BBully Pulpit International provides strategic communications and end-to-end campaign management for corporations, advocacy groups, and community leaders. It works by using data-driven insights and technology to plan, target, and optimize campaigns across the lifecycle, with tools like Vantage for brand reputation and Orbit for influencer reach. It differentiates itself with a lifecycle‑driven, integrated approach that combines paid media, earned media, and influencer outreach guided by proprietary data tools. Its goal is to help powerful ideas reach the right audiences and drive meaningful change in the marketplace for good.
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Bully Pulpit International hires Lee Carter to lead message intelligence, predictive communications. October 29, 2026 Bully Pulpit International (BPI) has hired Lee Carter as a partner to lead the development of its message intelligence and predictive communications capabilities. The move, effective this week, brings together Carter's expertise in language, behavioral science, persuasion and corporate reputation with BPI's existing team and capabilities across data, research, audience intelligence and technology, the independent agency said in a statement. Based in New York, Lee will report directly to CEO Andrew Bleeker in this title. "The stakes have never been higher for communicators who have been living in a world that's so fractured and polarized," Carter said of the reasoning behind her decision to join BPI. "There's so much animosity out there and so the idea that we can help people who have a good story to tell is really exciting to me." In her new role, Carter will build capabilities spanning four connected areas: predictive message and audience intelligence; brand, reputation and narrative strategy; marketing and persuasion effectiveness; and risk, issues and crisis foresight. The work is designed for chief communications officers, chief marketing officers, CEOs and other senior leaders and will span industries, including complex and highly regulated sectors such as healthcare and pharmaceuticals, according to the firm. "So much of what we have to do in the communications world is about reacting to different things that are happening around us. Even when we put messages out there, we can be caught flat-footed because we don't always understand how things might be interpreted and get out there," Carter said. "What I'm trying to build is something that helps us stop reacting all the time and start anticipating so that we can change the way that we communicate for the modern world." Earlier this year, Carter founded Carter Intelligence Group after more than 20 years at Maslansky + Partners to advance what she coined as "predictive communications." Carter explained that she founded the agency because she believes the future of communications, given all the change that has happened across the industry, requires a different kind of firm. Bleeker shared that vision, she said, and provided an opportunity to build upon her work within the infrastructure BPI already has in place. At BPI, Carter will expand upon the work she started in April with Carter Intelligence Group, but will not continue under the eponymous agency brand. "The methodologies, the approaches, the technology, everything that I was building, I'm going to be building within BPI now," she said. "To understand how messages are going to travel, you have to understand how it goes through the system; how it travels through AI, how social media and media might interpret it and then how people themselves might interpret it." "What we're going to be bringing together is that idea of human insight, traditional research and then AI-powered interpretation, testing and real-time intelligence, so that leaders can make better decisions," she added, emphasizing that she'll be able to do that work better with the capabilities has to offer BPI. Rather than treating marketing, reputation and stakeholder communications as separate problems, the message intelligence and predictive communications capabilities will apply a shared understanding of audiences across them by anticipating how customers, employees, investors, policymakers and other audiences may interpret, respond to and share messages, developing and pressure-testing corporate and brand stories and evaluating campaign ideas, creative concepts, claims and messages before a launch, the firm said in a statement. Carter will be working alongside Katie Cronen who served as president and cofounder of Carter Intelligence Group. Cronen joined BPI on October 12 and is leading work across BPI to translate audience intelligence into sharper framing, strategic messaging and executive positioning for clients, an agency spokesperson confirmed. Prior to founding Carter Intelligence Group with Carter, Cronen spent more than 15 years at Maslansky + Partners, most recently as a partner. The two leaders will partner with team members across product and innovation, insights and client services as part of their new roles at BPI, Carter said. During her tenure at Maslansky + Partners, Carter advised clients across industries, including healthcare and pharmaceuticals, while serving as president and partner. In addition to authoring Persuasion: Convincing Others When Facts Don't Seem to Matter, Carter is also a frequent Fox News commentator on voter sentiment, political messaging and cultural trends and has appeared on CNN and NewsNation. Carter joins a series of new hires for BPI this year. The agency brought on Weber Shandwick alum David Whiting as a partner based in Boston in August and Daniel Watson as a managing director in Washington, DC. Bully Pulpit International reported a 6% revenue increase to $97.3 million globally and flat growth at $79.1 million in the U.S. in 2025, according toPRWeek's Agency Business Report 2026. The agency, formerly known as Bully Pulpit Interactive, rebranded to Bully Pulpit International following its acquisition ofEuropean consultancy Boldt in 2023.
