C

Cardlytics

Digital advertising using banking rewards data

Overview

Cardlytics partners with banks to run their banking rewards programs and uses the data from consumer spending to power targeted digital advertising. It helps banks increase customer loyalty and engagement, while giving marketers detailed insights into how people spend and which ads influence purchases. The platform works by integrating with financial institutions to access secure spending data, which Cardlytics then uses to tailor ads and measure how those ads affect sales. Its two-sided model earns revenue from banks for managing rewards programs and from marketers for delivering data-driven advertising campaigns. Cardlytics aims to connect financial institutions, marketers, and consumers through precise, spend-based marketing that boosts customer engagement and sales impact.

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About Cardlytics

Simplify's Rating
Why Cardlytics is rated
C-
Rated B on Competitive Edge
Rated D+ on Growth Potential
Rated D+ on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareFinancial Services

Company Size

201-500

Company Stage

IPO

Headquarters

Atlanta, Georgia

Founded

2008

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Simplify's Take

What believers are saying

  • Q2 2026 margins improved monthly and management reaffirmed guidance on August 5, 2026.
  • Chris Cheng joined August 3, 2026, strengthening legal/compliance after Nick Lynton's July exit.
  • Cardlytics added advertisers and deepened bank partnerships during Q2 2026.

What critics are saying

  • Q2 2026 revenue fell 36% to $36.9M, continuing Cardlytics's 2026 top-line collapse.
  • Monthly qualified users dropped 17% to 185.4M, crushing monetization leverage.
  • $169.1M convertible notes and negative free cash flow create insolvency pressure if losses persist.

What makes Cardlytics unique

  • Cardlytics tracks half of U.S. card transactions and a quarter of U.K. transactions.
  • Bank of America, PNC, and 1,500+ FIs embed its rewards programs inside bank apps.
  • Bridg sale in March 2026 sharpened focus on purchase-intelligence and commerce media.

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Funding

Total Funding

$571.3M

Above

Industry Average

Funded Over

11 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison Coming Soon

Benefits

  • Invest in your future with competitive pay, company equity, 401k matching, and bonus plans.
  • Full medical, dental, and vision coverage. Plus fitness classes, yoga, and wellness opportunities.
  • Grow your career with Cardlytics University, onsite courses, and mentorship programs.
  • Enjoy fluid work schedules and a flexible vacation practice.
  • Headquartered in Atlanta at Ponce City Market, with additional offices in London, New York, Oakland, and Vizag.
  • Shape our community through special interest groups, including Diversity & Inclusion, Women of Cardlytics, and Philanthropy.

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-4%

2 year growth

1%
Danny the Deal Guru
Oct 9th, 2026
News roundup: amex fined $350M, webull China ties, Cathay suspends JAL awards & More.

News roundup: amex fined $350M, webull China ties, Cathay suspends JAL awards & More. October 9, 2026 You can stay in touch with Danny the Deal Guru on Facebook/Twitter/Threads/Bluesky, or you can join the discussion with 5,000+ members in its DDG Facebook Group. You can also subscribe to get all news/deals via one daily email, or choose instant notifications for time sensitive deals. As always, thank you for reading and supporting the site! News roundup. It's time for another look at some interesting stories from around the web. Webull is under scrutiny over alleged national security concerns tied to China, while American Express has been hit with a $350 million penalty over anti-money laundering failures. On the travel side, JW Marriott has opened its first all-inclusive resort, Cathay Pacific has suspended Japan Airlines award bookings, and several major hotel brands are rolling out new and refreshed properties. There's also a new Cardlytics partnership with Rove that could help members earn more toward future trips. Trading platform Webull's China ties create national security risk, congressional panel finds; stock drops 18%. Digital investment platform Webull, which counts 28 million global users, is quietly "tied in structural ways" to China's government, representing a national security threat to U.S. finance, according to a bipartisan congressional panel's findings Read more at CNBC JW Marriott debuts its first all-inclusive resort with the opening of JW Marriott Costa Elena Resort & Spa. JW Marriott announced the highly anticipated opening of JW Marriott Costa Elena Resort & Spa, marking a significant milestone as the brand's first-ever all-inclusive resort worldwide. More than a traditional all-inclusive getaway, the resort introduces JW Marriott's all-immersive approach to luxury hospitality, creating the space and freedom for guests to enjoy each moment fully, without distraction. Read press release American Express fined $350 million for insufficient anti-money laundering program. US bank regulators fined American Express $350 million after they determined the lender's programs to identify potential money laundering were insufficient and the company potentially missed billions of dollars in suspicious activity. The US Office of the Comptroller of the Currency and the Federal Reserve announced the enforcement action on Thursday, saying the company, primarily via its national bank, failed to maintain a sufficient anti-money laundering compliance program, including inadequate resources, inexperienced staff, weak training and internal control gaps. Read more at Reuters Cathay Pacific asia miles suspends Japan Airlines awards. Cathay Pacific has stopped issuing awards on Japan Airlines flights, and you cannot even change existing tickets with JAL segments. It is unclear how long this suspension lasts or what the reasons behind it are. Read more at LoyaltyLobby The Ritz-Carlton Naples, Tiburón unveils new look. The Ritz-Carlton Naples, Tiburón officially unveils its fully reimagined resort, inviting guests and the local community to experience the next chapter of this iconic retreat. Spearheaded by Parker Torres Design, the multi-million-dollar transformation debuts a refreshed lobby, residential-style accommodations, an elevated Club Lounge, Swaying Palm event space, and three new culinary concepts: Palmera, Fenrose, and Café Fenrose. The redesign refines a lush resort rooted in classic leisure and recreation, serving as the inland counterpart to its beachfront sister property. Read press release Cardlytics and Rove team up to help travelers earn their next trip faster. Cardlytics announced a new partnership with Rove, the first universal airline mile program built for Gen Z and Millennials, extending the Cardlytics Rewards Platform (CRP) and further diversifying Cardlytics' supply footprint. Read press release Hilton grand vacations opens Ka Haku, a Hilton Club in Waikiki. Hilton opened Ka Haku, a Hilton Club. Located in the heart of Waikiki, Ka Haku is the company's 14th resort in the state and the first Hilton Club-branded property in Hawaii, a distinction reserved for a boutique, highly curated ownership experience. The property offers 205 studios, one-, two- and three-bedroom suites with ocean, mountain and city views, along with an arrival and departure lounge, a state-of-the-art fitness center, pool and bar... Read press release

