Cardlytics

Cardlytics

Digital advertising platform for banks and marketers

About Cardlytics

Simplify's Rating
Why Cardlytics is rated
C
Rated B on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Software

Fintech

Company Size

201-500

Company Stage

IPO

Headquarters

Atlanta, Georgia

Founded

2008

Overview

Cardlytics is a digital advertising platform that partners with financial institutions to manage banking rewards programs, enhancing customer loyalty. By accessing secure consumer spending data, Cardlytics offers personalized marketing solutions to both banks and marketers. Financial institutions benefit from increased engagement, while marketers gain insights to effectively target potential buyers. The company generates revenue through partnerships with banks and marketers, ensuring a steady income stream.

Simplify Jobs

Simplify's Take

What believers are saying

  • The rise of self-service platforms aligns with Cardlytics' new Insights Portal launch.
  • Increasing importance of first-party data benefits Cardlytics' banking partnerships.
  • Shift towards hyper-localized marketing supports Cardlytics' geographic insights dashboard.

What critics are saying

  • Class action lawsuits could lead to financial liabilities and reputational damage.
  • CEO transition may cause strategic shifts or instability within the company.
  • Stock price at a 52-week low indicates potential financial instability.

What makes Cardlytics unique

  • Cardlytics partners with over 1,500 financial institutions for banking rewards programs.
  • The company offers a unique view into consumer spending habits for targeted marketing.
  • Cardlytics' Insights Portal provides flexible access to anonymized customer spending trends.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$571.3M

Above

Industry Average

Funded Over

7 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Invest in your future with competitive pay, company equity, 401k matching, and bonus plans.

Full medical, dental, and vision coverage. Plus fitness classes, yoga, and wellness opportunities.

Grow your career with Cardlytics University, onsite courses, and mentorship programs.

Enjoy fluid work schedules and a flexible vacation practice.

Headquartered in Atlanta at Ponce City Market, with additional offices in London, New York, Oakland, and Vizag.

Shape our community through special interest groups, including Diversity & Inclusion, Women of Cardlytics, and Philanthropy.

Growth & Insights and Company News

Headcount

6 month growth

↑ 1%

1 year growth

↑ 2%

2 year growth

↑ 0%
Hello Partner
Apr 14th, 2025
Lloyds Revamps Cashback Programme with Cardlytics to Boost Customer Rewards

Lloyds Banking Group has unveiled a major upgrade to its customer cashback rewards programme, developed in partnership with Cardlytics.

Stockhouse
Feb 24th, 2025
Levi & Korsinsky Notifies Shareholders of Cardlytics, Inc. (CDLX) of a Class Action Lawsuit and an Upcoming Deadline

Levi & Korsinsky notifies shareholders of Cardlytics, Inc. (CDLX) of a Class Action lawsuit and an upcoming deadline.

Business Wire
Jan 14th, 2025
Rosen Law Firm Encourages Cardlytics, Inc. Investors with Losses in Excess of $100K to Inquire About Securities Class Action Investigation - CDLX

Rosen Law Firm encourages Cardlytics, Inc. investors with losses in excess of $100K to inquire about Securities Class Action investigation - CDLX.

FF News
Nov 25th, 2024
Cardlytics Launches New Insights Portal, Giving Marketers Flexible Access To Customer Spending Trends

Cardlytics, the digital advertising platform, has today launched its new Insights Portal, providing brands and marketers in the UK with flexible access to anonymised customer spending trends data.Leveraging Cardlytics data, which is powered by one in four card payments in the UK, marketers will be able to access a self-service portal where they can learn about the market, their business, and their customers through three comprehensive dashboards powered by Cardlytics’ Purchase Intelligence data. The dashboards will consist of:A market summary dashboard, which helps marketers understand their brand health, and identify market share opportunities and volume growth trends, driving more informed marketing strategiesA competitor insights dashboard, which enables users to measure their performance against competitors and industry peers to validate internal dataA geographic insights dashboard, where users can drill down and evaluate their local market share and consumer spending trends in order to help create hyper-localised campaignsUsers will be able to track anonymised UK customer spending history over the last two years, which – together with the 24/7 access to brand-level, market, and customer insights – is designed to help inform strategic business decisions.Cardlytics is a digital advertising platform that partners with financial institutions to run their banking rewards programmes, promoting customer loyalty and deepening relationships. Cardlytics data and insights enable retailers, brands, and marketers to engage over 23 million UK bank customers with targeted, relevant offers to drive incremental sales, increased share of wallet and market share growth.Lucy Whittemore, SVP, UK Advertising at Cardlytics, said: “Brands are increasingly drawing on the benefits of purchase intelligence to more deeply understand their customers – and whilst data is key, so too is the ability to access and digest it when it’s most needed. That’s why we have developed our Insights Portal, which not only adds a whole new level of insight but provides flexible access in a digestible and actionable manner.“Whether you want to track your performance against competitors, expand your market share, or measure the success of your geographical marketing campaign, our new user-friendly portal has insights available 24/7 which can transform marketing campaigns to deliver consistent incremental gains.”

The Globe and Mail
Aug 15th, 2024
CDLX Is Being Investigated for Potential Securities Law Violations - Contact Kaplan Fox & Kilsheimer LLP

NEW YORK, NY - (NewMediaWire) - August 15, 2024 - Kaplan Fox & Kilsheimer LLP is investigating potential securities violations against Cardlytics, Inc. (CDLX) ("Cardlytics" or the "Company") (NASDAQ: CDLX).

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Cardlytics right now.

Find jobs on Simplify and start your career today

đź’ˇ
Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →