B

Brigit

Financial health tools for everyday Americans

Overview

Brigit provides transparent financial services aimed at improving the financial health of everyday Americans. It offers simple, fair products designed to help users manage money, avoid unfair fees, and stay financially stable. The company’s tools and services focus on guiding spending and financial decisions, with revenue driven by products that return value to members. Brigit distinguishes itself through a customer-aligned model that emphasizes fairness and clarity, backed by a team with experience from Amazon, Deutsche Bank, Palantir, and Two Sigma, and recognition from Fast Company and Forbes. The overarching goal is to help people achieve better financial health and security by offering clear, accessible financial options.

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About Brigit

Simplify's Rating
Why Brigit is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

FintechFinancial Services

Company Size

51-200

Company Stage

Acquired

Total Funding

$110M

Headquarters

New York City, New York

Founded

2017

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What believers are saying

  • Upbound's October 29, 2026 results showed Brigit GAAP earnings up 93.8% to $8.9 million.
  • Brigit's 2026 Experian partnership opens a new distribution channel for acquired users.
  • Upbound appointed Scott Young September 22, 2026 to push cross-sell synergies across brands.

What critics are saying

  • Minnesota sued Brigit on June 2, 2026 over alleged payday lending and 700% APRs.
  • Maryland settled October 28, 2026 for $600,000 over misleading instant-cash fees and cancellations.
  • Regulatory attacks can freeze earned-wage access nationwide, crushing Brigit's core revenue model.

What makes Brigit unique

  • Brigit reached $79 million Q3 2026 revenue, up 37%, proving real product-market fit.
  • Dev Chakraborty joined September 22, 2026 to scale Brigit inside Upbound's ecosystem.
  • Brigit has 1.84 million paying users and $300 million ARR, giving durable distribution.

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Funding

Total Funding

$110M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison Coming Soon

Benefits

  • Medical benefits
  • Generous PTO
  • Paid parental leave
  • Phone/wifi stipend
  • 401k
  • Snacks & more

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

2%
WMAR-2 News
Oct 28th, 2026
Maryland attorney general reaches $600,000 settlement with cash advance company.

Maryland attorney general reaches $600,000 settlement with cash advance company. Maryland Attorney General Anthony G. Brown has reached a $600,000 settlement with Brigit, a company that offers workers cash advances on their paychecks, following allegations of misleading business practices. By: WMAR Web Staff Posted 8:38 AM, Oct 28, 2026 BALTIMORE, Md. - Maryland Attorney General Anthony G. Brown has reached a $600,000 settlement with Brigit, a company that offers workers cash advances on their paychecks, following allegations of misleading business practices. The state accused Brigit of misleading consumers about its instant cash advance product and failing to clearly disclose fees required to access money immediately. The attorney general's office also alleged that some customers were unable to cancel subscriptions or recurring charges while they still owed money on a cash advance. Under the settlement, Brigit must clearly disclose its fees and terms and allow customers to cancel recurring charges at any time, even if they have an outstanding advance. The company will also pay $600,000 to Maryland's Consumer Protection Division. This is a developing story, so check back with WMAR2News.com for updates. Email the WMAR-2 Newsroom if you have info, photos or videos to share. This story was initially reported by a journalist and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.

IQ Media Group Incorporated
Sep 22nd, 2026
Upbound creates COO role and names a Brigit chief.

