Overview

Canvas8 is a global behavioural insights practice that helps organizations grow by understanding people. With hubs in London, LA, New York and Sydney, it focuses on media, communications and product development, turning everyday behavior into actionable brand insights. Its main product is a Library platform, an online database housing over 26,000 trend reports and case studies across 14 industries, nine markets and five generational audiences, which teams pair with bespoke consultancy to apply findings across markets. The team blends psychology, journalism, anthropology and behavioural economics, supported by a network of about 1,400 experts, and uses innovative research methods to uncover hidden motivations—from the psychology of boredom to teenage makeup rituals—and make them meaningful for brands. Canvas8’s goal is to help clients grow by turning deep human understanding into clear, actionable strategies across culture, business and creativity.