Fort Worth, Texas, Jan. 17, 2024 (GLOBE NEWSWIRE) -- Buxton, a market leader in retail customer analytics, and Elevar, a dynamic conversion tracking solution for fast-scaling e-commerce brands, have joined forces in an exciting acquisition by Buxton. While the deal's financial terms remain undisclosed, Buxton believes this strategic collaboration can revolutionize the landscape of data-driven consumer insights.  Founded in 1994, Buxton aims to redefine the realm of customer analytics by incorporating psychographics and buying behaviors, providing businesses with a holistic understanding of their customers. Elevar, since its inception, has sought to empower e-commerce brands with a comprehensive conversion tracking solution that helps optimize ad campaigns and maximize customer re-engagement.   "Understanding customers and predicting their needs is critical for consumer-oriented businesses to thrive in today's omnichannel, rapidly changing environment," emphasized Jim Swift, CEO at Buxton. "Elevar and Buxton both place customer journey and behavioral analytics at the core of their products. While our platforms have historically varied in approach, our complementary capabilities are a winning combination

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This year alone, Buxton has hired 55 new employees across sales, marketing, product and engineering.