Candy Digital's second 2026 MLB Gold Series ICONs release, Next Gen, sold out all 36 packs in 22 minutes, generating $29,000. The digital collectibles featured six young MLB stars: Elly De La Cruz, Pete Crow-Armstrong, Junior Caminero, Gunnar Henderson, Jackson Chourio, and James Wood. Each pack contained six Gold Series ICONs with at least one Epic edition, sold through a reverse auction format starting at $2,000 and decreasing by $100 every 60 seconds. The final pack sold for $700. An Elly De La Cruz Momenticon numbered to five resold for nearly $1,700 shortly after the auction concluded. Each player has only 36 Gold Series editions in existence, including 25 Rare ICONs, 10 Epic ICONs, and one Legendary 1-of-1.

Tad Smith, his wife Caroline Fitzgibbons, and family members have acquired Candy Digital, the digital collectibles company focused on sports and entertainment. Smith has assumed the role of CEO, with the company continuing to operate as Candy Digital through its Candy.io website. The acquisition includes digital licences for Major League Baseball and DC Comics. Smith plans to refocus the company on creating accessible digital collectible experiences that connect fans to teams, athletes and cultural moments. Smith previously served as president and CEO of Madison Square Garden Company and Sotheby's, and currently chairs Doodles. Several Candy Digital veterans, including co-founder Matt Novogratz, are returning to the company. Candy Digital aims to rebuild its platform foundation whilst maintaining connections with fans and partners.