C

Carter's

Designs, manufactures, and retails children's apparel

Overview

Carter's designs, manufactures, and sells children's clothing and accessories. The brand serves families with young children through a large online store and physical retail locations, plus partnerships with other retailers. Its products range from everyday essentials to special-occasion outfits, focusing on quality, comfort, and affordability. Products are sold directly to consumers via the website and stores, with additional distribution through retailers. Carter's differentiates itself with a steady reputation for durable, affordable children’s wear, a commitment to inclusive workplaces, and sustainable practices such as the use of organic fabrics. The company aims to make stylish, practical clothing accessible to a broad audience while prioritizing employee culture and environmental responsibility.

Significant Headcount Growth

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About Carter's

Simplify's Rating
Why Carter's is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & ManufacturingDesignConsumer Goods

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Atlanta, GA

Founded

1865

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What believers are saying

  • Third-quarter 2026 adjusted operating margin expanded to 7.6%, proving pricing and productivity gains.
  • September 2026 marketing changes drove double-digit comps and nearly 20% branded-search growth.
  • International sales rose 4% in Q3 2026, led by Mexico store openings and Canada growth.

What critics are saying

  • October 30, 2026 guidance cut flagged weaker U.S. retail and wholesale demand into Q4.
  • Tariffs, import-duty volatility, and supply-chain congestion pressured margins and inventory in 2026.
  • Leadership turnover, IP litigation costs, and a 2027 COO search distract execution.

What makes Carter's unique

  • Carter's owns iconic baby brands Carter's and OshKosh B'gosh across 1,000-plus stores.
  • Its November 2026 concept stores organize shopping by child stage, family spaces, and events.
  • The September 2026 rebrand, new logo, and creator program target Gen Z parents.

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Funding

Total Funding

$575M

Above

Industry Average

Funded Over

1 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Mental Health Support
  • Paid Vacation
  • Paid Holidays
  • Parental Leave
  • Adoption Assistance
  • Professional Development Budget
  • Flexible Work Hours

Stock Price

Growth & Insights and Company News

6 month growth

3%

1 year growth

12%

2 year growth

15%
Retail Restaurant Facility Business
Nov 11th, 2026
Carter's opens 2 new concept stores.

Carter's opens 2 new concept stores. November 11, 2026 Carter's opened one of its four 'concept stores' in the U.S. at Cherry Hill Mall in Cherry Hill, N.J. Rochester Hills, Mich., and Cherry Hill, N.J. - Carter's, Inc., the nation's leader in baby and childrenswear, is opening a brand-new store for the first time in Rochester Hills, Mich., with a new retail environment designed to help families shop, discover and connect. Located at the Village at Rochester Hills, the store will open on Nov. 12. The new concept store is designed around how today's parents shop, with Carter's, OshKosh B'Gosh, Little Planet and Skip Hop organized by a child's size and stage, family spaces that make it easy to stay awhile and year-round community events that give families more reasons to come back. This opening marks one of four stores across the nation designed with this new concept this year. Another recently opened concept store for Carter's debuted on Nov. 5 at Cherry Hill Mall in Cherry Hill, N.J. Cherry Hill Mall is a leading retail destination in the Greater Philadelphia/South Jersey region whose brands include Dick's House of Sport, Aritzia, True Religion, Lululemon, Indochino and more. Open just in time for the holidays, these concept stores come on the heels of Carter's rebranding after 161 years. "Stores are where we bring the Carter's brand to life and build meaningful connections with families," says Mike Rubringer, senior vice president of store operations at Carter's, Inc. The openings reflect Carter's continued investment in its physical retail experience, pairing the brand's products with updated store environments and activities designed for today's families. The addition of Carter's at the Village of Rochester Hills will become the Village's first dedicated children's apparel retailer. "With its strong reputation among families and its extensive selection for babies and young children, Carter's will add a wonderful new resource for our community to further establish the Village as a destination where families can shop for everyone in one place," notes Margaux Keusch, senior director of leasing at the Village of Rochester Hills. Existing tenants at the Village of Rochester Hills include Whole Foods, Von Maur, ALO, American Eagle, Aerie, Dry Goods, Pandora Jewelry and Warby Parker as well as a unique selection of restaurants. Carter's, Inc. is North America's largest and most-enduring apparel company exclusively focused on babies and young children. It's core brands, Carter's and OshKosh B'gosh, are iconic and among the most trusted names in children's apparel. The company operates more than 1,000 stores across the United States, Canada and Mexico. For more information, visit www.carters.com. The Village of Rochester Hills, developed in 2002 by Robert B. Aikens & Associates, LLC, is metropolitan Detroit's premier outdoor lifestyle shopping center. For more information, visit www.TheVORH.com.

