Bloom

Bloom

Teen investing app for financial literacy

Overview

Bloom is a fintech platform that offers a stock investing app aimed at teenagers under 18. It helps teens start investing early and learn about money, with a focus on financial literacy and social impact. The app provides a pathway for teens to invest in stocks, and Bloom collaborates with nonprofits and student groups to spread financial knowledge and develop future finance leaders. Revenue comes from investment advisory services available to US residents, while assets are cleared and custodied by Alpaca Securities LLC, and client funds are SIPC insured up to $500,000. Bloom differentiates itself by targeting the under-18 market, emphasizing education and social good, and forming partnerships with nonprofits to broaden financial literacy. The goal is to democratize access to investing for teenagers and empower them to build wealth responsibly over time.

YC Company
Significant Headcount Growth

About Bloom

Simplify's Rating
Why Bloom is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Fintech

Social Impact

Financial Services

Education

Company Size

11-50

Company Stage

Seed

Total Funding

$4.5M

Headquarters

San Francisco, California

Founded

2021

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Simplify's Take

What believers are saying

  • Bloom reported more than 800,000 users and 10 million lessons by 2023.
  • Bloom's app updated in April 2026 with 300-plus modules and crypto support.
  • Bloom charges subscriptions plus advisory fees, creating revenue beyond zero-commission trading.

What critics are saying

  • Public data shows only $4.4 million total funding, limiting runway against incumbents.
  • Custodial investing for minors faces compliance risk if state rules or marketing practices tighten.
  • If parents stop funding or teens churn after novelty fades, Bloom's growth engine breaks.

What makes Bloom unique

  • Bloom combines teen custodial investing with 300-plus lessons and parental trade controls.
  • Bloom targets ages 13-17, a narrower segment than Robinhood or public brokerages.
  • Bloom ties education to real portfolios, rewards, and weekly-updated bite-sized lessons.

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Funding

Total Funding

$4.5M

Below

Industry Average

Funded Over

2 Rounds

Notable Investors:
Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$4.4M
Bloom

Benefits

Health Insurance

Paid Vacation

Unlimited Paid Time Off

Remote Work Options

Hybrid Work Options

Performance Bonus

Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

23%

1 year growth

23%

2 year growth

-7%
The Standard
Nov 16th, 2023
Businessman who wanted to retire at 35 thanks wife for $10m Bloom coaching app

Bloom, launched with co-founder Jamie True, has already received backing from institutional investors including Octopus Ventures and MMC Ventures.

FinSMEs
Nov 14th, 2023
Bloom Raises $10M in Seed Funding

Bloom, a London, UK-based provider of a mobile-first coaching experience offering accelerated professional growth to people at work, raised $10M in Seed funding.

Brown Brothers Media
Nov 14th, 2023
New career coaching app Bloom launches in the UK and US with €9.3M funding

London-based Bloom, a coaching app aiming to democratise access to coaching, has officially launched in the UK and the US following a seed funding round that secured $10M (approximately €9.33M).

City A.M.
Nov 13th, 2023
'Duolingo for your career': coaching app Bloom launches with $10 million raise

Bloom, a new career coaching app, has officially launched in the UK and US on Monday after raising $10 million in seed funding.

Samsung Next
Oct 10th, 2023
Portfolio — Samsung Next

Sector: All / AI / Blockchain / Fintech / Healthtech / Infrastructure / Mediatech

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