Upbound creates COO role and names a Brigit chief. Upbound Group named Scott Young to a newly created chief operating officer role and put Dev Chakraborty in charge of Brigit, its fintech unit, as shares rose 1.66%. Upbound Group, Inc. (NASDAQ: UPBD) said Tuesday it has appointed Scott Young as Chief Operating Officer, a newly created position, and named Dev Chakraborty Senior Vice President and Head of Brigit; the shares traded at $17.17, up 1.66%, as of 13:55 GMT on Sept. 22, 2026. Upbound Group, Inc. (NASDAQ: UPBD) has created a chief operating officer position and filled it, and at the same time installed a dedicated leader over Brigit, the financial-wellness app that sits alongside its longer-established lease-to-own businesses. The Plano, Texas-based company, which describes itself as a data-driven financial solutions provider, said Tuesday that Scott Young becomes chief operating officer and that Dev Chakraborty joins as senior vice president and head of Brigit. Neither appointment came with a change to guidance or any financial disclosure. But the shape of the announcement matters more than its length: one of the two roles did not exist before, and the other formalizes single-point ownership of the piece of Upbound that looks least like the rest of it. A newly created seat, not a replacement. The distinction between filling a COO job and inventing one is worth pausing on. When a company hires into an existing role, the story is usually about succession. When it builds the role from scratch, the story is about span of control - a signal that the chief executive's direct reporting lines have grown wide enough, or varied enough, that day-to-day execution needs its own owner. Upbound is a plausible candidate for that problem. It runs consumer-facing operations across physical retail-adjacent lease-to-own channels, virtual point-of-sale partnerships and, more recently, a mobile-first fintech product. Those are three different operating rhythms with three different sets of partners, regulators and unit economics. Consolidating execution under a COO is the standard corporate answer to that kind of sprawl, and it typically frees the CEO to spend time on capital allocation, partnerships and the investor narrative. The company did not detail Young's remit or which units will report to him, so the practical scope remains to be seen. Investors should treat the org chart as the thing to watch in subsequent filings and calls rather than assume the breadth of the role from the title alone. Brigit gets its own named leader. The second appointment is the more specific tell. Brigit is the part of Upbound's portfolio that operates as a digital subscription product rather than a merchandise-backed lease, and giving it a senior vice president with the explicit title "Head of Brigit" is how acquirers usually signal one of two intentions: that the unit will be run with real autonomy and its own product roadmap, or that it is being readied for tighter integration and needs a single accountable executive to drive that work. Both readings are consistent with naming Chakraborty to the post; the company did not say which applies. What a named unit head does change is reporting discipline. A business with its own leader tends to acquire its own metrics - user growth, subscription retention, revenue contribution - and those metrics have a way of surfacing in quarterly disclosure. For shareholders trying to work out how much of Upbound's future earnings power sits in fintech versus in traditional lease-to-own, a dedicated Brigit leader raises the odds of getting a cleaner answer. How the shares handled the news. The market reaction was modest and positive. Upbound traded at $17.17 as of 13:55 GMT on Sept. 22, 2026, up 1.66% from the prior close of $16.89, inside an intraday band of $17.14 to $17.39. That is a gain that outpaced a flat broad tape: the S&P 500 tracker (SPY) was at $774.12, up 0.08%, while the Dow 30 tracker (DIA) was slightly lower at $519.01, down 0.15%. The Nasdaq 100 tracker (QQQ) was the stronger benchmark at $745.35, up 0.52%. Executive appointments rarely move a stock much on their own, and the size of the move here is consistent with that. What the price action does show is that the announcement was not read as a negative - no sign of the kind of decline that follows an unexplained departure or a management shake-up that investors interpret as damage control. The stock was trading in the upper half of its session range at the time of the last trade. Executive appointments rarely move a stock much on their own, and the size of the move here is consistent with that. The announcement was reported by Nasdaq Markets. What would confirm the strategy. Personnel news is only useful to an investor if it eventually shows up in the numbers or in the disclosure. A handful of concrete things would turn these two appointments into evidence of a coherent operating plan: * Segment clarity. Whether Brigit is broken out with its own revenue and customer metrics, or stays folded into a broader line. * Reporting lines. Which operating units are placed under the new COO, and whether any existing executive scope narrows as a result. * Cost discipline. Whether centralizing execution produces measurable operating leverage rather than an additional layer of overhead. * Product cadence. How quickly Brigit ships under dedicated leadership, and whether Upbound starts cross-selling between the app and its lease-to-own customer base. There is a familiar pattern in consumer finance of an established, credit-adjacent operator buying a mobile app to reach customers earlier in their financial lives, then struggling to make the two halves talk to each other. The organizational fix usually precedes the commercial one. Putting a named executive on top of the fintech unit and a COO on top of operations is the organizational fix. The wider context for subprime-adjacent lenders. Companies serving credit-constrained consumers sit in an uncomfortable spot: their addressable market widens when household finances tighten, but their loss rates widen with it. Diversifying into subscription-based financial tools is one hedge against that cyclicality, because the revenue is recurring and does not carry merchandise or credit risk in the same way a lease does. That is the strategic logic an investor can reasonably infer from Upbound owning both a lease-to-own franchise and a financial-wellness app. Tuesday's appointments say nothing about whether the logic is working. They say the company has decided it needs clearer ownership of both sides to find out. Key facts. * Ticker and price: NASDAQ: UPBD at $17.17, +1.66%, as of 13:55 GMT Sept. 22, 2026 * New COO: Scott Young, in a newly created chief operating officer role * Brigit leadership: Dev Chakraborty, Senior Vice President and Head of Brigit * Headquarters: Plano, Texas; described as a data-driven financial solutions company Frequently asked questions. Who is Upbound Group's new chief operating officer? Scott Young was appointed chief operating officer of Upbound Group, Inc., the company said Tuesday, Sept. 22, 2026. The position is newly created rather than a replacement for a departing executive. Upbound did not disclose which operating units will report to Young or detail the specific scope of his responsibilities in the announcement. What is Brigit and who now runs it? Brigit is a financial-wellness business within Upbound Group's portfolio. Dev Chakraborty has been named Senior Vice President and Head of Brigit, giving the unit a single named executive leader. Upbound did not specify whether the appointment signals greater autonomy for Brigit or a push toward tighter integration with the parent company's other businesses. How did UPBD shares react to the announcement? Upbound Group traded at $17.17 as of 13:55 GMT on Sept. 22, 2026, up 1.66% from the prior close of $16.89, within an intraday range of $17.14 to $17.39. That gain outpaced the broader market, where the S&P 500 tracker was up 0.08% and the Dow 30 tracker was down 0.15% at the time. Why does it matter that the COO role is newly created? A newly created role usually reflects growing complexity rather than succession. It suggests the chief executive's direct reports had become too numerous or too varied for one person to manage day-to-day execution. It typically also frees the CEO for capital allocation, partnerships and investor communication while an operating chief owns execution. Where is Upbound Group based? Upbound Group, Inc. is headquartered in Plano, Texas. The company describes itself as a data-driven financial solutions business. Its portfolio spans lease-to-own consumer offerings and the Brigit financial-wellness app, giving it exposure both to merchandise-backed transactions and to subscription-style digital revenue. What should investors watch next after these appointments? The practical follow-through would include whether Brigit gets broken out with its own revenue and customer metrics in future disclosure, which operating units are placed under the new COO, whether centralizing execution produces operating leverage rather than added overhead, and how quickly Brigit ships new product under dedicated leadership.

