👩‍🍳 How we use AI at Tech in Asia, thoughtfully and responsibly.🧔‍♂️ A friendly human may check it before it goes live. More news hereApple is reportedly planning to raise prices for its upcoming iPhone models, set to launch this fall, which typically spans from September to December.The information comes from anonymous supply chain sources, though the company has not confirmed if US-China trade tariffs are influencing the potential hikes.While the US and China have agreed to pause new tariffs for 90 days, a 20% tariff on Chinese goods remains. This could affect tech products like smartphones and laptops.To help offset these costs, Apple has reportedly moved some production out of China.Alongside the price increase, Apple is expected to unveil an ultra-thin iPhone later this year.🔗 Source: TechCrunch🧠 Food for thought1️⃣ Apple’s price increase follows historical premium pricing strategy that has proven successfulApple’s upward pricing trajectory isn’t new, as the company has consistently moved prices higher while maintaining strong sales. The iPhone XS Max reached €1,650 in 2018, triple the price of the cheapest available model that year1.This approach has succeeded because iPhone consumers have become demonstrably less price-sensitive over time. Analysis of historical sales data shows decreasing demand elasticity, indicating Apple can raise prices without significantly impacting sales volume2.Apple typically balances premium pricing with strategic affordability, such as introducing the iPhone 11 at Dh230 less than its predecessor in 2019 to demonstrate this flexibility3.The company has maintained this dual approach of high-end and mid-range products, positioning its premium devices as luxury items while offering more affordable alternatives to expand market reach4.2️⃣ Recent tariff exemptions provide critical context for Apple’s pricing strategyThe Trump administration’s April 2025 exemption of smartphones and computers from new reciprocal tariffs dramatically changed Apple’s operating environment5.Without this exemption, Apple potentially faced substantial cost increases, as tech industry analysis projected price hikes of 11% to 70% across various tech categories due to the initial tariff plan6.Apple’s reported shift of production to India and Vietnam represents a proactive strategy to reduce dependence on Chinese manufacturing and mitigate future tariff risks7.This manufacturing diversification parallels actions by other tech giants who are reshaping global supply chains in response to trade tensions, creating long-term changes to how tech products are produced and distributed worldwide7.3️⃣ Feature-based justification for price increases follows industry-wide patternApple’s reported approach of linking price increases to “new features and designs” rather than tariffs follows a tested industry strategy of associating higher prices with added value.The pattern of emphasizing technological improvements to justify higher prices helped Apple successfully introduce the iPhone X at $999 in 2017, which marked a significant price threshold at the time2.The consumer response to such premium pricing strategies demonstrates that perceived innovation and exclusivity can overcome price sensitivity, particularly when supported by Apple’s strong brand positioning in the luxury segment of the market4.Recent Apple developments

New Features Deliver Smarter Discovery, More Clarity — and Better Hires for EmployersCHICAGO, May 8, 2025 /PRNewswire/ -- Built In, the AI-powered recruiting platform for tech professionals, today unveiled two powerful new tools designed to make job seeking more intuitive: Match Mode, an AI-powered job discovery experience, and the Built In Application Tracker, a visual job management system that puts candidates in control of their entire journey.These features deliver a personalized, tech-focused job search experience, addressing common frustrations like endless scrolling, application uncertainty, and disorganized tracking

The Canadian company believes it can outperform conventional trading strategies using AI models