This strategic evolution follows Anew's acquisition of BrightSide in mid-2022, marking a pivotal moment in the company's trajectory.

Brightside recognized for its efforts to improve the financial health of working familiesSAN FRANCISCO, Oct. 3, 2023 /PRNewswire/ -- Brightside , the only Financial Care solution for employers, today announced that it has been named to CB Insights sixth-annual Fintech 100 ranking (previously the Fintech 250), showcasing the 100 most promising private fintech companies of 2023.Brightside created the employee benefits category of Financial Care to improve the financial health of working families and help income go further for the seven in 10 Americans living paycheck to paycheck. In supporting hundreds of thousands of families – with a focus on Fortune 500 employers and their frontline workers – Brightside meets employees where they are in the moments that matter most and helps them with all financial needs, including managing financial emergencies, reducing debt, and building savings. This, in turn, drives employer ROI by boosting retention, lowering healthcare costs, increasing productivity, and improving workforce diversity. Whether the challenge is struggling to pay bills or saving for the future, Brightside offers a unique combination of unbiased personal financial support and a platform of real solutions to help reduce financial stress which impacts overall employee wellbeing."As the only comprehensive Financial Care solution, we're helping employees effectively navigate their unique financial situation in a way traditional financial wellness benefits can't," said Tom Spann, CEO and co-founder of Brightside. "Our approach is creating real value for employers and their front-line employees, and this recognition is a testament to that