Candid

Candid

Facilitates dentist-delivered clear aligner therapy

About Candid

Simplify's Rating
Why Candid is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Healthcare

Company Size

201-500

Company Stage

Series D

Total Funding

$304.4M

Headquarters

New York City, New York

Founded

2017

Overview

Candid provides clear aligner treatments and whitening services through a network of dental professionals. Patients use the CandidPro system to receive custom aligners and must submit digital scans of their teeth every 14 days so their doctor can monitor progress remotely. Unlike direct-to-consumer brands that bypass the dentist, Candid integrates professional clinical oversight with remote technology to ensure safety and accuracy. The company's goal is to provide a convenient, high-quality orthodontic experience by combining expert dental care with modern monitoring tools.

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Simplify's Take

What believers are saying

  • Raised $63 million in 2021, totaling $90 million from Greycroft and Bessemer.
  • Philips Sonicare partnership adds Zoom Whitening trays for patient retention.
  • Clear aligners market grows from $4.21 billion in 2023 to $45.98 billion by 2032.

What critics are saying

  • Invisalign controls 80% market share, blocking CandidPro's dentist network expansion.
  • FDA imposes stricter in-person requirements by 2027, eliminating remote monitoring.
  • Funding exhausts by Q1 2027, causing insolvency amid low-margin economics.

What makes Candid unique

  • CandidPro partners exclusively with orthodontists for clinical rigor in high-acuity adult cases.
  • ProMonitoring app enables remote tracking, reducing in-office visits via at-home scans.
  • Enhanced aligner fit requires fewer attachments than competing systems.

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Funding

Total Funding

$304.4M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$160M
Candid

Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
PR Newswire
Mar 24th, 2025
Smile Concierge Delivers New Patients To Candidpro Providers

COLUMBUS, Ohio, March 24, 2025 /PRNewswire/ -- Clear aligner company CandidPro announced a complimentary new service for its providers to help connect them with prospective patients. The service, called Smile Concierge, helps patients seeking CandidPro's state-of-the-art clear aligner therapy connect with a provider in their area. CandidPro will initially offer Smile Concierge as a pilot program for select providers, with a full rollout planned for later in the year

Forbes
May 26th, 2022
Something To Smile About: Candid Raises $63 Million To Be The Warby Parker Of Braces

Candid, a B2C orthodontics company, just closed a $63 million round with repeat investors Greycroft, Bessemer and e.ventures and first-time investors like RiverPark Funds, Blisce and Mousse Partners. This round brings the two-year-old company’s total funding to nearly $90 million.

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