Cardless

Cardless

End-to-end platform for co-branded digital cards

Overview

Cardless provides an end-to-end platform for brands to create and manage co-branded digital credit card programs. It helps brands launch customized cards quickly by offering a pre-built, optimized application form and dedicated developer support, enabling a seamless setup in just a few weeks instead of months. The product workflow includes applying for a card through the form, issuing digital cards tied to the brand, and running targeted marketing to attract customers, drive redemption, and build loyalty. Revenue comes from setup fees, transaction fees, and potential revenue sharing from cards issued on the platform. Cardless differentiates itself by delivering a fast, brand-focused, turnkey solution with strong developer assistance, allowing brands to launch tailor-made credit programs within their existing ecosystems. The company aims to help brands deepen customer relationships, boost acquisition, and unlock new revenue streams through co-branded digital cards.

About Cardless

Simplify's Rating
Why Cardless is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Fintech

Financial Services

Company Size

51-200

Company Stage

Series C

Total Funding

$215M

Headquarters

San Francisco, California

Founded

2019

Simplify Jobs

Simplify's Take

What believers are saying

  • Raised $60M Series C from Spark Capital in September 2025 for expansion.
  • Achieved 400% YoY transaction growth with Coinbase and Bilt clients.
  • Secured $75M warehouse facility from i80 Group for lending scale.

What critics are saying

  • Bilt launches Card 2.0 independently in February 2026, eroding revenue.
  • First Electronic Bank terminates partnership due to 2026 regulatory scrutiny.
  • Marqeta undercuts with faster APIs, stealing Uber Eats market share.

What makes Cardless unique

  • Launches co-branded cards in 90 days versus banks' 18 months.
  • Provides APIs for brands to control applications and rewards fully.
  • Handles underwriting and compliance while retaining customer relationships.

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Funding

Total Funding

$215M

Above

Industry Average

Funded Over

7 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$60M
Cardless
$62M
SeatGeek
$100M
Oura

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Parental Leave

Commuter Benefits

Home Office Stipend

Company Equity

Company News

The AI Journal Ltd
Apr 3rd, 2026
Totavi publishes 2026 Credit Card Program Management Platform Market Analysis.

Totavi publishes 2026 Credit Card Program Management Platform Market Analysis. 0 2 minutes read Updated Report Delivers Expanded Coverage Across Five New Areas, Equipping Companies to Make Informed Credit Card Program Decisions PASADENA, Calif., April 3, 2026 /PRNewswire/ - Totavi, a leading fintech strategy and product advisory firm, has announced the publication of its 2026 Credit Card Program Management Platform Market Analysis. Building on the 2025 edition, this updated report delivers expanded coverage and deeper analysis of the credit-cards-as-a-service (CCaaS) landscape, serving as an essential resource for banks, credit unions, fintech companies, and brands seeking to launch a credit card or evaluating credit card program management platforms (PMPs). The 2026 report introduces five key updates reflecting the most significant market developments since last year, including: * PMPs that Include Capital. A new class of program managers is emerging that brings capital directly to card programs, materially changing the economics and timelines of program launches. The report details how these providers structure risk-sharing arrangements and what this means for banks, brands, and fintech companies. * Coinbase One Card Analysis. The report includes dedicated commentary on the newly announced partnership between Coinbase and Cardless, examining the card program's architecture and what it signals for the broader co-brand and rewards card market. * Four New Provider Profiles. Totavi has expanded its coverage with profiles of four additional platforms, Fidem Financial, Rain, Sunbit, and Synctera, including details on funding, customers, technical capabilities, and compliance and security features. * Recommended Questions to Ask PMPs. A new section equips brands with a practical list of questions to ask program management platforms in order to identify the best fit for their needs. * Expanded Credit Card Timeline. A new historical section covers three pivotal industry developments: asset-backed credit card structures, the rise of crypto-linked credit cards, and the growing role of PMPs that include capital. As in prior years, the report covers the full breadth of the credit card program management market, with detailed analysis across thirteen major PMPs, including Cardless, Highnote, Marqeta, and Stripe. Totavi's proprietary charts and tables are designed to replace months of vendor meetings, demos, and RFIs with a single, comprehensive view of each provider's BIN types, program features, technical capabilities, and compliance offerings. "The 2026 report reflects significant structural shifts in the market," said Matthew Goldman, Founder of Totavi. "The emergence of PMPs that bring their own capital, the growing influence of crypto-linked card programs, and the continued expansion of the competitive landscape are all changing how companies should think about launching and managing a credit card program. We launch this every year to reflect market shifts, and to help enterprises of every size get the clearest possible picture of the market." Totavi's 2026 Credit Card Program Management Platform Market Analysis is available to all Totavi Pro subscribers, and for $795, subscribers gain access to all reports published by Totavi. To learn more or subscribe, visit www.totavi.com/research. About Totavi: Totavi is a boutique consulting firm specializing in fintech. The AI Journal Ltd. bring real operational experience that varies from the earliest days of a startup to high-growth phases and public company leadership. Its services include fintech advisory, product implementation, marketing, and compliance. Learn more at www.totavi.com. Media Contact: Aaron Berger for Totavi [email protected] 9173558959 SOURCE Totavi

MEXC
Mar 28th, 2026
Cardless raises $60M Series C led by Spark Capital to scale credit card platform with Coinbase and Bilt

Cardless, a credit card platform enabling companies to launch branded credit cards in-house, has raised $60 million in a Series C round led by Spark Capital. The funding brings total capital raised to over $170 million, with participation from Activant Capital, Industry Ventures and Pear VC. The company's platform allows brands to manage entire card programmes—from application to customer experience—launching cards in 90 days versus the traditional 18-month timeline. Cardless handles underwriting, compliance and customer support whilst brands maintain control of customer relationships. High-profile clients include Bilt, Coinbase, Qatar Airways and Alibaba. Credit card programmes on the platform have reported 400% year-over-year transaction growth. The company plans to expand existing programmes, launch new co-branded cards and develop additional financial products targeting the $200 billion credit card industry.

Travel Radar Media Ltd.
Jan 28th, 2026
Avelo Airlines Launches Partnership with Cardless

Avelo Airlines launches partnership with Cardless. Avelo Airlines announced the launch of the Avelo Airlines World Elite Mastercard, in partnership with Cardless. Avelo Airlines announced its partnership with Cardless, a credit card provider to individual brands based in San Francisco on January 27. This will make Avelo the first U.S. domestic airline to adopt next-gen credit card infrastructure. It enables Avelo to deliver rewards, faster approvals and seamless digital integration to its customers. The Avelo Airlines Mastercard integrates seamlessly with Avelo's other offering and gives cardholders 5% in Avelo cash back on Avelo purchases, 2% in Avelo cash back on all other purchases and unique benefits such as a free carry-on bag, priority boarding and standard seat selection capabilities. The Cardless technology platform allows Avelo to provide improved customer experience and the ability to track activity in real time to learn from each purchase and continuously optimise rewards using AI-powered technology to deliver personalisation and drive higher customer engagement.

PYMNTS
Sep 22nd, 2025
Cardless Raises $60 Million to Expand Credit Card Platform

In June, payments and commerce network Bilt said it partnered with Cardless to develop a Bilt Card 2.0 that will launch in February 2026.

FinSMEs
Sep 22nd, 2025
Cardless Raises $60M in Series C Funding

Cardless, a San Francisco, CA-based provider of a credit card platform that lets product-first companies design and launch cards in-house, raised $60M in Series C funding

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