Brilliant

Brilliant

Smart home control platform with hardware.

Overview

Brilliant designs and sells smart home control panels and accessories that bring lighting, security, and other devices together into one platform. Its hardware and software let users control their home via motion sensing, voice commands, scenes, or a mobile app, providing centralized management of connected devices. Brilliant differentiates itself by offering an easy-to-use, single-interface system that integrates multiple smart home functions rather than requiring separate apps or ecosystems. Founded in 2016 and based in San Mateo, CA, the company serves homeowners and apartment dwellers looking to simplify and enhance their living spaces. It earns revenue from direct hardware and software sales and drives promotions and discounts to attract customers. With about 60 employees and $60 million in funding, Brilliant aims to make smart homes easy to set up and use, transforming living spaces with minimal effort for users.

About Brilliant

Simplify's Rating
Why Brilliant is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Hardware

Consumer Software

Consumer Goods

Company Size

11-50

Company Stage

Late Stage VC

Total Funding

$70.7M

Headquarters

San Mateo, California

Founded

2015

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Simplify's Take

What believers are saying

  • Brilliant closed $9.7 million in September 2025 from Almeida and Tyrod Taylor funds.
  • July 21, 2026 Brilliant Max adds subscriptions, premium support, and Shelly sensors.
  • Second-generation controls and 2026 Shelly integrations widen compatibility across homes and multifamily properties.

What critics are saying

  • Lime Green Lighting sued Brilliant NextGen for patent infringement on January 30, 2025.
  • Brilliant depends on installed hardware sales; weak adoption leaves Brilliant Max recurring revenue tiny.
  • Brilliant nearly collapsed in 2024 before acquisition, making another cash crunch existential.

What makes Brilliant unique

  • Brilliant replaces wall switches with touch panels, bundling lighting, intercom, and controls.
  • Brilliant NextGen targets builders and property managers, not only retail smart-home hobbyists.
  • Brilliant Max, launched July 21, 2026, sells managed automation atop proprietary hardware.

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Funding

Total Funding

$70.7M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

5%

2 year growth

-4%
Residential Tech Today
Jul 23rd, 2026
ResTech Roundup: july 18-23, 2026 - Legrand | AV deepens cloud integration with Utelogy.

ResTech Roundup: july 18-23, 2026 - Legrand | AV deepens cloud integration with Utelogy. Welcome to the latest ResTech Roundup, your quick briefing on the innovations, product launches, partnerships, and industry shifts shaping the new smart home. Here's what caught its attention this week: Savant teases ai-powered home experience ahead of CEDIA. CEDIA Expo attendees will get an early look at Savant's latest artificial intelligence initiatives during the company's Sept. 3 media breakfast in Denver. Executives plan to demonstrate how Savant AI uses natural conversation and contextual awareness to create more intuitive home experiences, allowing homeowners to express goals like "I'm ready to relax" instead of relying on pre-programmed scenes or app navigation. The preview reflects a growing industry focus on AI as the next evolution of the intelligent home, where personalization and seamless orchestration take center stage. With CEDIA just around the corner, Savant is positioning AI as a technology that simplifies interaction while reinforcing the value of professionally integrated systems. HTSA launches search for new Managing Director. HTSA has begun a nationwide search for a Managing Director as part of a planned leadership transition intended to support the organization's next phase of growth. Longtime leader Jon Robbins will continue serving members and vendor partners through the end of the year, with plans to help onboard the new executive if timelines align. The transition comes as HTSA expands initiatives such as Reside, its collaborative residential technology event with AVIXA and ProSource at InfoComm. By separating day-to-day operational leadership from broader strategic initiatives, the buying group is preparing for continued growth while maintaining continuity for members and industry partners. Legrand | AV expands Luxul cloud management through Utelogy. Legrand | AV has expanded cloud management capabilities for its Luxul networking portfolio through a new integration with the Utelogy platform. The partnership enables integrators to monitor Luxul managed switches alongside AV devices from a single dashboard, including real-time PoE status, firmware management, port activity, system health, and diagnostics. As AV-over-IP deployments continue to grow, networking has become a critical layer of commercial AV infrastructure rather than simply background connectivity. The integration gives integrators greater flexibility by supporting open management platforms while allowing customers to choose the workflow that best fits their operations. Brilliant returns with subscription-based smart home service. After financial struggles and a company relaunch, Brilliant NextGen has introduced Brilliant Max, a subscription service designed to simplify smart home management. The platform centers on preconfigured "Modes," such as Away and Vacation, that automatically coordinate connected devices without requiring homeowners to build complex automations themselves. Subscribers also receive premium support, ongoing system optimization, upgrade opportunities, and bundled smart sensors. The move reflects a broader shift in the smart home market. Companies are increasingly packaging automation, remote support, and proactive management into subscription services that emphasize convenience over device control, creating recurring value for both homeowners and technology providers. Why a $13 water leak sensor may be the smart home's best investment. Smart homes often showcase voice assistants, lighting scenes, and entertainment systems, but one of the simplest devices may deliver the greatest value. An inexpensive water leak sensor can prevent thousands of dollars in damage by detecting leaks near water heaters, sinks, bathrooms, or roofs before they become major problems. Modern sensors can trigger audible alarms or send smartphone alerts through home automation platforms, helping homeowners respond immediately. For integrators, the article is a reminder that meaningful smart home experiences aren't always driven by headline-grabbing technologies. Small, affordable sensors that protect homes from costly damage can provide immediate, tangible value while strengthening the case for a thoughtfully connected home. By submitting, you consent to receive newsletters and marketing emails from Residential Tech Today via email.

Associated Press
Jul 21st, 2026
Brilliant NextGen launches Brilliant Max subscription service for fully automated smart homes

Brilliant NextGen has launched Brilliant Max, a subscription service that transforms smart homes into fully automated living experiences. The service builds on Brilliant's hardware platform and aims to eliminate the complexity of managing smart home systems. Brilliant Max offers pre-configured automation Modes, including Away and Vacation modes initially, with Home and Night modes to follow. Each subscription includes a complimentary Shelly Bluetooth Door/Window Sensor. The service provides continuous optimisation across connected devices, premium support, and hardware upgrade opportunities. The offering addresses common smart home challenges such as complex setup processes and fragmented ecosystems. It also creates recurring revenue opportunities for professional installers and integrators who can now offer ongoing managed services rather than one-time hardware installations. The service is currently available through authorised Brilliant partners.

Business Wire
Sep 4th, 2025
Brilliant NextGen Inc. Secures $9.7 Million in Funding to Accelerate Product Innovation and Market Growth

Brilliant NextGen Inc. secures $9.7 million in funding to accelerate product innovation and market growth.

CE Pro
May 12th, 2025
Brilliant NextGen Launches Second Generation Smart Home Controls for Single-Family and Multifamily Applications

Brilliant NextGen has introduced its Second Generation Smart Home Controls, aimed at enhancing automation performance and device compatibility for both single-family and multifamily housing.

The Verge
May 9th, 2025
Brilliant launches new smart home control panels

Smart home controller maker Brilliant NextGen has launched its second generation of touchscreen panels that replace traditional light switches.

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