As consumers seek Father’s Day gifting options more creative than yet another tie, some are buying their dads fancier cuts of meat as barbecue season gets into full swing. In an interview with PYMNTS, Reba Hatcher, chief commercial officer at ButcherBox, a direct-to-consumer (D2C) company selling both meat subscriptions and single-purchase gift boxes, explained that, where other gifting holidays see consumers purchasing more subscriptions, Father’s Day has many consumers buying one-time boxes. “Father’s Day is a super interesting time. It’s a combination of a holiday in and of itself but also the kickoff to summer,” Hatcher said. “[Gift shoppers] are looking for something [special.] So, our tomahawk steak or T-bone steak that’s going to have that wow factor. It’s a huge cut of meat

ButcherBox, a direct-to-consumer meat and seafood brand, has acquired Truffle Shuffle, a platform offering virtual cook-along experiences led by Michelin chefs. Founded by ex-French Laundry chefs, Truffle Shuffle enhances home cooking with its classes and ingredient kits. The acquisition, part of ButcherBox's strategy to integrate media and community, aims to improve cooking skills among its customers. Truffle Shuffle gained prior investment from Mark Cuban on Shark Tank, securing an 18% stake.

ButcherBox acquires Truffle Shuffle.