The Business Journals
Nov 2nd, 2026
Carter's names H&M executive as chief product officer amid C-suite overhaul.

Carter's names H&M executive as chief product officer amid C-suite overhaul. By Anne Stych - Bizwomen Editor, The Business Journals Nov 2, 2026 Carter's Inc. has named an executive who spent 20 years in fast fashion as its new chief product officer, one of several management changes at the Atlanta-based children's apparel company. Maria Gemzell joins Carter's from H&M's headquarters in Stockholm, Sweden where she most recently oversaw strategic and new product initiatives. Upon joining the company in early 2027, Gemzell will lead design, merchandising, licensing and product development for Carter's. Other C-suite changes include the creation of a chief commercial officer role and splitting the dual COO/CFO role currently held by Richard Westenberger into two jobs. Allison Peterson, who joined Carter's in 2024 as chief retail and digital officer, will be elevated to the role of CCO, overseeing the company's North American retail and wholesale businesses. Westenberg will remain CFO, and a search is underway for a COO. The new COO and CCO functions will report to CEO and President Sharon Price John, who joined Carter's in June from Build-A-Bear Workshop. The company said in a statement that the changes are designed to better align business functions with its strategy to accelerate profitable growth. GET TO KNOW YOUR CITY Find Local Events Near You Connect with a community of local professionals. "Aligning our structure with our go-forward strategy is an important step toward becoming a more consumer-centric, brand-building, data-driven company that is positioned to consistently deliver profitable growth and increased value to our stakeholders," John said. In other management changes, Sarah Crockett, who joined Carter's as global chief marketing officer in 2025, has been appointed chief brand officer, and Emily Evert, formerly chief strategy officer, will serve going forward as chief strategy and business development officer, with expanded responsibility to lead a unified global consumer insights function and new responsibility for the company's international business. The company also announced the retirements of Julie D'Emilio, currently Carter's chief sales officer, who will serve as an advisor through year-end, and Karen Smith, the company's chief supply chain officer, in March 2027 after almost five years with the company. Carter's also reported its third-quarter earnings, which saw net sales decreasing less than1% year-over-year to $752 million, and lowered its outlook for the fiscal year to 1% growth versus a previous expectation of up to 3% growth. Carter's, Inc. (NYSE:CRI) core brands are Carter's and OshKosh B'gosh, and also include retail partner brands Child of Mine, It's Just One You and Simple Joys, as well as Little Planet, Otter Avenue and Skip Hop.

Yahoo
Nov 2nd, 2026
Cherry Hill Mall adds popular baby and kids' clothing store.

Cherry Hill Mall adds popular baby and kids' clothing store. Stephanie Loder, NJ.com Express Desk Mon, November 2, 2026 at 9:01 AM PST Popular baby and children's clothing retailer Carter's is opening a new concept store at the Cherry Hill Mall. It will feature clothing from the namesake Carter's brand, as well as OshKosh B'gosh. Carter's said in a statement that the new location features a refreshed retail environment and updated product presentation. The store will open at 10 a.m. this Thursday, Nov. 5. Grand opening festivities will include customized sweet treats, family activities, a ribbon-cutting ceremony, and a limited-edition tote bag giveaway with purchase while supplies last. Science and art project company KiwiCo will offer holiday children's workshops from 10 a.m. to noon Nov. 14 and Dec. 12 as part of Carter's monthly DIY Days program." The store is located at Cherry Hill Mall, 2000 Route 38, Suite 1600. More news. Read the original article on NJ.com. Add NJ.com as a Preferred Source by clicking here.

The Cerbat Gem
Oct 31st, 2026
Carter's Q3 earnings call highlights.

