament to our customers, our team members, and the shared passion we have for helping people look and feel their best,” said Matt Danna, co-founder and CEO, Boulevard. “As we look forward to the year ahead, we expect self-care and wellness to become further entrenched as part of the fabric of people’s lives, and we’re excited to continue enhancing our platform and delivering value to our customers.”Delivering smarter technologyAs self-care businesses prioritize smarter technology that enables them to operate more efficiently and effectively, Boulevard delivered a host of new platform capabilities in 2022 designed to help customers improve workflows, automate tasks, and maximize their time and earnings potential.Among its many launches, the company introduced the new Boulevard Marketing Suite, a collection of tools that enables self-care professionals to engage clients, boost bookings, and drive retention with email marketing campaigns that are both hyper-targeted and customizable. Boulevard’s customers have already leveraged the Marketing Suite to book an additional 140,000 client appointments since its launch last summer. The company also integrated Reserve with Google into its platform, enabling customers to easily convert Google searches into bookings

MarTech Series
Nov 29th, 2022
Boulevard Named To The 2022 Deloitte Technology Fast 500

Company ranks 54th overall in first-ever appearance on prestigious listing of North America’s fastest-growing companies. Boulevard, provider of the client experience platform purpose-built for appointment-based, self-care businesses, today announced it was named to the Deloitte Technology Fast 500 for 2022™. Now in its 28th year, the renowned list ranks the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America based on percentage of fiscal year revenue growth from 2018 to 2021. Making its first-ever appearance on the list, Boulevard ranked 54th overall with a nearly 3,200% growth rate during that period

Business Wire
Nov 29th, 2022
Boulevard Named To The 2022 Deloitte Technology Fast 500™

LOS ANGELES--(BUSINESS WIRE)--Boulevard (www.joinblvd.com), provider of the client experience platform purpose-built for appointment-based, self-care businesses, today announced it was named to the Deloitte Technology Fast 500 for 2022™. Now in its 28th year, the renowned list ranks the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America based on percentage of fiscal year revenue growth from 2018 to 2021. Making its first-ever appearance on the list, Boulevard ranked 54th overall with a nearly 3,200% growth rate during that period. “We are thrilled to receive this honor from Deloitte and be recognized alongside so many of the world’s most innovative companies,” said Matt Danna, co-founder and CEO of Boulevard. “Our growth as a company reflects the passion of our team, the humbling loyalty of our customers, and the important role self-care plays in helping people from all walks of life look and feel their best.”

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