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About Brigit
Industries
Fintech
Financial Services
Company Size
51-200
Company Stage
Acquired
Total Funding
$570M
Headquarters
New York City, New York
Founded
2017
Overview
Brigit provides transparent financial services aimed at improving the financial health of everyday Americans. It offers simple, fair products designed to help users manage money, avoid unfair fees, and stay financially stable. The company’s tools and services focus on guiding spending and financial decisions, with revenue driven by products that return value to members. Brigit distinguishes itself through a customer-aligned model that emphasizes fairness and clarity, backed by a team with experience from Amazon, Deutsche Bank, Palantir, and Two Sigma, and recognition from Fast Company and Forbes. The overarching goal is to help people achieve better financial health and security by offering clear, accessible financial options.
Simplify's Take
What believers are saying
- Upbound acquisition adds 4M customers and $100M revenue base.
- Subscription tiers reach 12M users with Premium express delivery.
- Compatible with 15,000+ banks including Chase and Wells Fargo.
What critics are saying
- FTC fines exceed $10M for deceptive cash advance marketing.
- Upbound bundles high-interest products causing 20-30% subscriber churn.
- Plaid outages deny advances to all users collapsing daily actives.
What makes Brigit unique
- Brigit provides interest-free cash advances up to $500 using cash flow underwriting.
- Auto-Advance feature predicts overdrafts and deposits funds proactively.
- Credit Builder program reports payments to build user credit scores.
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Funding
Total Funding
$570M
Above
Industry Average
Funded Over
4 Rounds
Lightspeed Venture PartnersBenefits
Medical benefits
Generous PTO
Paid parental leave
Phone/wifi stipend
401k
Snacks & more
Growth & Insights and Company News
6 month growth
↓ -5%1 year growth
↓ -3%2 year growth
↓ -3%Upbound Group (NASDAQ: UPBD) has acquired Brigit, expanding its customer base to approximately 4 million active users, including over 1 million paying subscribers. The acquisition enhances Upbound's platform with Brigit's digital solutions like earned wage access and credit building products. Brigit's cash flow underwriting technology will improve risk management and fraud prevention for Upbound's brands. Brigit co-founders Zuben Mathews and Hamel Kothari will continue to lead the Brigit team.
Upbound Group, Inc. (“Upbound” or the “Company”) (NASDAQ: UPBD), a technology and data-driven leader in accessible and inclusive financial products th
Introducing Brigit Premium In response to our members' desire to keep improving their financial health, Brigit is announcing the official launch of Brigit Premium to all members, transitioning it from beta.
FTC takes action against Brigit.
Brigit launched Credit Builder precisely to address this kind of problem for its members.
Brigit is Hiring for 10 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Brigit
Industries
Fintech
Financial Services
Company Size
51-200
Company Stage
Acquired
Total Funding
$570M
Headquarters
New York City, New York
Founded
2017
Brigit is Hiring for 10 Jobs on Simplify!
Find jobs on Simplify and start your career today