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Overview
Candy operates in the NFT space by partnering with athletes, artists, and content owners to create and launch officially licensed digital collectibles. Fans can browse and purchase these collectibles on a virtual storefront and trade them on a secure secondary marketplace. The platform runs on a purpose-built NFT ecosystem connected to Ethereum, designed to be more energy-efficient and scalable than traditional networks. Candy differentiates itself through licensed content partnerships and collaboration with Galaxy Digital, ConsenSys Mesh, and Palm to support a secure, scalable, and sustainable ecosystem. The company's goal is to transform fan and collector engagement by building a trusted, creator-centric NFT ecosystem that enables licensed digital collectibles and a vibrant marketplace.
About Candy
Industries
Consumer Software
Crypto & Web3
Entertainment
Company Size
11-50
Company Stage
Early VC
Total Funding
$138M
Headquarters
Braintree, Massachusetts
Founded
2021
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Simplify's Take
What believers are saying
- July 2026 MLB Base Series sold out on Solana quickly.
- Candy reopened its secondary marketplace, restoring trading liquidity for collectors.
- Smith relaunched Candy after 2026 acquisition, reactivating veterans and dormant brand equity.
What critics are saying
- NFT demand remains weak; Candy Digital cut over one-third of staff in 2022.
- Futureverse’s 2025 acquisition and Smith’s 2026 buyback signal unstable ownership.
- MLB and DC licenses concentrate existential dependence on a few renewals.
What makes Candy unique
- Candy owns MLB and DC Comics licenses, rare sports-entertainment IP.
- Tad Smith brings Sotheby’s and MSG operator credibility to collectibles.
- Candy rebuilt around self-custody on Solana, aligning ownership and royalties.
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Funding
Total Funding
$138M
Above
Industry Average
Funded Over
2 Rounds
Insight Partners
SoftBankBenefits
Competitive salaries
Stock options
Health coverage
Unlimited vacation
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↓ -2%2 year growth
↑ 0%Tad Smith, his wife Caroline Fitzgibbons, and family members have acquired Candy Digital, the digital collectibles company focused on sports and entertainment. Smith has assumed the role of CEO, with the company continuing to operate as Candy Digital through its Candy.io website. The acquisition includes digital licences for Major League Baseball and DC Comics. Smith plans to refocus the company on creating accessible digital collectible experiences that connect fans to teams, athletes and cultural moments. Smith previously served as president and CEO of Madison Square Garden Company and Sotheby's, and currently chairs Doodles. Several Candy Digital veterans, including co-founder Matt Novogratz, are returning to the company. Candy Digital aims to rebuild its platform foundation whilst maintaining connections with fans and partners.
Futureverse has acquired Candy Digital, an NFT startup recognized for collaborations with major brands like MLB, Netflix, and DC Comics.
Futureverse, an AI and metaverse tech firm, has acquired Candy Digital, a digital collectibles platform. This acquisition grants Futureverse access to Candy's brand portfolio, including Major League Baseball, Netflix, and DC Comics, and its 4 million digital collectibles. Futureverse plans to integrate its tech with Candy's IP partnerships to enhance brand loyalty. The company, valued at $1 billion, aims to build immersive experiences despite waning interest in the metaverse and NFTs. Financial terms were not disclosed.
"Candy Digital is thrilled to join forces with Kakao Games and METABORA.
Candy Digital, is the official digital collectible partner of MLB, and they recently introduced their limited edition Gems series.
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About Candy
Industries
Consumer Software
Crypto & Web3
Entertainment
Company Size
11-50
Company Stage
Early VC
Total Funding
$138M
Headquarters
Braintree, Massachusetts
Founded
2021
There are no jobs for Candy right now.
Find jobs on Simplify and start your career today