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Boutique Air

FAA-certified regional carrier offering flights

Overview

Boutique Air operates in the regional air travel market, offering a mix of scheduled and charter flights. It uses a modern fleet, including Pilatus PC-12 and Beechcraft King Air 350 aircraft, to provide private-like service at lower costs. Passengers can book regular scheduled routes or hire an entire aircraft for private travel, with amenities such as reclining leather seating, power outlets, and pressurized cabins, reaching speeds of about 300 mph. The company differentiates itself by combining luxury with affordability, focusing on customer service and flexible travel options to serve business travelers, vacationers, and others who want convenient access to smaller airports connected to major hubs. Its goal is to expand access to premium private air travel in the regional market while maximizing fleet utilization through both scheduled and charter business models.

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About Boutique Air

Simplify's Rating
Why Boutique Air is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Aerospace

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

San Francisco, CA

Founded

2004

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What believers are saying

  • DOT renewed Pendleton service through May 31, 2030, preserving 21 weekly round trips.
  • Pendleton city rejected appeals on June 4, 2026, signaling local support for Boutique Air.
  • boutiqueair.com showed active schedules on August 23, 2026, indicating continued commercial operations.

What critics are saying

  • D.C. Circuit denied Boutique Air's Jackson EAS challenge on January 13, 2026.
  • Las Vegas service ended February 15, 2026 after airport-policy friction, shrinking network and revenue.
  • If more EAS bids fail, subsidized routes and charter utilization collapse, threatening survival by 2030.

What makes Boutique Air unique

  • Boutique Air's Pilatus PC-12 EAS niche serves thin routes ignored by majors.
  • Federal subsidies anchor service at Pendleton and Massena, stabilizing low-density regional demand.
  • Dual charter-and-scheduled model monetizes aircraft year-round across public and private trips.

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Company News

Silver Air
Aug 13th, 2026
Silver Air Private Jets names Craig Murray Chief Pilot.

Silver Air Private Jets names Craig Murray Chief Pilot. August 13, 2026 by Erik Strandberg Appointment reflects Silver Air's commitment to developing leadership from within and elevating its pilot group SANTA BARBARA, CA - August 13, 2026 - Silver Air Private Jets today announced the appointment of Craig Murray to Chief Pilot, effective immediately. Murray steps into the role after serving as a Citation CJ3 ARM Lead Captain at Silver Air since 2024, bringing more than 4,600 total flight hours and extensive Part 135 pilot-in-command experience to the position. Before joining Silver Air, Murray served as Assistant Chief Pilot and Acting Chief Pilot at Boutique Air, where his leadership responsibilities extended to a crew force of approximately 167 pilots across a fleet of 27 aircraft. With more than two and a half years inside Silver Air's own operation, Murray already knows the company's crews, aircraft owners, and culture from the inside. As Chief Pilot, he will lead the day-to-day safety and standardization of Silver Air's pilot group, working closely with Flight Operations and the company's Aviation Safety Group. "Craig has proven himself to be a strong leader and a highly capable aviator who understands our operation and our people," said Jason Middleton, CEO of Silver Air Private Jets. "He's led a large crew force before, brings a hands-on approach to safety and standardization, and already knows our owners and our culture. That combination makes him a natural fit for this role, and it's a good reminder that some of our best leaders are the ones we grow from within." Murray's leadership style is hands-on: staying close to the flight line, prioritizing standardization, and building accountability into every level of the operation. "It means a lot to step into this role somewhere I already know the people and the standards we hold," Murray said. "My focus is simple: support our pilots, keep our standards high, and make sure accountability shows up in the details, every flight." Murray holds an Airline Transport Pilot certificate with type ratings including the Citation CJ2+ and began his aviation career after training at Pan Am International Flight Academy. About Silver Air Private Jets Silver Air Private Jets, based in Santa Barbara, is a private aircraft management company and charter operator. Founded in 2008, the company provides aircraft management, charter, sales, and acquisitions with an owner-first approach. Its invitation-only Flight Club(TM) program offers flexible access to private aviation with transparent pricing and a high-touch service model. Connect with Silver Air Private Jets Silver Air Private Jets: Website | Instagram Media Contact: Boyd Bailey [email protected]

Current-Argus
Nov 2nd, 2021
City of Carlsbad partnered with Boutique Air on Nov 2nd 21'.

Earlier this year, the City of Carlsbad renewed an EAS agreement with Boutique Air.

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