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Overview
Candy operates in the NFT space by partnering with athletes, artists, and content owners to create and launch officially licensed digital collectibles. Fans can browse and purchase these collectibles on a virtual storefront and trade them on a secure secondary marketplace. The platform runs on a purpose-built NFT ecosystem connected to Ethereum, designed to be more energy-efficient and scalable than traditional networks. Candy differentiates itself through licensed content partnerships and collaboration with Galaxy Digital, ConsenSys Mesh, and Palm to support a secure, scalable, and sustainable ecosystem. The company's goal is to transform fan and collector engagement by building a trusted, creator-centric NFT ecosystem that enables licensed digital collectibles and a vibrant marketplace.
About Candy
Industries
Consumer Software
Crypto & Web3
Entertainment
Company Size
11-50
Company Stage
Early VC
Total Funding
$138M
Headquarters
Braintree, Massachusetts
Founded
2021
Simplify's Take
What believers are saying
- Tad Smith's acquisition and CEO role refocus Candy on fan-first collectibles and execution.
- MLB and DC Comics licenses still support premium IP-driven drops and recurring engagement.
- Futureverse ownership can combine Candy's licenses with metaverse and AI distribution products.
What critics are saying
- NFT demand collapsed, destroying pricing power and weakening repeat purchases across Candy's marketplace.
- MLB can internalize digital collectibles, removing Candy's most valuable licensing relationship quickly.
- Candy's broad free-mint strategy trained users to expect giveaways instead of paying for drops.
What makes Candy unique
- Candy secured exclusive MLB NFT rights and launched officially licensed collectibles in 2021.
- Fanatics, Galaxy Digital, and Gary Vaynerchuk gave Candy immediate distribution, credibility, and expertise.
- Candy built Ethereum-connected branded storefronts and secondary marketplaces for sports, entertainment, and culture.
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Funding
Total Funding
$138M
Above
Industry Average
Funded Over
2 Rounds
Insight Partners
SoftBankBenefits
Competitive salaries
Stock options
Health coverage
Unlimited vacation
Growth & Insights and Company News
6 month growth
↓ -5%1 year growth
↓ -8%2 year growth
↓ -2%Futureverse has acquired Candy Digital, an NFT startup recognized for collaborations with major brands like MLB, Netflix, and DC Comics.
Futureverse, an AI and metaverse tech firm, has acquired Candy Digital, a digital collectibles platform. This acquisition grants Futureverse access to Candy's brand portfolio, including Major League Baseball, Netflix, and DC Comics, and its 4 million digital collectibles. Futureverse plans to integrate its tech with Candy's IP partnerships to enhance brand loyalty. The company, valued at $1 billion, aims to build immersive experiences despite waning interest in the metaverse and NFTs. Financial terms were not disclosed.
"Candy Digital is thrilled to join forces with Kakao Games and METABORA.
Candy Digital, is the official digital collectible partner of MLB, and they recently introduced their limited edition Gems series.
Your Web3 Gaming Power-Up Enjoy exclusive benefits with the GG Membership PassDecrypt’s Art, Fashion, and Entertainment Hub. Discover SCENEThe Dark Knight is returning to the Ethereum ecosystem in a new NFT collection commemorating the 85th anniversary of Batman's first appearance in "Detective Comics #27."The Legacy Cowls Collection is the next installment of the Bat Cowl Batman-themed NFT series that debuted in 2022. Made in collaboration with DC Comics and Warner Brothers Discovery Group, The Legacy Cowls Collection spans 11,544 digital collectibles using the Ethereum scaling network Palm that will drop on March 29 and be available via Candy Digital.Pricing details were not immediately available. Candy Digital is releasing as many Legacy Cowls as the number of original Bat Cowls released in the original 2022 drop. Owners of those NFTs have gone on to help shape the comic story that inspired this latest set of digital collectibles.ADAD“Batman is one of the world’s most iconic superheroes, with hundreds of millions of fans around the world. His story has shaped comic culture,” Candy Digital Chief Creative Officer Straith Schreder told Decrypt
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About Candy
Industries
Consumer Software
Crypto & Web3
Entertainment
Company Size
11-50
Company Stage
Early VC
Total Funding
$138M
Headquarters
Braintree, Massachusetts
Founded
2021
There are no jobs for Candy right now.
Find jobs on Simplify and start your career today