Carter's Q3 earnings call highlights. Carter's (NYSE:CRI) reported third-quarter fiscal 2026 results that met its sales outlook and exceeded its profitability expectations, while the children's apparel company lowered its fourth-quarter revenue forecast to reflect softer recent demand and a cautious consumer environment. Third-quarter net sales totaled $752 million, down less than 1% from a year earlier, as comparable performance in U.S. retail and growth in international operations partly offset lower U.S. wholesale revenue. Adjusted operating income rose 45% to $57 million, while adjusted operating margin expanded 240 basis points to 7.6%. Adjusted earnings per share increased nearly 40% to $1.03. Chief Executive Officer and President Sharon Price John said the company's results exceeded its outlook despite "continued uncertainty and choppiness" in consumer spending. While sales softened during July and August, Carter's changed its marketing, promotional and merchandising approach during September, helping to improve traffic and sales trends. "September comps were up double digits and exceeded our plan," Chief Commercial Officer Allison Peterson said. She said the performance was supported by outsized growth in the baby segment and customer acquisition, including among Gen Z consumers. Brand relaunch and product initiatives. Carter's introduced a new brand campaign during the quarter, marking the first major reimagination of the Carter's brand in 25 years. The initiative includes a new logo and the brand promise, "Let every child's light shine." John said the campaign is intended to strengthen Carter's emotional connection with new parents while retaining its appeal among grandparents and other gift buyers. In less than two months, the company said the campaign produced more than 1.6 billion media impressions, increased unaided brand awareness and purchase consideration, and generated nearly 20% growth in branded search compared with the period before launch. The company also introduced its Stellar Sleep System, designed to simplify sleepwear shopping across age groups. The sleepwear category delivered double-digit growth in unit and dollar sales during the quarter, according to Peterson. Carter's also added a Bedtime Monster Scanner feature to its app, which the company said drove double-digit conversion improvement among users who engaged with it. In addition, Carter's rebranded its annual baby promotion as the Five-Star Baby Event. John said the event focused on core baby products, expanded customer interest in the company's baby assortment and was margin accretive. Segment performance. U.S. retail sales were comparable with the prior-year quarter, while comparable retail sales increased 0.4%. Average unit retail, or AUR, increased by low single digits, while units declined by low single digits. The segment's operating profit nearly doubled, and operating margin increased 250 basis points, helped by pricing and productivity initiatives, including store closures. The company's baby business continued to grow, with its core baby segment posting its eighth consecutive quarter of comparable-sales growth. The older-kids business declined slightly from the prior year, as the seasonal back-to-school assortment did not meet expectations and consumers delayed purchases closer to need. U.S. wholesale sales declined 4% in the third quarter, though the result was better than management expected because some fall demand from key customers arrived earlier than anticipated. On a year-to-date basis through the third quarter, wholesale sales were up approximately 2%. Wholesale operating profit increased 11%, and segment operating margin expanded 230 basis points. International sales increased 4%, with growth across Canada, Mexico and international wholesale partners. Canadian sales rose 4%, supported by a 2% retail comparable-sales gain and wholesale growth. Mexico comparable sales increased 8%, and the company opened six stores in the market during the first nine months of the year. International operating income increased 28% to $12 million, with operating margin rising 180 basis points to 10%. Margins, cash flow and inventory. Adjusted gross margin increased 200 basis points to 47.1% in the third quarter. Chief Financial Officer Richard Westenberger said the improvement reflected a higher mix of U.S. retail sales and improved realized pricing, which more than offset higher tariff costs and investments in product make. Adjusted selling, general and administrative expense declined nearly 2% to $303 million as productivity initiatives and store closures offset higher marketing spending and inflation in wages and rent. Carter's is spending about $20 million more on demand creation this year than last year, according to Westenberger, with paid media among the areas producing favorable returns. The company ended the quarter with more than $525 million in cash and short-term investments. Inventory was $587 million, down 11% from a year earlier. Westenberger said inventory was somewhat below plan because of port congestion and container availability issues, though those disruptions had not materially affected the business to date. Year-to-date operating cash flow exceeded $100 million, compared with a $136 million use of cash in the prior-year period. Free cash flow was $72 million, compared with negative free cash flow of nearly $180 million a year earlier. Lower fourth-quarter sales outlook. Carter's reduced its fourth-quarter sales outlook, citing softer current U.S. retail trends and more moderate expectations for wholesale replenishment demand. The company now expects fourth-quarter sales of $860 million to $880 million, representing mid-single-digit sales declines from the prior-year quarter at the midpoint. Adjusted operating income is projected at $74 million to $83 million, and adjusted EPS is expected to range from $1.37 to $1.55. For the full year, Carter's expects net sales of $2.91 billion to $2.93 billion. At the midpoint, that would represent roughly 1% growth from the prior year, or approximately 2% growth excluding the benefit of last year's 53rd week. The company maintained its outlook for low- to mid-single-digit adjusted operating-income growth and for adjusted EPS to decline by high single digits to low double digits, reflecting higher interest expense associated with its prior-year debt refinancing. Management said it is monitoring consumer sentiment, inflation and gas prices, supply-chain risks, media-cost inflation related to the upcoming midterm elections, and holiday promotional activity. Peterson said the company expects promotional activity to intensify in November and December and has incorporated a more aggressive competitive environment into its forecast. The company also announced leadership changes intended to support its longer-term strategy. Maria Gemzell will join early next year as chief product officer, Sarah Crockett's role will become chief brand officer, and Emily Evert will become chief strategy and business development officer. Carter's also plans to search for a chief operating officer ahead of Chief Supply Chain Officer Karen Smith's expected late-first-quarter 2027 retirement. About Carter's (NYSE:CRI). Carter's, Inc (NYSE:CRI) is a major designer, source and marketer of apparel and related products for babies and young children. The company offers clothing, accessories, footwear, gifts and other products for infants, toddlers and children through brands including Carter's, OshKosh B'gosh, Little Planet and Skip Hop. Founded in 1865, Carter's has built a long-standing presence in the children's apparel market. Its products are sold through company-operated retail stores, e-commerce websites and wholesale partners, including department stores, mass merchants and specialty retailers.

