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Overview
CSC Generation acquires underperforming retail brands and grows them into profitable ventures by integrating them into its shared operating platform. It operates across retail, e-commerce, and wholesale, leveraging technology, skilled staff, efficient processes, and scalable operations to optimize product sourcing, marketing, fulfillment, and customer experience. Its portfolio includes brands like DirectBuy, One Kings Lane, Sur La Table, Touch of Modern, and Cherry Man Industries, collectively offering over 325,000 products and attracting about 10 million monthly page views. The company differentiates itself by targeting “unsexy” opportunities others overlook and by applying its centralized platform to turn around and scale these brands into sustainable revenue generators. Its goal is steady growth and profitability by transforming underperforming brands into thriving parts of its portfolio, serving a wide range of consumers and business clients.
About CSC Generation
Industries
Data & Analytics
Consumer Software
Enterprise Software
Consumer Goods
Company Size
201-500
Company Stage
Series E
Total Funding
$107.6M
Headquarters
Merrillville, Indiana
Founded
2016
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Simplify's Take
What believers are saying
- CSC says 2026 revenue exceeded $1 billion across 13 brands.
- It added Backcountry in September 2024, expanding into outdoor recreation.
- Backcountry launched a 2026 brand incubator, showing acquisition-led growth momentum.
What critics are saying
- Indeed reviews in 2026 cite low pay, burnout, and constant layoffs.
- Headcount fell to 2,836 in March 2026, signaling continued operating pressure.
- Backcountry CEO Melanie Cox left in January 2025, exposing integration and retention risk.
What makes CSC Generation unique
- CSC Generation uses Genesis, a shared AI-enabled operating platform across 13 brands.
- It buys distressed retailers like Backcountry, Sur La Table, and One Kings Lane.
- It monetizes turnaround expertise, not standalone software, across home and outdoor verticals.
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Funding
Total Funding
$107.6M
Above
Industry Average
Funded Over
0 Rounds
Benefits
Health Insurance
401(k) Company Match
Health Savings Account/Flexible Spending Account
Life Insurance
Paid Holidays
Paid Vacation
Pet Insurance
Employee Discounts
Growth & Insights and Company News
6 month growth
↑ 12%1 year growth
↑ 12%2 year growth
↑ 11%Backcountry.com, the Utah outdoor brand known for its goat logo and semi-annual sales at its West Valley City warehouse, has sold to investment firm CSG Generation, according to a report from Pulse Ratings, Inc.
CSC Generation Enterprise acquires Backcountry, expanding its portfolio of consumer-centric brands.
CSC acquired the company from TSG Consumer Partners, which acquired the business in July 2015.
In October, global employment nonprofit Generation, in partnership with the Organisation for Economic Co-operation and Development (OECD), released a report entitled The Midcareer Opportunity: Meeting the Challenges of an Ageing Workforce.
CSC Generation had purchased the intellectual property through The Bon-Ton Stores Inc.’s bankruptcy proceedings.
CSC Generation is Hiring for 358 Jobs on Simplify!
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About CSC Generation
Industries
Data & Analytics
Consumer Software
Enterprise Software
Consumer Goods
Company Size
201-500
Company Stage
Series E
Total Funding
$107.6M
Headquarters
Merrillville, Indiana
Founded
2016
CSC Generation is Hiring for 358 Jobs on Simplify!
Find jobs on Simplify and start your career today