Overview
Candid provides clear aligner treatments and whitening services through a network of dental professionals. Patients use the CandidPro system to receive custom aligners and must submit digital scans of their teeth every 14 days so their doctor can monitor progress remotely. Unlike direct-to-consumer brands that bypass the dentist, Candid integrates professional clinical oversight with remote technology to ensure safety and accuracy. The company's goal is to provide a convenient, high-quality orthodontic experience by combining expert dental care with modern monitoring tools.
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About Candid
Industries
Company Size
201-500
Company Stage
Series D
Total Funding
$304.4M
Headquarters
Sanford, North Carolina
Founded
2017
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Simplify's Take
What believers are saying
- CandidPro launched new products on April 15, 2026, signaling active commercialization.
- January 2026 sales meeting previewed ambitious goals and more product launches later in 2026.
- Similarweb shows CandidPro still ranks among 2026 clear aligner competitors, preserving market visibility.
What critics are saying
- Candid shut its direct-to-consumer business in 2022; CandidPro remains the only growth engine.
- Trustpilot and ConsumerAffairs still flag service abandonment for former Candid customers in 2024-2026.
- Invisalign, Angel Aligner, ClearCorrect, and SureSmile intensify provider competition and pricing pressure.
What makes Candid unique
- CandidPro combines dentist-led aligners with orthodontist review and FDA-cleared remote monitoring.
- April 15, 2026 product updates added limited aligners and an enhanced loyalty program.
- CandidCon 2026 and weekly CE webinars create dense provider education and pipeline support.
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Funding
Total Funding
$304.4M
Above
Industry Average
Funded Over
6 Rounds
Industry standards
Benefits
Remote Work Options
Growth & Insights and Company News
6 month growth
0%1 year growth
0%2 year growth
-1%COLUMBUS, Ohio, March 24, 2025 /PRNewswire/ -- Clear aligner company CandidPro announced a complimentary new service for its providers to help connect them with prospective patients. The service, called Smile Concierge, helps patients seeking CandidPro's state-of-the-art clear aligner therapy connect with a provider in their area. CandidPro will initially offer Smile Concierge as a pilot program for select providers, with a full rollout planned for later in the year
Candid, a B2C orthodontics company, just closed a $63 million round with repeat investors Greycroft, Bessemer and e.ventures and first-time investors like RiverPark Funds, Blisce and Mousse Partners. This round brings the two-year-old company’s total funding to nearly $90 million.
Candid is Hiring for 11 Jobs on Simplify!
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About Candid
Industries
Company Size
201-500
Company Stage
Series D
Total Funding
$304.4M
Headquarters
Sanford, North Carolina
Founded
2017
Candid is Hiring for 11 Jobs on Simplify!
Find jobs on Simplify and start your career today