Wall Street Observer
Oct 31st, 2026
Carter's earnings: CRI stock falls 5.5% as company trims sales outlook.

Carter's earnings: CRI stock falls 5.5% as company trims sales outlook. CRI Carter's, Inc. 31.54 | -5.51% O 32.40 H 33.20 L 31.06 NEW YORK · 1:55pm ET Carter's earnings for the third quarter topped estimates, but shares of Carter's, Inc. (NYSE: CRI) fell 5.5% on Friday, Oct. 30, 2026. The children's apparel maker cut its full-year sales forecast and gave a fourth-quarter profit outlook below year-earlier results. It also announced a reshuffle of its senior leadership. Carter's stock closed at $31.54, down from $33.38 on Thursday, Oct. 29, according to Robinhood market data. The decline erased most of a 7.5% gain on Oct. 29, the session before the report. About 1.85 million shares changed hands, compared with a 30-day average of about 1.3 million. Why Carter's stock fell despite an earnings beat. Adjusted earnings came to $1.03 per diluted share, according to the company's third-quarter release filed with the SEC on Oct. 30. That was up from $0.74 a year earlier and above the $0.85 consensus estimate in Robinhood earnings data. Net sales slipped 0.7% to $752.5 million from $757.8 million. The fourth-quarter outlook calls for adjusted earnings of $1.37 to $1.55 per share. The year-earlier quarter produced $1.90, and the current Robinhood consensus for the quarter stands at $1.71. Chief Executive Sharon Price John said the company chose to "moderate our revenue outlook to reflect the continued pressure on our consumers." Carter's earnings and outlook by the numbers. * 2026 net sales: about $2.91 billion to $2.93 billion, compared with $2.898 billion in fiscal 2025. In July, the company had projected growth of 2% to 3%, according to its second-quarter release. * 2026 adjusted EPS: $3.05 to $3.23, compared with $3.47 in fiscal 2025. * Fourth-quarter net sales: $860 million to $880 million, compared with $925 million a year earlier. The company said fiscal 2025 included a 53rd week that added about $37 million in sales. * Third-quarter adjusted operating income: $56.9 million, up 44.6% from $39.4 million, which the company attributed mainly to higher pricing and productivity gains. * U.S. Retail comparable sales: up 0.4% in the quarter. What the leadership changes mean for Carter's. In a separate release filed Oct. 30, Carter's said Maria Gemzell, who oversaw strategic product initiatives at H&M, will join as chief product officer in early 2027. Allison Peterson was named to a new chief commercial officer role overseeing North American retail and wholesale. The company also began a search for a standalone chief operating officer. Richard Westenberger, who has held both the finance and operations posts, will remain chief financial officer, the release said. John joined Carter's as chief executive in June. Carter's paid a quarterly dividend of $0.25 per share in the third quarter and repurchased no shares in the first three quarters of fiscal 2026, according to the earnings release. Friday's close left the stock 13.2% above its 52-week low of $27.86 and 29% below its 52-week high of $44.44, Robinhood data showed. When Carter's reports next. Robinhood earnings data tentatively lists Carter's fourth-quarter report for Feb. 26, 2027. The company has not confirmed the date. Market data as of 4:00 p.m. ET on Oct. 30, 2026. This article is for informational purposes only and is not investment advice. More news on: CRI More On This

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