About

Candid provides clear aligner treatments for teeth alignment through a network of dental professionals. Their main product, CandidPro, is designed for individuals looking for a convenient and effective way to straighten their teeth. The treatment involves customers finding a CandidPro doctor using the Doctor Locator tool, who supplies them with aligners and monitoring materials. Customers are required to send scans of their teeth every 14 days to track their progress. Candid has partnered with Philips Sonicare to offer additional whitening treatments, enhancing their service offerings. Unlike many competitors, Candid emphasizes collaboration with dental professionals and a focus on customer convenience and care. The goal of Candid is to provide high-quality orthodontic solutions that are accessible and easy to use.

Simplify's Take

What believers are saying

• Growing demand for telehealth solutions aligns with Candid's remote monitoring services.
• Advancements in 3D printing reduce production costs for custom aligners.
• Increased consumer preference for at-home dental care boosts Candid's market potential.

What critics are saying

• Increased competition from direct-to-consumer companies like SmileDirectClub.
• Potential backlash from dental professionals against Candid's business model.
• Regulatory scrutiny on remote orthodontic treatments could impact Candid's operations.

What makes Candid unique

• CandidPro offers a unique blend of clinical support and connected treatment technology.
• Partnership with Philips Sonicare enhances Candid's product portfolio and customer appeal.
• CandidMonitoring ensures regular treatment progress checks, differentiating from other aligner providers.

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