Citybiz
Sep 22nd, 2026
Upbound Group names Scott Young COO, Dev Chakraborty head of Brigit.

Upbound Group names Scott Young COO, Dev Chakraborty head of Brigit. September 22, 2026 Scott Young and Dev Chakraborty Upbound Group Inc. (NASDAQ: UPBD) has appointed Scott Young as chief operating officer and Dev Chakraborty as senior vice president and head of Brigit, strengthening its leadership team as the company works to integrate Acima, Brigit and Rent-A-Center more closely. Young joins Upbound in the newly created COO position and will oversee strategic alignment and execution across the company's three major consumer businesses. His mandate includes identifying cross-selling opportunities, improving coordination between brands and generating revenue synergies across the broader Upbound customer base. He brings more than 30 years of experience across consumer financial services, payments and fintech. Most recently, Young was senior vice president and global head of financial solutions at PayPal and Venmo, where he led consumer, commercial and small-business financial services across 11 countries. Earlier in his career, Young held senior leadership positions at Goldman Sachs, Citi, Barclays, GE Capital and MBNA, working across businesses serving tens of millions of customers. "My focus will be on driving growth and ensuring that all our brands work as one connected enterprise, holding ourselves to the same high standard of execution across the business," Young said. The appointment comes as Upbound increasingly operates across a mix of physical retail and digital financial services. Its portfolio includes Rent-A-Center, lease-to-own platform Acima and financial wellness company Brigit. Chakraborty will take direct leadership of Brigit, bringing more than two decades of experience across fintech, credit cards, personal loans, marketplaces and data platforms. He most recently served as general manager of cards, mortgages and data partnerships at MoneyLion. Before that, Chakraborty was general manager of personal loans at Credit Karma, where he grew the business to approximately $700 million in annual revenue. His previous experience also includes positions at Landis Technologies, Capital One and Barclays Financial. At Brigit, Chakraborty will focus on continuing the platform's growth while connecting its products and customer relationships with the broader Upbound ecosystem. Brigit has reached approximately $300 million in annual recurring revenue and 1.8 million paying users, according to the company. Its financial wellness tools give Upbound a digital consumer platform that complements the transaction-oriented businesses operated through Acima and Rent-A-Center. "We will be building on that success, combining with the Upbound ecosystem and focusing on what Brigit can bring to the millions of consumers who come to us for their financial wellness tools," Chakraborty said. Upbound CEO Fahmi Karam said Young's experience operating complex financial services businesses will support the company's effort to make its brands function as a more connected enterprise, while Chakraborty will be responsible for driving Brigit's growth and helping capture synergies across the company's consumer base. The two appointments highlight Upbound's focus on creating stronger connections among businesses that historically served consumers through different products and channels. Better integration could allow the company to use customer relationships and data across its portfolio to introduce relevant products from other Upbound brands. That strategy spans a substantial physical and digital footprint. Upbound's consumer-facing businesses operate through digital channels as well as more than 2,300 company-branded retail locations across the United States, Mexico and Puerto Rico. Plano, Texas-based Upbound is positioning Young's newly created COO role as the central point for coordinating those operations, while Chakraborty assumes responsibility for scaling one of the company's primary digital financial platforms. The additions give Upbound executives with experience at PayPal, Venmo, MoneyLion and Credit Karma as the company works to drive growth across Brigit, Acima and Rent-A-Center as a more unified consumer financial services organization.

