Brightflow AI

Brightflow AI

Financial technology for cash flow management

About Brightflow AI

Simplify's Rating
Why Brightflow AI is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Data & Analytics

Consumer Software

Fintech

Company Size

11-50

Company Stage

Debt Financing

Total Funding

$18.7M

Headquarters

Berkeley, California

Founded

2019

Overview

Brightflow AI provides tools that help businesses manage their cash flow and access growth capital through data-driven decision-making. Their main product is a platform that collects real-time data from various sources, allowing businesses to forecast cash flow and analyze their financial performance. This platform integrates seamlessly with popular e-commerce tools like Shopify, Amazon, and QuickBooks, enabling users to consolidate their data for better decision-making. Unlike many competitors, Brightflow AI focuses specifically on e-commerce businesses and offers financing options to support growth. The company's goal is to empower businesses with the insights and resources they need to thrive financially.

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Significant Headcount Growth
Simplify Jobs

Simplify's Take

What believers are saying

  • Increasing e-commerce sales present growth opportunities for Brightflow AI's tailored financial solutions.
  • Embedded finance trend allows Brightflow AI to integrate tools directly into e-commerce platforms.
  • Growing demand for real-time financial data aligns with Brightflow AI's offerings, driving adoption.

What critics are saying

  • Integration challenges with CircleUp's Helio engine could lead to operational inefficiencies.
  • Intensifying fintech competition may dilute Brightflow AI's market share.
  • Dependence on third-party platforms like Shopify poses risks if data access terms change.

What makes Brightflow AI unique

  • Brightflow AI integrates real-time data from multiple channels for instant cash flow forecasts.
  • The platform offers seamless integration with popular e-commerce tools like Shopify and Amazon.
  • Acquisition of CircleUp enhances Brightflow AI's machine learning and analytics capabilities.

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Funding

Total Funding

$18.7M

Meets

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Meet Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$15M
Brightflow AI
$100M
GitHub

Benefits

Medical, dental, & vision insurance

Equity stake in the company

Flexible working hours & vacation policy

Remote team events & retreats

Growth & Insights and Company News

Headcount

6 month growth

5%

1 year growth

20%

2 year growth

20%
Tech.eu
Sep 10th, 2024
Brightflow SAS secures €16.5M for minimally invasive heart failure solution

Brightflow is developing an implantable cardiac medical device designed to treat end-stage heart failure.

FF News
Jun 2nd, 2023
Circleup Acquired By Brightflow Ai

CircleUp, a leading fintech company and owner of the Helio insights engine, today announced that it has been acquired by Brightflow AI, a financial data and intelligence platform empowering small businesses to take control of their cash flow and make data-backed decisions.The acquisition will combine CircleUp’s data and machine learning capabilities with the Brightflow AI financial intelligence toolkit to create a comprehensive solution for consumer companies that need help growing their businesses. Helio’s descriptive, predictive and prescriptive analytics and extensive data will provide Brightflow AI’s customers with insights into their target markets, adding to Brightflow AI’s current capabilities that help customers manage their cash flow and make better decisions about their finances. Terms of the deal were not disclosed.“We are excited to create a new standard for financial intelligence for consumer companies,” said Ryan Caldbeck, Chairman and Founder of CircleUp. “The acquisition by Brightflow AI allows us to provide our customers with the data, insights, and tools they need to grow their businesses faster and more efficiently.”“Brightflow AI provides equitable access to data and growth opportunities to the everyday business owner,” said Robbie Bhathal, CEO and co-founder of Brightflow AI. “By acquiring CircleUp, we’re able to deepen our data, machine learning, and analytics capabilities, strengthen our own financial intelligence platform, and provide our customers with the most comprehensive solution available.”“Our mission is to help entrepreneurs to thrive by giving them the capital and resources they need. The acquisition by Brightflow AI is a positive step forward for CircleUp and the industry,” said Rory Eakin, Founder of CircleUp.CircleUp has supplied over $1 billion in capital to over 500 consumer companies, including Beyond Meat, Supergoop!, Nom Nom Now, Liquid I.V., SmartyPants, Function of Beauty, Kitu Life, Halo Top, Nutpods and others

Nosh
Jun 1st, 2023
CircleUp Sells, VC Fund’s Final Home Still Unknown | NOSH

After announcing a serving agreement for its credit offerings in March, fintech platform Brightflow AI has acquired the remainder of lender, investor and software platform CircleUp with an eye on further monetizing AI-driven data and insights platform Helio.

PYMNTS
Mar 7th, 2023
Brightflow Ai And Circleup Help Brands Apply For Business Loans

Brightflow AI and CircleUp are now working together to help brands apply for business loans. With their new strategic partnership, CircleUp, which is a data company serving companies in the consumer goods space, will use Brightflow AI software and data to service its loan portfolio, the companies said in a Tuesday (March 7) press release. “We are confident that Brightflow AI is the right fit for our brands,” CircleUp CEO Danny Mitchell said in the release. “Its monitoring tools will provide them the best long-term financing options and help them continue to grow.”

The SaaS News
Sep 23rd, 2022
Haymaker Ventures, LLC invests into Brightflow AI in $15M

Brightflow AI, a Berkeley, CA-based financial intelligence platform that empowers small businesses to take control of their cash flow and make data-backed decisions, announced that it raised $15 million in Series A funding led by Haymaker Ventures.

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