Butter Payments

Butter Payments

ML-driven recovery of failed subscription payments

About Butter Payments

Simplify's Rating
Why Butter Payments is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

Fintech

Company Size

11-50

Company Stage

Series A

Total Funding

$35.8M

Headquarters

San Francisco, California

Founded

2020

Overview

Butter Payments uses machine learning to help subscription-based businesses recover revenue lost to failed credit card transactions. The platform integrates with existing payment processors to analyze individual failed payments and automatically determines the best time and strategy to retry them. Unlike competitors that process failures in large batches, this service treats every transaction individually and operates on a revenue-share model where they only get paid when they successfully recover funds. The company's goal is to reduce customer churn and increase annual revenue by ensuring legitimate payments are not lost to technical errors.

Significant Headcount Growth
Simplify Jobs

Simplify's Take

What believers are saying

  • Recovered 56% more revenue year-over-year for clients.
  • Achieved 73% increase in restored subscriptions serving The Athletic.
  • Raised $22M Series A led by Norwest at $100M valuation.

What critics are saying

  • Stripe's Smart Retries erodes revenue share within 6-12 months.
  • ChurnZero's PayRetry acquisition poaches customers in 12-18 months.
  • PCI DSS 4.0 enforcement triggers client exodus by April 2026.

What makes Butter Payments unique

  • Butter uses per-payment machine learning for customized retry strategies.
  • Payments Score predicts payment likelihood using proprietary dataset.
  • Outreach optimizes recovery channels like email, SMS, or calls.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$35.8M

Above

Industry Average

Funded Over

5 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$22M
Butter Payments
$30M
Kalshi

Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

5%

2 year growth

5%
The Associated Press
Jan 29th, 2026
Butter Payments recovers 56% more subscription revenue with AI-powered payment recovery platform

Butter Payments, a payments recovery platform, has recovered 56% more subscription revenue year-over-year, marking strong growth for the San Francisco-based company. The platform helped merchants achieve a 73% increase in restored subscriptions and an 87% increase in recovered subscribers. The company launched two new agentic AI-powered products in 2026: Payments Score, which predicts customer payment likelihood using Butter's payment dataset, and Outreach, which determines optimal recovery strategies such as email, SMS or calls using machine learning. Butter serves subscription brands including The Athletic, Bobbie and Prose across sectors including AI, consumer goods and publishing. The company aims to help address involuntary churn, which costs the subscription industry an estimated $440 billion in lost revenue annually.

Boland Hill Media, LLC
Jan 29th, 2026
Deluxe Profit up 61.2% and other Digital Transactions News briefs from 1/29/26

Deluxe profit up 61.2% and other digital transactions news briefs from 1/29/26. * Deluxe Corp. reported $2.13 billion in 2025 revenue, up 0.5% from $2.12 billion in 2024. Its net income, however, grew even more reaching $85.3 million in 2025, up 61.2% from $52.9 million the year prior. In the fourth quarter, Deluxe had $535.5 million in revenue, up 2.8% from $520.5 million in the year-prior quarter. Its quarterly profit of $15.1s million was up 19.8% from $12.6 million. * The Identity Theft Resource Center released its 2025 data breach report that the number of victim notices decreased 79% from 2024 because of the lack of mega-breaches last year. * Subscription recovery platform Butter Payments launched Payments Score and Outreach, two products using agentic artificial intelligence technology. * Online checkout provider Bolt said it will work with Aethir, a cloud infrastructure provider, to enable an open-Web checkout service for games distributed outside of traditional app stores. * The Merchants Payments Coalition, advocates of the Credit Card Competition Act, said four large labor unions endorsed the CCCA's passage. * Processor Fiserv Inc. said it will work with ServiceNow, a business operations platform, to improve its operations for information technology and customer service environments for Fiserv clients. * Security firm VGS announced a one-day event set for March 3 in San Francisco and covering payments based on AI technology. * Restaurant point-of-sale specialist SpotOn outlined its hospitality zone participation at Guy Fieri's Flavortown Tailgate, an event tied to this year's Super Bowl on Feb. 8. * Bitget announced an update and redesign for its wallet app, which it says now brings into one place crypto spending on Mastercard- and Visa-branded cards, QR payments, bank transfers, and in-app shopping capabilities. * Payments-software provider Euna Solutions, formerly based in Chicago, opened its new U.S. headquarters in Sandy Springs, Ga.

Boland Hill Media, LLC
Jan 12th, 2023
Oracle Tweaks Contactless Acceptance And Other Digital Transactions News briefs from 1/12/23 – Digital Transactions

Butter Payments said it raised $22 million in Series A funding, led by Norwest Venture Partners.

Crowdfund Insider
Jan 11th, 2023
Unique Payments Fintech Butter Raises $22 Million Series A Round

Butter, a payments Fintech that tackles transaction churn, has raised $22 million in a Series A funding round led by Norwest Venture Partners! Existing investors also participated in the round, including Atomic, Transpose Platform, and Spring Tide Capital. Butter CEO and founder Vijay Menon revealed the funding in a blog post today, noting it was exceptional to raise money in the very difficult economic environment where venture capital has tanked. While not providing a valuation, Menon called the funding a “gift” and testament to what his company is doing. Menon noted that accidental churn is the “single leading cause of subscription churn, resulting in nearly $500 billion in lost revenue on account of false declines per year.” As merchants and payment providers look to stop fraud, many payments are being declined with false positives. When a consumer checks out, Butter highlights there are about 128 different data elements that can be presented to complete a transaction. The challenge of churn is an issue that many companies do not realize it even exists – nor how to fix it

Forbes
Jan 11th, 2023
Butter Payments Raises $22 Million To Target A Massive Problem For Subscription Companies

Norwest Venture Partners led the Series A round at a valuation close to $100 million as the startup continues to help companies prevent accidental subscription cancellations.

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Butter Payments right now.

Find jobs on Simplify and start your career today

We update Butter Payments's jobs every few hours, so check again soon! Browse all jobs →