Yahoo Finance
Aug 4th, 2026
Upbound Group narrows 2026 revenue outlook as Brigit grows 37% and Acima boosts margins

Upbound Group reported second-quarter 2026 results showing modest consolidated revenue growth of 0.5% to $1.16 billion, but performance varied sharply across its business segments. Adjusted EBITDA fell 4.6% to $127 million as weaker consumer demand and higher costs pressured the lease-to-own operations. Brigit delivered the strongest growth, with revenues rising 37.1% to $71.1 million and paying subscribers climbing 30.2% to 1.72 million. The segment achieved a 16.6% adjusted EBITDA margin. Acima improved profitability despite lower volumes. Rent-A-Center posted positive same-store sales without meaningful segment expansion. Management reaffirmed its adjusted EBITDA and earnings guidance for 2026 but narrowed the revenue outlook. Brigit's multiyear partnership with Experian adds a new distribution channel for its earned-wage-access product.

MarketBeat
Jul 30th, 2026
Upbound Group Q2 earnings call highlights.

Upbound Group Q2 earnings call highlights. July 30, 2026 Key points. * Upbound Group's second-quarter results were within guidance: revenue rose modestly to $1.2 billion, while adjusted EBITDA declined to $127 million and non-GAAP EPS fell about 4% to $1.70. Operating cash flow increased sharply to $123 million, and free cash flow improved to $84 million. * Acima faced cybersecurity-related fraud and weaker discretionary demand, contributing to an 11% decline in GMV and approximately $13 million in elevated fraudulent contract losses. However, tighter underwriting improved credit performance, with charge-offs falling to 8.8% and adjusted EBITDA rising 5%. * Upbound narrowed its full-year revenue outlook to $4.7 billion-$4.85 billion while reaffirming adjusted EBITDA and EPS guidance, but raised free cash flow guidance to approximately $250 million. Brigit remained a growth driver, with revenue up 37% and paying users up 30% year over year. * Interested in Upbound Group? Here are five stocks we like better. Upbound Group NASDAQ: UPBD reported second-quarter 2026 results that were within its guidance, as improved portfolio performance and cash generation helped offset pressure on consumer demand, particularly for discretionary durable goods. Chief Executive Officer Fahmi Karam said the company's risk management and underwriting actions supported cash flow, debt reduction and progress on strategic initiatives despite a challenging economic backdrop for non-prime consumers. Consolidated revenue totaled $1.2 billion, modestly higher than the prior year, while adjusted EBITDA declined year over year to $127 million. Non-GAAP diluted earnings per share were $1.70, down about 4% from the prior-year quarter. Operating cash flow rose sharply. Net cash provided by operating activities was $123 million, compared with $26 million a year earlier, while free cash flow was $84 million, compared with negative $10 million in the prior-year period. Cybersecurity incident pressures Acima GMV. Karam said the company experienced cybersecurity incidents during the second quarter in which certain non-sensitive customer information and other documents were obtained without authorization. The company believes some of the information was subsequently used to facilitate fraudulent lease-to-own agreements. The incidents resulted in approximately $13 million of elevated fraudulent contract losses in the Acima segment during the quarter. Upbound has begun remediation efforts, including enhanced authentication controls, additional fraud detection and monitoring capabilities, and other security improvements. The company also notified federal law enforcement. Karam said the investigation remains ongoing, but Upbound does not expect a material impact from the incidents. Acima's gross merchandise volume, or GMV, declined about 11% year over year to approximately $466 million, while revenue fell 2.5% to $604 million. Management attributed the decline to deliberate underwriting tightening, the cybersecurity incidents and weaker demand for discretionary categories such as furniture and appliances. Despite lower volume, Acima's credit results improved. Lease charge-offs declined 50 basis points year over year to 8.8%, while adjusted EBITDA rose about 5% to $98 million. The segment's adjusted EBITDA margin increased 117 basis points to 16.2%. Discover more American Consumer News Company Earnings Karam said the company is prioritizing risk-adjusted margin over volume in the current environment. He added that Acima has new merchant agreements in its pipeline and expects GMV to return to year-over-year growth during the fourth quarter. Acima's checkout button with Wayfair is now live, according to the company. Brigit growth continues. Financial wellness and liquidity platform Brigit posted revenue of $71 million, up 37% from a year earlier. Paying users reached