BPI names Katie Cronen partner. The former Carter Intelligence Group partner brings experience in audience research, messaging and reputation strategy, with a focus on healthcare and other regulated industries. NEW YORK - BPI has named Katie Cronen partner, adding to the firm's audience research and strategic communications expertise. Based in New York, Cronen will work across the firm, helping clients translate audience research into communications and messaging strategies. Cronen joins BPI from Carter Intelligence Group, where she was a partner. Previously, she spent 15 years at maslansky + partners, leading client strategy and messaging work for Fortune 500 companies and other organizations. Her experience spans narrative and message strategy, communications and marketing research, reputation and issues response, and executive communications, with a particular focus on healthcare, biopharmaceuticals, financial services, automotive and food. Article tags News direct to your inbox The agency playbook. The PR industry's most comprehensive listing of firms from every region and specialty.
BPI names Dave Whiting Partner, expanding senior leadership and Boston presence. August 26, 2026 Weber Shandwick executive brings deep expertise in business marketing, corporate affairs, and data-driven communications BPI today announced that Dave Whiting has joined the firm as Partner, bringing more than two decades of experience helping organizations reach and influence complex audiences across business, communications, and public affairs. Based in Boston, Whiting will advise clients across BPI's integrated offering, bringing new approaches to reaching complex, high-value audiences and helping organizations navigate increasingly interconnected stakeholder environments. He will also strengthen BPI's senior presence in Boston and the Northeast while bringing extensive experience working with clients and teams globally. "BPI is fundamentally in the persuasion business, and that starts with deeply understanding the audiences that matter," said BPI Founding Partner Ben Coffey Clark. "We've known Dave as one of the real pioneers bringing precision data and modern techniques to the communications business. That expertise has applications far beyond traditional B2B marketing, whether you're trying to reach customers, investors, employees, or other critical stakeholders. Dave and I worked together in politics and consulting decades ago when we both were starting our careers. As BPI expands both domestically and internationally, this is the perfect time for him to finally join the team." Whiting joins BPI from Weber Shandwick, where he served as Executive Vice President, Business Marketing and General Manager of the firm's Boston office, leading a team of 80 communications, marketing and creative professionals. Before Weber Shandwick, he spent 12 years at Edelman, where he led the firm's global B2B operations and marketing strategies for clients and focused on integrating data and analytics into communications strategies. Earlier in his career, Whiting spent a decade in Washington, D.C., as a lobbyist and public affairs advisor for political and corporate clients and foreign governments. Whiting also brings extensive international experience, including work across Asia, complementing BPI's growing international footprint and integrated approach to helping clients navigate business, political, and reputational challenges across markets. "The most interesting communications challenges today don't fit neatly into traditional categories," said Whiting. "What drew me to BPI is the ability to bring together deep audience understanding, data, technology, and human expertise around a business problem. I'm excited to bring my experience to that model, help clients navigate increasingly complex stakeholder environments, and contribute to BPI's growth in Boston and globally." Whiting joined BPI on August 24, 2026 and will be based in Boston.
