BuzzFeed

BuzzFeed

Digital media company creating engaging content

About BuzzFeed

Simplify's Rating
Why BuzzFeed is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Goods

Entertainment

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

New York City, New York

Founded

2006

Overview

BuzzFeed creates and shares a variety of content aimed at informing, entertaining, and inspiring its audience, primarily targeting millennials and Gen Z. The company covers topics such as news, entertainment, lifestyle, and DIY, appealing to a wide range of interests. BuzzFeed generates revenue through multiple channels, including advertising on its website and social media, sponsored content that promotes brands in a way that fits its editorial style, affiliate marketing that earns commissions from product referrals, and e-commerce by selling BuzzFeed-branded merchandise. Unlike its competitors, BuzzFeed stands out with its unique voice, viral content, and strong presence on social media. The company's goal is to engage a global audience with shareable content while effectively monetizing its diverse offerings.

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Simplify's Take

What believers are saying

  • BuzzFeed's exclusive product launch at Target boosts its content-driven commerce strategy.
  • High-profile investors like Vivek Ramaswamy enhance BuzzFeed's financial stability.
  • FilmRise's acquisition of digital rights monetizes BuzzFeed Studios' content library.

What critics are saying

  • Vivek Ramaswamy's stake may introduce political bias, affecting audience trust.
  • FilmRise's control over digital rights may limit BuzzFeed's content distribution.
  • Mittenthal's departure could disrupt BuzzFeed's communication and public relations strategies.

What makes BuzzFeed unique

  • BuzzFeed leverages viral content to engage millennials and Gen Z effectively.
  • The company has a strong social media presence, enhancing its content distribution.
  • BuzzFeed's multifaceted revenue model includes advertising, e-commerce, and affiliate marketing.

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Funding

Total Funding

$984.3M

Above

Industry Average

Funded Over

10 Rounds

Spac IPO funding comparison data is currently unavailable. We're working to provide this information soon!
Spac IPO Funding Comparison
Coming Soon

Benefits

Wellness - Comprehensive benefits for medical, dental, and vision insurance with a focus on Wellness. Plus discounts on Gyms, Care.com, and access to resources like Maven, Tend Dental, and One Medical.

Planning for the future - Take advantage of the 401(k) plan with a company match, short and long-term disability coverage and life insurance.

Work-life balance - We offer our employees paid time off (including your birthday!), paid holidays and generous leave options for life events such as becoming a parent or getting married.

Career development - Opportunities for personal and professional growth via work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more.

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

-2%
PR Newswire
Jul 29th, 2024
Edge One Capital Takes Stake in BuzzFeed

/PRNewswire/ -- Edge One Capital today announced its stake in BuzzFeed, Inc. It plans to be an active and constructive partner in increasing long-term...

CityNews
May 22nd, 2024
Former Republican presidential candidate Vivek Ramaswamy takes a 7.7% stake in BuzzFeed

Former Republican presidential candidate and biotech entrepreneur Vivek Ramaswamy has purchased a minority stake in BuzzFeed, the digital publishing company that shut down its media outlet last year. Shares of the company skyrocketed higher Wednesday. Ramaswamy acquired a 7.7% stake in BuzzFeed, according to a filing with the Securities and Exchange Commission late Tuesday. Ramaswamy […]

Media Play News
Sep 30th, 2023
FilmRise Gets Digital Rights to BuzzFeed Studios Brand Portforlio

FilmRise, the New York City-based film, television studio and streaming network, has acquired worldwide digital media rights to a library of content from the BuzzFeed Studios portfolio of brands.

BuzzFeed
Sep 29th, 2023
BuzzFeed Doubles Down On Content-Driven Commerce With Exclusive Product Launch At Target

NEW YORK, September 29, 2023 - BuzzFeed, Inc. (Nasdaq: BZFD), a premier digital media company for the most diverse, most online, and most socially engaged generations the world has ever seen, today announced the launch of its newest product line the Goodful Clean Ceramic Cookware.

O'Dwyer's
Sep 26th, 2023
Buzzfeed's Mittenthal Moves to the Guardian

Mittenthal joined Buzzfeed in 2017 to lead comms for its news division, and later took responsibility for the rest of the company's communications as well.

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