approximately 1.7 million at quarter-end, an increase of about 30% year over year. Monthly average revenue per user increased 6.3% to $14.30, supported by a greater mix of premium-tier customers, marketplace engagement and optional expedited-transfer revenue. Brigit's net advance loss rate was approximately 3.6%, consistent with recent quarters, and it generated roughly $11.8 million of adjusted EBITDA. Chief Financial Officer Hal Khouri said the company increased advertising and marketing spending to support subscriber growth, and that returns on the investment remained positive based on customer lifetime value. Karam said demand for Brigit's products has exceeded expectations and the company may consider additional marketing investment later in the year. Brigit also entered a multiyear partnership with Experian in May to offer its earned wage access product to Experian Money Plus members. Karam said the relationship expands Brigit beyond its direct-to-consumer model and adds a new distribution and revenue channel. The company is also continuing a pilot of its line-of-credit product, which management said has seen strong demand. Rent-A-Center optimizes store base. Rent-A-Center recorded its third consecutive quarter of same-store sales growth, with same-store sales increasing 1.6% year over year. Segment revenue was $466 million, and average portfolio value per store rose approximately 3.5% from a year earlier. Lease charge-offs were approximately 5%, up 30 basis points year over year but within the company's expected range. Adjusted EBITDA fell about 8% to $63 million amid inflationary expenses and higher fixed costs. During the quarter, the company closed 69 underperforming Rent-A-Center stores and merged customer accounts into nearby locations. Karam said the initial optimization effort was intended to improve efficiency while limiting revenue disruption. He said the company will continue evaluating its store footprint, using digital capabilities and market-level operating models to improve profitability. Rent-A-Center has also completed deployment of its Amazon order pickup and returns partnership across approximately 1,500 corporate-owned locations. Karam said the program has driven increased store traffic and brand awareness, though the initiative is still in its early stages. Guidance narrowed as free cash flow outlook rises. Upbound narrowed its full-year revenue outlook to between $4.7 billion and $4.85 billion, reflecting second-quarter results, lower durable-goods demand and continued underwriting discipline. The company reaffirmed its adjusted EBITDA guidance of $500 million to $535 million and non-GAAP diluted EPS outlook of $4.00 to $4.35. * Full-year free cash flow guidance increased to approximately $250 million from $200 million. * Acima expects 2026 GMV and revenue to be flat to down low single digits year over year, with losses stabilizing below 9% for the year. * Brigit continues to expect annual revenue growth above 30%, with revenue of $265 million to $285 million and adjusted EBITDA of $50 million to $60 million. * Rent-A-Center expects full-year revenue to be flat to down low single digits, while adjusted EBITDA margin is expected to remain relatively flat from 2025. For the third quarter, Upbound expects revenue of $1.05 billion to $1.15 billion, adjusted EBITDA of $105 million to $115 million, and non-GAAP diluted EPS of $0.85 to $0.95. Management expects Acima GMV to improve sequentially but remain down low to mid-single digits year over year before returning to growth in the fourth quarter. The company ended the quarter with approximately $487 million of liquidity, net debt of about $1.3 billion and leverage of 2.6 times trailing-12-month adjusted EBITDA, down from 2.9 times at the end of 2025. Upbound paid a quarterly dividend of $0.39 per share, or approximately $23 million, during the quarter. About Upbound Group (NASDAQ:UPBD). Upbound Group, Inc leases household durable goods to customers on a lease-to-own basis in the United States, Puerto Rico, and Mexico. It operates through four segments: Rent-A-Center, Acima, Mexico, and Franchising. The company's brands, such as Rent-A-Center and Acima that facilitate consumer transactions across a range of store-based and virtual channels. It offers furniture comprising mattresses, tires, consumer electronics, appliances, tools, handbags, computers, smartphones, and accessories. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Before you consider Upbound Group, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Upbound Group wasn't on the list. While Upbound Group currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys. Discover the 10 Best High-Yield Dividend Stocks for 2026 and secure reliable income in uncertain markets. Download the report now to identify top dividend payers and avoid common yield traps.

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