Associated Press
Aug 5th, 2026
Cardlytics reports Q2 2026 revenue down 36% to $36.9M amid margin improvements

Cardlytics reported second-quarter 2026 results showing year-over-year declines across key metrics, though executives emphasised operational progress. The purchase intelligence platform posted revenue of $36.9 million, down 36% from $58 million in the prior year period. Billings fell 34% to $65.5 million, whilst adjusted EBITDA declined to $1.7 million from $3 million year-over-year. The company reported a net loss of $14.9 million, compared to a $9.3 million loss in the second quarter of 2025. Monthly qualified users decreased 17% to 185.4 million. Free cash flow was negative $10.7 million. CEO Amit Gupta stated the company stayed within guidance across all key metrics, with margins improving monthly throughout the quarter. The Atlanta-based firm added new advertiser relationships and deepened financial institution partnerships during the period.

Metro Atlanta CEO
Jul 31st, 2026
Cardlytics appoints Chris Cheng as Chief Legal Officer.

Cardlytics appoints Chris Cheng as Chief Legal Officer. Friday, July 31st, 2026 Cardlytics Inc. (NASDAQ: CDLX) today announced the appointment of Chris Cheng as Chief Legal Officer, effective August 3, 2026. Cheng will serve on the Leadership Team and oversee Cardlytics Legal and Compliance organization. Cheng brings more than 20 years of legal leadership experience at high-growth technology companies, with deep expertise supporting public companies and partnering with executive teams during periods of transformation. With senior legal experience from Zoom, Uber, Upwork, and eBay, he most recently served as Chief Legal Officer and Corporate Secretary at Iterable. "Bringing Chris onto our leadership team is a reflection of the momentum Cardlytics is building," said Amit Gupta, Chief Executive Officer of Cardlytics. "His background spanning some of the most dynamic companies in technology, combined with his sound business judgment and collaborative approach, make him the right partner as we execute our next chapter." "Cardlytics has established something rare in purchase intelligence, and being part of what comes next is what drew me here," said Chris Cheng, incoming Chief Legal Officer. "The conversations I had throughout the process made clear that this is a team that knows where it's going and is executing with real purpose. I'm looking forward to contributing to that." Cheng joins Cardlytics following the departure of former Chief Legal Officer Nick Lynton in July 2026.

Associated Press
Jul 29th, 2026
Cardlytics appoints Chris Cheng as chief legal officer

Cardlytics has appointed Chris Cheng as chief legal officer, effective 3 August 2026. Cheng will oversee the company's legal and compliance organisation and serve on the leadership team. Cheng brings over 20 years of legal leadership experience from high-growth technology companies, including senior roles at Zoom, Uber, Upwork, and eBay. He most recently served as chief legal officer and corporate secretary at Iterable. "His background spanning some of the most dynamic companies in technology, combined with his sound business judgment and collaborative approach, make him the right partner as we execute our next chapter," said Amit Gupta, chief executive officer of Cardlytics. Cheng replaces former chief legal officer Nick Lynton, who departed in July 2026.

Yahoo Finance
May 19th, 2026
Lake Street cuts Cardlytics price target to $1.25 as Q1 revenue drops 39%

Lake Street has reduced its price target on Cardlytics, Inc. (NASDAQ:CDLX) to $1.25 from $1.50 whilst maintaining a Hold rating, following the company's first-quarter guidance and ongoing uncertainty from recent business changes. Cardlytics reported first-quarter 2026 results showing revenue of $34.3 million, down 39% year-over-year. Billings fell 37% to $58.1 million, whilst adjusted contribution declined 28% to $19.7 million. Net loss narrowed to $4.5 million, or $0.08 per diluted share, from $13.3 million the previous year. Monthly qualified users decreased 8% to 197 million, with average contribution per user falling to $0.10 from $0.13. The commerce media company partners with banks to deliver targeted advertisements using first-party card transaction data.

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