Bully Pulpit International names Rob Shepardson as Senior Advisor to drive integrated brand and public affairs strategy. July 16, 2026 Bully Pulpit International (BPI) today welcomes Rob Shepardson, communications strategist and co-founder of the award-winning agency SS+K, as Senior Advisor. Bringing more than 40 years of experience at the intersection of advertising, public affairs, politics, and issue advocacy, Rob will help BPI clients navigate today's complex, high-stakes reputational landscape. Shepardson's arrival reflects a continued and deliberate strategic push by BPI to serve modern leaders whose challenges straddle corporate communications, CMO mandates, and brand groups. By breaking down the traditional silos between corporate reputation and consumer brand marketing, Shepardson will help clients align high-impact brand narratives with meaningful public advocacy and societal impact. "Rob is a sage voice that I have learned from since the first days of BPI. He brings such credibility as a pioneer of culture-first campaigns, from Livestrong and Obama 2008. But CMOs love it because he can bring that creativity without the hype and focus on how to use it to drive clear business outcomes," said BPI CEO Andrew Bleeker. Throughout his career, Rob has led high-impact initiatives and campaigns across the commercial, political and non-profit sectors. His advocacy and political portfolio includes serving as the youth agency for President Barack Obama's 2008 and 2012 campaigns, as well as directing major efforts for the Obama White House, the Biden/Harris campaign, the Biden White House, the Harris/Walz campaign. On the corporate and institutional side, Rob has guided brands such as Microsoft, HBO, JP Morgan Chase, L'Oreal, Starbucks, AWS, Meta, WhatsApp, the NCAA, the Open Society Foundations, the AFL-CIO, and more. His work has won multiple awards, including Cannes Lions for creative excellence and effectiveness. He has worked extensively in public health and healthcare, including LiveStrong (leading the agency team that developed the iconic yellow wristband), the Gates Foundation, Let's Move! (former First Lady Michelle Obama's signature anti-childhood obesity campaign), Mt. Sinai Health System, Blue Cross Blue Shield Association, Sandy Hook Promise, No Kid Hungry, Planned Parenthood, the UN Development Programme, the ONE Campaign, and more. "Andrew and his partners have built one of the best firms in the world. They merge deep political intelligence with next-generation technology to drive strategy, giving clients a competitive edge in shaping narratives and building their brands," said new BPI senior advisor, Rob Shepardson. "Success today demands breaking down the silos between corporate reputation, advertising, and advocacy. I look forward to joining the team and helping clients navigate the pressures of a fast-moving, fractured media ecosystem." "As production becomes more accessible, great strategy and bold creative will be the ultimate differentiators. Rob will help guide our team to the kind of insightful strategies that result in creative capable of creating real change.," said Christina Sheffey, Partner & Executive Creative Director. Previously, Rob advised heads of state and international presidential campaigns at the Sawyer/Miller Group. In 2014, President Obama appointed him to the President's Council on Fitness, Sports & Nutrition. He is a member of the Council on Foreign Relations, serves as an adjunct faculty member at Columbia University's Mailman School of Public Health, and is an advisor to Cortico, a non-profit affiliated with MIT Media Lab's Center for Constructive Communication The news of Shepardson's appointment comes during a period of rapid global growth for BPI. It follows the recent additions of Elizabeth Alexander as Partner, leading litigation communications, and Jo-ann Robertson as President of Europe, alongside BPI's strategic acquisition of European firms 365 Sherpas, BOLDT, Message House, and Seven Hills.
Washington-based communications consultancy Bully Pulpit International has acquired Berlin-based corporate affairs firm 365 Sherpas from the Hirschen Group. The deal makes Germany BPI's third-largest market worldwide. Founded in 2009, BPI employs over 300 consultants and previously expanded into Europe by acquiring Boldt in 2024 and UK firms Seven Hills and Message House. The combined Berlin and Brussels teams of 365 Sherpas and Boldt BPI will operate under the 365 Sherpas BPI brand in Germany, with nearly 100 consultants. 365 Sherpas' three managing partners—Cornelius Winter, Jan Böttger and Daniel Wixforth—will become BPI partners, with Winter joining the Global Executive Leadership Team. The Hirschen Group will become BPI's exclusive creative partner in continental Europe.
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Industries
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Washington, DC
Founded
2009
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Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs