Overview

Breakaway Projects is the record label and artist-management arm of Breakaway Music Festival. It signs and develops artists, then uses Breakaway’s festival circuit as a direct-to-fan platform for performances, marketing, and audience building. Revenue comes from label operations (with distribution via The Orchard) and standard artist-management fees. The division differentiates itself by vertical integration with Breakaway’s touring network, giving artists guaranteed access to a large, targeted live audience and a built-in marketing engine. The goal is to scout new talent, grow artists’ careers through label and management services, and expand the ecosystem by leveraging festivals and investment to reach more fans and bigger scale.